01/07/2024
History of the Commander Drug
Commander Drug was once the biggest drugstore chain in the Philippines.
As a big competitor of Mercury Drug in the Philippines before, it played a significant role in the country's pharmaceutical retail sector. Its history highlights the competitive landscape and the choices available to consumers in accessing healthcare products and services.
▪️ Establishment and Growth
In 1970s, Commander Drug was established by Francisco Villanueva in the Philippines as a retail pharmacy chain, offering a range of pharmaceutical products and healthcare services.
Francisco started in the drug industry by peddling medicines using a cart or kariton along Divisoria, along with his contemporary who would later on establish what became the leader in the local retail drug sector.
Francisco's son, Dr. Rodrigo Villanueva, who was a Navy Doctor, and his wife, Alice, a nurse, manufactured medicines which was supplied to the Commander Drug. When at its peak, Commander Drug grew to about 30 branches which was located in various regions and cities in the Philippines including Manila, Quezon, and Caloocan.
It positioned itself as a competitor to Mercury Drugstore, which has long been the largest and most prominent pharmacy chain in the country.
▪️ Competitive Landscape
During its prime, Commander Drug competed directly with Mercury Drug in terms of service quality, pricing and store locations. It had several branches across different regions of the Philippines—aiming to serve a wide customer base. It offered prescription medications, over-the-counter (OTC) drugs, health and wellness products, and even basic groceries and personal care items.
The competition between the two chains—Commander Drug and Mercury Drug—was significant in the pharmaceutical retail sector, influencing pricing strategies and customer loyalty programs.
▪️ Decline and Transition
Commander Drug faced challenges which include economic pressures, changing consumer preferences, and possibly shifts in management or ownership.
Some branches may have closed or have been rebranded, while others may have merged with larger chains or shifted focus to different market segments.
▪️ Legacy and Impact
While specific details and information about Commander Drug current status is limited, its legacy as a competitor of Mercury Drug reflects the competitive nature of the pharmaceutical retail industry in the Philippines.
The presence of multiple pharmacy chains provides consumers with choices and influences industry dynamics.
▪️ Scandal
One of the challenges known that Commander Drug faced was the alleged engagement in the deliberate sale of fake drugs containing only sugar or other inert substances.
However, there isn't specific and verifiable information readily available to confirm that.
Source:
• Philstar Global
IN PHOTO: It is a cropped photo of one store of the Commander Drug that was featured in a newspaper.
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