03/11/2023
Marketers, ever heard of the Hourglass Theory? Start broad, then narrow down to your niche, and expand again for growth. Let’s talk strategy and success.
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26/10/2023
70% of Meta ad ROI comes from creative." True or hype? Let's dissect this claim. Marketers, tune in!
24/10/2023
Rethink brand success with the game-changing MER approach. Plus, insights from Byron Sharp. Must-watch for marketing leaders!
19/10/2023
Every marketer's journey has its highs and lows. 💡 Here's a little trip down memory lane where I learned the real value of targeting. Think you're raking in conversions? Think again. Dive into my rollercoaster experience of converting 'Peppa Pig' fans.
13/10/2023
Ever wondered why once-lauded companies from 'Good to Great' seem to have lost their luster? Dive deep with us into the cyclical nature of business greatness, the role of leadership, and the pitfalls that companies, even the iconic ones, often fall into. And most importantly, discover why these lessons are crucial for every marketing executive!
05/10/2023
The digital landscape is changing with iOS 17's decision to strip Click IDs in specific applications. This significant move influences how we understand user behavior, track conversions, and determine ad relevance. It's more than just a technical update—it's a strategic challenge.
Dive into our in-depth discussion on the iOS 17 update and how we can navigate these changes as informed and proactive marketers.
28/09/2023
Lauren Petrullo breaks it down for all you marketing mavens out there! Discover the powerful, yet simple strategies to skyrocket your Instagram engagement and convert competitors’ followers into your fans! 🚀 Don’t let vanity numbers distract you; it’s all about genuine engagement! Dive in to uncover how!
22/09/2023
Ever encountered roadblocks when advertising solutions that platforms like Google and Facebook restrict? If your product is in the gray zone, it's time to learn the tricks of the trade!
Dive deep into this rich conversation as we unlock strategies to market restricted products effectively.
18/09/2023
Think your marketing is on point? Think again. The iOS 14.5 update threw a wrench in the gears for many, but it's the ignorance about exclusions that's causing campaigns to crash and burn.
From 'weekend agencies' to deep dives into algorithms, we're breaking it down. Know what to look for and how to adapt.
15/09/2023
Google's "new customer acquisition" checkbox - a boon or a bust? Here's a candid dive into the unpredictable nature of Google Ads and why even in an AI-driven world, the human touch of media buyers remains irreplaceable. If you're involved in marketing decisions, this is a must-watch.
14/09/2023
Searching for that one magic marketing bullet? Spoiler alert: It's not just about one trick. Learn how the biggest brands scaled from millions to multi-millions by orchestrating a symphony of channels. 🎻🎺🎹 Dive in.
13/09/2023
From buying a $43 split test to joining the high-ticket War Room, hear how strategic choices in marketing have transformed businesses and pushed growth to new heights. Dive into the ins and outs of podcast value within a business model.
11/09/2023
Marketing Leaders: If you've ever questioned the future of digital advertising, this discussion is for you. Discover why Apple might just be the next game-changer and how it could reshape the ad space. Spoiler: It's a move no one saw coming.
07/09/2023
While there are many incredible agencies out there, there are also those with questionable practices. Before diving into a partnership, make sure you're not getting more than you bargained for. Dive into our latest video to find out how to dodge the pitfalls of predatory agencies.
01/09/2023
Webinars aren't just a trend; they're a powerhouse in the marketer's toolkit. Jason Fladlien, the man behind $250M in webinar revenue, reveals why some offers explode, and others fizzle. Marketers, it's time to sharpen your most lucrative tool. 🔧📈
30/08/2023
Ever wondered why, months after a marketing pivot, results suddenly shift? We're diving deep into the untapped potential of top-of-funnel awareness and its undeniable link to bottom-of-funnel conversions. For every marketer striving for that ROI sweet spot – this is your wake-up call. 🚀🔍
30/08/2023
Want a crash course in strategic marketing, with or without webinars? Dive into Jason's "One to Many" and level up your marketing tactics. Ever read a book that reshaped your entire approach?
28/08/2023
Fairness isn't a one-way street. Dive into the real-world challenges faced by agency owners and discover why marketers need to hold their ground. 👥💼
18/08/2023
Tired of the agency-run-around? Here's an unfiltered look at the REAL meaning behind 'Google partners' or 'Facebook partners' in the agency world. Discover the red flags you need to spot when choosing an agency.
16/08/2023
Looking for a strategic edge in your campaigns? Discover a revolutionary tactic that's bound to leave the competition in the dust. This isn't just about targeting; it's about redefining the way you think about remarketing. Agree or disagree? Let's discuss below!
13/08/2023
Struggling with Amazon's keyword chaos? The game's changed. We've delved deep into the labyrinth of Amazon's keyword selection, eCom vs. book world tools, and strategies like Publisher Rocket. You won't believe the difference it can make! Learn to master the sweet spot of high search volume and low competition.
12/08/2023
Want to pen your marketing genius? Writing a book isn't just for authors - it's for CMOs, VPs of Marketing, and all industry leaders! How? Discover the secrets behind book writing, launching, and getting Amazon reviews in our latest podcast episode. You'll learn how a book can boost your brand, influence, and even drive sales. It's not just what you write, it's how you launch it!
11/08/2023
🔑 Unlock the Potential of Business Transformation! 🔑
Ever struggled with challenging business decisions or faced a crossroads in your professional journey? Dive into Greg's new book "No Locked Doors," and discover the keys to transform problems into possibilities. From aviation to marketing, learn how courage, empathy, innovation, and more can pave your way to success. PLUS, hear an exclusive conversation about the largest exit deal and what it means to bring a bazooka to a water gun fight. Don't miss out!
