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Long Advisory

LongAdvisory is an agency of communication and digital
marketing founded in Beijing by an international team
which operates in China.

30/12/2024

We look forward to continuing to support your journey to Go Beyond the Wall China in 2025!

23/12/2024

🇨🇳 THE LIFE OF A DAILY USER IN CHINA 🇨🇳

📱 The influence of social media in China is significant, extending beyond entertainment to impact food choices, lifestyle decisions, and fashion trends

⏱️ Every second in China, 486 articles are published on WeChat, 166 hotel rooms are booked through Qunar, 115,740 inquiries receive responses on Zhihu, and 3,472 orders are placed on Ele.me

👨‍💼 Consequently, social media and social platforms occupy a considerable portion of the workday for many white-collar professionals and people in general

🔝 WeChat maintains its position as the leading social media platform in China, boasting a user base exceeding one billion individuals and playing an integral role in everyday activities

💬 As of the end of 2023, 87.3% of the Chinese population engages with WeChat

🎵 Douyin, often referred to as the Chinese counterpart to TikTok, is utilized by 78.4% of the population in China

💻 The instant messaging service Tencent QQ and the search engine Baidu Tieba are closely matched, with user engagement rates of 59.8% and 58.8%, respectively

📕 Since its launch in 2021, Xiaohongshu has experienced remarkable growth, attracting 51.2% of the Chinese population to its platform within just two years

🤳 Individuals in China actively utilize social media and applications throughout the day for various activities, including communication, video viewing, music streaming, conducting transactions, ordering food, and making online purchases

⏳ Approximately 79% of its citizens are active users of social media, dedicating 5 to 6 hours daily to internet use

📊 A significant 89% engage in video viewing, 71% utilize streaming services, 53% participate in live video gaming, and 74% conduct online purchases via mobile devices

💭 What do you think about social media and apps in China and their interconnection with the population? Let us know with a comment down below ❗

GO BEYOND THE WALL.

03/12/2024

🇨🇳 CYCLING TREND AND FASHION IN CHINA 🇨🇳

📈 Traditional cycling is experiencing a resurgence in China, and it's quickly becoming a popular lifestyle choice for younger people

🚴‍♀️ More and more people see it as a trendy hobby, and many are getting involved in it for fun and as a sport

🎒 Especially after the pandemic, many people have started to see bicycles as an important way to get around for short trips

🚲 In the 1980s and 1990s, bicycles were a common way to get around in quickly growing cities in China. During this time, China became known as the "Kingdom of Bicycles" (自行车王国)

🚗 In the mid-1990s, as people started earning more money and moving into cities, the Chinese government focused more on the car industry

♻️ In the 2010s, e-bikes and bike-sharing programs proliferated throughout the country, making bicycles more popular once again

🚵This activity not only helps people stay fit but also lets them enjoy being outside

💲 After the strict lockdowns due to COVID-19 were lifted in some cities, there has been a big rise in bicycle sales

📊 Data from a recent sale event on Taobao shows that bicycle sales have jumped by more than 50% while JD.com’s 618 sales event shows that pre-sale orders for bicycles have jumped by 240% compared to last year

📱 More people are sharing their love for outdoor activities on social media: for example, on the lifestyle platform Xiaohongshu, searches for cycling have gone up by 60%

👕 Several international brands have gained recognition in China for their high-quality cycling products: Giant, Trek, Specialized, Bianchi, Cube, Cannondale, Merida, Colnago

💭 What do you think about the cycling trend and fashion in China? Let us know with a comment down below ❗️

GO BEYOND THE WALL

23/11/2024

🇨🇳 MINISO AND ITS GROWING POPULARITY 🇨🇳

🔝 Featuring appealing, affordable consumer products and partnerships with prominent brands, Chinese retailer MINISO is focused on establishing itself as a leading global lifestyle brand

✏ MINISO Group Holding Limited (名创优品) is a Chinese retailer and variety store chain that focuses on household and consumer goods, including cosmetics, stationery, toys, and kitchenware, featuring intellectual property design

👥 It was established in 2013 by Ye Guofu and co-founded by Japanese designer Miyake Junya and its headquarters are in the Haizhu District of Guangzhou

🏬 Currently, it operates 6,868 locations across Asia, Europe, Oceania, Africa, North America, and South America

💴 MINISO is dedicated to providing customers with products that are "high quality, competitively priced, and creatively designed", as reflected in its slogan, “Ten yuan each, quality of life”

