Tidewater Studio

22/10/2023

Some new brand work in action! I’ve been expending my branding portfolio, and finding so much inspiration lately - introducing, Wildwood Acres 🌿🍋

Wildwood Acres was inspired by my visit to in Cape May last month - I played with chickens, ate some of the best farm to table food, and just wish that this was closer so I could go all the time!

Wildwood Acres is a farm retreat set in Asheville, NC. Nestled in the mountains, I wanted this brand to reflect a sense of renewal and connection.

One of the biggest inspirations for the color palette: figs! Symbolizing abundance, wisdom, and renewal, this felt like the perfect fit.

17/07/2023

It's time to make the switch. Here's why your DIY brand just won't cut it anymore ⤵︎ ⁣⁣
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First thing, your brand should be backed by strategy. When you created your brand, was it just a Canva logo with brand colors that you thought were nice? ⁣⁣
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Trust me, I get it. When you started out, you didn't have the money or time to invest in holistic branding. But - you've grown! Times have changed, your brand has expanded, and you've probably made a pretty big shift from where you began. ⁣⁣
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It's our job to reflect your values and align your goals through strategic branding. It's time to connect with your community + draw in your dream customers.⁣⁣
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Don't know where to start? We've got you. Send us a DM or head over to the link in our bio to get started. ⚡⁣
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[branding, brand strategy, brand strategist, brand design, brand designer, business branding, digital marketing]

21/04/2023

As we head into spring, there's no better time for a brand refresh! ⚡⁣
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I've been lucky enough to continue working with my clients for years + add some incredible new clients in 2023 so far, and can't wait to see what the rest of the year holds! ⁣
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If you're wondering how you can work with me - here's a quick breakdown. 💭⁣
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🤳 Social Media Management⁣
📷 Brand Strategy⁣
✏️ Copywriting + SEO ⁣
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My job? To guide your business through the ebb and flow of your digital journey. Ready for a refresh? DM me or click the link in my bio to get started. ⁣
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20/04/2023

You know I had to 🌿⁣
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With recreational cannabis just a few months away from being legalized here in Maryland, how can you level-up your marketing strategy? ⁣
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Lots of new customers, and many new cannabis users will be ready and waiting. Swipe to see what we recommend as we get closer to July.

05/04/2023

The answer to the age-old question - how do I know what platforms my business should be on 🤔⁣
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Look, you don't need to be on every platform to have a successful social strategy (trust me, this is just a headache)! ⁣
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What you DO need is a strategy for platforms that... ⁣
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💭 Resonate with your target audience! Think about your audience, client, etc. What are they doing? They might be scrolling through Reels looking at cool restaurants on Instagram! Or, they might be in their community Facebook group looking for a new aesthetician. ⁣
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⚡ Think about YOUR goals. Are you looking for brand awareness and community marketing? Instagram is your best friend. Looking to generate leads? LinkedIn is calling your name. ⁣
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🤳 Know your resources! I knowww you're waiting until the last minute to snap a photo of your new drink or service. Work with local resources (like a SMM) to build your social strategy. ⁣
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Unsure about how to grow your platforms? Send me a DM and let's master your marketing. ⁣
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06/03/2023

I've been seeing this trend lately and knew I had to hop in on it! ⁣
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The first installation of my IG rebrand series 👉🏼 Pura Vida Bowls & Java🍓🫐⁣
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This little food truck is right in Severna Park, and they have the best bowls. Currently counting down the weeks until they're open all week long (so I can get at least 2 bowls a week 😂)⁣
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Plus, they serve . You can't ask for more! Let me know what you think about this rebrand, and tag what local biz you think I should do next ⬇️ ⁣
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13/02/2023

Why is no one talking about community marketing? 🤔

The first thing that comes to mind when you're thinking about social media is probably surface-level (don't worry, I mean this nicely). The photo, the caption, the hashtags, all of which are important!

