The Leadline Podcast

07/06/2023

"𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗵𝗮𝘀 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝘃𝗶𝗱𝗲𝗼𝘀. 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲'𝘀 𝗴𝗼𝘁 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗽𝗼𝗰𝗸𝗲𝘁, 𝗺𝗼𝘀𝘁 𝗹𝗶𝗸𝗲𝗹𝘆 𝗮 𝗽𝗵𝗼𝗻𝗲, 𝘁𝗵𝗮𝘁 𝗶𝘀 𝗮𝗯𝗹𝗲 𝘁𝗼 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝗮𝗺𝗮𝘇𝗶𝗻𝗴 𝘃𝗶𝗱𝗲𝗼. 𝗔𝗻𝗱 𝘁𝗵𝗲 𝘀𝗸𝘆'𝘀 𝘁𝗵𝗲 𝗹𝗶𝗺𝗶𝘁."

- 𝗝𝗮𝗿𝗿𝗲𝗱 𝗚𝗼𝗲𝗰𝗸𝗲𝗹𝗲𝗿

📹🔥👇🏻

Meet Jarred Goeckeler, the visionary force behind HD360 Productions, as he joins The Leadline Podcast to divulge his top video marketing strategies for horse business owners. From crafting simple video content to magnetizing customers, he's got you covered!

Listen now at the link below or wherever you get your podcasts:

Jarrod Goeckeler (HD360 Productions) shares his top tips for creating engaging equine video content for your horse business.

16/05/2023

We're talking all things email marketing this week on The Leadline! Tune in at the link below or wherever you get your podcasts:

The Leadline interviews Liz Wilcox about effective email marketing strategies for equestrian entrepreneurs.

08/05/2023

In case you missed last week's episode... 👀

I recently had the honor of sitting down with Åsa (pronounced OH-sah) Hoffmann, also known as .

As a licensed psychotherapist with a passion for horses, Åsa has spent her career helping equestrian athletes and entrepreneurs overcome their limiting beliefs and achieve their full potential.

During our conversation, we delved into various topics such as mental health, dealing with emotional baggage, pressure and limiting beliefs, and the importance of self-care in our busy culture. We also dig into work-life balance, setting boundaries with clients, and scheduling for success.

This episode is a must-listen for anyone looking to unlock their full potential and become the best version of themselves.

Listen now🎙️🎧👇

theleadlinepodcast.com/55



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This episode has been brought to you by , a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free! 📲🤳

20/04/2023

My biggest takeaway as a content creator is that people want to be entertained. 😀

Video interviews are fun, but alone, tend to get fewer views.

In a recent experiment, this video with got 5k views on TikTok vs. most of my other videos that sit between 200-400 views.

(It's worth noting that TikTok is my newest social media platform with only about 100 followers so far.)

I've never taken this approach to filming an interview before. I decided to give it a shot in the moment since owner Kristen Hansen and I had already done a "regular" interview last year at Equine Affaire, and we wanted to do something new.

So, what did we do?

We shot footage of Kristen sizing up my feet. 😅👣

It was fun, it was different, and it was more than the traditional back and forth interview format.

And, the best part?!

It turned out that people loved watching a Western rider try on English boots! 😜🤣

Trying something new is sometimes a little scary in the moment and it might feel like you're "winging it" at best.

This was a super teachable moment for me as a podcaster and interviewer. I actually had a blast and found this to be far more natural than reciting my typical line of questioning.

Thanks again Kristen for trying something fun and new with me...the video turned out great!

If you want to see this video and more, be sure to follow on TikTok or YouTube. 🎤

19/04/2023

Thank you once again to all of the amazing sponsors who supported our recent Horse Business Professionals networking mixer in Columbus, Ohio! 🎉 The event was a success and we gave away lots of fun swag and prizes to those who attended. Can't wait to see everybody at the next one!

GGT-Footing
Iron Horse Animal Health Products
EquiPro Connect
KB Equine
JA Media Productions
Triple Crown Feed
Zero Proof Horse Treats
Mare Goods
IRide Equestrian Lifestyle

19/04/2023

Being yourself is badass 💪🏻 - yes, even in business!

