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With the relentless advancement of technology, the art world is experiencing an unprecedented revolution thanks to the a...
22/07/2023

With the relentless advancement of technology, the art world is experiencing an unprecedented revolution thanks to the advent of Web3, NFTs and AI.

As Madeleine Pierpont, MoMA's Web3 Associate, says, Web3 has provided an extraordinary opportunity for art institutions to extend their reach and reach new and unprecedented audiences.

Thanks to new technologies, museums and galleries can now offer engaging and interactive art experiences online, breaking down geographic barriers and enabling a global audience to view works of art without having to physically travel. This evolution has led to a greater democratization of art and enabled artists to reach a wider audience.

The rise of NFTs has played a key role in the growth of digital art. According to Lukas Amacher, Managing Director of 1OF1, a collectors' club specializing in digital art, NFTs represent "the enabler" that has made collecting digital objects a significant practice. Using blockchain technology, NFTs bring unique and inimitable value to digital artworks, allowing artists to authenticate and monetize their creations.

Anthony Troisi, Director of Finance and Operations at the Miami Institute of Contemporary Art, emphasized the central role of human curatorship, pointing out that AI can only facilitate some of the complex activities of curatorial research and, potentially, identify connections that otherwise would not have emerged.
During the Art+Tech summit, participants agreed that AI is not a threat to the curatorial process. On the contrary, it can be a valuable tool for art experts and curators.

bit.ly/PhygitalARTNFTAll the news on the website.Telegram link in bio
09/07/2023

bit.ly/PhygitalARTNFT

All the news on the website.
Telegram link in bio

A recent report by DappRadar, a Web3 monitoring site, revealed that venture capital firms have invested $707 million sin...
09/07/2023

A recent report by DappRadar, a Web3 monitoring site, revealed that venture capital firms have invested $707 million since the beginning of 2023.
This indicates that despite the rise of token memes and artificial intelligence (AI), 43.68 percent of these investments have been for metaverse-related ventures.

DappRadar's report identifies regions such as Hong Kong, China and Japan as a continent where the metaverse will thrive. In fact, governments and companies are investing significantly in this sector and its development. Hong Kong is specifically cited as an international center of the metaverse.
This is due to the government's commitment to creating an environment conducive to innovation, with the real estate and luxury goods sectors playing a significant role in this nascent metaverse industry.

DappRadar also notes that China is one of the few countries to have formulated a 'metaverse plan' that includes the implementation of initiatives in the education and tourism sectors. Not only that, Chinese companies such as Bytedance, Alibaba, Baidu and Tencent have invested in developing hardware and software for the metaverse.

Japan, recognized as a leader in entertainment and games, is also poised to benefit from the metaverse by integrating national intellectual property (IP) into virtual and augmented reality applications, such as in the case of Pokemon Go.

According to a recent report prepared by Globaldata, a consulting firm, China is planning to surpass the West in terms of metaverse technology through continued investment in associated technologies.
Globaldata suggests that there are signs that China is continuing to invest in virtual reality and artificial intelligence, with the goal of promoting national economic development. Indeed, several Chinese provinces and cities, such as Shanghai and Zhejiang, have already unveiled plans to become major technology hubs for the metaverse.

Louis Vuitton has unveiled its first NFT project, which will digitally transform the luxury brand's iconic product, the ...
10/06/2023

Louis Vuitton has unveiled its first NFT project, which will digitally transform the luxury brand's iconic product, the LV trunk.

Coming in the form of phygital, the virtual tokens will grant owners access to future products, events and experiences, as well as confirm their status as members of one of luxury's virtual elites. Only a few hundred tokens will be produced.

Along with Fendi, Hublot, Rimowa and Givenchy, Louis Vuitton is the latest Maison in the LVMH group to join the metaverse. On June 14, Louis Vuitton will allow selected participants access to a private website before inviting them to purchase one of the NFTs on June 16.

The token has a high price tag of 39,000 euros (nearly $42,000), which limits the privilege to high-end consumers.

This is not the first time a high-end luxury brand has entered the metaverse with a sky-high price tag, such as Tiffany's $50,000 CryptoPunk pendant.
Despite the price, the collection sold out within hours.

Another important game-changer is Vuitton's choice to use tokens that are linked to their owner's soul. In essence, this means that the tokens are non-transferable and cannot be resold.