🙋‍♀️ The brand has garnered appreciation from primary consumers aged 18 to 35 and belonging to the middle class

3️⃣ MINISO operates under a business model termed "three high and three low"

📢 MINISO's success, then, can be largely attributed to its distinctive and impactful marketing strategies: Competitive Pricing with a Premium Experience, Design and Stores, Product Diversification, Japanese Spirit, Social Media and Influencer Marketing, Strategic Location Selection, Celebrity Endorsements

🤝 MINISO has integrated collaborations as a fundamental component of its branding strategy

📍 Some of its partners are: Marvel, Disney, We Bare Bears, Hello Kitty, Kakao, Friends, The Pink Panther, Harry Potter

⚠ Despite its successes, MINISO has encountered several criticisms and challenges: Authenticity Concerns, Market Saturation and E-commerce Growth

💭 What do you think about MINISO and its growing success worldwide? Let us know with a comment down below ❗

15/11/2024

🇨🇳 THE MAGIC OF HARRY POTTER IN CHINA 🇨🇳

📚 Although published approximately 20 years ago, the Harry Potter series remains one of the most popular literary works globally

✨ The narratives are highly imaginative, featuring formidable wizards, enchanted wands, fantastical creatures, and an enigmatic wizarding school

👨‍🎓 Harry Potter unexpectedly gained significant popularity in China, particularly among Chinese students, as the themes of the books resonated with them from a social perspective

🏫 The novels address issues prevalent in the British education system that are also reflected in the Chinese system

🗺 Thus Harry Potter transcended cultural differences and emerged as a symbol of cultural globalization

📙 It is estimated that 200 million copies of the Harry Potter books have been sold in China, with "Harry Potter and the Goblet of Fire" achieving remarkable success by selling 160,000 copies within the first week of its release

🏰 The popularity of Harry Potter in China is evident from the opportunity to experience The Wizarding World of Harry Potter at Universal Beijing Resort

🤝 It is also apparent in its partnerships with Chinese brands such as MINISO and Redmi, a sub-brand of the smartphone manufacturer Xiaomi

🦉 The Harry Potter x MINISO collection features a variety of items, including plush toys of Hedwig the Owl, Hagrid’s Cake, and the Monster Book of Monsters, alongside stationery, lifestyle products etc.

📱 After transforming the Peking University East Gate subway station into Platform 9¾, Redmi announced the release of a Harry Potter edition of its Turbo 3 smartphone, adorned with various Harry Potter-themed designs

💹 Thus, the Harry Potter franchise has achieved notable success in China

💭 What do you think about Harry Potter in China and brands leveraging its success? Let us know with a comment down below ❗

GO BEYOND THE WALL.

08/11/2024

CELEBRATING 11/11: SINGLE'S DAY IN CHINA

🙎‍♀️ Singles' Day or Double 11 is an unofficial holiday and shopping season in China that celebrates those who are single

🎁 On this day, unattached individuals celebrate by treating themselves to gifts and presents

💻 Singles' Day became one of the largest online shopping events in the world

🏫 Originally known as Bachelors' Day, Singles' Day originated at Nanjing University in 1993

🆚 There are various theories regarding the establishment of the Singles' Day festival

👨‍👨‍👦‍👦 The most popular recounts that in 1993 four male students residing in the university's Mingcaowuzhu dormitory, all single, collectively decided that November 11 would be designated as Single's Day

🎉 After 2009 it became a huge festivity, thanks to the Chinese e-commerce giant Tmall introducing its Double 11 shopping festival on the platform

💲 Single's Day celebrations provide brands with a valuable opportunity to stimulate consumer spending among single individuals and other local customers

📌 Winning strategies for brands during Single's Day: promote the brand by utilizing social media platforms, launch event-related products on Chinese e-commerce platforms, collaborate with KOLs and Influencers

💭 What do you think about Single's Day and how brands should leverage it? Let us know with a comment down below ❗

31/10/2024

🇨🇳 HALLOWEEN IN CHINA 🇨🇳
How To Celebrate It

🗺 Cultural practices surrounding days dedicated to honouring the deceased have been observed from Europe to China for thousands of years

🔙 These traditions predate the introduction of Christianity in Europe and Buddhism in Asia

🎃 Halloween is not traditionally recognized in China
However, it is rapidly gaining popularity among the younger population and in major urban areas

🎉 The observance of Halloween in China tends to be more commercialized, and the celebrations typically feature costume parties at bars and clubs, themed events at amusement parks, and special promotions in shopping malls

🥂 China focuses more on entertainment and creating a festive atmosphere than trick-or-treating and horror nights

👻 Halloween takes its roots from the Celtic holiday celebrated on the last day of October as "the Day of the Dead"

☯️ Chinese Days of the Dead form an integral aspect of popular religious beliefs, having its roots in Daoism

🧧 Similar festivities to Halloween in China are: the Hungry Ghost Festival, the Last Day of the Seventh Lunar Month, the Qing Ming Festival, the Double Nine Festival

万圣节快乐, Happy Halloween!

