A social media management company focused on making Instagram the least stressful part of your business. We like to make social media as easy as 1, 2, 3.
Having a little midweek celebration 🥳
Across the board, Q3 was a fantastic three months for management clients. We saw huge increases in reach, engagement, and following, tons of profile + web traffic, and most importantly - high-quality content that's building their communities and helping them hit their goals.
What are you celebrating heading into Q4?
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One of the biggest misconceptions around hiring a social media manager is that bringing one onto your team will solve a sales problem 💵
Unfortunately, it's just not as simple as that. As a social media manager that focuses on organic social (meaning I strategize and create content that builds your community - I don't run ads) I can't guarantee sales. There's too much outside of my control to promise that investing in my service will lead to cash in the bank.
Does this mean social media management is a waste of money? I may be biased, but absolutely not ❌ It just means that you have to have the prep work done to make it worth your money, and realistic expectations.
So if you
👉🏻 know that the people you want to work with, or see purchase from you, are hanging out on Instagram (and let's face it, they *probably* are with 1.4 billion active users)
👉🏻 can see that your business is generating interest on your social but you're just not able to capitalize on it and nurture your community
👉🏻 and are ready to get "create this week's content" off your to do list so you can finally focus on all the work you ENJOY
You're going to see a benefits from investing in social media management.
Your ROI won't look so much like
"for every post you publish on social, you'll see $500 in sales" (that's the type of figure that might be thrown around when discussing ad strategy)
but rather
⌚️ a HUGE increase in your time to do the work you want to do (or take a break - that's cool too!)
👀 and more QUALITY eyes on your business
Any questions about the connection between social media management and sales? Wondering if you are ready for this investment? Drop your questions below so I can clarify ⤵️
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So glad you asked 🤗
If you're over trying to figure out how to make Insta work for you, or just wish someone else was handling your content so you could focus on the work you ACTUALLY enjoy - ABC Social Media Management is here to help.
We offer three management packages. Which one is right for you? That depends on
👉🏻 the level of involvement you want to have in your social media presence
👉🏻 how much content your business needs
👉🏻 and your budget for the investment
To break it down further:
📲BASIC is for you if you want some assistance with planning content and don’t want to do it allll yourself, but you still want to be involved
📲 MANAGEMENT is for you if you want a consistent social media presence that nurtures your community while you get back 5-7 hours a week and think minimally about your social media
📲 MANAGEMENT+ is for you if you have a ton of content to work with, want your business to show up every day on social, and are interested in expanding your reach with partnerships.
Thinking social media management might be something you're interested in? Book a free consultation call at the link in my bio to discuss the process, what it looks like to work with ABC SMM, and get any other questions you might have answered 📞
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Let's talk about my decision to outsource Pinterest (because I'm not just the person people outsource TO - I also do it for my own business).
I knew I wanted to jump on Pinterest, particularly for something I've got up my sleeve for later this year 👀 And while I'd used Pinterest before and knew the basics of the platform, I didn't have the capacity to learn the ins and outs, and really maximize its potential.
So, I outsourced (to who is a Pinterest GENIUS 🌟)
This means I get to spend my time on activities that are generate money NOW for my business - calls with clients, client work, service + product development...
AND I still get to benefit from the power of Pinterest because it's in the hands of a service provider that knows their sh**.
Here's how this applies to you ⤵️
I know the ins and outs of Instagram.
But my clients? Sure, they were posting before ABC Social Media Management took over, but they weren't maximizing Instagram's full potential.
They didn't have the time to keep up with platform edits, tweak content strategies, or learn effective engagement + lead gen practices - they're busy running their businesses.
You may not be in the right place to outsource the whole shebang yet - and that's ok. that's what my free content, blog posts + strategy sessions are for.
but if you're starting to feel like all the time you spend stressing over instagram could be better spent elsewhere?
and you want the confidence of seeing your page grow with 🔥 content while you focus on running your biz?
