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21/02/2020

Start a conversation. The widespread use of chatbots, optimization of search for question-based queries, as well as voice-activated devices, mean that consumers will increasingly be talking to brands rather than just typing at them.

21/02/2020

Consider shoppable social posts, like the Instagram in-app purchasing feature. But keep it simple, and don't push potential buyers off platform. Auto-fill payment options mean quicker checkouts.

21/02/2020

Tips Prioritize the user experience. Consumers expect a seamless experience across all channels. That can only happen with technology solutions which can "talk to each other," and if online and offline data are connected.

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