Press Record Media

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Press Record Media Everyone has a story to tell, let’s share yours. Based in Raleigh - Durham, NC

24/07/2024

Sometimes, doing things the right way requires getting a little dirty. When the East Coast rain tries to steal the show, we roll up our sleeves and handle whatever comes our way. This way, we can keep the shoot on track and the product looking flawless. 😎 📸

Your company’s leaders are leaders for a reason. They have the knowledge, the competence, and often the persona. All rea...
18/07/2024

Your company’s leaders are leaders for a reason. They have the knowledge, the competence, and often the persona. All reasons why they should sometimes take the hot seat in front of the camera.

We understand the importance of your corporate leadership’s message. Our expertise in executive interviews ensures that your C-suite stories resonate with impact and authenticity. We push leaders to forget the script and focus on genuine storytelling that showcases your brand’s true essence.

Ready to elevate your corporate narrative? Partner with us and watch your executives’ stories come to life! 🎥✨

10/07/2024

Struggling to make your pitch stand out?

In a crowded market, having a pitch deck that goes above and beyond can be the key ingredient to more wins. Decision-makers want more than specs and blueprints—they want real stories and connections.

Quality video content captures your audience's attention when they might otherwise be aimlessly scrolling. It demonstrates how your projects can solve real-world problems through compelling case studies. It also offers a sneak peek into your business's personality, humanizing your brand and building trust.

Ready to transform your pitch and secure more deals? Let’s chat and bring your vision to life. 🚀

We had the opportunity to sit down with  to help tell their story.We believe in the power of authentic storytelling beca...
02/07/2024

We had the opportunity to sit down with to help tell their story.

We believe in the power of authentic storytelling because it connects us all on a deeper level, and Hanbury’s mission to design with empathy and community aligns perfectly with our values. This made creating meaningful, relatable content for them a natural fit. By highlighting their innovative approach to blending global thinking with local impact, we could truly showcase the transformative power of design and storytelling—together.

Thank you for inviting us into your world! Stay tuned for the finished product from our interview. 🎥✨

Are you more hands-on or hands-off when it comes to your brand’s video production?The good news is, we’ve got you covere...
18/06/2024

Are you more hands-on or hands-off when it comes to your brand’s video production?

The good news is, we’ve got you covered either way. 🤘 Whether you want to be in the thick of it with us on shoots and get a sneak peek of the magic in action, or you need us to handle everything independently due to your busy schedule, our team is flexible. We pride ourselves on our ability to synthesize direction from our partners, identify crucial touchpoints for questions, feedback, and revisions, while also working independently. 😎

11/06/2024

Stories excite.
Stories entertain.
Stories humanize.

Check out a little of the magic happening here at Press Rec and let us help you tell your story!

What’s the story you want the world to hear? 💬👇

03/06/2024

Allow us to reintroduce ourselves 🌟

At Press Rec, we're more than just a video production company—we're storytellers with a passion for bringing authentic brand stories to life. 🎥✨ Our team's unique ability to uncover interesting angles and transform them into branded documentaries is our bread and butter, and our dedication to treating each project as if it were one our own is the secret ingredient that makes each project special.

Ready to harness the power of authentic storytelling? Let’s connect with the real people behind your brand and craft a narrative that resonates.

30/05/2024

See your business from a whole new angle with FPV drones. 🚁 Aerial views provide a clear, expansive perspective, showcasing the true scale of your operations—from the rooftop to street level. This approach is perfect for highlighting things like buildings with amazing architecture, college campuses, or real estate developments.

Ready to give your audience a fresh view of your business? Drop us a message!

Together, we create. Separately, we inspire. 💪🎥
29/05/2024

Together, we create. Separately, we inspire. 💪🎥

Going behind the scenes with Biogen. 🌟 We loved hearing their story unfold. How do you use your BTS photos to share your...
23/05/2024

Going behind the scenes with Biogen. 🌟 We loved hearing their story unfold. How do you use your BTS photos to share your story? Let us know in the comments!