Then ABC Social Media Management is here to help ❤️
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wondering if abc social media management is the right fit for your business?
over the past year and a half-ish, i’ve discovered I love to work with (and get the best results for) these types of businesses:
✨ interior designers + stylists
✨ businesses in the home decor space
✨ airbnbs and property management/support companies
✨ other online service providers
but even more important than your business description are the qualities you bring to the table. If you’re
✅ excited and ready to trust your social media manager to do their thing
✅ have undergone brand strategy + design and know your brand inside and out
✅ have plenty of photo + video content to work with
✅ have a proven offer or service that you need amplified
✅ are prepared to commit to long term success on social media and understand that our efforts can take 3-6 months to start paying off
then I would be so freaking happy to take Instagram off your to-do list and get your social media to where you want it to be 🙌🏻
If this sounds like you, click the link in my bio (or pop over to stories!) to book your free consult call 📞 we’ll go over the process, discuss if we’re the right fit, and answer any questions you have!
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The biggest mistake you can make when it comes to your business's social media?
Hiring a social media manager at the wrong moment 😳
Whether that's too early, too late, or when you actually need a different type of support - you don't want to outsource to a social media manager if you're not actually ready to.
Here are a few of the things you need in place before you start working with a SMM for your business 👇🏻
🙋♀️ A willingness to delegate, let go of control, and trust their strategy. Working with a social media manager is a collaborative process, but if you're going to over-analyze every word choice or retain an ironclad grip on each piece of content, you're not going to get the most out of your investment.
📸 A content library for your social media manager to pull from. Unless your SMM is also a photographer and videographer (and you're paying them accordingly), you are responsible for providing the visual assets. In my packages, I do provide basic graphic design, video editing and stock photo/video curation, but without my client's photos and videos I won't have enough to work with.
💵 A willingness to invest. Social media management is not cheap (looking at you, job posting on upwork offering $3-5/hour 🥴), and it's a long-term commitment.
📋 A knowledge of your brand identity, positioning, future plans, and resources your SMM can use to learn more about you and what you do. Whether this is your blog, email newsletter, podcasts you've been on - we need to get in your heads and embody your brand, and these tools help us do so!
❌ And finally, understanding that whether your social media manager is doing their job or not is not determined by whether your sales are up or down. We can't guarantee sales and it would be unethical to do so.
Be sure to save this list so you can make sure you're ready for when the time is right to invest in social media management!
Confused about what a social media manager actually does for your business?
You’re not alone - when I asked in stories last week if you guys understood what I do, 22% were at least a little unsure if you knew what my work involves! So let’s get into it ⤵️
As your social media manager, I strategize & create content for Instagram that helps you grow your community, expand your brand’s reach, and ensures you have a stand-out presence online. My packages also include engagement time to nurture that community, as well as analytics so we can see how well that strategy is working.
Getting the time consuming task of social media frees up YOUR calendar so you can focus more on revenue-generating activities (client meetings, project work, and sales calls) and less on which trending audio to use for your reel.
Swipe to the left 👉🏻 to see a detailed breakdown of what I do for my clients on a daily, weekly, and monthly basis.
Hope you are having an amazing start to your week 💛
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Summer’s (almost) officially over, kids are heading back to school, and I bet after a couple of months of enjoying the ☀️ you’re ready to dive headfirst into your biz for the rest of the year.
But before you get overwhelmed trying to do all the things, consider taking your Instagram content & engagement off your plate. There’s no better time to get support with your social media marketing than now, and here’s why ⤵️
🌟After a quiet summer, people are thinking about buying again - but with a recession looming, they need more education and nurturing than before. Don’t have the time to do this yourself? A social media manager and engagement strategist (p.s. ABC SMM combines both in our packages!) ensures your brand is top of mind for your community AND continually brings in fresh eyes!
🌟 Before you know it, black friday is going to be upon us - and the businesses that will see the results they want are the ones thinking about November NOW 🛍
🌟 Consistency is what counts, and I know from experience how busy the start of the school year can be. When posting continually gets pushed to the bottom of your to do list, your marketing just won’t get the results I know you’re hoping for.
If you’re ready to kick your social media efforts into high gear in September, click the link in my bio to schedule your free consult call 📲
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Want to know how to tell that your social media strategy is working?