BUT, great marketing starts with a strong community 🤝. So, what is ? In short, community marketing is providing your audience with opportunities to dive deeper into your brand!

Think creating a special "Supper Club" for your restaurant regulars to enjoy once a month, a coffee and morning walk group for your fitness studio (waiting to have one of these by me 🤞) - ways that you can show your customers value while building relationships.

The result? Brand loyalty unlike any other. Especially for local businesses, community marketing is essential. If you're outsourcing your marketing, working with someone local who is in your market as a consumer everyday gives you a leg up! Not that I'm biased...

How important do you think community marketing is? Have you done any community marketing for your business that was a big success?

05/01/2023

Our 2023 mood board coming in hot. This year is a year of innovation. For our team + our clients, digital transformation is here - let's make waves.

05/12/2022

Have you wondered what the purpose of branding really is? 💡​​​​​​​​
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When talking about branding, the first thing that comes to mind is probably visual - fonts, colors, logo, etc. -- but your brand is so much more!​​​​​​​​
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Brand identity is a visual representation of your business, showing your vision, values, and personality. Outside of the aesthetic aspects, brand identity includes determining your mission, vision, and value statements, building your target audience personas, and promoting brand pillars that your business is led by.​​​​​​​​
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Branding can improve your business in so many ways (outside of a visual boost, of course), including customer loyalty, revenue generation, and more. Do you think branding is overlooked in today's market?​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

01/12/2022

Super excited to share my recent interview with CanvasRebel Magazine! We talk all about what it's like to enter the post-grad workforce, how traditional college isn't catching up to the marketing industry's growth, and more. Check it out ⬇️

Alright - so today we've got the honor of introducing you to Delia Burl. We think you'll enjoy our conversation, we've shared it below. Delia, looking forward to hearing all of your stories today. Let’s kick things off with a hypothetical question – if it were up to you, what would you change ab...

27/11/2022

Yikes, we've all been there, so let's talk about why your content isn't performing. ↓​​​​​​​​
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You know the feeling of finally taking the time to get content for your business, just to upload, and ... crickets. Here are 3 reasons why your content may not be performing as well as you'd like. ​​​​​​​​
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One: You're focusing on you, not your customers. You know that everyone likes to talk about themselves, and when thinking about a product or service, your audience wants to know how it benefits them before anything else. 🤝​​​​​​​​
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Two: You're not offering value! A pretty picture doesn't do it anymore. Your audience wants to engage, and they're looking at your content to guide them. Think about the biggest pain points or bestsellers for your biz, and how you can teach your audience how to solve a problem or learn an insider tip! ​​​​​​​​
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Three: You're not doing outbound engagement. I know, I know, this is the last thing you want to do (which is why we recommend hiring a freelancer, hint hint!). Engaging consistently with your audience builds a sense of trust and brand loyalty that makes converting much easier. ​​​​​​​​
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Did you like these tips? Head over to our website for more in-depth social media tips, a look into our services, freebies, and more. ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

22/11/2022

Yep, another post on your feed about the ever-looming recession coming next year! 👀

We know this is the last thing you want to think about, but prepping now can save you extra frustration in the long run. While you're busy reducing your spending, how can you leverage digital marketing for growth?

Organic socials + community engagement → everyone and their mother is reducing ad spending, so focus on your organic social content engagement, which increases your chances of being seen since there is less ad clutter. 💻

Want to really stand out from the crowd? Up your communication channels and focus on analytics and feedback for changing customer needs. Here are our must-have recession-proof marketing tips ⬇️

18/11/2022

One of our most recent branding and web design projects - ! The Pubbi Team of RE/MAX Realty is a mother-daughter real estate duo serving the DMV, and this was such a fun project to work on.

Together, we developed their target markets and persona, built their mission and vision statements, and created a cohesive and modern brand that truly embodies their business. We used blues to establish a sense of trust, golden to tie into a sense of luxury, as well as the Pubbi's culture.

