Devilsmm

15/03/2021

8 Social Media Hacks For The Growth of Every Startup

1.Lead Magnet: This is an incentive you can offer your followers in exchange for their email address or other contact information. It could be in the form of a resourceful eBook or webinar. The idea is to use lead magnets to grow your list and engage with your community. This will also give you something to talk about repeatedly on social media. After building your list, the next thing is to work your social media fans through your funnel, and ultimately convert them into customers. Always make sure that you provide value with your eBook and/or webinars, value in terms of uniqueness, resourcefulness, and align initiatives with the goals of the company. At Ingressive, we provide weekly webinar sessions to our community, by having thought leaders in the tech community come on as guests and provide valuable information for startups, entrepreneurs, designers, and developers. This strategy has increased our community members as well as our social media audiences.

2.Visual Content: 32% of marketers say visual images are the most important form of content for their business, 80% of marketers use visual assets in their social media marketing. Without any doubt, this is a top social media hacking strategy for growing a business. Optimize your growth strategy by sharing visual content on social media, it could be in the form of images, infographics, or videos. Aside from producing engaging and professional visual content; you have to optimize it for the company’s goal. Always align your content with each platform you are using. You need to know what works best for the different social media platforms you are using. Watch the size or dimension, for example Instagram contents are more engaging when it is 640 x 640, and the video length is not more than 1 minute, consider these features when creating your content to achieve a smooth experience for your followers.

3.Influencer Marketing: If you’re looking for a social media strategy that will give you an instant result, Influencer marketing is your go-to strategy. Due to the industry competition, companies are using influencer marketing to register their brands in the minds of their audiences and as a way to shape their opinions. If you want to leverage on Influencer marketing, you should focus on relevant Influencers in your niche and reach out to them for collaborations. This can help boost your brand awareness, increase followers, sales and build trust for your brand. Brands are collaborating with Influencers in different ways and some are even having social media influencers as brand ambassadors. You can read more on Influencer marketing here.

4.Ask Questions: When you build strong relationships in real life, the more time and effort you put in the better the result. It’s almost the same with social media; you have to engage your followers, ask them questions and acknowledge their answers. Tweetchats are another example of how we have used this strategy at Ingressive to increase our social media followers on Twitter. At least, once a month we have a tweet chat with someone from our community, and these tweet chats allow questions and answers from us and our community members. This gets us an average of 400,000 impressions and 200,000 reaches every tweet chat. Always seek out new opportunities to reach out to new followers, rather than wait for them. This might sound hard but the authenticity in this is what builds great communities with loyal followers.

5.Social Media Analytics: The importance of social media analytics can never be underrated when it comes to growth marketing; every account requires a strategy and there is no strategy you want to implement that won’t require the use of social media analytics. Your analytics will tell you what works, and what it is that doesn’t. This will help you optimize your social media presence as you progress. For example, Instagram insight will tell you the best time to post your content, the most engaging type of content, call to actions that are driving engagements, and so much more. All this information helps you get maximum engagement. Check your analytics weekly to quickly determine what is working and what isn’t. This is where you apply the ‘Iterate and Release often’ philosophy. There are so many social media analytics tools that you can use to determine what’s working for your social media presence. Hootsuite, Iconosquare, keyhole, socialbearing, and others have been found useful in this endeavor.

6.Trending Topics: Every industry will always have new trends — creating content around new trends will always make you relevant. Creating valuable content can be hard, but knowing how to use search trends and volumes to identify trending content will help you in creating valuable content that will grow your social media presence. Creating content around trending topics has worked for various brands, for example, the lead designer at Kunocreative, created a custom graphic for the season premiere of “Game of Thrones” and earned an incredible amount of engagement relative to their follower base. Knowing how to leverage on trending topics would give your social media page that uplift you’re searching for.

7.Storytelling: The importance of storytelling cannot be
overemphasized, storytelling has become a very important part of marketing as it helps brands resonate with their audience. Emotions play very essential roles in how human beings think and behave, the emotions people feel can compel them to take action and influence the decisions they make, both large and small. You can tap into this human strength/weakness by harnessing the emotional power of stories within your content, using social media storytelling can help form strong, long-lasting relationships with their audience. When you create content on the topics that customers care about, it gets shared and one of the ripple effects would be the growth of your social media influence.