31/10/2024

🇨🇳 HALLOWEEN IN CHINA 🇨🇳
How To Celebrate it

🗺 Cultural practices surrounding days dedicated to honouring the deceased have been observed from Europe to China for thousands of years

🔙 These traditions predate the introduction of Christianity in Europe and Buddhism in Asia

🎃 Halloween is not traditionally recognized in China
However, it is rapidly gaining popularity among the younger population and in major urban areas

🎉 The observance of Halloween in China tends to be more commercialized, and the celebrations typically feature costume parties at bars and clubs, themed events at amusement parks, and special promotions in shopping malls

🥂 China focuses more on entertainment and creating a festive atmosphere than trick-or-treating and horror nights

👻 Halloween takes its roots from the Celtic holiday celebrated on the last day of October as "the Day of the Dead"

☯️ Chinese Days of the Dead form an
integral aspect of popular religious beliefs, having its roots in Daoism

🧧 Similar festivities to Halloween in China are: the Hungry Ghost Festival, the Last Day of the Seventh Lunar Month, the Qing Ming Festival, the Double Nine Festival

万圣节快乐, Happy Halloween!

25/10/2024

🇨🇳 5 CHINESE SOCIAL MEDIA PLATFORMS IN COMPARISON 🇨🇳

📱 China is the largest social media market globally, characterized by highly engaged and mobile-savvy users

👩‍💻 Due to government regulations, including the "Great Firewall," many Western social networks are inaccessible in China; as a result, users have adapted by using various Chinese social media platforms

🆚 Many of these platforms exhibit similarities to their Western counterparts, featuring comparable functions and capabilities

📕 Xiaohongshu: One of the most prominent social media platforms in China has recently gained popularity among younger generations seeking to share their daily experiences and valuable product information

📣 Additionally, it serves as an effective marketing tool for brands looking to promote themselves in the Chinese market

💬 WeChat Section - Channels: It facilitates users in sharing videos with friends and interacting with their followed accounts, while also supporting brand promotion efforts

📹 Douyin: The Chinese version of TikTok, it is suitable for KOLs and influencers as it facilitates the sharing of personal or promotional videos

📽 Kuaishou: Similar to Douyin, it is a comprehensive entertainment platform designed for quick engagement through short videos

🎮 BiliBili: It is a platform similar to YouTube, where users can share gameplays, tutorials, vlogs and entertaining videos related to anime, comics and games

💹 Brands seeking success in the Chinese market must gain a comprehensive understanding of Chinese social media and its functionality to develop an efficient tailored strategy for success

GO BEYOND THE WALL.

11/10/2024

EFFECTIVE BRANDS' MARKETING STRATEGIES IN CHINA

📢 A brand marketing strategy is a long-term plan to improve a brand’s market position

💪 This strategy may include a range of media channels, campaign types, and tactics to achieve its objectives effectively

✨ Brands need to develop optimal strategies that enhance their strength and foster improved engagement with customers and consumers

👨‍💼 China boasts a diverse and extensive consumer base along with a dynamic economic landscape, creating significant opportunities for international businesses

🌎 However, it is a challenging environment, sometimes presenting huge cultural and social differences from Western countries

📊 Thus, to succeed in such a competitive environment, companies must gain a comprehensive understanding of the nuances of the Chinese market

📌 Some digital marketing strategies are essential to gain success in China, like content localization, using WeChat and other famous Chinese social media, advertising, collaborations with celebrities and KOLs, exhibition events etc.

👟 Lululemon successfully leverages the preferences of its consumer base and organizes events like promotional campaigns and yoga workshops in collaboration with influencers and KOLs

🍦 Nestlé incorporated the Guochao trend in its marketing strategies, creating the Yuexinyi icecream which integrates Cantonese cultural elements

👜 Gucci leverages the importance of societal recognition for Chinese people tailoring its offerings to align with high standards of quality as identified through market research

✅ Understanding the differences within the Chinese market is fundamental to strengthening the brand’s success in China

💭 What do you think about brands' digital marketing strategies in China and their usefulness? Let us know with a comment down below ❗

GO BEYOND THE WALL.

