Refined Rider Boutique fitted me in some beautiful Kingsley boots this week at Equine Affaire, Inc. (Official). Be sure to stop by her booth in the Bricker building, today is the last day of the trade show!
Full video available on YouTube ๐
https://youtu.be/QKY1eSpdVmo
Me realizing that I make more money from my email list than I ever made from my recently-closed Facebook group... ๐คทโโ๏ธ๐ซข
If you aren't utilizing email marketing for your horse business, I strongly advise starting ASAP!
Btw, our email club members get first notice of all cool things happening with The Leadline Podcast, including opportunities that don't get posted to social media, so be sure to join at the link below ๐
EquiFirst Aid East Coast owner Rebecca Barrett talks about how she helps educate horse owners about at-home first aid care
#equestrianentrepreneurs #horsebusiness
Part 2 - Gia talks about her horse, Draco, and what she wants to be when she grows up at WNY Equifest
Part 1 - Gia gets camera ready for her interview at WNY Equifest
Jodi Gray, certified Equine Trail Sports judge, talks about the various trail obstacle levels at WNY Equifest
Leather Horseman founder Jennifer Clement gives me a personal halter "fitting" and demonstration this past weekend at Equine Affaire, Inc. (Official).
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Subscribe to The Leadline Podcast for horse business owners on Apple, Spotify, or wherever you listen to podcasts โจ๏ธ๐ง
Profitable Goal Setting Tips for Equestrian Entrepreneurs
*This broadcast is brought to you by Equestrian Business Academy*
Goals, lists, planning...either you love them or hate them. If you run a business, you know these are essential to achieving your big long-term targets. Join guest speaker Sarah Judson of the Equestrian Business Academy for a live broadcast and learn how to set measurable financial goals that will help you increase profits in your horse business.
Download the free PDF workbook here: https://www.equestrianbusinessacademy.com/free_equestrian_business_masterclass
Best Practices to Organize, Simplify, & Streamline Your Horse Business
*This broadcast is brought to you by StriderPro*
Are you utilizing digital solutions for your business? Learn how to get better organized, simplify your day-to-day operations, and streamline your processes in this live broadcast with StriderPro! Featuring StriderPro CEO Tara Swersie and COO Natasha Sprengers-Levine. A replay will be available if you cannot attend live.
The Leadline interviews The Natural Vet at Equine Affaire
We're back with more great interviews from Equine Affaire, Inc. (Official) that were filmed earlier this month!
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In this interview, you'll meet Dr. Dan Moore of The Natural Vet. Dr. Dan takes a few minutes to tell The Leadline about some of his most popular products, including Bug ๐ฆ Check and Red Cal. ๐ชฃ
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FUN FACT: if you stopped by The Natural Vet's booth at Equine Affaire earlier this month, you may have seen me helping out and learning all about Bug Check. ๐ค (I even came home with a bag for my own mare!)
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Enjoy this interview? Head over to our YouTube channel and subscribe for more great video content ๐๐ป
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theleadlinepodcast.com/youtube
GGT Footing - Live Q&A with Arena Footing Expert Barb DiPalma
GGT Footing has joined The Leadline Podcast as our newest brand partner! Meet the face behind the brand as arena footing expert, Barb DiPalma, shares tips to improve your riding facility.
This broadcast will air live on The Leadline, so come back here at the scheduled start time to tune in!
Live Q&A with American Horse Publications
Many of you have been asking, "Should I become a member of AHP?"
We'll chat all about the benefits, annual conference, and membership options so you can make an informed decision about whether joining AHP is right for you.
This Q&A will broadcast live in The Leadline's Facebook group and page, so simply come back here at the start time on November 30th at 6pm EST to tune in!
The Leadline's Business After Hours Mixer | Equine Affaire 2021
Wondering how things went at The Leadline's very first ๐ in-person networking mixer for equestrian professionals?
Click play โถ๏ธ to hear what attendees Kelly, Heather, Tara and Nicole had to say about it! ๐
Btw, we're already in talks ๐ฃ with our friends at Equine Affaire, Inc. (Official) for the 2022 mixers, so stay tuned for those date announcements very soon! ๐๐
#equineaffaire #horsebusiness #horsepodcast
3 Items Every Equine E-Commerce Business Should Review Before the Holiday Season
Attention retailers and online-based business owners!
Is your equine business properly prepared for the upcoming holiday season?
Join us for an educational Facebook Live workshop with Kelly Giordano of Avenue Equestrian to learn the top 3 items that every e-commerce brand should review in 2021!
During this free class, Kelly will dive into why data and metrics should be your key driver during the fourth quarter to boost your sales and help you meet your year-end goals.
Weโll discuss:
โข Why Google Analytics may be more important than you realize
โข How to utilize customer feedback and reviews to your advantage
โข Best practices for social media as an e-comm brand
Have your questions ready and mark your calendar for Thursday, October 14th at 8pm EDT | 5pm PDT so you don't miss out!
How to Handle Competition The Right Way
Do you ever find yourself worrying about your competition? Is it possible to co-exist peacefully with others in your space without always wondering if your audience likes them better than you?
Join me for a Facebook Live session to learn my top tips for dealing with your competition in a way that benefits your brand and positions you for success!
How to Practice Healthy Leadership with Elysia Buss
Join us on Thursday, Sept 9th with guest Elysia Buss to talk about the qualities of a healthy leader! Click the "Get Reminder" to get notified when we go live.
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How to Turn Off Automatic Facebook Group Invites from Your Page
[Update - Mar 2, 2022] It appears as though Facebook has removed the ability to disable automatic invites if they were previously enabled. If you seem to be locked into this (awful) setting, I would recommend UNLINKING your group and re-adding it to see if this will reset things. Feel free to report back if this works for you in the comments!
[Original Post - June 21, 2021] Did your page recently prompt you to turn on automatic invites to your linked Facebook Group? Here's why I turned it off 3 days later and how you can too.
Are you an equine business owner?
Don't miss these two free events in June!
Should Business Pages Join Your Facebook Group?
If you admin a Facebook group, youโve probably seen the option to link your business page or allow other business pages to join as members.
In tomorrow's live broadcast, Iโll share a few of my own personal tips and best practices in regards to these features.
Youโll learn:
โ๏ธ How to link your business page to your group
โ๏ธ Why you may or may not want other pages to join your group
โ๏ธ How to enable or disable page membership options at your own discretion
And a bonus topic:
๐ก Is the engagement better from personal profile posts or page posts when sharing to your group?
Iโll be going live at 3pm ET tomorrow, Saturday, April 24th, so click "GET REMINDER" so you're notified when we begin!
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How to Write Compelling Content for your Horse Business
