The MARK Consulting & Marketing

Facebook Newsfeed Algorithms: Breaking the Code. by Mark Pavelich Businesses today use social media to reach their target audience. Facebook leads with over 2.8 billion monthly active users. Businesses are finding it harder to reach their target audience due to Facebook’s daily content. It’s Facebook’s Newsfeed Algorithm. Relevance, engagement, and user behaviour influence the algorithm’s timeline selection. To reach your target audience, content creators must understand and crack Facebook’s Newsfeed Algorithm. This article will explain Facebook’s Newsfeed Algorithm and provide tips for optimizing content for maximum engagement. Let’s start by deciphering Facebook’s Newsfeed Algorithm. Knowing Facebook’s Newsfeed Algorithms Facebook’s Newsfeed Algorithm selects posts for users’ timelines. It selects the most relevant content from billions posted daily. To reach your audience, content creators must understand this algorithm. Without understanding the algorithm, your content may not appear on your audience’s timeline, reducing engagement and reach. Understanding Facebook’s Newsfeed Algorithm can also give you an edge. By understanding the algorithm, you can optimize your content for maximum engagement and stand out. To stay ahead in the digital age, businesses must understand Facebook’s Newsfeed Algorithm. ↘️Please take time to read remainder of this blog by clicking the link below.⤵️ #ThursdayThoughts #Thursday “A tree doesn't need instructions on how to grow. A bee doesn't need instructions on how to make honey. So trust yourself to do what you know how to do”.🐝 -Mark Pavelich ↘️DM or Email us to get started.

Maximizing Instagram Engagement: Writing Meaningful Captions Step-by-Step. By Mark Pavelich Instagram is a powerful tool for businesses and individuals to market their products and services, build their brand, and connect with their audience. With over one billion users, this platform is competitive. While many people focus on creating visually stunning posts, engaging captions cannot be overstated. Good captions can boost Instagram engagement and reach. In this step-by-step guide, we’ll learn how to write meaningful captions that engage your audience and inspire them to act. We’ll cover everything from writing a hook to using emojis, hashtags, and call-to-actions in captions to help you grow your Instagram presence and reach your goals. Let’s start writing captions that will keep your followers coming back! Instagram Caption Value Instagram captions are crucial. Captions allow you to tell a story, share insights, or motivate others. Captions give your posts meaning and context. Captions boost post engagement. A good caption can inspire people to like or comment on a post. Instagram’s algorithm considers caption engagement and relevance, so a good caption can help your post reach new audiences. ↘️Please take time to read remainder of this blog by clicking the link below.⤵️ #WednesdayVibes #YegMarketing #YegBiz #Yeg #Yvr #Yyc “Continue to set new goals. Think about what you want to achieve next week, next month and next year. Tackle one goal at a time so you don't feel overwhelmed”. -Mark Pavelich ↘️DM or Email us to get started.

7 Useful Tools for Editing Your Videos to Make Them Look Professional on YouTube. by Mark Pavelich I am absolutely thrilled about video editing! It is an art form that allows creators to bring their vision to life through the manipulation of footage and audio. From cutting and splicing clips, adding music or sound effects, to color grading and special effects, the possibilities are endless. Video editing requires skill, creativity, and attention to detail – making it a highly rewarding endeavor for those who can master the craft. Not only does it allow for more dynamic storytelling and engaging content creation, but video editing also plays a crucial role in film and television industries. I can’t wait to continue diving deeper into this exciting world of video editing, pushing boundaries and experimenting with new techniques to create captivating content. 7 Useful Tools for Editing Your Videos to Make Them Look Professional on YouTube ↘️Please take time to read remainder of this blog by clicking the link below.⤵️ #TuesdayThoughts #TuesdayVibes #Tuesday #DigitalMarketing #Yeg “Big success doesn't happen as fast as it seems to the outside world, it happens through ongoing dedication”. - Mark Pavelich ↘️DM or Email us to get started.

