22/07/2023
With the relentless advancement of technology, the art world is experiencing an unprecedented revolution thanks to the advent of Web3, NFTs and AI.
As Madeleine Pierpont, MoMA's Web3 Associate, says, Web3 has provided an extraordinary opportunity for art institutions to extend their reach and reach new and unprecedented audiences.
Thanks to new technologies, museums and galleries can now offer engaging and interactive art experiences online, breaking down geographic barriers and enabling a global audience to view works of art without having to physically travel. This evolution has led to a greater democratization of art and enabled artists to reach a wider audience.
The rise of NFTs has played a key role in the growth of digital art. According to Lukas Amacher, Managing Director of 1OF1, a collectors' club specializing in digital art, NFTs represent "the enabler" that has made collecting digital objects a significant practice. Using blockchain technology, NFTs bring unique and inimitable value to digital artworks, allowing artists to authenticate and monetize their creations.
Anthony Troisi, Director of Finance and Operations at the Miami Institute of Contemporary Art, emphasized the central role of human curatorship, pointing out that AI can only facilitate some of the complex activities of curatorial research and, potentially, identify connections that otherwise would not have emerged.
During the Art+Tech summit, participants agreed that AI is not a threat to the curatorial process. On the contrary, it can be a valuable tool for art experts and curators.