Tuned In Asia

01/09/2017

Did you know that rushed to launch their messaging service in response to the 2011 Tohoku earthquake in Japan? Read more about LINE's exceptional story below.

A communication tool crafted from a natural disaster Over 97% of smartphone users use KakaoTalk in Korea, and it claims a very strong presence in the mobile environment. Likewise, to Japanese smartphone users, LINE and everyday life are virtually inseparable. As soon as LINE launched in June 2011, i...

04/08/2017

Kakao isn't just an average mobile messenger in Korea. From mobile games to emojis made into merchandise, take a peek at how Kakao, a Korean mobile messenger giant, is penetrating into every day life of Koreans.

Kakao Talk differentiated itself from other mobile messenger apps by offering entertaining communication features. Check out some basic functions.

21/07/2017

Ever heard of Webtoons? A mix of web and cartoons, these digitalized comics have now evolved into a cultural phenomenon taking Asia by storm. Check it out!

Webtoons are digitized comics that have become a hit in South Korea. They now offer opportunities for companies to sponsor content to boost their brands.

22/06/2017

ActiveX? Something people in South Korea want inactive. Read more about the everlasting conflict online between consumers and financial systems.

What exactly is ActiveX, and how is the Korean government trying to get rid of it?

15/06/2017

14/06/2017

Where can you sell 100,000 lipsticks in only 2 hours? 🇨🇳️

China is today’s e-commerce world leader, bringing e-commerce to a next level with social media and entertainment strategies.

07/06/2017

When Japan starts marketing for the seasons, brands take it to a whole other level! 🇯🇵️

If you have ever travelled to Japan, you may have noticed the fine marketing techniques adopted by people living there. Would you like your beer in a manly, cherry blossom-pink can? What about some shorts with tropical fruit patterns? It’s not just the ridiculously cute mochis and kittens. It’s not…

31/05/2017

This messenger app is used by 97% of the Korean population. How did become the cultural icon it is today? 👀

Kakao Talk could become a mobile messenger app giant in Korea with its brilliant launching strategies.

25/05/2017

fact: Korean e-sports athletes earn more than world-famous tennis player Roger Federer in tournaments 🎮

Did you know that e-sports athletes, also known as pro gamers, earn more than Roger Federer, a world famous tennis player, in tournaments? Nowadays, three nations dominate top gamer rankings: China, US… and Korea, a country usually behind the other two in athletics and generally less well known. So,...

17/05/2017

"When you create artwork, you don't want your tools to be a hindrance that interrupts your process" Read more about Lucian's creative story on Tunedinasia.com 🖌️🖍️

10/05/2017

Need a haircut? 💇 From banking, transportation, to hair salons, Kakao, the Korean Messaging leader is stepping further into the O2O sector. Learn why the group is moving in that direction! 👇

Kakao and O2O. From banking, to transportation, to hair salons, Kakao, the Korean Messaging leader is stepping further into the O2O sector.

03/05/2017

Get some insights into Chinese sports marketing with Tom Elsden, Senior Client Manager at Mailman, China 1st Sports Marketing agency 🏀

Tom Elsden, Senior Client Manager at Mailman shares his insights on what is a good digital strategy for sports marketing in China.

26/04/2017

Everything Korean sells incredibly well since the cultural phenomenon first started in the late 90’s.. Why this Korean craze so contagious? What does it mean for global brands willing to enter the Asian market? Click and learn ✌️

Understand the Korean wave and what it means for global brands willing to enter the Asian market.

21/04/2017

Today let's talk about Kakao, Korea's first messaging app!

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Kakao Talk: mobile messenger application dominating Korean market. Businesses operating in Korea utilizes KKT as a digital marketing platform.

21/04/2017

Tuned in Asia Magazine.
One objective: demystifying Asia’s digital environment

Have a read 😏👉 https://tunedinasia.com/

All you need to know about digital in Asia