The Ultimate Guide to Twitter Ads: Boost Your Business Today. by Mark Pavelich Businesses of all sizes can use Twitter Ads as a powerful tool to expand their customer base and reach new markets. Here is a comprehensive guide to getting started with Twitter Ads so you can grow your business right away: Create a Twitter Ads account first: Go to ads.twitter.com to register for a Twitter Ads account. You can begin creating campaigns after creating an account. Decide what you want to accomplish with your Twitter Ads campaign, such as raising brand awareness, generating leads, increasing website traffic, or boosting sales. Define your campaign objectives. Determine your target market by defining it using details like location, demographics, interests, behaviours, and keywords. You can target particular user segments with Twitter Ads and adjust your campaign as necessary. ↘️Please take time to read remainder of this blog by clicking the link below.⤵️ #MondayVibes #MondayMood #Monday “One day, you'll look back at this time in your life and be so proud of yourself for never giving up”. -Mark Pavelich ↘️DM or Email us to get started.

The Ultimate Guide to Creating a Sitemap for Better SEO. by Mark Pavelich A sitemap is a file that has a list of all of your website’s pages. It’s a key tool for search engine optimization (SEO) because it helps search engine crawlers find their way around your website and figure out how it’s put together. Here’s how to make a sitemap to help with SEO: Learn about the different kinds of sitemaps There are two kinds of sitemaps: those that use XML and those that use HTML. HTML sitemaps are made for people to use, while XML sitemaps are mostly for search engines. XML sitemaps are the most important for SEO because they tell search engines how your site is set up and what pages are on it. Use a Sitemap Generator You can make a sitemap for your website with the help of a number of tools. Sitemap generators are built into a lot of content management systems (CMS). If your CMS doesn’t have one, you can use one of the many free online sitemap generators. XML Sitemap Generator, Screaming Frog, and Google XML Sitemaps are some of the more popular ones. ↘️Please take time to read remainder of this blog by clicking the link below.⤵️ ↘️DM or Email us to get started.

Maximizing Internal Linking: The Key to Delivering Relevant Content. by Mark Pavelich One of the most important aspects of both website design and search engine optimization is the use of internal linking (SEO). You can make it easier for search engines to understand the structure of your website and the relationships between the various pages on your site by linking pages within your website. In addition, the use of internal links can assist you in providing your website’s visitors with content that is more pertinent to their needs. If you want the benefits of internal linking to be as beneficial as possible, you need to make sure that you are linking to pages that are relevant. This indicates that the anchor text, or the text used to create the hyperlink, should provide a description of the linked page’s content that is as accurate as possible. If you are writing an article about digital marketing, for instance, you might include a link to another article on your website that focuses specifically on marketing via social media. The phrase “social media marketing” ought to be included in the anchor text of that link in order to give readers an idea of the content that can be found on the page that is being linked to. ↘️Please take time to read remainder of this blog by clicking the link below.⤵️ #FridayVibes #Friday “Behind every smile is a story of numerous challenges and hardships that were overcome”. “Have a fantastic weekend everyone”. “Get out and have fun”. -Mark Pavelich ↘️DM or Email us to get started.

9 Clever Methods to Utilize Facebook Groups for the Expansion of Your Business. By Mark Pavelich Begin by establishing a Facebook group dedicated to your ideal clientele by establishing a group dedicated to your ideal clientele. Building a community around your brand and connecting on a more meaningful level with your customers and potential customers is made possible as a result of doing so. Give away useful information: Distribute useful information within your group in order to assist your members in resolving issues, gaining new abilities, and keeping up with the latest developments in their industry. This will establish you as an authority in your specialized field and keep your members interested in what you have to offer. Engage with the members of your group: To actively engage with the members of your group, respond to comments and questions, start discussions, and share updates. This will assist in the development of a sense of community and will encourage members to return. Deals that are only available to members of the group You can increase member engagement and sales by offering deals that are only available to members of the group. This may take the form of discounts, early access to newly released products, or even free trials of those products. ↘️Please take time to read remainder of this blog by clicking the link below.⤵️ ↘️DM or Email us to get started.

