Coach Katherine Digital

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Coach Katherine Digital Welcome, friend! I am Katherine Romero, your Digital Marketing Coach. What everyday local business owners like you don't have? Is time.

My job is to deliver digital marketing knowledge that cuts right to the chase so you're empowered to grow your biz.

๐—›๐—ฎ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ๐—ฑ ๐—ฎ ๐˜๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฏ๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ? ๐Ÿฆ‹That glorious moment when you undergo an experience and you are diff...
02/10/2023

๐—›๐—ฎ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ๐—ฑ ๐—ฎ ๐˜๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฏ๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ? ๐Ÿฆ‹
That glorious moment when you undergo an experience and you are different afterward? โœจ

๐Ÿ™‹๐—œ ๐—ต๐—ฎ๐˜ƒ๐—ฒ.

Sometimes it has been a huge transformation, like in 2016 when I lived my ๐ŸŽ‰ and I finally dealt with a chronic condition Iโ€™d been avoiding, dropped 30 pounds ๐Ÿ’ช, ran my second half-marathon ๐Ÿƒโ€โ™€๏ธ, and attended a life-changing personal growth seminar. ๐ŸŒฑ

And sometimes they have been small transformations, like when I discovered this coffee โ˜• 10 days ago and have experienced a significant brain shift every day since. ๐Ÿง ๐Ÿ’ซ

๐—ง๐—ต๐—ฒ ๐˜๐—ต๐—ถ๐—ป๐—ด ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ถ๐˜€ ๐˜„๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐—ฎ๐—น๐—น ๐—ถ๐—ป ๐˜€๐—ฒ๐—ฒ๐—ธ ๐—ผ๐—ณ ๐—ถ๐˜, ๐—ถ๐—ป ๐˜€๐—ผ๐—บ๐—ฒ ๐—ฐ๐—ฎ๐—ฝ๐—ฎ๐—ฐ๐—ถ๐˜๐˜†.
And when you have undergone a positive transformation big or small, how interesting that other areas of your life improve as well? ๐Ÿ“ˆ

๐—ง๐—ต๐—ฒ ๐—บ๐—ผ๐˜€๐˜ ๐˜€๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€๐—ณ๐˜‚๐—น ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€ ๐—œโ€™๐˜ƒ๐—ฒ ๐˜„๐—ผ๐—ฟ๐—ธ๐—ฒ๐—ฑ ๐˜„๐—ถ๐˜๐—ต ๐—ฝ๐—ผ๐˜€๐—ถ๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐˜…๐˜ ๐—ผ๐—ณ ๐—ต๐—ผ๐˜„ ๐—ถ๐˜ ๐—ต๐—ฒ๐—น๐—ฝ๐˜€ ๐˜€๐—ผ๐—บ๐—ฒ๐—ผ๐—ป๐—ฒ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐—ด๐—ผ ๐—ฎ ๐˜๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป โ€“ a small one like a cup of coffee โ€“ or a big one like finding love โค๏ธ, improving health, experiencing more joy. ๐Ÿ˜Š

And when they do, other areas of their business ๐Ÿš€ as well. And now that Iโ€™ve called it out, youโ€™ll start noticing how your favorite brands offer some level of transformation.

And Iโ€™d bet that if we were to lift the hood of their business, other areas of their business like their traffic, ๐Ÿšฆ profitability, ๐Ÿ’ฐ and strength of the team are improving as well. ๐Ÿ’ผ๐Ÿ‘ฅ

๐—ง๐—ต๐—ฎ๐˜โ€™๐˜€ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ผ๐˜„๐—ฒ๐—ฟ ๐—ผ๐—ณ ๐˜๐—ฎ๐—ฝ๐—ฝ๐—ถ๐—ป๐—ด ๐—ถ๐—ป๐˜๐—ผ ๐—ฎ ๐—ณ๐˜‚๐—ป๐—ฑ๐—ฎ๐—บ๐—ฒ๐—ป๐˜๐—ฎ๐—น ๐—ฎ๐˜€๐—ฝ๐—ฒ๐—ฐ๐˜ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ต๐˜‚๐—บ๐—ฎ๐—ป ๐—ฐ๐—ผ๐—ป๐—ฑ๐—ถ๐˜๐—ถ๐—ผ๐—ป.๐Ÿ’– And why I love digital psychology and guiding brands for nearly two decades. ๐Ÿงญ๐Ÿ’ป