8. Collaborate: Collaboration in this sense means leverage. Leveraging on the network of people in your industry/community could get you very far in building your social media presence in your industry. Some of the ways you can collaborate to build your social media presence is by doing Tweetchats, Instagram Takeovers, and/or Live videos. Create publicity materials after getting a guest you want to collaborate with, and share with your community. Your guest(s) would also share it and this will help you get across their community. It could be an organization or just an individual who is influential in your industry.

12/03/2021

7 advanced Facebook retargeting strategies that drive e-commerce sales

1. Shopping funnel retargeting
One of the most powerful Facebook retargeting strategies is to segment Audiences based on the funnel stage.
Shopping funnel retargeting means you divide Facebook retargeting campaigns based on shopping behaviour that indicates where users are in the customer journey.

2. Time funnel retargeting
Time funnel retargeting on Facebook allows you to create a sequence of ads based on a time window for each Custom Audience. The idea is to use time intervals to emulate the funnel stages that comprise a customer journey.

3. Themed seasonal retargeting
Seasonal retargeting is a Facebook retargeting strategy that uses themed promotions that match the holidays and seasons to get shoppers back to your e-commerce site and into the buying mood.

4. Retargeting Email Custom Audiences
Another powerful Facebook retargeting strategy includes using one of your most valuable audiences which is your Email Custom Audience.

5. Dynamic retargeting on Facebook (DPA)
Dynamic product ads (DPA) on Facebook allows you to retarget users showing highly relevant ads that feature products a shopper was browsing or adding to cart. This advanced retargeting strategy is very effective at bringing shoppers back to their cart or checkout to complete their purchase.

6. Retargeting based on engagement
Retargeting users based on engagement with your profiles on Facebook and Instagram is another powerful way to guide prospects towards a sale.


7. Retargeting based on Facebook/Instagram Shops
The final advanced retargeting strategy is to re-engage users that have interacted with your Facebook or Instagram Shop. This is a fairly new feature that can help increase your retargeting pool and provide more options to get shoppers deeper into your sales funnel

11/03/2021

5 Powerful Ways Social Proof Can Boost Your E-Commerce Sales


1. Include social proof on product pages
Using social proof on an e-commerce product page is key to persuading potential customers that are considering a product to add it to the cart and proceed to the checkout.
Some of the most effective ways of showing social proof on a product page are:
Show product rating stars
Display customer testimonials, product reviews and comments
Indicate how many people have already bought the product
Include user-generated content (UGC) of the product
Highlight product awards, certifications, or expert reviews
Seeing other satisfied customers recommend the product can be enough to persuade a shopper to buy.

2. Highlight social proof during the checkout
Having social proof elements strategically placed throughout your checkout process helps validate the purchasing decision. It also gives shoppers confidence that they’re buying from a legitimate business that will surely honor the transaction and keep the sensitive payment info safe and secure.
Some of the main concerns regarding shopping online are:
If the transaction will be honoured
Issues regarding the product quality
Payment security
Other elements like certification badges, awards and any other form of social proof that can boost shoppers’ confidence is a good thing to use during the checkout.

3. Leverage social proof in your paid advertising campaigns
Social proof can make your e-commerce advertising campaigns highly effective. It can help your ads stand out from the crowd and capture users’ interest quickly.
Using social proof in ad copy can persuade potential buyers that your products are effective and work as intended, thus resulting in high-converting ads.
Strategically using testimonials in your ad copy can also help address and resolve any buying objectives.
Social proof in ad campaigns can come in a few main forms:
Customer testimonials
Rating stars and reviews
Number of happy customers
User-generated content (UGC)


4. Include social proof in your email marketing
Promotional emails are a perfect opportunity to leverage social proof to help potential customers take the next step in the buyer’s journey and make a purchase. It’s a perfect incentive to recover abandoned carts and turn leads into paying customers.
Casper does this masterfully with emails that not only feature customer testimonials, but also other forms of social proof that demonstrate that their products are “the real deal.”

5. Use social proof on your social media accounts
It’s become common for shoppers considering a purchase online to turn to social media for information and experiences about a specific brand or product. That’s why it’s important to leverage social proof on your social media accounts whenever possible.
One of the ways of showing social proof is through post/profile engagement. When your posts consistently get high engagement (likes, shares, reactions, etc.) it helps build credibility and shows your brand is popular.