Ready to get down and dirty on set, no matter the weather! ☁️ Whether it's gearing up for rain in Raleigh, braving blizz...
22/05/2024

Ready to get down and dirty on set, no matter the weather! ☁️ Whether it's gearing up for rain in Raleigh, braving blizzards in Montana, or enduring the scorching sun in the desert, we're geared up and ready to go wherever the story takes us.

Check out some of our favorite adventures on our website! https://www.pressrecordmedia.com/

20/05/2024

We trimmed down our original 3:52 video for Bobcat Company and the National Disaster Search Dog Foundation to show how you can repurpose your favorite videos for effective marketing. With attention spans shrinking, engaging cutdowns like this are essential for staying top of mind on TikTok, IG Reels, and YouTube Shorts. They're tight, impactful, and perfect for your feed.

In the Director’s Seat with Press Rec. 🎥 We’ve been dishing out some of our favorite insights on everything video—from m...
16/05/2024

In the Director’s Seat with Press Rec. 🎥 We’ve been dishing out some of our favorite insights on everything video—from marketing strategies to our team’s creative process. Now, it’s your turn to take the mic!

What questions do you have about video or anything Press Rec?

In the Director’s Seat with Press Rec. 🎥 We've been dishing out some of our favorite insights on everything video—from m...
16/05/2024

In the Director’s Seat with Press Rec. 🎥 We've been dishing out some of our favorite insights on everything video—from marketing strategies to our team's creative process. Now, it's your turn to take the mic!

What questions do you have about video or anything Press Rec?

Behind every good video is a well-laid plan. 🎬 Our pre-production isn't just one quick step; it's our secret sauce to he...
14/05/2024

Behind every good video is a well-laid plan. 🎬 Our pre-production isn't just one quick step; it's our secret sauce to help us set the stage before the cameras start rolling. We sync with clients, gather our crew, and script the narrative early—because great stories are built, not improvised. What’s your secret to planning a successful video? Share with us in the comments!

13/05/2024

Please don't post and ghost! 🚫

You’ve invested in great video content, and now it's time to make every piece count. There are so many different ways you can use branded content, and it's important to maximize it by spreading it across various platforms and formats. Here are just a few ways you can keep the conversation alive and get the most out of your investment:

• Customer Stories
• Product Walkthroughs
• Advertisements
• Cutdowns
• Influencer Stories
• Event Recaps
• Internal Communications
• Employee Stories

By diversifying your video content across platforms, you dodge the "post and ghost" pitfall and maintain an engaging conversation with your audience.

Last month, our team had the honor of celebrating our wins at the AAF Triangle Awards. We proudly took home three awards...
10/05/2024

Last month, our team had the honor of celebrating our wins at the AAF Triangle Awards. We proudly took home three awards, including the Judge’s Choice for our “Rebuilding a Legacy” video we created with Bobcat Company. The judges recognized our effort to transcend the typical brand spot, elevating it to something truly meaningful and impactful on a much deeper level.

We are proud to share this achievement with all the amazing talents making impacts in their workplaces and communities. This type of recognition inspires us to continue placing an emphasis on storytelling that truly makes a difference.

Probably adding to our playlist. 🎧 Need the perfect soundtrack to get your creativity flowing? Check out our Spotify pla...
08/05/2024

Probably adding to our playlist. 🎧 Need the perfect soundtrack to get your creativity flowing?

Check out our Spotify playlist to help get your Press Rec on! 😎: https://lnkd.in/gxtS5bDi

07/05/2024

Creativity is the heart of Press Rec. It’s not just a part of what we do, it’s who we are. It fuels our projects and keeps us moving forward so we can be the best version of ourselves. From brainstorming sessions to endless searches for inspiration, and plenty of fun with our team in between, each day brings a new canvas to innovate and create.

Have a project in mind? Let's chat.

Why stress over equipment rentals when you can have it all at your fingertips?One of the key benefits of working with ou...
29/04/2024

Why stress over equipment rentals when you can have it all at your fingertips?

One of the key benefits of working with our team is that there's no need to worry about picking up, dropping off, or learning to use costly gear. In-house DIY productions also bring disadvantages like an expensive upfront investment, ongoing costs, and the risk of delays.

Ready to elevate your video content without the hassle? Check out our website to get in touch.