09/08/2023
Transformation, Resilience, Success!Learn how a non-union charter airline turned $50 million in revenue into $250 million, and how this story resonates with marketing leaders. Be inspired by a strategy that prioritizes employee investment.
03/08/2023
Revisiting the profound study by Les Binet and Peter Field on the real power of brand building. Their analysis of 996 campaigns over 30 years reveals the potency of long-term growth strategies over the short-term impacts of sales activations.
As marketers, we must strike a balance between immediate conversion campaigns and establishing our brand identity for long-term profits. Learn more on how big brands scale through combined efforts.
02/08/2023
Struggling to see the potential in your market? Apple, Blue Apron, Salesforce, they've all taught us one thing - You have the power to CREATE a market.
Businesses large and small can learn from these market leaders, innovating, dominating, and rewriting the rules of the game. Dive deeper with us into this concept in our latest video.
26/07/2023
Media buying isn't about the k***s and levers anymore, it's about guiding the spaceship. 🚀
Marketers, it's time to change our tune – find out how machine learning and AI are transforming the game, making your role in media buying less hands-on, yet more strategic. Embrace the era where less is more and doing nothing can sometimes mean doing everything right.
Tune in to our latest discussion as we unravel the future of media buying.
22/07/2023
The underdog is turning heads! Threads is up and coming, providing a fresh and cleaner UI that seems to be luring in some heavy hitters from the Twitterverse.
The platform has grown its functionality and exceeded Twitter's limitations on video and character length.
Here's where it gets interesting - the public's love-hate relationship with Elon Musk might just be the tipping point that could switch allegiance to Threads.
Could Twitter eventually lose its top spot as the world's digital water cooler? A lot hinges on the user experience and whether Threads can keep the momentum. What's your take?
22/07/2023
The newest player in the digital arena, Meta's Threads, has shattered records by reaching 100 million users in just five days.
It’s mind-boggling, it’s fascinating, and it’s a strategic move that you as a marketing exec should not ignore.
With an effortless transition from one app to another, Meta has mastered the game of low barrier entry.
And guess what? It's a total Twitter rip-off. But a good one.
Explore Threads. Embrace the change. Remember, friction-free user experience is the new normal.
19/07/2023
Hear from serial entrepreneur Nathan Hirsch as he pulls back the curtain on his successful business exit. A $12M/year company with potential 30% margins, sold at the prime of its life. But why? 🤔
Enjoy this dive into strategic exits and get insights on when, why, and how to make a move that might seem counterintuitive but can potentially pay dividends.
Remember, the best time to sell? When you don't have to.
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Videos
Founders, are you stifling your business growth? Share your vision and empower your team to lead. How do you ensure you're not the bottleneck?
'Everybody Lies'—Google search is the ultimate truth serum. Learn how this high-profile case exposed hidden motives through search queries.
Boost Your Meta Ads with Creative Reinforcement. Knowing your customers fuels engagement and shares. How are you leveraging creative to hit the mark?
Are Meta & Google selling us a lie about ROI? Decades of misleading promises have cost marketing leaders trillions.
BANT Broad Audience: Forget Targeting, Trust the Algorithm. Create compelling ads and let the algorithm find your ideal buyers.
Is ROAS 'the devil'? When multi-channel traffic complicates things, this once-reliable metric can lead you astray. How are you balancing business metrics in today's marketing landscape?
Advantage+ Misleading Results! Our campaign seemed like a winner, but it was just retargeting. Understand exclusions & be an 'algorithm jockey'.
Unified Marketing 101: Google, Facebook, TikTok, organic, and social media experts under one roof = Total control & better results!
When to Use Performance Max. If you’re looking to scale but don’t have traffic from other sources like influencers, videos, or organic placements, Performance Max could be your secret weapon. What’s your take on this strategy?
Performance Max is a double-edged sword. If your business already dominates its local market, you might just be paying for your own brand traffic. But if you’re lesser-known, it could help you shine. How are you navigating Performance Max for your business?
Every day, one step closer to success! Started from zero? It’s those tiny daily moves that count, not just the goal at the end!
Accidental entrepreneurs, where you at? 🙌 Sometimes, it’s not about building empires, but about doing what you love! Ever had that 'aha' moment where passion trumped business?
Why Waking Up at 4 AM Could Be Your Secret to Success. No distractions, peak energy levels, and full control of your day. Sound like a dream? Maybe it’s time to reset that alarm.
Money Pressures = Action? There's a strange comfort in the hustle to meet financial obligations. It's the drive that often leads to success. But what happens when that pressure fades?
Once bitten, twice shy? Not with your product! 🍴 If they loved it once (or twice), why did they stop? Assign someone to unravel this mystery. Their feedback is invaluable to your business growth.
Imagine a world where marketing, sales, and ops all chase the same dream: maximizing customer lifetime value. Say goodbye to short-term wins and hello to long-term success.
Ever seen a business self-sabotage? It’s all about misalignment! Sales, marketing, operations - not playing the same game.
Scale Up Secret: Let Go of the Reins! With decades in sales, realizing I needed help was pivotal to scaling. Leaders, what could you let go to grow?
Ethical Dilemma in Reporting: Views vs. Clicks. Manipulating numbers can triple your ROAS on paper, but what's the cost of lost trust? Let’s talk about maintaining honesty with clients.
From $30k to $10k: The Truth Behind Ad Spend! Don’t be blinded by flashy ROAS numbers. Real growth comes from genuine conversions, not inflated stats.
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