This is just a small look at what we did for The Pubbi Team. Want more? Check out our portfolio to see their entire brand guidelines document. What are your favorite branding trends as of late? Let us know!

31/10/2022

A little Monday motivation 🖤⁣
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Trust me, I'm definitely getting all the spooky vibes in, but I've also been down on myself the past few days. Tell me if this sounds familiar ⬇️⁣
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You're starting to get your business off the ground, whether you're a freelancer, small biz owner, or 9-5er, and imposter syndrome hits you hard. ⁣
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The comparison mindset when it comes to social media is a tough one; we get it. Feeling like you're overwhelmed with seeing so many amazing businesses and entrepreneurs that you're wondering if you're even capable. I saw .camila's reel today and knew I had to share. ⁣
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Let's break the cycle of comparison. Share your favorite tips and tricks as a SMM below! ⚡⁣⁣⁣⁣⁣⁣

24/10/2022

You've heard it over and over again; video content is here to stay! Well, it's true, and here is why you should be leveraging Reels with your Instagram strategy 👇⁣
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Reach: When you're building your brand presence on social media, you want to get eyes on your content, right? Reels help you reach hundreds and even thousands of accounts that haven't seen your content before. Plus, Instagram's algorithm is more likely to push Reels to places like the Explore page. ⁣
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Engagement: Once your target customers have seen your content, you want to draw them in. Reels have an average of double the engagement of traditional posts. You have the chance to show off your brand's personality and share light-hearted, creative, and eye-catching content. ⁣
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Find Your Followers: Raise your hand if you've struggled to connect with your target market on social media 🙋‍♀️ -- so many potential customers are viewing Reels weekly, and using them for your business just provides additional opportunities for them to get eyes on your content. ⁣
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Build Your Community: Finally, Reels help you build a strong, engaging community on social. Once you niche down and solidify your Reels strategy, your customers will keep coming back for more! Plus, you get the chance for engagement, shares, and conversations through word-of-mouth. ⁣
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If you feel overwhelmed knowing where to start, don't worry, that's where we come in. Hiring a social media manager to help you with consistency and brand development can take a huge weight off of your shoulders. Want to learn more? Email [email protected] to set up a discovery call, or send me a message to learn more! ⁣⁣⁣⁣⁣⁣

11/02/2022

Catch me here for the rest of the weekend 💻… ok, until Sunday night 🏈

09/02/2022

This is so true. When it comes to socials for your small biz, one thing I can't stress enough is the impact of relationships + community! ⚡⁣
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Social media is no longer just a highlight reel for your best dishes, new coffee, cutest hairstyles, etc. (don't worry, we still love that stuff) -- it's your primary point of connection to your customers. ⁣
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Your social strategy isn't "one and done", consistency and engagement are key for growth, and as a small business owner, you have so much on your plate that marketing often falls on the backburner. ⁣
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Outsourcing your social media management and marketing strategy to an industry expert gives you the chance to streamline your ideas into an engaging, community-oriented strategy that your customers can't get enough of. 🤳🏼⁣
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It's time to grow your biz through authentic + strategy-led social media marketing ➡️ email [email protected] and let's get started.⁣

08/02/2022

That look you give your client when they just posted on IG without your approval and mess up the grid... 👀⁣⁣⁣⁣⁣⁣⁣
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04/02/2022

04/02/2022

We're taking a deep dive into IG optimization over the next few weeks, starting with one of my favorite areas -- SEO 💻⁣⁣⁣
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If you have no clue what I'm talking about, SEO, or search engine optimization, in the case of Instagram, is optimizing your profile just like you would for a search engine (think )! ⁣⁣⁣
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By using features such as IG's keyword feature, optimizing your bio and captions through relevant industry keywords, and utilizing alt text, you're going to be growing + thriving in no time ⚡⁣⁣⁣
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Ready to grow your small biz socials? Email [email protected] and let's get to it. ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