23/10/2020
Vocal for Local has become a very trending phrase since PM Modi coined it in one of his speeches while addressing the nation. It basically means not only buying local products but also getting vocal for them by promoting them. The vision behind this is to become "Atmanirbhar" and make " "Swadeshi" a mantra of life. It seems like an extension to the Swadeshi Movement. This phenomenon stiffens the completion between home grown players and foreign players. Our country has the potential to create global companies much proved by many small entrepreneurs and startups but the biggest of all examples we have is that of Paytm, Oyo and Uber among other various successful billion dollar companies. The idea is to not only increase domestic consumption but also intensify the export activities and rely less on imported products. Those enterprises or ventures which never had any aspiration to grow big or go global. But the ‘Vocal for Local’ would provide those smaller ventures with that opportunity. Some of those companies, with proper handholding, can become a publicly listed company or get acquired by some bigger international brand, thus providing good exits. Local products are usually less expensive them the foreign made products. A few Indian local house products are toothpaste, khadi, soap, battery, automobiles, skincare products dairy products etc. We must support the local businesses rather than the foreign businesses for the inclination of the GDP for that we can contribute by spreading words about any business via reviews, ratings and photos. We can also keep them afloat by amplifying our support. Go Vocal, For Local, By Local.