Rob Balasabas

26/07/2024

How I add my own 🎶🎵 music tracks to livestreams using StreamYard

+ Streamyard🔗 streamyard, my go-to livestreaming platform: https://streamyard.com/?fpr=golive + Join my Instagram Broadcast Channelhttps://www.instagram.com...

15/07/2024

New episode 🎧

‎Show Coffee with Content Creators, Ep When your Content Vision is different from the Company's Vision - Ep. 161 - Jul 14, 2024

11/07/2024

Join here: https://www.instagram.com/channel/Abb75fSLR_BHWYGY/

I’m excited to share that I’ve just launched a brand-new Instagram Broadcast Channel called Professional Creator UPDATES 📣​

I wanted to create a dedicated space separate from my IG feed, which usually features personal and family moments, to focus solely on work-related updates and insights from the Creator Economy world.

Join me and let’s shape this space together to make it as useful and engaging as possible for you.

08/07/2024

If you're feeling uninspired with your content creation, here are 2 things I'd suggest.

- Go live on your preferred channel and host an open Q&A session with your audience, whether it's on your Youtube channel, Instagram Live, LinkedIn, or another platform. Nothing gets the creative juices running better than some real-time interaction with your community.

- Pick a topic (or 2, or 3 or 4) that has been on your mind for a while, and record a video podcast and publish it on your podcast platform and/or business channel (ie. YT, IG Reels, LinkedIn, etc). You can even just publish it as an unlisted video on Youtube and share it with your email list. If you want to invite a fellow creator to join you on the podcast, that's even better.

You can do both with StreamYard. Here's a link to check them out.

https://streamyard.com/pricing?fpr=golive *

I hope this helps you create inspired content!

* affiliate link

StreamYard is a professional live streaming and recording studio in your browser. Record your content, or stream live to Facebook, YouTube, and other platforms.

05/07/2024

Let's talk about Revenue Strategies!

Download the State of the Creator Economy Report here:https://convertkit.com/reports/creator-economy-2024+ Get started with Convertkit🔗 Convertkit, where I'...

05/07/2024

Let's talk about SuperChats and Memberships ⚡

‎Show Coffee with Content Creators, Ep SuperChat vs Memberships - Ep. 158 - Jul 4, 2024

30/06/2024

📝 Post-VidCon debrief...

Just wrapped up an incredible couple of days at VidCon, reconnecting with old friends, making new connections, and diving deep into the ever-evolving world of the creator economy.

Here's a few highlights + takeaways:

1. VidCon remains a mecca for content creators across all verticals and niches. The diversity of creators and the presence of innovative brands, platforms, and tools was beautiful to see.

2. I had the privilege of leading a panel on the future of podcasting, discussing its potential as a medium with an amazing group of industry experts and content creators. Shoutout to Jordan Newman (Spotify Partnerships), Jon Youshaei, and Renee Teeley for crushing the panel with me!

3. Lots of buzz around AI and its impact on content creation and consumption. AI tools are set to revolutionize how we create and engage with content, with platforms like Opus Clip leading the charge.

4. More than ever, creators are focusing on building revenue streams off-platform. While platforms like YouTube, Instagram, TikTok and LinkedIn are crucial, having control over audience access through direct revenue channels is becoming essential.

5. Community continues to be a central theme for both creators and brands. Brands are heavily investing in their communities, ensuring they have a strong presence and direct engagement with their audience.

6. It's refreshing to see creators and their strategists emphasizing sustainable and predictable revenue streams. While sponsorships and brand deals remain lucrative, there’s a growing focus on memberships and other off-platform revenues.

7. The space is rapidly evolving, not just with new AI platforms but also with the integration of AI into existing tools. This trend is only going to accelerate, bringing more efficiency and creativity to content creation.

8. YouTube, Meta, and TikTok had really fun installations on the creator floor, adding a unique and engaging experience.

9. Visiting the YouTube gaming space was a highlight, especially with the Minecraft birthday cake—my kids love(d) playing Minecraft! Plus, I scored some sweet YouTube merch that you'll probably see in the background of my videos soon.

Huge thanks to Jacques Keyser and the entire VidCon team for putting together an awesome show. And a big shoutout to Rob Gabel, Alan Kronik, David Tintner and crew for hosting some excellent off-site events.

To everyone I got to hang out with that I’m not tagging here, know that I appreciate seeing you all and can’t wait to continue the conversation.

I’m excited to continue these conversations in the coming weeks and look forward to seeing everyone at the next event!

Currently waiting for my plane back to Vancouver, but I'll be posting more photos 📸 when we get back to work next week.