๐Ÿ”ฅBehind every successful DTC brand is a secret weapon.๐—œ๐˜€ ๐—ถ๐˜ ๐—ฎ ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐˜๐—ฒ๐—ฎ๐—บ?Yes, that's part of it. ๐Ÿ‘ฅ๐ŸŒŸ๐—œ๐˜€ ๐—ถ๐˜ ๐—ฎ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฒ๐—น๐—น๐—ถ๐—ป๐—ด ๐—ฝ...
29/09/2023

๐Ÿ”ฅBehind every successful DTC brand is a secret weapon.

๐—œ๐˜€ ๐—ถ๐˜ ๐—ฎ ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐˜๐—ฒ๐—ฎ๐—บ?
Yes, that's part of it. ๐Ÿ‘ฅ

๐ŸŒŸ๐—œ๐˜€ ๐—ถ๐˜ ๐—ฎ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฒ๐—น๐—น๐—ถ๐—ป๐—ด ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜?
That's also an important aspect.

๐—œ๐˜€ ๐—ถ๐˜ ๐—ฎ ๐—ต๐˜‚๐—ด๐—ฒ ๐—ฏ๐˜‚๐—ฑ๐—ด๐—ฒ๐˜?๐Ÿ’ธ
Not really. A budget only compliments what is already strongโ€ฆ or highlights what is fundamentally broken.

๐—ฆ๐—ผ, ๐˜„๐—ต๐—ฎ๐˜ ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ ๐˜€๐—ฒ๐—ฐ๐—ฟ๐—ฒ๐˜ ๐˜„๐—ฒ๐—ฎ๐—ฝ๐—ผ๐—ป ๐˜๐—ต๐—ฒ๐—ป?
A transformation.๐Ÿฆ‹ You offer the customer a transformation, a reason why they can have that transformation right now, and all the tools they need to achieve their transformation.๐Ÿ› ๏ธ

When a brand has this secret weapon in place, each component of the eCommerce formula โ€“ a literal formula of traffic x conversion rates x avg order value โ€“ becomes a flywheel for growth.๐Ÿš€

Every successful DTC brand has not only this secret weapon in their quiver, but they also have a guide, a mentor, an advisor with an outside perspective helping them see what they canโ€™t see. Shift what they are unaware needs shifting.๐Ÿ‘๏ธ๐Ÿ”„

I have been that advisor for multi 7 and 8-figure DTC & lifestyle brands for nearly two decades. ๐—–๐—น๐—ถ๐—ฐ๐—ธ ๐˜๐—ต๐—ฒ ๐—น๐—ถ๐—ป๐—ธ ๐—ถ๐—ป ๐—บ๐˜† ๐—ฏ๐—ถ๐—ผ ๐˜๐—ผ ๐˜€๐—ฐ๐—ต๐—ฒ๐—ฑ๐˜‚๐—น๐—ฒ ๐—ฎ ๐—ณ๐—ฟ๐—ฒ๐—ฒ ๐—ฐ๐—ผ๐—ป๐˜€๐˜‚๐—น๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ผ ๐—ฏ๐—ฟ๐—ฒ๐—ฎ๐—ธ ๐—ฑ๐—ผ๐˜„๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฒ๐—–๐—ผ๐—บ๐—บ๐—ฒ๐—ฟ๐—ฐ๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐˜‚๐—น๐—ฎ.๐Ÿ”—๐Ÿ“ˆ

2023โ€ฆ so much optimism in the air with this fresh lunar new year! Can you feel it?Itโ€™s all in how you view thingsโ€ฆIt cou...
23/01/2023

