The 136th Session of China Import and Export Fair, referred to as Canton Fair, is one of the most significant events in the global trade calendar.
The Canton Fair commenced on October 15 and is hosted at the China Import and Export Fair Complex in Guangzhou.
The project consists of three distinct phases scheduled on different days throughout October and November, during which a variety of products will be introduced and shown.
Since its establishment in 1957 in Guangzhou, China, this biennial fair has developed into a significant platform for imports and exports across a range of sectors.
The Canton Fair has been instrumental in promoting foreign trade and strengthening economic cooperation between China and other countries.
With over 25,000 exhibitors, this event draws a substantial number of international business leaders and serves as an essential platform for Chinese enterprises aiming to expand their presence in the global market.
It additionally fosters the exchange of technology, ideas, and culture between China and various countries, while also promoting the growth of foreign trade and business in China.
Long Advisory is pleased to participate in this event actively, providing necessary support and assistance throughout the exhibition.
Contact us for support during Fairs in China and for effective Digital Marketing Strategies!
#digitalmarketing #China #Chinesemarket #marketingstrategies #longadvisory #foreignbrands #CantonFair2024 #cantonfair #Cantonfair136 #importexport #TradeMarket #guangzhoufair
From October 16 to 19, BAU China is held at the National Convention and Exhibition Center in Shanghai.
Building on the legacy of Germany's esteemed BAU Trade Fair, BAU CHINA has been created to support the evolving field of building systems solutions.
With + 190,000 professional visitores, BAU China highlights the global construction industryโs innovative capabilities by showcasing the latest advancements in green building materials, system solutions, design concepts, and construction technology.
Long Advisory is pleased to participate in this event actively, providing necessary support and assistance throughout the exhibition.
Contact us for support during Fairs in China and for effective Digital Marketing Strategies.
#longadvisory #china #digitalmarketing #marketingchina #chinesedigitalstrategy #chinesemarket #BAUChina #BAUTradeFair #Shanghai #buildingsystemssolutions #technology #building #design #construction
From September 23 to 27, the 41st edition of Cersaie takes place in Bologna, showcasing The International Exhibition of Ceramic Tile and Bathroom Furnishings.
This five-day event brings together leading companies from around the globe to connect with international design and architecture professionals and key players from the Chinese market.
Long Advisory is pleased to actively participate in this event alongside its clients, providing necessary support and assistance throughout the exhibition.
Participating in exhibitions and events of this nature is invaluable for strengthening relationships with clients and fostering the development of timely marketing strategies.
As a digital marketing agency, Long Advisory serves as a communication bridge between China and Italy, focusing on creating effective marketing strategies to promote the success of client brands in the Chinese market.
GO BEYOND THE WALL.
#longadvisory #digitalmarketing #marketingstrategies #brand #China #Italy #cersaie2024 #Bologna #Chinesemarket #reelsinstagram
๐จ๐ณ LIVESTREAMING IN CHINA ๐จ๐ณ
๐ฑ This video was taken at 5 A.M in Beijing,
in front of the CCTV tower
๐ซ It shows mother and son intently engaged in
a live stream while singing and dancing
๐คณ Live streaming in China has become the most popular
video format and it's in continuous growth
๐ It can function as an extremely powerful marketing
tool
๐ข Companies ranging from video games to luxury brands
are embracing live streaming for e-commerce
opportunities, leveraging partnerships with KOLs
๐ Various platforms can host live streams
but recently the most widely used is Little Red Book (Xiaohongshu)
What do you think about live streams and their marketing usefulness? Let us know with a comment down below!
Go Beyond The Wall
#live #livestream #livestreaming #digitalmarketing #China #longadvisory #beijing #KOLs #marketingstrategy
Great experience at Salone Del Mobile in Milan.
Enjoy some highlights of the event.
Thanks also to Part of the team that took part in the event
Riccardo Pelissero & Matteo Buchta
See you at Design Shanghai in June and at Salone del Mobile of Shanghai in November 2024๐ฅ
#salonedelmobile #designweek #milano #furniture #china #marketingchina
For the first time, we participated in the event #cosmoprof in Bologna, Italy.
More than 1000 brands crowded this fair, considered one of the leading fairs in the cosmetic sector ๐คฏ
The Chinese market is an important market for brands that work in the cosmetic sector! โก๏ธ
With a population of over 1.4 billion people, China has become the world's second-largest consumer market, and it is projected to become the largest consumer market in the world within the next few years.
The Chinese cosmetics market has been growing rapidly over the past few years, driven by a rising middle class, increasing disposable income, and a growing interest in personal grooming and beauty products. In fact, China has now become the world's second-largest cosmetics market, behind only the United States.
However, it's worth noting that the Chinese market has unique characteristics, and companies must adapt to Chinese consumers' preferences, cultural values, and regulatory requirements. For instance, many foreign brands need to obtain approval from Chinese authorities before they can sell their products in the country. They may need to adjust their products and marketing strategies to cater to Chinese consumers' preferences.
Long Advisory is a top-tier agency with a reputation for providing unparalleled support to brands seeking to expand their reach into the vast and dynamic Chinese market.
With a deep understanding of the local cultural and regulatory landscape, Long Advisory possesses the expertise and resources to navigate the complex and ever-changing Chinese market, enabling foreign brands to establish a foothold and successfully engage with Chinese consumers.
Go Beyond the Wall.
#longadvisory #marketingchina #digitalmarketingagency #marketingagencychina #cosmeticfairs
Welcome, 2023 ๐จ๐ณ๐
.
.
Wishing you a great new year full of opportunities!
