10/04/2025
We often hear that more marketing equals better marketing. More posts. More content. More visibility. But as Samantha Russell shared with us on this week’s episode of the Financial Planner Life podcast, more isn’t always better - especially when it comes to building trust with the right clients.
Samantha is one of the most respected voices in adviser marketing in the US, and in this conversation, she breaks down what’s actually working in today’s digital landscape. You'll hear about why your referral strategy is only half the battle, and also understand the importance of a strong digital presence that speaks directly to your ideal client.
If you're looking to grow your firm in a way that feels more personal, intentional, and aligned with how people make decisions today, this one’s not to be missed.
Samantha is also heading to the UK this summer to lead in-person workshops for financial planners - and after hearing this episode, you’ll want a seat at that table.