26/04/2024

Unlike traditional drones, FPV (First Person View) technology allows our team to see precisely what the drone sees, ensuring we capture the perfect shots every time. 🎥

But here's the catch: not everyone can operate FPV drones legally, which is where we come in. 😎 As one of the few licensed and insured businesses in the southeast equipped with FPV drone capabilities, you can trust us to deliver breathtaking aerial footage safely and professionally.

Are you spreading your marketing managers too thin? 62% of businesses use in-house team members like marketing managers ...
24/04/2024

Are you spreading your marketing managers too thin?

62% of businesses use in-house team members like marketing managers or sales reps to create videos.

But let's be real, most marketing managers already have enough responsibilities on their plate, lacking the time, expertise, or resources to produce impactful videos.

By outsourcing your video production, you can leave the video production to the pros, and let your team focus on what they do best. 🎬

23/04/2024

We love hearing positive feedback from our partners about their experience working with us.

Thank you Bobcat Company for trusting us with your customer stories! 🎥

So you've received your video content, posted it online, and now it's out there for the world to see. But how do you mea...
19/04/2024

So you've received your video content, posted it online, and now it's out there for the world to see. But how do you measure it's success? 🏆

When looking for results, conversion rate is going to be your most valuable performance metric for videos, with engagement rate and play rate right behind.

Conversion rate is the percentage of viewers who took action on your video - whether it's clicking annotations, CTAs, or filling out email forms.

To calculate conversion rate, divide the actions taken by the actions seen.
A good rate? Right around 10%. 🔥

Ready to see how successful your brand video can be? Send us a message to get started on your next project!

16/04/2024

If boosting brand awareness is a top priority for your brand, then it's time to start seriously considering video as part of your marketing strategy.

By ensuring a cohesive message, tone, and visual identity, video content is key to enhancing brand recognition and recall.

Ready to make your brand unforgettable? Send us a DM! 📥

12/04/2024

In today's competitive market, video content is essential for both attracting and retaining top talent. It fosters loyalty, improves communication, and aligns organizational goals effectively.

Got a project in mind? Let's talk!

52% of companies say they create videos to educate their target audience. If you're unsure who your target audience is, ...
10/04/2024

52% of companies say they create videos to educate their target audience. If you're unsure who your target audience is, it's time to dig deeper into your marketing strategy. 🚀

Here are some key questions to help you identify and understand your potential consumers:

• Who makes up your target demographic?
• What industries do they work in?
• What are their interests and hobbies?
• How do they prefer to communicate?
• What challenges do they encounter in their daily lives?

By answering these questions, you'll gain valuable insights to tailor your marketing efforts effectively. Ready to connect with your audience on a deeper level? Let's start the conversation!

08/04/2024

In a crowded market, differentiation is key. Your brand's ability to stand out helps foster deeper engagement, loyalty, and even reduce price sensitivity among your audience.

Video production is an incredible way to showcase your brand's distinctiveness through the art of storytelling. At Press Rec, we specialize in helping brands share their essence, values, and commitment to customers through video. 🎥

Ready to stand out? Send us a message to get started!

Let's talk DIY videos.It's no secret that we're seeing a rise in do-it-yourself video content. And suprisingly, these lo...
05/04/2024

Let's talk DIY videos.

It's no secret that we're seeing a rise in do-it-yourself video content. And suprisingly, these low-budget, floating-head, talk-to-the-camera videos can actually garner some pretty decent engagement! But engagement isn't everything - Your video expectations should align with your business goals.

So how do you know when it's time to bring in the professionals?

Here are some things to consider:

• Purpose: Is this video going to be used for your website, landing page, or an important sales presentation?
• Quality: Do you care about delivering high-quality video content that reflects your brand's excellence?
• Uniqueness: Do you want your video to stand out from others in your industry?
• Brand Cohesion: Does maintaining a consistent brand identity matter to you?

If you find yourself nodding yes to any of these questions, send us a DM to kickoff your next project.

04/04/2024

Every smile we capture is a genuine reflection of the passion we have for what we do. It's the people we meet along the way that fuel our enthusiasm and inspire our growth. Here's to the shared smiles and the exciting journey ahead! 🌟

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Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

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