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Long Advisory

LongAdvisory is an agency of communication and digital
marketing founded in Beijing by an international team
which operates in China.

10/12/2025

Christmas in China isn’t about tradition. It’s about lifestyle.
Young urban consumers celebrate with gifts, dinners, and shareable moments, turning the holiday into a social, visual, and highly commercial season.

For brands, copying Western narratives doesn’t work.

What does?
Focusing on joy, romance, modern aesthetics, and creating camera-ready experiences that feel natural on Douyin and Xiaohongshu.

To make Christmas matter in China, brands need to speak the local digital language.
Not the Western one.

Want to dive deeper? Read the full article in bio.

Go Beyond the Wall

Long Advisory
Digital Marketing Agency in China

05/12/2025

Long Advisory X LMU Ludwig-Maximilians-Universität München 🔥

This week our co-founders & .pelissero had the pleasure of holding a seminar at LMU Munich, where we explored how China’s digital landscape is evolving and what this means for German and European companies in the year ahead.

A valuable opportunity to share insights, discuss upcoming trends, and highlight where the next wave of growth may come from.

Stay tuned to follow upcoming opportunities and trends in the Chinese market and to learn how Long Advisory supports companies in China through both online and offline activities.

Go Beyond the Wall

Long Advisory

Digital Marketing Agency in China

04/12/2025

Nike just proved you can win a city’s heart… with soup. Yes, soup. 🍲

Guangzhou is a city defined by two daily rituals:
🏃‍♂ Running
🍲 Slow-cooked herbal soups (老火汤)

Nike’s insight was simple but powerful:
“Running belongs to your daily life. Just like your bowl of soup.”

It didn’t feel like a marketing campaign.
It felt like something that simply belonged in Guangzhou — as if Nike had always been there, serving soup alongside running culture.

This is localization at its strongest:
Not translating a message, but embedding a brand into the fabric of a city’s everyday rituals.

Go Beyond the Wall

12/11/2025

11.11: More than just Singles’ Day.

Born as a celebration for singles, it’s now the world’s biggest e-commerce event, shaping how China shops and how brands connect with consumers.

This year’s focus? Speed, personalization, and authentic storytelling.
Because in 2025, shopping is less about discounts, and more about experience.

Swipe to explore how brands are redefining China’s biggest retail moment.

28/10/2025

🧧🐉🏮 Lanterns, dragons, red & gold…
That’s still how China is too often visualized in global communication.

But in 2025, this looks outdated.
Chinese audiences expect modern, authentic design, not clichés.

Swipe through to see:
✔️ Why stereotypes don’t work anymore
✔️ What really resonates in China today
✔️ How brands can balance culture & creativity

What’s your take: are “dragons & lanterns” a thing of the past?

22/10/2025

Navigating the Chinese market is never simple.

Porsche shows how even iconic brands can struggle when local expectations evolve, EVs, smart tech, and digital integration are now key.
Audi proves the opposite: adaptation, local relevance, and innovation drive success.

Understanding China isn’t just about presence, it’s about perspective.

Go Beyond the Wall

07/10/2025

✨ Luxury meets the moon.

From Louis Vuitton to Gucci, Dior, Cartier, Chanel, and more, top luxury brands have reimagined the Mid-Autumn Festival 2025 through exclusive capsule collections and mooncake-inspired designs. 🥮 🌕

Each campaign blends heritage, artistry, and storytelling, proving that tradition can shine in new, contemporary ways.

Which one would you gift (or keep)?

19/09/2025

In China and worldwide, brands like Dior, Gucci, and Dolce&Gabbana are turning cafés into immersive spaces where fashion meets lifestyle.

Every latte and pastry is a moment of aspiration you can enjoy and share, making luxury feel closer than ever.

These cafés are strategic touchpoints, connecting brands with Gen Z and Millennials while building desire, engagement, and loyalty.

Are luxury cafés the future of branding? ☕️

27/08/2025

Qixi Festival in China: Celebrate Love, Tradition, and Creativity.

From the legendary story of Niulang and Zhinu to modern romantic campaigns by top brands, Qixi Festival, celebrated this year on August 29, 2025, is China’s very own Valentine’s Day.

Discover how ancient rituals, starry skies, and even luxury brands like Gucci and Burberry bring this timeless celebration to life.

And you? Are you ready to join the Chinese market?

14/08/2025

In China, travel photography isn’t just a trend, it’s a $5.5B industry.

In May 2025, the role of Travel Photography Planner became an official profession, blending tourism with creative storytelling.

From dreamy pre-wedding shoots to luxury itineraries, curated photo trips are changing the way people travel.

📸 Would you book one for your next adventure?

29/07/2025

Are Search Engines Still Useful in China in 2025?

For Gen Z in China, traditional search engines like Baidu are no longer the preferred choice. Instead, platforms like Xiaohongshu (RED), Douyin, WeChat, and AI tools are reshaping how people find information, with real stories, videos, and community conversations.

Search is now social, visual, and interactive.
The way people look for answers is changing fast.

Swipe through to discover how the search landscape is evolving in China, and what it means for the future of search!

Go Beyond the Wall.

18/07/2025

What do Lisa from BLACKPINK, Kim Kardashian, and the F1 Movie cast share?
They all fueled a global obsession with Labubu.

From scarcity storytelling to viral user content, this toy turned into a lifestyle icon, and a marketing case study.

Swipe to learn how Labubu became a cultural brand powerhouse!

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GO BEYOND THE WALL

LongAdivsory è un’agenzia di comunicazione e digital marketing nata a Pechino dall’idea di un giovane imprenditore Italo/Cinese.

VISION

Longadvisory lavora alla costante ricerca dell'equilibrio fra il giusto profitto, il naturale desiderio umano di esprimere le proprie potenzialità e la volontà di diventare il punto di incontro fra due culture.