Vuitton's decision to implement such a permanent feature in its strategy implies that the manufacturer has invested time in reverse engineering the NFT market mechanism. It is a move that is likely to stimulate other ultra-fans of the brand to join this new private club, while driving away the communities of money-oriented collectors.

The brand also announced that, over time, it will release a series of keys that members can purchase to unlock additional limited-edition products.

As iconic luxury houses explore new ways to bring their rich and long-lived legacies to the Web3, Vuitton's entry into this space could reignite global interest in NFTs.

Facebook's first physical store: the Meta Store,Facebook is entering the retail world for the first time, opening its Me...
05/02/2023

Facebook's first physical store: the Meta Store,

Facebook is entering the retail world for the first time, opening its Meta Store to offer its VR headsets and glasses directly to potential buyers in an effort to spark interest in products essential to its metaverse ambitions.

The Meta Store, which opened May 9, is located in Burlingame, California, about 15 miles south of San Francisco. In addition to Quest VR headsets and Ray-Ban glasses that can record and post short videos or Stories, the store will also feature the Portal video-chat device. Last year the company changed its name to Meta to reflect its risky shift in focus toward building the "metaverse," imagined as an immersive, hyper-realistic digital world that requires VR hardware to participate in.

"The best way to understand virtual reality is to experience it," founder and CEO Mark Zuckerberg said in a statement. He emphasized that the new store focuses on "demoing" apps and products and creating "an idea of what's going to happen as we head into the metaverse."

An important part of the new Meta Store will be to offer potential customers the opportunity to test Facebook hardware in person and in an environment set up by the company. There is a large stage in the store where people can move freely while using the headset, enveloped by a full-height screen that shows viewers what the wearer is seeing.

In addition to the new store, Meta's website will also include a shopping tab to sell its products online. Currently, Facebook sells its headphones only through third-party retailers such as Best Buy, Target, and Amazon.

Martin Gillard is now head of Meta Store, the company said. "The Meta Store will help people understand how our products can be the gateway to the metaverse in the future," Gillard said. "We won't be selling the metaverse in our store, but we hope people will come in and out knowing more about how our products will help them connect to it".

BOLD (Business Opportunities for L'Oréal Development), L'Oréal's Corporate Venture Capital fund, announces a minority in...
28/01/2023

BOLD (Business Opportunities for L'Oréal Development), L'Oréal's Corporate Venture Capital fund, announces a minority investment in U.S.-based startup Digital Village, a Metaverse-as-a-Service platform and NFT marketplace for brands, creators, and communities. This is L'Oréal's first venture capital investment in the metaverse and Web3 space, as well as the first investment made by the BOLD Female Founders initiative launched in 2022.

Led by an international team from the United States, Europe and Asia, Digital Village offers innovative scalable technologies for creating and interacting digital identities and assets in virtual environments. The start-up was founded in 2021 by Evelyn Mora, a former Digital & Sustainability Consultant for leading brands and founder of Helsinki Fashion Week, an all-digital event with a focus on sustainability. Digital Village's Advisory Board includes founders and top managers from Pangaia, The Sandbox and Wave.

"As L'Oréal continues to explore and delineate the role of beauty in Web3, we aim to partner with the most promising start-ups that adhere to the highest visual and technical standards," says Camille Kroely, Chief Metaverse & Web3 Officer at L'Oréal. "We are excited to partner with Digital Village, whose solutions will be powerful enablers for our brands and with whom we share the same ideals of sustainability, accessibility and interoperability in the metaverse or Web3″.

Venture Reality Fund (VR Fund), a Silicon Valley-based technology-driven venture capital firm specializing in virtual and artificial reality, is alongside BOLD in leading this round of Seed Financing in Digital Village.

"We are delighted with BOLD's support and look forward to partnering with L'Oréal to revolutionize the beauty industry through the creation of innovative virtual experiences for the company's brands," concluded Evelyn Mora, Founder Digital Village. "Together we are defining the canons of beauty in the metaverse and Web3, expanding the boundaries of what is possible and setting a new standard for the entire industry."

On Monday, December 5th at 6 p.m. at Spazio all'Arte, the Roman branch of Capitolium Art, AI open mind with its I Think ...
04/12/2022

On Monday, December 5th at 6 p.m. at Spazio all'Arte, the Roman branch of Capitolium Art, AI open mind with its I Think format will address the topic of digital in the art world.