25/06/2024

Even though I’ve always worked in-house with some incredible companies, I’ve learned that having a personal brand can be just as valuable for an employee as it is for an entrepreneur.

Here’s why:

1. Enhanced Opportunities: My personal brand has given me the chance to share my company’s story and collaborate with potential customers more effectively. It’s amazing how many doors can open through your own brand that might not through your corporate title alone.

2. Authenticity Matters: Your online presence should reflect your real-life persona. Consistency builds trust.

3. Find Your Niche: Focus on what you love and what others need. This unique combination of skills and passions can set you apart.

4. Listen and Adapt: Understanding your audience’s pain points is key. Listening is the foundation of effective content creation.

5. Strategic Positioning: Position your brand thoughtfully from the start. Confidence in your abilities and self-awareness are crucial.

One tool that I absolutely love for creating consistent brand assets is Adobe Express. It’s made my journey in personal branding so much smoother.

If you're interested in building your personal brand, check out this insightful article by my good friend Phil Pallen:

https://www.adobe.com/express/learn/blog/ultimate-guide-to-personal-brand

18/06/2024

Porto vlog! 🇵🇹

Join us on first FULL day of sightseeing and eating our way through Porto, Lisbon! We start with a delicious breakfast, followed by a lesson in how to make a...

14/06/2024

What is RTMP?

How to Setup CUSTOM RTMP on STREAMYARD+ Get started with Streamyard🔗 Streamyard, my go-to livestreaming platform: https://streamyard.com/?fpr=golive + Build...

11/06/2024

Have you heard about ConvertKit → Soon to be Kit's Creator Profile?

+ Build your own OTT Apps with Uscreen🔗 uscreen, build your video-based membership: https://www.uscreen.tv+ Get started with Convertkit🔗 Convertkit, where ...

04/06/2024

If you're coming to VidCon this year, come and swing by our session with Jon Youshaei (Youshaei Studios), Jordan Newman (Spotify), and Renee Teeley (Changer).

I hope to see you in Anaheim in a couple of weeks!

03/06/2024

Stopping by this 11K milestone for a minute. If you're still thinking about starting that channel, just do it.

It's not all about the subscriber count, but it's a fun number to track.

30/05/2024

Launching a membership?
Do the homework.

Take the survey here: https://forms.gle/suUXqrcm964FJBcx8In this special episode, I'm reaching out to all the amazing content creators and thought leaders ou...

28/05/2024

I'm developing a membership program for content creators and thought leaders to launch + grow their memberships, with a strong focus on content + community.

Could you help validate this idea?

Fill out this 60-second survey and you'll be entered to win annual access! Your feedback means the world to me. 💫

SURVEY -> https://forms.gle/aCMQFxaWAKT7MjrW7

PS: If you have or are planning a membership, I'd love to chat more. My IG/LinkedIn DM's are open!

Thank you for taking the time to fill out this survey and help shape what our membership could look like. We are developing a community to support content creators and thought leaders who want to build, launch, and grow a membership business. Your feedback is crucial in helping us design a program t...

08/05/2024

Let's talk about email lists for a few minutes.

[Get Started with Today!]🔗 Convertkit, where I'm building my email list: https://partners.convertkit.com/rob[]🔗 Streamyard, my go-to...

07/05/2024

On the Fence About TubeFest?

Get 50% off tickets to the UK’s only video marketing event!

If you've been on the fence about joining in on the action in Birmingham (or online) on 23 May, let’s have a quick look at what Matthew Hughes and the team have in store for you later this month:

🎬 Cutting-edge strategies from the top minds in video, marketing, business and the creator economy.

🎬 Two dedicated learning tracks for creators and business owners (mix & match till your heart’s content)

🎬 Countless opportunities to network, collab and have fun with like-minded go-getters

🎬 Future-proof your business with all the content marketing tools and tactics for a sustainable (and manageable) strategy

All of this ☝🏼 is incredible.

But Wait, There’s More!!!

As a Featured Speaker at TubeFest I’ve got an exclusive offer, 50% off TubeFest tickets simply use my promo code, TF24ROB.

I’m looking forward to seeing you there!

Signup now – https://tubefest.live/ and don’t forget my promo code TF24ROB

See you on the 23rd May.

07/05/2024

I'm exploring the idea of having an editor for my Youtube videos with Vidpros.

If you'd like to check them out, go here and let them know Rob sent you.

Fractional video editing service. Free stock footage. Free storage. One low monthly fee. Get all your videos edited in 1-2 business days by professionals.

04/05/2024

Who's in the UK? 🇬🇧

I'll be in London and Birmingham for work in a couple of weeks, let's connect.

02/05/2024

Streamyard Acquired by Bending Spoons.
WHAT DOES THIS MEAN TO YOU?