01/03/2021

25/02/2021

“Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they're thinking and have their voice be heard.”- Mark Zuckerberg,

24/02/2021

Instagram Highlights Covers: How to Get More Clicks for Your Stories Highlights

1: Structure Instagram Highlights Albums for Quick Content Discoverability

2: Create a Custom Instagram Highlights Cover for Each Album

3: Add Visual Cues to Album Covers to Emphasize Content Organization

4: Use Faces to Create a Human Connection

5: Use Color in Your Highlights Covers to Draw the Viewer’s Eye

24/02/2021

Social Media Marketing Strategy: 5 Steps to Sales and Conversions

1: Decide What You Want to Promote and Sell

2: Identify Gaps and Objections

3: Ask for Feedback From Your Audience

4: Build Social Proof With Outreach Appearances

5: Soft Sell by Casually Mentioning Your Products and Services

23/02/2021

7 Digital Marketing Trends of Focus for 2021

1. Live-streams and an increase in influencer content
Stay at home orders meant events were canceled, and consumers were unable to attend in-person events. They weren’t even able to socialize with their friends and family.
This led to an uptick in the number of people tuning into live-streams, whether it was a branded live-stream, a live video from their favorite celebrity, or an online workshop.
On Facebook, live viewings spiked by 50% during lockdown periods, while viewings on Instagram surged 70%. TikTok use shot up in 2020, and there’s a good chance we’ll see this upward trajectory continue to play out in 2021.
Human-drive content like influencer live-streams can create trust, and tap into the 'in-the-moment' connection that 2020 consumers crave.
Amazon Live really got going during the pandemic. Influencers took to the platform to promote their favorite products during live events. What’s more, the livestreams were shoppable, which meant viewers could make purchases while they were watching.
NYX Pro Makeup ran a similar promotion, where they invited influencers to live-stream make-up tutorials for their annual Pride celebrations.

2. More goodwill and purpose-driven missions from brands
The 2021 Hootsuite Social Trends report notes that:
“The smartest brands will understand where they fit into customers’ lives on social media, and they’ll find creative ways of fitting into the conversation.”
At the core of this is the need for transparency.
It’s impossible for consumers to connect with brands that they see as 'shady' or insincere. Why would they want to invest in something that they can’t trust or don’t believe in? This is why connection will be pivotal for brands that want to remain trusted sources in 2021.
Now more than ever, brands are having to dig deep to find out how to flourish in turbulent times. A report from Deloitte states that, to do this, brands need to “be deeply attuned to why they exist and who they are built to serve”.
We’re no strangers to seeing brands doing good things, but there will be an even bigger emphasis on this next year.
We’ll see more brands running campaigns like Hilton’s , where they gave away free rooms to medical workers, or Chanel’s contribution to the pandemic where they tasked their seamstresses with making face masks.

3. UGC to enhance the customer experience
Customer experience has never been more important.
Consumers crave enjoyable experiences with brands that are easy and memorable. They want proof before they buy and they want to be reassured - after all, no one wants to make the wrong decision.
User-generated content (UGC) ticks all the boxes when it comes to connective content:
It builds and strengthens communities
It’s relatable and uplifting
It enables brands to meet customers where they’re already hanging out
It helps brands generate tons more content against a backdrop of stay-at-home orders and restrictive measures
UGC has long been an effective way for brands to forge relationships with their customers and provide social proof, and this will be a common theme in 2021 as well.

4. An emphasis on sustainability
81% of consumers strongly feel that companies should help improve the environment.
It’s a number that’s not that surprising. Over the past couple of years we’ve seen a shift in brands moving towards a more sustainable future, whether it’s through the materials they use, the packaging, their systems, or something else.
The hunt for a greener planet continues, and consumers are actively seeking out brands that are purpose-driven and conscious about the environment. As the world remains a fragile place, it will be key for brands to reiterate their sustainability in 2021.
The Ocean Cleanup is a great example of a brand that’s done this well. In late October, they presented their first product made solely from plastic collected from the Great Pacific Garbage Patch.
They used TINT to share the announcement, which outlined how the brand will continue to use recycled products from the ocean to create beautiful, sustainable products. In a full circle turn of events, the revenue generated from the products will be pumped back into the brand’s cleanup campaign.

5. Inclusivity will be key
Inclusivity also became a bigger focus in 2020, with the Black Lives Matter movement highlighting endemic issues that linger within various elements of society.
A study by Accenture shows that the cultural shift towards inclusivity is also impacting purchase behavior, with 41% of shoppers shifting away from retailers which don’t reflect their views on identity and diversity - and 29% are willing to switch brands completely if they don’t show enough diversity.
Brands that are seen to be non-inclusive, or who don’t appear to be a part of the inclusivity conversation, will likely see impacts in 2021. On the flipside, brands which openly showcase their involvement in inclusive causes, will reap the benefits and drive deeper connections with their buyers.

