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Long Advisory

LongAdvisory is an agency of communication and digital
marketing founded in Beijing by an international team
which operates in China.

07/10/2025

✨ Luxury meets the moon.

From Louis Vuitton to Gucci, Dior, Cartier, Chanel, and more, top luxury brands have reimagined the Mid-Autumn Festival 2025 through exclusive capsule collections and mooncake-inspired designs. 🥮 🌕

Each campaign blends heritage, artistry, and storytelling, proving that tradition can shine in new, contemporary ways.

Which one would you gift (or keep)?

19/09/2025

In China and worldwide, brands like Dior, Gucci, and Dolce&Gabbana are turning cafés into immersive spaces where fashion meets lifestyle.

Every latte and pastry is a moment of aspiration you can enjoy and share, making luxury feel closer than ever.

These cafés are strategic touchpoints, connecting brands with Gen Z and Millennials while building desire, engagement, and loyalty.

Are luxury cafés the future of branding? ☕️

27/08/2025

Qixi Festival in China: Celebrate Love, Tradition, and Creativity.

From the legendary story of Niulang and Zhinu to modern romantic campaigns by top brands, Qixi Festival, celebrated this year on August 29, 2025, is China’s very own Valentine’s Day.

Discover how ancient rituals, starry skies, and even luxury brands like Gucci and Burberry bring this timeless celebration to life.

And you? Are you ready to join the Chinese market?

14/08/2025

In China, travel photography isn’t just a trend, it’s a $5.5B industry.

In May 2025, the role of Travel Photography Planner became an official profession, blending tourism with creative storytelling.

From dreamy pre-wedding shoots to luxury itineraries, curated photo trips are changing the way people travel.

📸 Would you book one for your next adventure?

29/07/2025

Are Search Engines Still Useful in China in 2025?

For Gen Z in China, traditional search engines like Baidu are no longer the preferred choice. Instead, platforms like Xiaohongshu (RED), Douyin, WeChat, and AI tools are reshaping how people find information, with real stories, videos, and community conversations.

Search is now social, visual, and interactive.
The way people look for answers is changing fast.

Swipe through to discover how the search landscape is evolving in China, and what it means for the future of search!

Go Beyond the Wall.

18/07/2025

What do Lisa from BLACKPINK, Kim Kardashian, and the F1 Movie cast share?
They all fueled a global obsession with Labubu.

From scarcity storytelling to viral user content, this toy turned into a lifestyle icon, and a marketing case study.

Swipe to learn how Labubu became a cultural brand powerhouse!

04/07/2025

🇨🇳 China 2025: where digital marketing meets entertainment, trust, and innovation.

From RED to Douyin, from KOC to livestreaming, local brands are rewriting the rules.
Dive into the key takeaways in our latest post.

👉🏻 Swipe to explore more.

📖 Read the full article in the link in bio.

Go Beyond the Wall.

27/06/2025

Long Advisory had the pleasure of meeting with the AHK (Auslandshandelskammer) – German Chamber of Commerce in Beijing.

An insightful exchange that opened new perspectives on the Chinese market and reinforced our commitment to building bridges between Germany and China. 🇩🇪🤝🇨🇳

We’re grateful for the warm welcome and look forward to potential future collaborations.

Go Beyond the Wall.

19/06/2025

Today, Long Advisory had the pleasure of being hosted by the Italian Chamber of Commerce in Shanghai.

A valuable opportunity to exchange ideas, strengthen ties, and explore future collaborations. 🇮🇹🤝🇨🇳

Go Beyond the Wall.

18/06/2025

What do Nike, L’Oréal, and Xiaomi have in common?
They all win big during China’s 618 Shopping Festival, and your brand can too. 🏆

From livestreams to localized offers, 618 is not just a sale.
It’s a launchpad for global brands entering the world’s most advanced e-commerce market.

Swipe through to learn:
☑️ What 618 is and why it matters
☑️ How Chinese and Western brands play to win
☑️ Why now’s the time to make your move in China

Ready to scale your brand in China?
We help businesses thrive in events like 618, from strategy to ex*****on.

🔗 Link in bio to learn more.

Go Beyond the Wall.

16/06/2025

📍Hangzhou, China

✨ Team-Building Day with Long Advisory

Last weekend we stepped away from our screens and met in person in the beautiful city of Hangzhou. Yes, actually in person!

We spent three days walking by the lake, sharing laughs, sipping tea, and having real conversations (the offline kind!). It was a moment to reconnect not just as colleagues, but as people.

In a company like ours, working across cultures, languages, and time zones, making space for face-to-face time is truly valuable. Days like these remind us who we are beyond what we do.

📸 Here are a few snapshots from a different kind of weekend, featuring some of the faces behind Long Advisory.

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LONG ADVISORY

GO BEYOND THE WALL

LongAdivsory è un’agenzia di comunicazione e digital marketing nata a Pechino dall’idea di un giovane imprenditore Italo/Cinese.

VISION

Longadvisory lavora alla costante ricerca dell'equilibrio fra il giusto profitto, il naturale desiderio umano di esprimere le proprie potenzialità e la volontà di diventare il punto di incontro fra due culture.