[Visit our Sponsor: Streamyard]🔗 streamyard, my go-to livestreaming platform: https://streamyard.com/?fpr=golive [Visit our Sponsor: OPUS CLIP]🔗 opus clip,...

01/05/2024

Our next vlog from our Spain trip is up!

It's our last day in Madrid, so naturally we end our trip with some delicious coffee and breakfast at Ambu, a tasty cafe located just behind the main street ...

01/05/2024

So pumped to be invited to speak 🎤 at VidCon this year. I'll be on a couple sessions discussion memberships, as well as podcasting.

If you're planning to be there, let's connect.

Shoutout to Jacques Keyser, Colin Hickey, and the rest of the VidCon crew for running amazing events for the Creator Industry. 🙌🏽

23/04/2024

Share your desk / home-studio setup!

I took this photo and marked it up for a slide in a talk I'm preparing, and thought it might be fun to share the pic here and ask everyone to show their setup.

I'm always looking for inspo in my desk / home studio setup :)

24/03/2024

Joining Kim Garst and Joe Pulizzi to talk about Podcasting! Brought to you by StreamYard 🦆

RSVP: https://kimgarst.com/palooza

21/03/2024

Mike Morrison from Membership Geeks joined me on the podcast today. We talked about online courses vs memberships, how memberships compare to other online revenue streams, the common fail points in a membership business, and geeked out on other membership shop talk.

We also discussed Mr. & Mrs. Smith, Top Boy, and The Crown.

Stay tuned for the episode on the podcast soon!

17/03/2024

SXSW TAKEAWAYS. 📝

I’ve consolidated my notes and here’s a few highlights of my learnings and observations from conversations I had during the event this past week.

(Although, I’m bummed that I didn’t get to hit up a Franklin’s for some BBQ - will have to wait until my next Austin visit!)

1️⃣ Diverse Revenue Paths
There were lots of talk on and off stage about the different ways that creators can (and SHOULD) make bank 💰. From stage, there were sessions with DJ Rosegold [IG ] and Karen Civil [IG ] that showcased some creative monetization strategies beyond ads, that focused more on community support and exclusive content (*ahem* memberships *ahem*)

In terms of support, I met a number of professionals from the traditional talent management world who were shifting into a more business strategies role, either as a fractional or partnership model with creator businesses.

This evolution from traditional income sources highlights the importance of engaging directly with audiences.

2️⃣ Tech Empowerment for Creators
We can’t have a SXSW takeaway list without taking about startups. A couple startups to note were Passionfroot and Stir, among many others (ie. Opus Clip, OverSubscribe, Electrify Video Partners, Karat Financial and others) are offering advanced tools for creators to manage their businesses and finances.

These platforms underline the crucial role that technology plays in empowering creators to streamline their operations and enhance creativity.

3️⃣ Authentic Marketing
In talking to other Partnerships people this past week in Austin, there was definitely a trend towards partnerships with micro-creators, known for their genuine audience connections.

This shift in approach (for some) emphasizes the focus on authenticity and community in marketing, valuing trust and engagement fostered by micro & nano influencers over sheer vanity numbers that companies have traditionally been focused on in the past.

4️⃣ Media Ventures by Creators
I also noticed a lot of attention on creators that have built media companies. A couple of highlights in this realm was the ventures of Alex Cooper [Host of Call Her Daddy] and Reese Witherspoon [https://hello-sunshine.com], we’re seeing creators expanding their influence from individual content to full-fledged media ecosystems.

5️⃣ In-House Creative Teams
When it comes to brands and how they’re shifting their operations, there is a rise with brands developing their own creative content in-house. This shift enables more authentic storytelling and a closer alignment with brand values.

Some brands are also blending their in-house creative teams seemlessly with a rotating cast of influencer creative partners.

🧠 I love seeing all of this innovation taking place within the Creator Economy and being discussed at such a global event as SXSW.

🚀 I hope we continue to learn and explore new avenues and redefine what’s achievable in the creator economy. ✨

07/03/2024

SXSW / Austin Texas next week, who's in town? Comment or DM me and let's meet up.

06/03/2024

I’ve launched (and relaunched) newsletters in the past.

Consistency was always the point of failure.

This time around, I’m keeping a simple framework each week to stay consistent.

Here’s the super simple format.

1 personal update, could be a family or dad-life related anecdote.
2 inspirational nuggets from something I’ve read, learned, or experienced the past week.
3 creator economy news or updates to help you stay in the loop with the latest happenings and trends in the creator economy.

Subscribe to get the newsletter every Sunday: https://rbalasabas.ck.page/

05/03/2024

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