Hint: it’s not necessarily that you hit 10,000 followers 🤫
You can tell your strategy is paying off when
💫you’re achieving the goals you set💫
However, there are a few caveats to this blanket statement:
👉🏻 those goals must be REASONABLE based on your starting point and level of effort
👉🏻 you have to have given your strategy enough time to take effect (ie it’s not going to happen overnight)
👉🏻 and you’ve honestly been consistent with it
Now tell me: do you think your social media strategy is working? leave a ✅ or 🚫 in the comments ⤵️
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What do you do when
👉🏻 you’re confused about what content to post to achieve your goals for your business
👉🏻 you feel totally at a loss when it comes to making your content calendar make sense
👉🏻 you wish someone could just make Instagram make sense
but you look at the prices of social media management and know that’s just not do-able right now?
You look for strategy support - someone who can guide you, provide you with researched content ideas to execute, and answer your questions about social media marketing.
In my 90-minute strategy sessions, we do a deep dive into your profile with an audit, answer every single question you have about Instagram and socials media marketing, AND you get a custom content strategy mapped out for you PLUS 60 content ideas unique to your business!
I still have a couple spots open for August and September - if you’re thinking about getting your social media prepped and ready for Black Friday, now’s the time. Leave a 🙋♀️ if you’re interested or send me a message to chat!
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Not sure how to juggle the various content types on Insta? Keep reading ⤵️
There are a lot of options when it comes to posting on Instagram, and contrary to the *slight* hysteria being spread around the app, you shouldn’t ditch all the other content types to focus solely on reels.
Instead, know what each content type is best suited:
📲 use photo posts to show off your brand’s visual identity, connect to your followers (especially when you show your face!), and you want an easy engage - this is typically the content that generates the most LIKES & COMMENTS
📲 use stories to connect by showing more off-the-cuff moments of your life, & to convert your warmest audience
📲 use highlights to make the most important content about your business & services evergreen
📲 use carousels for educational posts with a lot of information - this is typically the type of content that generates the most SAVES
📲 use reels for entertainment, to show behind the scenes/you at work, and educational content - this is the content that typically generates the most REACH
📲 use graphics for highly shareable content like memes, tweets, and quotes. this is typically the type of content that generates the most SHARES
📲 and finally, use guides to store your content by topic and, similar to highlights, extend the lifetime of your posts by making them evergreen
and remember, all of these are suggestions - they are not hard and fast rules but rather best practices based on what I’ve seen on my own and client accounts ☺️
What is your favorite type of content to share? Which do you struggle to create?
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I don't even need to tell you to raise your hand if you've asked this question, because I KNOW you have 😉
The truth is, there isn't a right or wrong answer to the "how often should I post?" debate (except for nothing at all so I guess there's a minimum of at least 1 post in some time frame?) It all depends on YOUR business, YOUR capacity, and YOUR goals.
So rather than give you unhelpful blanket recommendations, here are the questions you should ask yourself when determining how often to post on social media:
👉🏻 how many platforms are you trying to juggle?
👉🏻 how much time do you have in your schedule to create & repurpose content?
👉🏻 how much time does each piece of content take you? (hint: this will vary across content types and platforms. for example, a blog post takes me anywhere from 45-90 minutes but I can film a tiktok in under 5 minutes)
👉🏻 do you have a strategy in place for repurposing content?
👉🏻 do you have any team members to support you in publishing content?
👉🏻 what are your goals for your social media marketing efforts?
All of these together can help you figure out how often you should be posting on social.
How many times a week do you post? Do you feel like it's the right amount or not really? Sound off below 🗣
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This is what a famous quote from a Chinese military general has to do with Instagram ⤵️
While Sun Tzu was discussing military endeavors, the general point applies to social media strategy as well.
Don't get me wrong - tactics like posting at optimal times and utilizing trending sounds can be a part of a strategy. We can't forget the first part of Sun Tzu's statement, that a strategy without tactics is a very slow road to achieving your goals.
👉🏻 But tactics alone, without a strategy in place to back them up and provide a purpose for using those tactics, is nothing more than simply noise.
Think of it this way: A popular Instagram coach might share a trending audio to use to increase your chances of going viral. But using that sound without a strategy only creates noise on your account. Do you know how to adapt that trend to your audience and what they care about? Are you sharing a message that will resonate with them and advance your overall business goals as well as increase your reach?
You can't overlook tactics when you create a strategy.
