Will Stroud recently sat down with Shaun Venable, Head of Corporate Communications at Biogen, RTP, for an inspiring conversation.
One big question we had: How do large corporations measure impact beyond the numbers?
The good news: it isn’t just about data or KPIs. For Shaun, it’s in the moments when employees light up after learning something new. When they see how their work connects to a bigger mission. When they say, "This resonates with me, and I want to stay."
Leaders like Shaun get it. True impact isn’t on a spreadsheet—it’s in the culture you build and the pride your people carry with them every day.
Want more insight? The full interview is live on our YouTube! Watch it here: https://www.youtube.com/watch?v=T4Cqufzj0jM
What sets your brand apart? 🤔
For Dewey Steadman, Head of Investor Relations at United Therapeutics, it’s all about storytelling. Instead of relying on typical marketing messages, they prefer to share their unique culture and patient-focused mission in ways that truly resonate.
As a public benefit corporation, United Therapeutics treats patients, employees, shareholders, and communities as equals. It’s not just about cash flow or stock prices. It’s about people. Through storytelling mediums like video, they highlight how their culture sets them apart from the typical biotech company.
So, what story is your brand ready to tell?
Catch more from Dewey on the full episode of Pulling Focus here: https://www.youtube.com/watch?v=XJy0Ws66VDU
What’s the one piece of gear you couldn’t live without this year? 🎥✨ Let us know in the comments!
Imagine a future where life-saving transplants are within reach for all…✨
Revivicor, a United Therapeutics company, is making that vision a reality, and we had the rare opportunity to capture it all on film. Our team traveled to a top-secret facility to document the science, dedication, and bold mission driving this work. 🧪 We sat down with the incredible minds behind Revivicor, including pioneers like Dave, one of the scientists who helped clone Dolly the sheep 🐑, and saw firsthand how genetically modified pig organs could soon make organ transplants accessible to everyone.
This video will take center stage in investor presentations and be available publicly for anyone curious about United Therapeutics’ impact on regenerative medicine. It’s the first piece of a much larger story that will unfold in a full brand film next year. Bringing this story to life has been an unforgettable journey, and we’re beyond proud to finally share this first look with you all. 🚀
Just launched: A fresh, animated look at Bobcat’s newest snowblower! 🚜✨ We partnered with @dash_nc to turn this product launch into a visual story, capturing every angle of its power and precision.
Always excited to collaborate with @bobcatcompany to bring innovation to life. Watch the final cut and see this machine in action!
Press play and step into the moments that shape our stories! Our team thrives on working with diverse personalities across industries. Every collaboration is a new chapter, and we’re here for all of it. 🤘
We’re proud to finally share our latest project for @troxlerlabs! 🎥🎞️📸
This one was extra special. Troxler Labs, a global, family-owned company, is based right here in Research Triangle Park (just five minutes from our office!) It was inspiring to work so closely with a team that blends rich history with cutting-edge innovation, all while making a worldwide impact. Their dedication to excellence, both locally and globally, truly sets them apart.
This 90-second video, which debuted at the AAPT conference, tells their story through stunning archival photos and personal moments that highlight their commitment to innovation and excellence.
It was a true honor to work on this project, and we can’t wait for the next one!
Packing up for the next big story! Any guesses where we’re headed? 🎥 ✈️
And here’s the final cut! 😎 Check out the finished video from our recent project with @wildearthpets. 🐾
Wild Earth already has some super cool branding—think bright colors, unicorns, and cats in sunglasses. This project gave us the perfect opportunity to dive into their vibe and push our creative boundaries. We went bolder than usual with the visuals, capturing that fresh, modern feel that resonates with their brand and audience. @carolinealmy put in a lot of hard work on some amazing animations for this project, and it’s been exciting to see her skills grow and be willing to jump in on all our crazy projects!
Hit play to see how we brought this story to life. It’s a little different, a lot dynamic, and 100% Press Rec. Let us know what you think!
Selling a product? Often times, you have to see it. Not only to believe it, but to understand it.
Video is one of the best ways to showcase what your product is and how it works, giving your audience a clear, compelling reason to choose you. It's more than just brand awareness—it's about making sure your audience truly gets it.
At Press Rec, we can help create product launch teasers, case studies, demo videos, and more to highlight your product and tell its story effectively. Not sure which video is right for you? Our team of experts will develop the perfect video plan to bring your product to life.
Send us a DM to get started!
Outdoor shoots with tight windows and unpredictable weather? No problem. 🌧️😎 Despite Atlanta’s stormy skies, we braved the rain and filmed this epic showcase of new equipment from Bobcat—all in just one day.
Curious how we pulled it off? Check out the full video and see for yourself!
Sometimes, doing things the right way requires getting a little dirty. When the East Coast rain tries to steal the show, we roll up our sleeves and handle whatever comes our way. This way, we can keep the shoot on track and the product looking flawless. 😎 📸
Everyone has a story to tell, let’s share yours. Based in Raleigh - Durham, NC