Don't believe me? Listen to Mare Goods and I chat all about authenticity, being true to yourself, and connecting with an audience who likes YOU for who you are:

theleadlinepodcast.com/54

16/04/2023

Refined Rider Boutique fitted me in some beautiful Kingsley boots this week at Equine Affaire, Inc. (Official). Be sure to stop by her booth in the Bricker building, today is the last day of the trade show!

Full video available on YouTube 👇

https://youtu.be/QKY1eSpdVmo

13/04/2023

It's a busy week with Equine Affaire starting tomorrow, but I can't forget to plug the latest episode of The Leadline featuring Mary Campbell of Mare Goods! We met in person for the first time exactly one year ago at Equine Affaire, Inc. (Official) here in Ohio, so this episode is out just in time for our 1 year friend-versary. 🤩

Take a listen:

theleadlinepodcast.com/54

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This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!

Mare Goods founder Mary Campbell shares how being authentic in her branding has helped grow her business exponentially.

11/04/2023

Fine tuning my presentations for Equine Affaire, Inc. (Official) this Thursday, April 13th!

Join me at the following sessions in the Voinovich Building on the Seminar Stage:

👉 5 Reasons Your Horse Business Isn't Making Money 🕚 12:00pm

👉 Mastering Your Message: How a Great Elevator Pitch Can Grow Your Horse Business 🕔 5:00pm

See you there!

10/04/2023

We love Zero Proof Horse Treats! Networking mixer attendees will have a chance to win some goodies from this great horse business this coming Friday, April 14th at Equine Affaire. Get the details at theleadlinepodcast.com/ohio

Zero Proof Horse Treats are an alcohol free horse treat made with distillers grains. The treats come in flavors that mimic your favorite cocktails. Your horses will love them.

10/04/2023

Did you know? 👀 The Leadline is part of the️ Horse Radio Network, the leading podcast network for horse lovers. Their new website launched today and it looks so good! 🤩 If you're looking for more horsey podcasts to listen to, give them a visit!

The long-awaited website update is finally here!

Be sure to bookmark horseradionetwork.com to discover HRN's most popular podcasts for horse lovers everywhere. 🤩🐴

Do you have a favorite HRN podcast? Tell us in the comments 👇

10/04/2023

I'm all about these sunset shots lately...🌄

Here's another great door prize that attendees could win this week at our upcoming networking mixer on April 14th in Columbus, OH. Thank you to Iron Horse Animal Health Products for being a sponsor!

RSVP now at theleadlinepodcast.com/ohio

07/04/2023

When you jump in your car, park on the side of road, and get splashed in the face by waves in 37°F temps just to get the perfect promo shot... 😍

You could be the winner of this gorgeous saddle pad from Mare Goods when you attend our networking mixer next week at Equine Affaire, Inc. (Official)! All attendees receive a free ticket into our prize drawing.

Sign up now and tell a friend!

👉theleadlinepodcast.com/ohio

07/04/2023

It's coming up so fast!! 😱

Don't forget to grab your general admission to Equine Affaire and sign up to join us for a Horse Business Networking Mixer on Friday, April 14th in the Voinovich Building: theleadlinepodcast.com/ohio

😍 The countdown continues… six days to go! 😍

07/04/2023

Me realizing that I make more money from my email list than I ever made from my recently-closed Facebook group... 🤷‍♀️🫢

If you aren't utilizing email marketing for your horse business, I strongly advise starting ASAP!

Btw, our email club members get first notice of all cool things happening with The Leadline Podcast, including opportunities that don't get posted to social media, so be sure to join at the link below 👇

06/04/2023

Triple Crown Feed has joined the line-up of Door Prize Sponsors at The Leadline's networking mixer for Equine Business Professionals next week at Equine Affaire in OH. Lots of chances to win, but you must be in attendance! 😍 Don't miss out!!

Sign Up Here: theleadlinepodcast.com/ohio

06/04/2023

Welcome to JA Media Productions, our newest sponsor to join The Leadline's equestrian business networking mixer next week in Ohio!

Want to come? Here are the details ⬇️

🗓️ Friday, April 14th
📍 Equine Affaire, Columbus OH
⏱️ 5pm-6:15pm in the Voinovich Building

Register to attend:
theleadlinepodcast.com/ohio