Much needed Sunday reset this week ☁️
Finally seeing the sun after endless rainy days, hail, anddd an earthquake, I needed a reset day.
Not pictured: the @riseupcoffee iced latte I ordered before I even got out of bed (we were out of ice, okay).
Walk. Work. Sweat. Steak. Sounds like a pretty good Sunday to me.
For small businesses, it can be frustrating feeling like you're posting constantly but getting nowhere. If you're consistent with posting but not seeing results, you might not be engaging the audience you want. 🤳
Here are 5 go-to tips for expanding engagement and reach on social media ↓
1. Tell stories! This is by far the most valuable tip I can give. For local businesses, your audience isn't buying from a name; they're buying from the people. Talk about yourself, your team, your customers, and your community. Don't overlook the emotional impact.
2. Educate. Don't you always save or send content that helps you learn something new? There are endless ways to mix educational and highly engaging content for your industry.
3. Connect! Connecting with other local businesses gives you the chance to find an entirely new customer base with similar interests as your target audience. For my Anne Arundel County clients, the Anne Arundel Chamber of Commerce is an awesome place to start.
4. Visual and variable. Two terms you want to get very familiar with. In a sea of sameness and endless scrolling, you want to make sure your content is eye-catching. Incorporating video content and branded graphics are great ways to do this.
5. Have a conversation! Social media is a two-way street, and connecting with your customers helps you solve their problems and serve their needs firsthand.
Social media is more than just posting; it's an incredible outlet for you to connect with your customers and community. Want to learn more? Let me know your favorite tip, and head over to our website to see how we can help guide your small biz through the ebb and flow. 🌊
What do you really get when you hire a social media manager? How about the time back to take care of business while we grow your socials (and a whole lot more) 👀
As a small business owner, your time is valuable. Frankly, you don't have the bandwidth to keep up with strategic marketing as much as you want to. Good thing that's our job 🤳
Tired of endlessly last-minute posting? We get it. Click the link below to check out our services + schedule your discovery call.
https://www.tidewatersocial.co/contact