Boost Your SEO in Minutes: Simple Tips for Google Success By Mark Pavelich Here are some simple tips to boost your SEO and improve your Google ranking: Use Relevant Keywords: When creating your website’s title, meta descriptions, headers, and content, consider which keywords are the most relevant and frequently searched for in relation to your website or content. Search engines will be better able to comprehend the content of your page and include it in relevant search results thanks to this. Focus on producing high-quality, educational, and interesting content that adds value for your target audience. This will motivate visitors to stay on your website longer, share your content, and link back to it, all of which can improve your search engine rankings. Improve Your Website’s Structure: Make sure your website has a straightforward structure that makes it simple for users and search engines to find and access content. Connect related pages with internal linking to make it simple for search engines to crawl your website. ↘️Please take time to read remainder of this blog by clicking the link below.⤵️ #WednesdayVibes #Wednesday “Visualize your day while you're getting ready in the morning. Imagine all the positive scenarios that could occur, then go out there and make them happen”. -Mark Pavelich ↘️DM or Email us to get started.

Internal linking is a crucial component of on-page optimization that improves how efficiently search engines like Google crawl and index your website. Here are some pointers for utilizing internal linking to aid Google’s site exploration: build the site’s structure: Create a website with a hierarchy of categories and pages. Verify that every page is reachable from the homepage or is just one click away. This will assist Google in comprehending the structure of your website and the connections between pages. Use evocative anchor text to point to other pages on your website. Anchor text is clickable text. Use anchor text that accurately describes the information on the linked page. This aids Google in comprehending the link’s context and the linked page’s subject. Link to pages that are pertinent to the content of the page from which you are linking. This aids Google in comprehending the subjects addressed on your website and their relationships. ↘️Please take time to read remainder of this blog by clicking the link below.⤵️ #MondayVibes #Monday "The only difference between a good day and a bad day is your attitude. Decide now that today will be great!" -Mark Pavelich ↘️DM or Email us to get started.

From Zero to Hero: How a Social Media Contest Can Take Your Digital Marketing to the Next Level. by Mark Pavelich As a digital marketer, I constantly look for innovative and interesting ways to connect with my target audience. Running social media contests has proven to be one extremely successful tactic. They not only draw in potential customers, but they also raise awareness of the brand and encourage engagement. I’ll discuss the advantages of social media contests for digital marketing in this article, as well as the different contest categories you can use, contest planning tips, and real-world contest success stories. Social media contests for digital marketing: Benefits Social media competitions are a fantastic way to spread awareness of your brand and connect with more people. They may contribute to boosting social media platform engagement and ultimately boosting website traffic. The fact that user-generated content is encouraged by social media contests is one of their biggest advantages because it can help you establish credibility and trust with your audience. Contests also give you useful information about your target market. You can learn more about what appeals to your audience and what they need in a product or service by examining the data and participant feedback. You can use this information to enhance your digital marketing tactics and even guide your product development. ↘️Please take time to read remainder of this blog by clicking the link below.⤵️ #SaturdayMood #Saturday “Change your self talk. Remind yourself that you are strong and resilient and can handle anything that comes your way”. -Mark Pavelich ↘️DM or Email us to get started.

How to Buy and Sell Items Safely on Facebook Marketplace. by Mark Pavelich Facebook Marketplace is a convenient online marketplace for buying and selling items. However, as with any online transaction, it’s critical to take precautions to ensure your safety. Here are some pointers for using Facebook Marketplace safely to buy and sell items: Buyers should know: Investigate the seller and the item: Look at the seller’s profile and reviews to see if they have a good reputation. Also, do your homework to ensure that the item is what you’re looking for and that you’re getting a good deal. Meet in a public place: When meeting with the seller, choose a public place with a large crowd, such as a coffee shop or shopping mall. Avoid meeting in remote or unfamiliar locations. Bring a friend: For added safety and support, consider bringing a friend with you. Inspect the item: Before making a purchase, thoroughly inspect the item. Check that it is in the condition described and that it works properly. Avoid using wire transfers, gift cards, or other untraceable payment methods in favour of cash or a secure payment method. Instead, pay with cash or a secure payment method like PayPal or a credit card. ↘️Please take time to read remainder of this blog by clicking the link below.⤵️ #TGIF #FridayVibes #Friday “Coach me and I will learn. Challenge me and I will grow. Believe in me and I will win”. -Mark Pavelich. ↘️DM or Email us to get started.