For us, 2022 was a year full of novelties & we are ready to make this new year even more special!
Here is an interesting article about "What we expect from 2023 in China." https://lnkd.in/dbwxBBkt
THANK YOU for being part of our projects and community!
Enjoy this new year and Go Beyond the Wall ๐จ๐ณโก๏ธ๐ฒ
#longadvisory #china #digitalmarketingagency #2023 #marketingchina #wechat #newyear
Xiaohongshu also called RED is the Chinese Instagram?
Xiao Hong Shu is a Chinese social media e-commerce platform called RED
The most common contents on the platform tend to be photos of products and shopping experiences
Xiao Hong Shu has been developed to provide a platform for User Generated Content, and in the app, users can share their experiences and products review to help others make purchasing decisions.
Women are the main target; Fashion, cosmetics, fitness and F&B brands are well-established
On the platform, users can browse through lists of the most popular brands and products!
The interface is similar to Pinterest or Instagram, where users can like and comment.
The big difference between western social media is that people can also buy products that have been reviewed by other users and then leave their feedback too.
Reviews in China are very important, and Little RED Book was created following this idea of social commerce.
Its slogan is:
Buy, Post & Review
Contact us for more info ๐จ๐ณ
Go Beyond the Wall.
#longadvisory #china #digitalmarketingagency #RED #xiaohonghsu #socialmediachina #marketingchina
Long Advisory digital marketing China
Dear followers and Linkedin users, LONG ADVISORY is proud to introduce you to our new website.
It took more than we expected, however, we find that the result is outstanding ๐คฏ๐๐ผ
๐บ๐ธ English Version
https://longadvisory.eu/en/
๐ฎ๐น Italian Version
https://longadvisory.eu/
Marketing is growing and changing fast so we keep moving forward and to celebrate our "New Beginning" we developed an engaging video! Enjoyโก๐
Go Beyond the Wall!
#marketing #china #longadvisory #digitalmarketing
Tuborg campaign โWhy Notโ in China
TUBORG CREATE "THE #WHYNOT" CAMPAIGN IN CHINA!
In 1982 Carlberg beer group decided to enter the Chinese market and in 40 years the Danish group, which also owns #tuborg, has grown so much to be considered the 4th biggest beer group in China.
In 2021 recorded revenue of 13,1 bn RMB according to the president of Carlsberg China, Mr. CK Lee.
๐ Perseverance and strongly defined marketing strategies are considered the keys to the Danish group's success.
Recently Tuborg released a campaign called "Why Not" that aims to create a rap alliance between 5 of the most famous singers in China:
๐VAVA (also known as Chinaโs Rihanna)
๐Kkluv
๐Kungfu-Pen
๐Narchy Wolff
๐Metaverse Singer K
The strategy is focusing on the youth culture and the rise of C-rap artists presents a promising route for global brands to promote their products to the coming-of-age Chinese Gen Z market.
Follow our profile to receive fresh insights about China & #digital marketing in China!
Go Beyond the Wall๐ฒ๐จ๐ณ
#longadvisory #china #marketingchina #news #newschina
We wish you all a prosperous and healthy New Year of the tiger!
Long Advisory ็ฅๅคงๅฎถๆฐๆฅๅฟซไน๏ผ ่ๅนดๅคงๅ๏ผ
Go Beyond the Wall ๐ฒ๐จ๐ณ๐ฏ
#longadvisory #china #marketingchina #news #newschina #chinesenewyear #chineseyear #yearofthetiger
Long Advisory wishes you a Merry Christmas & Happy New Year.
Go Beyond the Wall๐ฒ๐จ๐ณ
#longadvisory #china #christmas #marketing
China will be a futuristic world๐ง
Jeff Vukovich is an American music teacher who has lived in southwest China's Chongqing Municipality for almost six years. He feels that the Chinese government is doing everything it can to create a better life for its people ๐
The development of science and technology has also greatly improved the quality of people's lives. In addition, the advancement of China also makes Vukovich believe that China is going to become a futuristic wonder world ๐คฉ
Enjoy the video made by CGTN
Go Beyond the Wall๐ฒ๐จ๐ณ
#longadvisory #china #marketingchina #chinaeconomy #chinafuture
Tianjin the third biggest Chinese city.
Population: 12,938,224
GDP: $217 billion
Tianjin, Wade-Giles romanization Tโien-ching, conventional Tientsin, is located to the east of Hebei province, at the northeastern extremity of the North China Plain. After Shanghai and Beijing, it is the third largest municipality of China. It is also the most important manufacturing centre and the leading port of North China.
Tianjin (meaning literally โHeavenly Fordโ) has been an important transport and trading centre since the Yuan (Mongol) dynasty (1206โ1368).
It was famous as a cosmopolitan centre long before the arrival of the European trading community in the 19th century. Its maritime orientation and its role as the commercial gateway to Beijing fostered the growth of an ethnically diverse and commercially innovative population. The city is noted for its woven handicraft products, terra-cotta figurines, hand-painted woodblock prints, and extensive seafood cuisine.
Go Beyond the Wall๐ฒ๐จ๐ณ
#longadvisory #china #marketing #marketingchina #tianjin #city
Collaborations in China are really important!
Famous brands tend to collaborate each other to create a solid partner and to be effective with Chinese customers.
We report an interesting example of effective collaboration between #durex and #volvo.
Payoff: Safely feel the real world
Enjoyโ
What's your take?๐๐ผ๐๐ผ๐๐ผ
Go Beyond the Wall๐ฒ๐จ๐ณ
#longadvisory #china #marketing #cobranding