In its exploration of emerging technologies in relation to Man and his activities, AI open mind, with its I THINK format, could not overlook what is happening in the world of Art, with digital strongly impacting both creativity and interaction with artworks and their own market. They will address this theme on Monday, December 5, at 6 p.m. in the meeting Il Digitale nel mondo dell'Arte tra NFT, AI and other tools, hosted by Spazio all'Arte, the Roman branch of Capitolium Art directed by Vincenzo Maria Zuco, and broadcast in live streaming accessible after registration at the following link: https://www.aiopenmind.it/ArtificialIntelligence/nft/

From the title of the meeting-accompanied by Maria Zarębczan, an art historian, -multiple and diverse aspects, problems and solutions actually descend, which will be discussed in depth by Marco Cadioli, artist and lecturer at the Academy of Communication, with an excursus on digital art and its forms of expression, and Giuseppe Miceli, jurist, professor of Business Intelligence, president of the Italian Anti-Money Laundering Observatory for Art, will speak about the traceability of works of art and the underlying movements of money. Intellectual property in the era of free sharing and new governance tools will be the subject of the contribution of Irene Procopio, corporate lawyer and Blockchain Specialist. Giancarlo De Menna, Business Development, will speak on technology for digital art, NFTs and AI. The case history of the Musae platform tested over the past 18 months by artists, gallerists and auction houses, illustrated by Alessandro D'amato, CEO of Alsaro, will close the meeting.

As you can see, a truly all-encompassing exploration of art and digital that we hope will be of interest not only to insiders and those directly involved, the Artists, but also to the many art and contemporary art enthusiasts in particular.

To follow the live streaming you must register here:
https://www.aiopenmind.it/ArtificialIntelligence/nft/

What about the metaverse?"This debated." we could write today more than ever, after Meta's collapse in the stock market ...
18/11/2022

What about the metaverse?

"This debated." we could write today more than ever, after Meta's collapse in the stock market (in 9 months the metaverse has burned about 9.4 billion), which has made us tremble and doubt the soundness of Zuckerberg's vision and the entire Big Tech world with the only exception at the moment of Apple. It is still premature to give a definitive verdict, but Fifa has nonetheless taken the field in the metaverse, even if it would be more appropriate to speak of gamification or at any rate of a major investment in the Roblox platform, with the aim of bringing even the youngest generations closer to the historic tournament.

On the occasion of the 2022 edition in Qatar, Fifa World is born, a space in the metaverse dedicated to fans from all over the world developed on the Roblox platform.

And if this World Cup will go down in history because it will be played in the winter, and not in the summer as usual, it will also be because of technologies like this latest one: Fifa World is "a virtual environment that celebrates the power of soccer and the unparalleled history of its most popular competitions," and access will be free. All users will be able to frequent social spaces, earn rewards and collect exclusive virtual items through games of skill, even away from the Qatar playing fields.

NFT & contentFifa Plus becomes in fact the first free digital football entertainment platform in the world, allowing the...
16/11/2022

NFT & content

Fifa Plus becomes in fact the first free digital football entertainment platform in the world, allowing the enjoyment of certain content, exclusive and unique: through the app it is possible to stream the equivalent of 40 thousand live matches per year, involving at least 100 football federations from all 6 confederations, guaranteeing live coverage of both the most important European championships and less emblazoned competitions from around the world, including not only men's soccer, but also youth and women's. Thus, the app was already born before the World Cup, is free of charge, and contains not only matches but also archive matches, allowing fans to review unique moments from historic matches of the past. The new feature dedicated to Qatar 2022 is the football federation's NFT platform, which will be based on Algorand's blockchain, a cryptocurrency (called Algo) based on an autonomous blockchain, the technology of which is now used by more than 2 thousand organizations, governments and applications worldwide and founded by Italian Silvio Micali, professor of Computer Science at the Massachusetts Institute of Technology.

The new purpose-built NFT platform that will serve as the infrastructure for the exchange of tokens launched by the federation is called Fifa Plus Connect. "This announcement is an exciting moment for Fifa as it officially enters the world of blockchain and the opportunities it presents in various applications," Romy G*i, chief business officer of the federation, told us. "At Fifa, we need to constantly strive to identify and explore the most cutting-edge, sustainable and transparent means of increasing revenues and continuing to support the development of global soccer. The opportunity for fans is to get affordable new unique tokens from a collection obviously dedicated to the most iconic moments in the competition's history, as well as various images depicting the World Cup itself.