6. Increase in voice and visual search
An increasing number of consumers are searching via voice-activated tools like Alexa. Perhaps that’s due to people have been stuck at home, with limited opportunities for conversation, or perhaps it’s simply because this type of technology is more readily available (about one in four American homes has a smart speaker of some kind).
But it’s not just voice search that will prevail in 2021 - we can also expect other creative search methods to rise to the top, like visual search.
Tools like Google Lens enable consumers can search for whatever they can see. This means marketers will need to focus even more on image alt-text and sitemaps for images. Over the next year, visuals will become increasingly important in the SEO game.
It’s going to be profitable too: Retail Customer Experience estimates that by 2021:
"Early adopters that redesign their websites to support visual and voice search will increase their digital commerce revenue by 30%.”

7. Easy-to-consume content
2020 also saw people leaning on easy-to-consume content - things like podcasts that can be consumed on-the-go or newsletters that land directly in subscriber’s inboxes.
Studies show that 55% of Americans now listen to podcasts, while newsletter mentions were up 14% during lockdown.
Advertisers are spending more on podcasts too, which is a hint to their continued success in 2021.
Convenient and readily-available content like podcasts and newsletters will help brands connect more deeply with customers and provide a more intimate way to stay in touch.
Take a leaf out of Nisolo’s book. They used their newsletter to connect with customers and check in with them, before providing relevant resources that might help them in turbulent times.

22/02/2021

https://www.youtube.com/watch?v=cw0jRD7mn1k&ab_channel=Techquickie

Share your mouse and keyboard between multiple computers with Synergy 2! Save 50% here: https://symless.com/synergy/tq11Social media got its start well befor...

17/02/2021

https://www.youtube.com/watch?v=ASZJE15E0SY&ab_channel=TED-Ed&fbclid=IwAR2W4DnV1yhgjzhpopR2htjwPdl4RNDOS5Znngdhwh54U15JKTQB08oa-nw

View full lesson: http://ed.ted.com/lessons/clay-shirky-how-social-media-can-make-historyWhile news from Iran streams to the world, Clay Shirky shows how Fac...

17/02/2021

“Social media has become really fundamental to the way that billions of people get information about the world and connect with each other, which raises the stakes enormously.” - Kevin Werbach

17/02/2021

How to grow Your Facebook following
1.Run a Facebook giveaway
2.Use Facebook engagement ads
3.Invite others to like your page
4.Invite subscriber lists too
5.Curate and post viral content
6.Create your own viral content
7.Encourage people to tag your page
8.And tag other pages
9.Create more video content
10.Give Facebook Live a try
11.Use hashtags in your posts
12.Don’t be too ‘salesy’
13.But do share generous discounts
14.Create a Facebook group
15.Automate your content
16.Cross-promote on other social networks
17.Add a Facebook like widget to your site
18.Add your social media links too
19.Embed Facebook posts on your site

17/02/2021

https://www.youtube.com/watch?v=nAwjeu4Y5h4&ab_channel=TEDxTalks&fbclid=IwAR12etaZ2YSI3KgPXZ2FIDUAIvD_yYpxAAiodQt470xyscxOZOio0_caIdA

"The brand is your primary asset to manage."Daryl D'Souza speaks to the power of defining and communicating brand; leveraging the power of social media to co...

17/02/2021

Social media business statistics
Social networks earned an estimated $8.3 billion from advertising in 2015
$90bn was spent on social network advertising in 2019
38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago
Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter
People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger
96% of the people that discuss brands online do not follow those brands’ owned profiles
78 percent of people who complain to a brand via Twitter expect a response within an hour

17/02/2021

Social media statistics
-For context, as of Dec 2019, total worldwide population is 7.8 billion
-The internet has 4.54 billion users
-There are 3.725 billion active social media users
-On average, people have 7.6 social media accounts
-The average daily time spent on social is 142 minutes a day
-91% of retail brands use 2 or more social media channels
-81% of all small and medium businesses use some kind of social platform
-Social media users grew by 328 million between October 2018 and October 2019.
-That works out at 10 new social media users per second.
-Facebook Messenger and Whatsapp handle 60 billion messages a day
-When asked 81% of teenagers felt social media has a positive effect on their lives
-Another study found the effect of social media on teenagers was ‘trivial’
-A third from the Royal Society for Public Health found there were a range of negative and positive effects