How to Promote Your Brand on TikTok and Use It for Business. by Mark Pavelich With more than 1 billion monthly active users, TikTok is a social media platform that is gaining popularity. TikTok presents a fantastic opportunity for businesses to reach their target audience and strengthen their brand thanks to its large user base and potent algorithm. The following advice will help you use TikTok for business purposes and build your brand: Define Your Target Audience: It’s crucial to comprehend your target audience before producing content for TikTok. What do they find interesting? On TikTok, what kind of content do they interact with? You can develop content that appeals to your target audience once you have a firm understanding of them. Create Attention-Grabbing Videos: Since TikTok is all about short-form video content, it is crucial to produce captivating videos that draw in your target audience. Make sure your content is informative, entertaining, and visually appealing. Use hashtags: Using hashtags is a great way to make your content more visible on TikTok. Use industry- and business-specific hashtags in your videos to make it easier for viewers to find your content. ↘️Please take time to read remainder of this blog by clicking the link below.⤵️ ↘️DM or Email us to get started.

Why Youtube is the Ultimate Game-Changer for Your Digital Marketing Strategy. By Mark Pavelich In today’s world, digital marketing is the key to success for businesses. With so many different platforms available, it can be overwhelming to choose the right one. But one platform that has truly become a game-changer for digital marketing is YouTube. YouTube statistics and why they matter YouTube is the second most visited website in the world, with over 2 billion monthly active users. It is also the second most used search engine after Google, and over one billion hours of video content is watched on the platform every day. These statistics show that YouTube is a force to be reckoned with in the digital marketing world. The platform’s global reach is unparalleled, making it an excellent tool for businesses looking to connect with their target audience. YouTube also offers unique opportunities to showcase products and services through video content. This helps businesses to build a loyal audience and increase their brand’s visibility. ↘️Please take time to read remainder of this blog by clicking the link below.⤵️ #SundayVibes #Sunday “It's time to stop being scared of what could go wrong, and start getting excited for everything that could go right.” -Mark Pavelich ↘️DM or Email us to get started. #Edmonton #Yeg/ #Vancouver #Yvr/ #Calgary #Yyc

The Top 5 Ways to Make Your Instagram Feed More Thought-Provoking. By Mark Pavelich Instagram has developed into a potent tool for visual storytelling, so it’s crucial to design an interesting feed that captures the interest of your followers. While posting attractive images is simple, making an Instagram feed that provokes thought requires a little more work. The top five ways to add more thought-provoking content to your Instagram feed are as follows: Tell a story Use it to tell a story to increase the amount of thought-provoking content on your Instagram feed. Whether it’s a personal story or one about your brand, storytelling can help you establish a more meaningful connection with your audience. Create a compelling story that your followers will want to follow by combining images, captions, and videos. Share your thoughts Do not be hesitant to express your opinion if you want to start a discussion on Instagram. Expressing your opinions can encourage your followers to do the same, whether it’s about current affairs, social issues, or something pertaining to your industry. Just remember to be considerate and respectful in all of your posts and comments. ↘️Please take time to read remainder of this blog by clicking the link below.⤵️ #SaturdayVibes #Saturday “There's always someone out there willing to put in the work. Make sure you're that someone.” -Mark Pavelich ↘️DM or Email us to get started. #Edmonton #Yeg/ #Vancouver #Yvr/ #Calgary #Yyc

Reasons Why Facebook is Still Relevant in 2023. By Mark Pavelich Facebook is still relevant in 2023 for a number of reasons, including the following: User Base in the Billions: Facebook’s user base is estimated to include more than 2.9 billion active users on a monthly basis. Because its user base is comprised of people of all ages and from all over the world, this platform is an excellent resource for communicating with a diverse range of audiences. Platform Diversification: Over the course of its history, Facebook has evolved into more than just a social networking website by incorporating a variety of additional services, including Messenger, Instagram, and WhatsApp. Facebook has been able to remain relevant thanks to its diversification efforts, which provide users with a variety of tools to connect with one another and communicate with one another. ↘️Please take time to read remainder of this blog by clicking the link below.⤵️ #FridayVibes #Friday #FridayNight “If you change your daily routine, and stay consistent, you can change your entire life.” -Mark Pavelich ↘️DM or Email us to get started. #Edmonton #Yeg/ #Vancouver #Yvr/ #Calgary #Yyc