2023โ€ฆ so much optimism in the air with this fresh lunar new year! Can you feel it?
Itโ€™s all in how you view thingsโ€ฆ
It could be your most difficult business yearโ€ฆ economy, layoffs, algorithms making marketing difficult, so much uncertainty.
Orโ€ฆ
It could be the year your brand, your team, your leadership strengthens and simple becomes more. Revenue grows because your foundation is strengthened. Your team finds that innovation doesnโ€™t mean shiny and new and instead, it means authentic and unwavering. And from that so much growth is born.
Ahhh, a fresh year, an opportunity to go again!
Youโ€™ve got the talent, the deserving brand, the incredible product and the mission. When youโ€™re ready to fortify your strategy with a consultant and mentor, Iโ€™m ready to lead out with you.

23/03/2022
I was strapped to him.No way out.His hot, raspy breath told me it was going to be OK.He pushed me to the edge.There was ...
21/03/2022

I was strapped to him.
No way out.
His hot, raspy breath told me it was going to be OK.
He pushed me to the edge.
There was nothing I could do. Nothing I could control. Nothing I could say.
My heart was racing. Every fear I ever had was coming true. And before I could register the inevitable...

Do I have your attention? Yes?
That's the power of ad copy that works. A wildly successful purpose-driven DTC brand, Kin Euphorics, is doing some amazing stuff with copy and some things we can all learn from. Join me Wednesday live as my team and I break down the winning ad copy formula that will take your ads from "ok" performance to the "excellent, let's scale" level.
Register now: https://us02web.zoom.us/meeting/register/tZwudOCtqD0tH9wzgPPmMwYf1bh1X1tUO_6N

Back to the story:
My heart was racing. Every fear I ever had was coming true. And before I could register the inevitable...
He pushed us out of the plane,
My mind incapable of registering that I was plummeting to the ground.
The rushing wind freezing my limbs in place.
My first outbreath not at all a release of tension.
The jerk of the parachute being deployed, and then...
Then...
The silence, the peacefulness, an eerie stillness.
The vista of the city on the horizon
The desert all around me...
And just when I thought my life was back in my control, the one thing happened that nobody prepared me for...

I'll fill you in on Wednesday!
https://us02web.zoom.us/meeting/register/tZwudOCtqD0tH9wzgPPmMwYf1bh1X1tUO_6N

08/03/2022

If you donโ€™t really know me, allow me to read-introduce myself. Iโ€™m Katherine, a lover of hip hop, rap, reggaeton, R&B, and blues. Like, LOVERRRR.
And because Iโ€™m also a digital marketing nerd ๐Ÿค“, I canโ€™t go to a Bad Bunny concert and not evaluate missed opportunities. Bad Bunny, if you read this (lolz), here are some tips:
1. Your merch lines were wrapped around the stadium. I saw many people get out of line. Have a way for people to buy merch on their phones, pay an express fee, and go to a booth by last name to pick it up. This would boost alcohol sales (more time to by drinks vs merch before the show) and would prevent lost sales from people hopping out of line. Plus you could offer online exclusives shipped to the customer for merch your crew canโ€™t bring on tour.

2. Youโ€™re coming back to PHX again in September for a second round. You promoted the heck out of this - awesome!! But you didnโ€™t have QR codes on the TVs so we could buy tickets right then and there.

3. You gave out bracelets that lit up and were synchronized to the lighting effects of the concert. Slap your website on the wristband.

4. Your DJ warmed the crowd up for an hour. Have him shout out your website at least 4 times. Better yet, have him shoutout a coupon code like โ€œBUNNYPHXโ€ for 10% off online merch.

5. Have a talk with because the billboards outside with your face and brand on them were weak sauce.

All that said, AMAZING SHOW!! And kudos to you for deleting your IG and going TikTok only even if that means youโ€™ll never see this ๐Ÿ˜”. ๐Ÿ’œ๐Ÿงก๐Ÿ’œ๐Ÿงก

23/02/2022

February is a long, dark month.
The last two years have been long, often dark years.
You're still standing, moving forward, growing.
You are amazing.
If nobody has told you that lately, please allow me to celebrate you.
Close your eyes, breathe deeply, allow yourself to feel your badassery completely.
You've got this.

