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10/02/2023
Sometimes you just need someone to tell you where to start...
If you're someone who wants to share your music effectively and use social media as one of your tools to do that, start here:
1. Describe (in hilarious detail) your "dream fan." Even if it feels cringey just to say the word "fan!" Throw the idea that your music is for "everyone" out the window, you weirdo. ๐ Get super specific, and don't worry, a wider audience will be automatically attracted too!
2. Brainstorm content topics! Planning ahead makes a huge difference and will save you so much time and energy. No more sitting in front of your phone, scrolling through your camera reel, wondering what you could possibly post and feeling inauthentic while doing so...
3. Decide how often you can post - be realistic. Like, actually realistic. Platforms tend to love it when you post regularly at specific times/days, so use this to your advantage.
4. Set yourself a lil monthly date to plan and create your "content" (did you just throw up a little from reading the word content too?)
5. If NOTHING ELSE, just engage with people on the account! But like... like a a normal person, not a weird manipulatey weirdo. These are real people on the other side of the phone. (Well... some of them are bots I guess... but hopefully you get the point.) So show up in your stories, who your face if you can, reply to comments and messages, and build a sense of community! Why not!
More on intentional engagement in another post another day...
Keep in mind that there's no 1 magic solution for effective marketing on social media, and the platforms are always evolving.
And above all... be kind to yourself! Honour your boundaries with social media, and take time for mindfulness with and without tech.
๐ Anna