Dabur eyes growing business in South India; to launch region-specific products
Some of Dabur's brands have done well in the South, such as its Red Paste, which has become the leading toothpaste brand in Tamil Nadu and Andhra Pradesh....
Home-grown FMCG major Dabur is witnessing robust growth in South India and it is launching region-specific products along with taking on board regional celebrities and influencers to strengthen its presence, the company's Vice Chairman Mohit Burman said. Dabur, which is also investing Rs 550 crore in setting up a new facility in Madhya Pradesh, expects to see continued momentum in the healthcare portfolio, Burman said while replying to queries from shareholder at the company's 46th AGM.
Asked about Dabur's plan to enhance its presence in South India, Burman said it is very important for the business, though contribution from the region is low today.
"But we are seeing above country average growth in South India with 19 per cent growth in FY21, and is now around 18.7 per cent of our business (ex-enterprise)," he said.
Some of Dabur's brands have done well in the South, such as its Red Paste, which has become the leading toothpaste brand in Tamil Nadu and Andhra Pradesh.
"We are also launching South-specific products -- Dabur Herb'l Alpha Range, Dabur Gold Coconut Oil and Cold Pressed Sesame Oil.
"We are also taking regional celebrities and influencers on board... signed Nagarjuna as the regional brand ambassador for South India for Dabur Chyawanprash," Burman said.
For Vatika, which is a big brand in South India, It has engaged actor Samantha Ruth Prabhu as the regional brand ambassador.
"We will continue to drive higher penetration and connect with the consumers of South India and grow the business there. It's good to have an opportunity for future growth for us," he added.
Besides, it will continue to invest in its power brands such as Dabur Chyawanprash, Dabur Honey, Lal Tail, Honitus, Pudin Hara in healthcare; Dabur Amla a