Social By Addie (2024)

01/05/2024

INSTAGRAM HAS DONE IT AGAIN 📣

Now I knew another algorithm update wouldn't be too far away... and sure enough, it's landed hot off the press yesterday evening. Only this time, with the update favouring smaller creator accounts 👀

I am very excited to see how this will play out in real time but in case you missed the update, here's everything you need to know ⬇️

✨Instagram is restructuring how they show content from smaller accounts to a more intentional audience, amplifying their reach. Distribution is no longer calculated off of engagement rate from your audience and follower count. The "richer" your content is, the more people they will show your content to.

✨ Another major takeaway is IG is prioritising original content... all the way. This includes eliminating the efforts of repurposing content that performed well the first time. IG will always replace the original content with the reposted content.

What does this mean for my fellow creators?
Well. This is our time to shine. While repurposing high performing assets is out the window, this is our chance to curate thoughtful and meaningful content with the algorithm on our side for amplification.

📌 Ie. Rich, original content is the way forward.

What do you think of the new algorithm update?

25/04/2024

The best advice I can ever give to either clients or fellow Social Media Managers...

It. takes. time. 💕

Organic social is a marathon, not a sprint. Results take time. Follower acquisition takes time. Building an engaged audience takes time. And building trust takes the most time!

Before taking on a client, make sure you manage these expectations of organic social. If they're looking for instant results for bottom of the funnel- steering them towards a paid social activation will be the way forward.

18/04/2024

This was a fun one! The brand didn't really have any colours except for the purple and the orange on the bottles. I wanted to pair a few colours that were suitable for the forrest green background that would pop, while also remaining consistent.

Branding is SO important. If your client doesn't have brand guidelines, or the ones they do have are not fit for purpose for social media... propose new ones! You can absolutely have a set of social branding without changing the entire brand's look and feel.

Ending this post with a fun fact 💡: 72% of consumers say that packaging and brand design influence their purchasing decisions 😉

16/04/2024

Hands up if you can relate 🙋🏻‍♀️ 🙈

11/04/2024

I'd say it's been a successful week 😊

I often have to remind myself that organic social is a slow burn, it takes time to build up your client's audience base. I found these three things really help amplify results for my clients:

📌 Constantly A/B testing different hooks, content mediums and content themes.
📌 Consistently posting (I struggle with this on my own account).
📌 Go out of your way to connect with like-minded creators. Engage with your audience.

27/09/2023

Before anything can be agreed upon, or any contracts signed a discovery call needs to take to find out if👇🏽

1. Our expectations are aligned. Ie. Do they understand what social media is and isn't?

2. Their budget coincides with my fee.

3. Their way of working will be conducive to the project/ what I am able to offer at the time. Ie. I am not an in-store photographer, so I cannot commit to coming to the office once a week.

During the call, we cover crucial topics like 👇🏽

💻 The brand identity and values: Crafting a strong online presence that resonates with their target audience. Brand guidelines are a must before work can take place.

💻 Social media objectives: Clarifying their goals and determining the metrics for success.

💻 Target audience analysis: Identifying the key demographics and psychographics to target effectively. Is there any data to back this up?

💻 Content strategy: Do they have a content strategy in place? If not, this will need to happen first. Mapping out a content plan that engages their audience, builds brand loyalty, and drives conversions.... rather than throwing spaghetti at the wall to see what sticks.

💻 Advertising opportunities: Discuss strategies for maximising their paid campaigns on social media platforms. Whether it be boosted or structured campaigns in ad manager, we want to be able to discuss amplification and scalability.

💻 Analytics tracking: Implementing effective measurement tools to evaluate the success of their social media efforts. We should be able to look at a month's glance and see what's working, what isn't and what has potential. As a SMM this should be built into the activity.

25/09/2023

From likes to riches: my client is dominating this month 😍📲

⚡️Achieving these impressive numbers didn't just happen overnight - it was the result of a deliberate strategy. We maintained a consistent posting schedule and made sure to tap into topical calendar moments. But just posting wasn't enough - we continuously analysed the performance of each post and identified the high-performing assets that resonated the most with our audience. These assets were then amplified using paid promotion to reach an even wider audience.

📲 But the key to our success was also in our ability to craft content that was not just popular but also relevant. We kept a pulse on industry trends and created topical content that addressed the latest news, challenges or interests of our target audience. Through understanding their needs and challenges, we were able to create content that converted - leading to greater engagement, website traffic, and ultimately, sales.

20/01/2023

✨ Gentle reminder✨

Sometimes your best PR/ influencer outcome is from your customers who already know and love you. Creating a space for brand advocacy and brand loyalty to take place is huge. Engage with your customers who take the time to engage. Down to every last comment.

I've had such great success with this for my clients that the customers end up providing UGC content in exchange for free product.

1. It won't feel scripted
2. They're speaking from genuine experience and not because they're getting paid
3. They represent the average customer.

My opinion? Do this and the results will come rolling in ⚡️

18/01/2023

I have found that Pinterest is serving as a duel purpose... both a social and search supercharge ⚡️. In a recent study, they found that Pinterest drives 33% more traffic than Facebook, 71% more than Snapchat & 200% more than Twitter 😱.