*i

Semi-automated offside, even the ball is techAnother star of the World Cup in Qatar (but in the Premier League they are ...
15/11/2022

Semi-automated offside, even the ball is tech

Another star of the World Cup in Qatar (but in the Premier League they are aiming to have it as early as 2023-2024), it too is possible thanks to the 12 cameras installed in every single new stadium, in addition to those of the televisions, which track 29 data-points of each individual player, indicating with even greater accuracy his position on the field. A kind of comprehensive mapping. To make the actual analysis of the player's position complete and accurate, however, there is a microchip installed in the ball that allows it to do the same thing with the ball, only more intensively. The ball therefore is also tech. But where is this enormous amount of data directed? In the VAR room, which by now we have also begun to learn about in our Serie A league but which in Qatar will also receive signals about the movement of the ball 500 times per second. Data that is forwarded to a computer dedicated specifically and solely to offside, which verifies and communicates the decision to VAR and the referee on the field.

Inescapable now for athletes, photographs taken during key moments of each World Cup match will be available for each individual player (and directly in the app). Players will be able to save or share photos on social media, along with their favorite match statistics with their target audience. The dedicated social space in the app is also a space for the creator economy thanks to The Fifa World Cup Daily by HiSense, a true daily show that will find celebrities, creators, influencers, and various soccer personalities gathered for Fans every day for a daily recap of the day.

Dozens of cameras around the field, players photographed and analyzed every minute, ball movements monitored 500 times p...
14/11/2022

Dozens of cameras around the field, players photographed and analyzed every minute, ball movements monitored 500 times per second, and even a virtual space on Roblox: behind the scenes of the most anticipated competition of the year

The 2022 World Cup, the top global soccer competition, a test bed not only for teams, athletes and institutions but also for testing the level of technology that wants to be increasingly at the service of soccer, is now upon us. And of soccer players.

Statistics to app

Starting with the Qatar fixture, players will be able to get a complete picture of their performance thanks to a new app developed by Fifa in collaboration with FifaPro: it is called the Fifa Player App and will give each player the chance to access his individual data immediately after each match.

Professional soccer players, in responding to interviews and surveys, have expressed a desire to have as much data as possible to analyze their performance, a desire born from the players themselves, who are increasingly involved in technology and careful to improve their performance by relying on data.

Stadiums & cameras

This is also made possible by a system consisting of multiple cameras positioned around the field to ensure maximum coverage of the players. Metrics include distance traveled at various speed thresholds, number of actions above 25 km/h, and maximum speed, all displayed on positional heat maps. In addition to the phase of play, line-breaking events, receiving positions and pressure applied to the player in possession of the ball will emerge, which the event player can review through different camera angles.

With the Fifa Plus app, available in 11 different languages, unique experiences during the match will be possible for fans inside the stadium: from the ability to review VAR actions to accessing augmented reality images and different camera angles through the camera system.

Throughout 2022, numerous companies have partnered with Polygon, such as Disney, Coca-Cola, and now Meta, looking for wa...
13/11/2022

Throughout 2022, numerous companies have partnered with Polygon, such as Disney, Coca-Cola, and now Meta, looking for ways to make transactions faster and cheaper.

This is where the real opportunity for investors lies: Polygon is down more than 60 percent from all-time highs, but it has had arguably the best year of all blockchains in terms of results. If companies continue to notice what it offers in the coming years, a return to all-time highs seems likely as demand increases.

There is another beneficiary in the midst of this news. Known as Arweave (AR -12.21 percent), this blockchain will be used by Instagram as a decentralized storage solution to store creators' digital collectibles. As with Polygon, investors can purchase the AR token as a means to invest directly in the Arweave blockchain.

Like Polygon, there are a few features that made Arweave a compelling choice to be part of Instagram's new NFT feature. The first, perhaps, is the permanence of Arweave. All data stored on Arweave stays there forever.

Moreover, the capacity of Arweave's blockchain is virtually infinite. Most importantly, because Arweave uses a blockchain and is inherently decentralized, user data remains anonymous, censorship-resistant, and immutable.

The decision to use Arweave is one of the first examples of how a large technology company like Meta is exploiting its potential. However, in the blockchain world, Arweave has been recognized as an innovator for some time now. Cryptocurrencies such as Cosmos, Polkadot, Avalanche, NEAR, Solana and The Graph all use Arweave to store transaction data. In this way, they help make their blockchains less cumbersome and more streamlined. The potential use cases for Arweave in the coming years seem endless in a world of ever-increasing data.