YouTube

Grow Your YouTube Channel and the Cost is Reading This Article. By Mark Pavelich If, you’re asking yourself where to promote YouTube videos for free, we have some great tips. The key to crafting outstanding titles is grabbing your audience’s attention. People crave content that’s entertaining, and they likewise want to know what your video is about from the very get go. The best way to grow your YouTube channel is to know what your audience likes and wants to see. Do they want to see educational content about their career? Or perhaps they’re just looking to chill and watch Bloopers Reels because it’s fun and entertaining. You can also create videos on current hot topics and some of them will rank on YouTube search. This way you catch a portion of the search traffic to your video. Focus on growing your YouTube channel is to reformat content that has already performed well for you. That might mean turning your most popular blog post into a video. You’ll need to rework the information and film a video about that topic, but you’re already starting out ahead. You know that your audience likes that content and wants to see it.

About #Twitter Spaces

About #Twitter Spaces Spaces is a new way to have live audio conversations on Twitter. The functionality provides additional value to your Spaces content, which can now be re-shared to spark more interest, while also facilitating broader re-target considerations.

Verify Your Accounts on Instagram

Verify Your Accounts on Instagram What is verification? At its core, verification is a way for people to know that the notable accounts they are following or searching for are exactly who they say they are. It’s a way for people to know which accounts are authentic and notable. Verification badges aren’t an endorsement from us, nor do we consider them a symbol of importance. Over the last few months, they’ve made some updates to improve the verification application process on Instagram and Facebook. Here’s more info about what’s changed, what you should keep in mind when applying for verification, plus some other answers to frequently asked questions. They’ve made it a bit easier for people to request verification by updating the form you see in the app. They made updates so you can better understand what needs to be submitted for verification, and to offer more transparency on our requirements. These requirements are consistent across Facebook and Instagram. Apply for an Instagram verification badge They look at a number of factors when evaluating Instagram accounts to determine if they’re in the public interest and meet there verification criteria. Even if your account is eligible for verification, submitting a request doesn’t guarantee that your account will be verified. To request a verified badge: Make sure you’re logged in to the account you’re requesting a verified badge for. Go to your profile and tap . Tap Settings> Account > Request Verification. Enter your full name and provide the required form of identification (example: government-issued photo ID). After you’ve filled out the form, tap Send. The verified badge is a tool to help people find the real accounts of public figures and brands, and it means we verified this is a notable and authentic Instagram account. A verified badge is not a symbol to show importance, authority, or subject matter expertise. Once verified, you may not change the username on your account, and verificati

facebook

Facebook Announces New Experiment to Reduce the Reach of Divisive Political Content in User Feeds. Yes please, we can all agree. Facebook has announced a new experiment which will see it de-emphasize political posts and updates about current events in user feeds, in response to ongoing user feedback. Facebook will also limit the amount of political content that people see in their News Feeds, which could have a transformative impact on broader engagement – both on and off the platform itself. Facebook further notes the experiment has shown that ‘some engagement signals can better indicate what posts people find more valuable than others’. “Based on that feedback, we’re gradually expanding some tests to put less emphasis on signals such as how likely someone is to comment on or share political content. At the same time, we’re putting more emphasis on new signals such as how likely people are to provide us with negative feedback on posts about political topics and current events when we rank those types of posts in their News Feed.” Facebook CEO Mark Zuckerberg noted back in February: "One of the top pieces of feedback we're hearing from our community right now is that people don't want politics and fighting to take over their experience on our services. So one theme for this year is that we're going to continue to focus on helping millions more people participate in healthy communities and we're going to focus even more on being a force for bringing people closer together."