From a social media perspective, we are finding a huge buying impact from direct to consumers. Through meaningful boards, Pin inspiration as well as tagged products we have found that 72% of Pinterest users say they are actually inspired to make a purchase just by looking.

If you're brand is:
⚡️Athsetically pleasing
⚡️ A consumer product
⚡️A source of inspiration

It's time to get you on Pinterest 📌.... for search and social sake!

13/01/2023

This can be a challenge... especially when you're so busy outputting content and assets 😴

It's important to stay on top of what's trending and to also be apart of the online conversations happing. These help spark new ideas for campaigns, outputting relevant and trending material that is bound to reach more people & position your brand/ client as a thought leader 😎

Need some helpful sites? Check out the comments below ⬇️

11/01/2023

⚡️Essential Content Pillars ⚡️

What pillar is your content falling under? Is it across all 4? Here's how I map out my content using these 4 pillars ⬇️

✨ Start with a topic... for example let's use hair extensions. Taking it one step further, how to apply hair extensions.

Break that topic out into 4 content pillars ⬇️
⚡️Entertainment
⚡️ Inspiration
⚡️ Teaching or education
⚡️ Brand Advocacy

Then tailor each bit of content with a theme ⬇️
⚡️ Entertainment = TikTok video, a dance/ trend, quick snippets with snappy transitions and upbeat music
⚡️ Inspiration = tell the story
⚡️ Education = 3 techniques to avoid, 5 common misconceptions, etc
⚡️Brand Advocacy = reply to a comment or question, share a testimonial

From there, break out each theme into 5 different content mediums ⬇️
⚡️Short form video
⚡️GIF or meme
⚡️Blog post
⚡️Carousel
⚡️ Infographic

Give this technique a go and comment below what types of content you came up with 😎

09/01/2023

Are you experiencing this problem? 🤔 💭

Let me start off by saying, quality and strategy is important moving forward. Back in 2020 TikTok was handing out views like no other. In the 2023 landscape, we are competing against views from some pretty big brands who are advertising on TikTok. Now, that's not to say you can't make a splash on the platform the way you use to- it just might take a bit more thinking behind it...

Here are some dos' and dont's to help increase your chances of more views ⬇️

💭 Not having a consistent cover image on every video. Definitely make sure you use the same font, text, colour in every cover image.
💭 Make sure there is a hook in your first frame that reflects what is being searched right now in your industry (type in the TikTok search bar).
💭 Stop using the hashtag or - it won't work.
💭 Include hashtags that are relevant for your industry.
💭 Showcase your personality... people buy from people and they want to see a face behind the brand.
💭 Pick a topic you want to consistently talk about
💭 Not using keywords in your videos is a big no no. TikTok needs to know what you're all about so they can push your content out to the relevant people.
💭 CONSISTENTLY post! Whether it's twice a day or twice a week, the algorithm amplifies content that has been shown to be consistent.

⚡️30 day challenge ⚡️
Post every single day for 30 days. I know this might seem daunting, but after the 30 days you will be able to see what content performed the best and how to index content that people are likely to engage with in the future.

Try..
🚀 Creating a part 2 of a video that performed really well or re-create that video
🚀 Ask a question that creates a conversion
🚀 Create content around a hot or trending topic in your niche

06/01/2023

⚡️3 tools you need to create Reels & TikToks⚡️

These tools are an absolute life saver and I use them almost everyday ⬇️

🚀 In Shot = the best free tool on the market! I use this to initially compile all my footage by slicing frames and making it one cohesive video. Once I splice the clips then I move over to adding design elements.

🚀 Vixer = is great for compiling all your footage and adding colour grading, text overlays, frames, and audio. If you're wanting your videos to stand out in a big way, definitely give this a go!

🚀 On Trend = from here, I research trending audio and sounds on both Instagram and TikTok. If you're looking to maximise your reach, I highly recommend giving it a boost to help amplify your content.

14/11/2022

Sometimes the lines can get a little blurry… so I’m here to offer my two cents given my experience ⬇️

1️⃣ PR is an entirely different industry. Social media managers focus on a specific area of marketing… that of being social media. Affiliate marketing, b2b events, product promos need to sit with a PR specialist & then relayed back to the so they can advertise

2️⃣SEO/ keywords/ PPC is an even further ball game than PR. This is an entirely different sub sector of marketing that requires someone with extensive website/ traffic knowledge. A social media manager is not a general marketeer.

3️⃣A virtual assistant books in meetings, arranges corespondents, etc. if you are tackling admin tasks, leising with their clients, project managing- you need to raise this with the agency/ client that hired you. You also are not meant to create assets based on what they want- that’s a graphic designer. Your job is strategic and creative & needs the time/ space to do so properly.

4️⃣ I personally offer content capture as an add on (not every social media person will want to do this). Video editing, animation, colour grading, transitions is part of a professional videographers remit. If you choose to take on content capture, it’s very much .

5️⃣ Scheduling in meetings first thing, wanting you to work around the clock and with turnaround times being under a few hours? Not acceptable. You’re a freelancer. You choose the hours you work. For deadlines- there needs to be clear timescales and not rushed/ last minute requests.

Have a client that is exuting this behaviour? Tip 💡ask to have a meeting and go through a core competieses sheet clearly outlining your remit ✌🏼

Social By Addie