As a result, Polygon and Arweave have soared since the news broke. Polygon is up nearly 40 percent and Arweave posted a gain of nearly 60 percent in a matter of hours, trading as high as $17, but has since returned to around $10.

Meta's Instagram will dive into the lucrative world of NFTs with a twist.In May 2022, Meta Platforms (META 1.03%) said N...
12/11/2022

Meta's Instagram will dive into the lucrative world of NFTs with a twist.
In May 2022, Meta Platforms (META 1.03%) said NFT functionality would arrive on its social media sites Facebook and Instagram, allowing users to post or show their digital collectibles to followers. But according to a recent announcement, the company has added additional features that will essentially turn Instagram into an NFT marketplace.

Details suggest that creators will be able to list NFTs available for purchase on their profiles, similar to other major NFT marketplaces such as OpenSea or SuperRare. In addition, a tipping option will be created that will allow users to send money to their favorite content creators. This is all possible by connecting a digital wallet for user profiles to receive and send payments via cryptocurrency.

The decision to enable full NFT functionality, rather than just showcasing digital collectibles as originally planned, seems to be a move in the right direction for Meta.

Meta has announced that Polygon will be the primary blockchain to support NFT transactions. Fortunately, it is possible to purchase Polygon's native cryptocurrency, MATIC. As with stocks, the more a cryptocurrency is in demand, the more its price increases. With Polygon becoming the main blockchain for NFT transactions on Instagram, there could be a surge in demand for MATIC.

Meta chose Polygon for a number of reasons. First, Polygon is extremely fast in processing transactions. Unlike Ethereum, which can get bogged down with traffic and cause a slowdown in speed, Polygon boasts impressive speeds of up to 7,000 transactions per second. This high throughput is critical to ensuring a smooth experience for Instagram users.

In addition, Polygon has the lowest transaction fees of any blockchain. This means that sales and purchases will not require additional payments from users, something that plagued Ethereum during peak usage. Finally, the blockchain is environmentally friendly. It is so energy efficient that it is already carbon neutral and is expected to eventually become carbon negative.

Tattooing has been a universal phenomenon around the world for thousands of years. As it continues to evolve, this art h...
05/11/2022

Tattooing has been a universal phenomenon around the world for thousands of years. As it continues to evolve, this art has entered the NFT space.

Known as Bang Bang in the tattoo industry, Keith McCurdy is one of the artists hoping to merge the ethos of tattoo culture with technologies. He uses a new type of ink he has called "Magic Ink" for rewritable tattoos that appears and fades in different light conditions.

Scientists at the University of Colorado have developed a tattoo ink made of photochromic microcapsules, a technology dubbed "tech tattoos" that leaves a color-changing mark that is activated by UV light, thus changing the tattooed image when it reacts to UV light. He sees this technology as a way to reconcile tattoo culture's desire for individuality with the demonstrable uniqueness of NFTs. In June, he sold the first rewritable tattoo as a 1/1 NFT for 100 ethereum (ETH), or nearly $100,000 at the time.

McCurdy told Cointelegraph:

"Our digital identity will become very important in the future. It may already be more important than our physical identity today. Individualization in a digital world and defining one's identity is what we do best."

Another company working to connect the tattoo community to Web3 is Indelible, which allows owners to use their intellectual property rights by designing new tattoos and adding to existing NFT profile photos (PFPs).

Created eight months ago, the startup had the idea that tattoo artists should be able to expand their work beyond their studios and have access to unlimited ways to make money from their art.

"We thought this was a really fascinating application for tattoo culture, and we wanted to do it the opposite way, which was by tattooing characters on real people. We wanted to tattoo the Web3."

Amoia decided to fund his own startup focused on the potential of combining tattoos and NFT. He said the project's first collection of PFP characters will be signed by tattoo artists Mike Rubendall, Matt Skinny and BJ Betts.

By 2030, Verified Market Research (VMR) predicts that the NFT market will grow to a value of $231 billion.

Check out this fantastic   themed cards collection by Bicycle 🔥👇
23/10/2022

Check out this fantastic themed cards collection by Bicycle 🔥👇



Famous playing cards Brand "Bicycle" will release Bored Ape NFT Playing Cards

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