04/10/2024

🇨🇳 CHINA'S ELECTRIC VEHICLES AUTOMAKERS 🇨🇳

🚗 Over the past decade, China has rapidly emerged as the world's largest market for electric vehicles

📊 It accounts for 50% of global sales of electric passenger cars and over 90% of the sales of electric buses and trucks

🔝 The top five electric vehicle (EV) brands by market share in China are BYD, Tesla (the only foreign brand), Li Auto, Wuling, and Aito

📋 The reasons why EVs have achieved great success: reusability, minimum viable product, quicker market reach, the continuous introduction of new models, vertical integration, significant charging stations etc.

🚌 BYD Group has reached the highest position in the electric vehicle (EV) market, specializing in the production of a diverse range of vehicles

💹 Li Auto Inc. is another leading electric vehicle manufacturer in China, known for its significant market share in 2024

⛩ SAIC Motor Corp., Ltd. is a powerful state-owned automobile manufacturer

🆚 There are also other important producers of EVs in China, such as AITO, Great Wall Motor, GAC Group, Chang Li etc.

🔌 Electric vehicles are becoming increasingly prominent in the automotive industry, with China being the model for innovation and development

💭 What do you think about electric vehicle automakers and the power held by China in the industry? Let us know with a comment down below ❗

GO BEYOND THE WALL.

20/09/2024

🇨🇳 CHINA'S FOOD AND DRINK MARKET 🇨🇳
Biggest Trends In The Business

🔁 Following the COVID-19 pandemic, there have been notable shifts in consumer preferences within the Chinese food and beverage sector

📋 The varying consumer preferences, advancements in technology, and changes in economic and demographic factors are the main reasons behind this shift

🍽 The main trends in the food and beverage market in China are healthy options, the "she" economy, milk and meat alternatives, coffee expansion and tea's ever-increasing popularity, the great interest in international cuisines

👩‍🏫 Brands, especially foreign ones, must provide comprehensive product information online in Chinese, including details such as ingredients, sourcing, and production processes

📱 Utilizing social media platforms such as WeChat, Douyin, and Xiaohongshu for promotional campaigns is advisable

💭 What do you think about these new Chinese food and beverage market trends? Let us know with a comment down below ❗

Go Beyond The Wall.

11/09/2024

🇨🇳 LIQUOR IN CHINA: Between Western and Local Choices 🇨🇳

🍵 China has a rich history of alcoholic beverages, where alcohol consumption has been deeply integrated into the culture for centuries

👨‍👨‍👧‍👦 It is still a significant aspect of contemporary Chinese society, especially during social events like weddings and business dinners

🤝 It plays a vital role in fostering and sustaining personal relationships

📈 The alcohol market in China is among the largest markets globally, expanding vigorously during the last 30 years

🍶 Chinese people greatly prefer local alcoholic beverages, especially baijiu which is a traditional Chinese liquor

🍷 Based on their flavour, baijiu can be divided into three major and nine minor categories

🥛 In 2023, Luckin Coffee, the popular Chinese coffee chain, partnered with Kweichow Moutai, the producer of China's renowned national liquor baijiu, to introduce a unique product: alcoholic lattes

📊 Western liquors represent approximately 3% of the spirits market in China

🥃 Global drinks companies aim to engage the increasing interest of younger Chinese consumers in whiskies and cognacs but still find the Chinese market challenging

🥂 Diageo and Pernod Ricard, respectively producers of Johnnie Walker and Jameson whiskies, are focusing on the expanding middle class, millennials, and Gen-Z consumers

🀄 While Western liquors are gaining popularity, particularly among younger generations, local alcoholic beverages remain dominant in the market

🔝 Recent studies claim that whisky will be the fastest-growing spirit in China over the next few years, with an expected growth rate of 88% until 2026

💭 What do you think about the Chinese market of alcoholic beverages and its future? Let us know with a comment down below ❗

Go Beyond The Wall.