📲 But without a strategy, you won't be able to discern which tactics you should use and which to avoid, or understand how to track your progress.
What have you been relying on for your social media marketing - tactics, strategy, or a combination of both?
P.S. Need help figuring out how to separate the tactics from strategy and create a plan that will put you back in the drivers seat of your social media marketing? Work with me in a strategy session and go from confused to confident with your content and engagement. Link in bio to schedule your session!
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your pre-weekend reminder that content pillars are not “educate, entertain, inspire” 😳
Want to know what they ACTUALLY are? Swipe through today’s post for a helpful breakdown - and if you’re still stuck, share yours in the comments and I’ll give you some feedback!
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Can I let you in on a secret (that I usually only share in my strategy sessions)?
There are VERY few rules when it comes to social media 🤯
Instead, what we’ve decided to regard as “rules” are more so best practices or suggestions. The only hard & fast rules come from a platform’s terms and conditions (like not copying content or harassing other users).
But “rules” on how often to post, how to use video in your strategy, how to grow - are actually best practices or suggestions, based on that person’s experience and/or research.
Does this mean you disregard those suggestions? No ❌ But for your own sanity, take them with a grain of salt, think about what will work best for you & your business, and stop feeling like you’re failing at social media if you don’t follow this rule or that rule.
Which social media “rule” has caused you stress?
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Are you confused about what actually goes into a social media strategy?
👉🏻 swipe to see the document I use for all my strategy session & management clients!
Here’s what our strategy includes:
🌟key brand messaging: your values, your why, the central stories around your brand. these form the basis for your strategy & content, so we put them right at the start.
🌟 your unique point of difference: also referred to as your unique value proposition (UVP) or unique selling point (USP), this piece is basically, what makes you different in your industry? Is it your process? Is it your results? Is it something in your values that makes you stand out?
🌟content pillars + posting schedule: your content pillars are the four-five central themes to your content from which you can create specific posts.
and in your posting schedule, we decide how many times a week you’ll post and what content types you’ll share.
🌟 engagement strategy: unpopular opinion incoming but engagement is just as important as your content when it comes to growth on social media. This section breaks down how much time to spend on inbound vs outbound engagement, and where to find your people.
🌟 and finally, your key performance indicators: how are you going to measure whether your efforts are working?
Leave a 🙌🏻 if this helped you put together some pieces of your social media strategy!
And if you want this done for you? You get this + a profile audit and 60 content ideas when you schedule a Strategy Session. Link in bio to book 📆
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Hey guys, noticing some new faces around here and thought I'd do a little reintroduction!
I'm Amber and I run the business here at ABC Social Media Management.
What do we do? Well our 3 main services are:
🌟 Our most booked service: Strategy Sessions
🌟 Our VIP service: our done-for-you Social Media Management packages
🌟 Our best priced service: consult calls for when you just want to pick a social media strategist's brain
Of course our doors are open to anyone who needs us, but the people we see the best results with? They're the kind of person who:
👉🏻 Is ready to see their community grow steadily & authentically on Instagram
👉🏻 Has already invested in some sort of business or brand strategy and knows what they're here to do
👉🏻 Also feels strongly that social media is a long game, and isn't interested in hacks or gimmicks
If this is you? Let's be friends, I want to know more so I can see if there's any free content or opportunities I can create with you in mind 🥰 Send me a DM introducing yourself and I'll share more about me!
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But it also isn’t some insanely complicated thing you’ll never be able to figure out 😉
I see too many Instagram gurus & coaches position tips, tactics & hacks as a strategy.
But here’s what strategy *actually* is: Understanding what makes your business unique in your industry, your brand values, your goals when it comes to social media, the topics you’re going to share content on to work towards those goals, and how you’re going to measure success.
Once you have these things locked down, then we talk tactics: how frequently you’ll post, what types of content to share, and more.
But we can’t get into the nitty gritty until we nail down the core of what you do and what you want to get out of your presence on social media.
P.S. 👉🏻 Later this evening on stories I’m going to be sharing a couple more things that social media strategy is NOT, and then next week we dive deep into each of the parts I mention above.
After reading this, do you think you have a social media strategy in place? What goals are you working towards with your social media? I’d love for you to share in the comments ⤵️
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