17/02/2021

DAILY USERS OF SOCIAL MEDIA

4Chan: 27.7 million
Airbnb: 150 million users
Facebook: 2.449 billion users
Flickr: 60 million users
Google+: 111 million users (RIP)
Instagram: 1bn users
LinkedIn: 660 million users
MySpace: 15 million users
Periscope: 10 million users
Pinterest: 265 million users
Reddit: 430 million monthly users
Snapchat: 210 million daily users
TikTok: 500 million users
Twitter: 145 million daily users
Wechat: 1 billion users
Weibo: 600 million users
WhatsApp: 1.6 billion users
YouTube: 1.9 billion users

17/02/2021

SixDegrees.com, which existed from 1997-2001, is considered the first social networking site because it allowed users to create personal spaces and connect to friends online. Friendster, created in 2002, popularized social networking in the United States but was quickly outpaced by other social networking sites such as MySpace (2003), Facebook (2004), Twitter (2006), Pinterest (2009), and Google+ (2012).
Facebook reached one billion monthly users worldwide on October 4, 2012, making it the most popular social networking site with one in seven people on the planet as members. 71% of online adults in the United States use Facebook. Every day, Facebook manages 4.5 billion “Likes,” 4.75 billion content shares, and over 300 million photo uploads. As of Sep. 2014, 51% of US adults use YouTube, 28% use Pinterest, 28% use LinkedIn, 26% use Instagram, and 23% use Twitter. Twitter has 288 million monthly active users and over 500 million tweets are sent daily. Among online adults, use of more than one social networking site increased from 42% in 2013 to 52% in 2014.
As the sites became increasingly popular, the user base expanded from teenagers and young adults to include more people over the age of 50. Although Facebook began in 2004 as a site for college students with log-ins restricted to those with .edu e-mail addresses, in Sep. 2006 it opened registration to everyone and as of Jan. 15, 2014, 23.3% of users were 18-24 years old, 24.4% were 25-34 years old, 31.1% were 35-54, and 15.6% were 55 and older. As of Feb. 2014, nearly two-thirds of social media users accessed sites from their computers once a day and nearly half of smartphone owners visited a social networking site every day. Two in five Americans have used social media at work, while one in five admits to having logged into social media while in the bathroom.

17/02/2021

7 reasons why social media marketing is important
1. Cost-effective
For an advertising strategy, social media marketing is possibly the most cost-effective way. Creating an account and signing up is free for almost all social networking platforms. But if you decide to use paid advertising on social media, always start small to see what you should expect. Being cost-effective is important as it helps you attain a greater return on investment and hold a bigger budget for other marketing and business payments. Just by investing a little money and time, you can significantly increase your conversion rates and ultimately get a return on investment on the money that you primarily invested.
2. Engage with your customers
Social media is a good way for engaging and interacting customers. The more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience so that their wishes are known and their interest is catered with ease. Moreover, communication and engagement with customers is one the ways to win their attention and convey them your brand message. Thus, your brand will reach more audience in real terms and gets itself established without any hassle.
3. Improved brand loyalty
When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. Since developing a loyal customer base is one of the main goals of almost any business. Customer satisfaction and brand loyalty typically go hand in hand. It is essential to often engage with your customers and start developing a bond with them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns. A customer sees these platforms as service channels where they can directly communicate with the business.
4. Healthier customer satisfaction
Social media plays a vital role in networking and communication platform. With the help of these platforms, creating a voice for your company is important in improving the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than a computerized message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light.
5. Marketplace awareness
One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness. It is also considered as the most valuable advantage of social media. By observing the activities on your profile, you can see customers’ interest and opinions that you might not know otherwise if you didn’t have a social media presence. As a complementary research tool, social media can help you get information and a better understanding of your industry. Once you get a large following, you can then use additional tools to examine other demographics of your consumers.
6. More brand authority
For making your business more powerful, brand loyalty and customer satisfaction both play a major role, but it all comes down to communication. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them. Once you get a few satisfied customers, who are vocal about their positive purchase experience, you can let the advertising be done for you by genuine customers who appreciated your product or service.
7. Increased traffic
One of the other benefits of Social Media is that it also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.