06/09/2024

🇨🇳 WECHAT PAY IN EUROPE 🇨🇳

📱 WeChat Pay, known in China as Weixin Pay, is a mobile payment and digital wallet service by WeChat

⬆ Weixin Pay was released 11 years ago on August 5, 2013, both for iOS and Android operating systems and devices and it rapidly gained popularity

💴 WeChat Pay has six different payment products: Quick Payment, QR Code Payment, Mini Program Payment, Official Account Payment, In-APP Payment, and Web Payment

💳 Users can link their Chinese bank accounts to enable seamless transactions through Visa, MasterCard and JCB

🌍 Starting this summer 2024, 32 different locations in Europe have integrated their payment services to accommodate Weixin payments

📈 During this year it has been particularly used in France, Spain and the Middle East

✅ Weixin Pay has demonstrated significant success as a payment method, not only in China but also in Europe

💭 What do you think about WeChat Pay and its usefulness for foreign brands and merchants? Let us know with a comment down below ❗

30/08/2024

🇨🇳 FACEBOOK, INSTAGRAM AND GOOGLE: Western Social Media in China 🇨🇳

💻 In today's technological landscape, social media platforms and search engines are essential in informing decisions, ranging from routine to significance

🚫 Platforms like Facebook, Instagram, Google and YouTube have been banned in China, as they do not comply with China's regulations regarding data collection and the types of content being shared

💹 The primary motivation for these bans and censorship is to advance China's national interests and to establish China's influence in the global digital landscape

⚠ When discussing Internet censorship in China 5 key elements must be taken into account: Xinjiang Crackdown, The Great Firewall, China’s social media ban for securing citizens, the promotion of local alternatives and the control of information

📱 There are alternative apps, platforms and social media used in China that are starting to attract the attention of foreign brands and influencers: WeChat, Xiaohongshu, Douyin, Weibo, QQ, Bilibili etc.

📤 To access banned socials in China, Chinese VPN services can be used for optimal connectivity to these platforms, even though Chinese citizens do not use VPNs because they do not seek to use Western social media

💭 What do you think about Chinese bans on Western platforms and the local alternatives available? Let us know with a comment ❗

23/08/2024

🇨🇳 CROSS-BORDER E-COMMERCE IN CHINA 🇨🇳

🗺 Cross-border e-commerce in China refers to the online trading of goods and services between sellers and buyers from different countries

💹 China's cross-border e-commerce sector is experiencing significant growth

📋 When analyzing China's cross-border e-commerce platforms, the specifics to consider are international sellers to Chinese clients, regulations, payment methods, taxation and duties, logistics and supply chain management.

🆚 Cross-border e-commerce is different from traditional e-commerce as it helps international brands and products to enter Chinese soil, while traditional e-commerce is limited to the domestic market

🗝 There are pivotal key features that brands which want to succeed in China through cross-border e-commerce must focus on

📢 Brands should leverage the power of "CBEC" through effective communication, KOLs and influencers, social media, quality and authenticity of their products

💭 What do you think about cross-border e-commerce and its cruciality for brands to become powerful in the Chinese market? Let us know with a comment down below ❗

Go Beyond The Wall.

09/08/2024

🇨🇳 NBA POPULARITY IN CHINA 🇨🇳

🏀 The NBA is China's most popular sports league. But what accounts for its immense fame?

⛩ Basketball was first introduced to China in Tianjin in 1895 by the Young Men's Christian Association (YMCA)

📺 The relationship between the NBA and China grew stronger in the 1980s, largely due to the efforts of David Stern. He facilitated the broadcasting of NBA games in China.

⛹‍♂️ The most famous Chinese athletes who play in NBA teams are: Yao Ming, Yi Jianlian and the American-born Jeremy Lin

📱 The NBA is the most followed sports league on social media, boasting more than 150 million followers

💬 The NBA actively engages with WeChat and Weibo

🤝 NBA has also formed strategic partnerships with several major technology and sportswear companies

📚 Basketball has also cultural relevance for Chinese people. The sport's fundamental values of teamwork, perseverance, and determination align closely with Chinese cultural principles

💭 What do you think will be the future of basketball and the NBA in China? Let us know with a comment down below ❗

Go Beyond the Wall.

02/08/2024

LITERATURE AS A TREND

📚 Literature has always functioned as a medium and bridge between cultures, traditions and peoples

✖ Currently, the trend "Literature x Brand" has become more popular, especially in China

🤓 There are several key points linking literature with brands, such as cultivating intellectual engagement, exploring innovative retail concepts and targeting global and contemporary relevant themes

🏬 During the last few years, brands have been strategically using pop-ups, libraries and bookstores as intersectional points

👗 Brands like Louis Vuitton, Lacoste, Miu Miu, Aesop and Documents have been promoting themselves also thanks to literature

💹 Brands are recognizing the potential benefits of incorporating this trend into their marketing strategies

💭 What do you think about literature x brand partnership? Let us know with a comment down below ❗

Go Beyond The Wall.

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The 136th Session of China Import and Export Fair, referred to as Canton Fair, is one of the most significant events in the global trade calendar. The Canton Fair commenced on October 15 and is hosted at the China Import and Export Fair Complex in Guangzhou. The project consists of three distinct phases scheduled on different days throughout October and November, during which a variety of products will be introduced and shown. Since its establishment in 1957 in Guangzhou, China, this biennial fair has developed into a significant platform for imports and exports across a range of sectors. The Canton Fair has been instrumental in promoting foreign trade and strengthening economic cooperation between China and other countries. With over 25,000 exhibitors, this event draws a substantial number of international business leaders and serves as an essential platform for Chinese enterprises aiming to expand their presence in the global market. It additionally fosters the exchange of technology, ideas, and culture between China and various countries, while also promoting the growth of foreign trade and business in China. Long Advisory is pleased to participate in this event actively, providing necessary support and assistance throughout the exhibition. Contact us for support during Fairs in China and for effective Digital Marketing Strategies! #digitalmarketing #China #Chinesemarket #marketingstrategies #longadvisory #foreignbrands #CantonFair2024 #cantonfair #Cantonfair136 #importexport #TradeMarket #guangzhoufair

From October 16 to 19, BAU China is held at the National Convention and Exhibition Center in Shanghai. Building on the legacy of Germany's esteemed BAU Trade Fair, BAU CHINA has been created to support the evolving field of building systems solutions. With + 190,000 professional visitores, BAU China highlights the global construction industry’s innovative capabilities by showcasing the latest advancements in green building materials, system solutions, design concepts, and construction technology. Long Advisory is pleased to participate in this event actively, providing necessary support and assistance throughout the exhibition. Contact us for support during Fairs in China and for effective Digital Marketing Strategies. #longadvisory #china #digitalmarketing #marketingchina #chinesedigitalstrategy #chinesemarket #BAUChina #BAUTradeFair #Shanghai #buildingsystemssolutions #technology #building #design #construction

From September 23 to 27, the 41st edition of Cersaie takes place in Bologna, showcasing The International Exhibition of Ceramic Tile and Bathroom Furnishings. This five-day event brings together leading companies from around the globe to connect with international design and architecture professionals and key players from the Chinese market. Long Advisory is pleased to actively participate in this event alongside its clients, providing necessary support and assistance throughout the exhibition. Participating in exhibitions and events of this nature is invaluable for strengthening relationships with clients and fostering the development of timely marketing strategies. As a digital marketing agency, Long Advisory serves as a communication bridge between China and Italy, focusing on creating effective marketing strategies to promote the success of client brands in the Chinese market. GO BEYOND THE WALL. #longadvisory #digitalmarketing #marketingstrategies #brand #China #Italy #cersaie2024 #Bologna #Chinesemarket #reelsinstagram

🇨🇳 LIVESTREAMING IN CHINA 🇨🇳 📱 This video was taken at 5 A.M in Beijing, in front of the CCTV tower 👫 It shows mother and son intently engaged in a live stream while singing and dancing 🤳 Live streaming in China has become the most popular video format and it's in continuous growth 📈 It can function as an extremely powerful marketing tool 🏢 Companies ranging from video games to luxury brands are embracing live streaming for e-commerce opportunities, leveraging partnerships with KOLs 📕 Various platforms can host live streams but recently the most widely used is Little Red Book (Xiaohongshu) What do you think about live streams and their marketing usefulness? Let us know with a comment down below! Go Beyond The Wall #live #livestream #livestreaming #digitalmarketing #China #longadvisory #beijing #KOLs #marketingstrategy

Great experience at Salone Del Mobile in Milan. Enjoy some highlights of the event. Thanks also to Part of the team that took part in the event Riccardo Pelissero & Matteo Buchta See you at Design Shanghai in June and at Salone del Mobile of Shanghai in November 2024🔥 #salonedelmobile #designweek #milano #furniture #china #marketingchina

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LongAdivsory è un’agenzia di comunicazione e digital marketing nata a Pechino dall’idea di un giovane imprenditore Italo/Cinese.

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Longadvisory lavora alla costante ricerca dell'equilibrio fra il giusto profitto, il naturale desiderio umano di esprimere le proprie potenzialità e la volontà di diventare il punto di incontro fra due culture.

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