When your digital channel needs a marketing coach/guide and when it needs an agency:Coach:- you have people who can exec...
10/02/2022

When your digital channel needs a marketing coach/guide and when it needs an agency:

Coach:
- you have people who can execute digital plans
- maybe they need a little training or support
- you can find some budget for trying things
- youโ€™re already having some great success
- youโ€™re not sure the best way to go about growing revenue and/or spending the budget
- a roadmap would be helpful to have
- youโ€˜re feeling a gap in your knowledge and need some guidance

Agency:
- you know your revenue goals and budget
- you need someone to take care of the rest
- youโ€™re willing to invest in a partnership

If this message is resonating with you, letโ€™s honor that as a sign that you may be ready to explore a coaching relationship or an agency relationship. Letโ€™s exchange a couple emails and see: katherine [at] MAKAdigital.com

03/02/2022

Red-faced, overwhelmed, and a few minutes late hopping on Zoom, he asked me, โ€œWeโ€™re low on inventory, our top seller is sold out, products are stuck in the port, we donโ€™t know when theyโ€™re arriving, and our second biggest selling season is in 4 weeks. My boss is asking what contingency plans I can come up with. Do you have any guidance?โ€

This is an exact scenario I ran into last fall with my client Max, a digital marketing manager for an amazing sustainability CPG brand. He didnโ€™t need an agency in that scenario. It wasnโ€™t about tweaking keywords, trying new audiences, or shifting dollars between channels.

It was about being strategic, mitigating risks, and proper planning. It was about building a DTC business that can weather all the storms. It was about getting some coaching, having a mentor whoโ€™s been there, done that and having fresh eyes to see what Max couldnโ€™t.

When you find yourself needing a digital marketing advisor, a coach, a set of fresh eyes, someone to advise you on how to get from here to there, reach out. Itโ€™s my biggest honor to be a trusted guide to brands doing the most important work of all - some good in/for the world.

02/02/2022

She has built a business out of her passion to improve the planet and people.
She has great press coverage.
New, key retailers have brought her product on board.
Her brand is a category leader.
Early adopters are loving her product.
Her goal is to grow her DTC eComm revenue to $2mill this year.
Sheโ€™s got a small but nimble team.
And she just needs some strategic guidance and a roadmap for her team to execute on. A little training too.

This is an actual story of my friend Lisa, building an incredible brand on the shelves of stores like Whole Foods and Target. Lisa and her team didnโ€™t need a full-out agency, but could use some of the guidance and expertise of one.

A Digital marketing executive coach is what she and her team needs. Guidance, mentorship, a roadmap, and a little training for her team.

Iโ€™m thrilled to formally launch this service within our consultancy arm. If youโ€™re in Lisaโ€™s shoes, letโ€™s talk!

I've been beating the drum a little over the past couple weeks in sharing what it will take this year for mission-driven...
20/01/2022

I've been beating the drum a little over the past couple weeks in sharing what it will take this year for mission-driven & lifestyle brands to grow their eComm channels. Join me tomorrow to see it in action as I analyze in real-time a sustainable outdoor apparel brand against the 7 must-haves. Register here:

https://us02web.zoom.us/meeting/register/tZAqdOutpjwrGtxwrd2LR_cAyErKewLkKMb6

The 7 foundations for a make or break year:
1) Compelling product(s)
2) Your comms focus on the customer and not your brand, tech or F&B's
3) You create reasons for the customer to buy now (tip: this isn't just a free shipping offer)
4) You're willing to try creative that's outside your box to find what actually works for each platform (it's rarely your professionally shot stuff)
5) You treat your marketing mix like an investment portfolio... risky stuff, steady but slow growing stuff, fun and innovative stuff.
6) A budget that allows for number 5
7) A culture of testing to continually bump up AOVs and Conv Rates

I love this simple ad from . Very clear focus on the attributes, evident that itโ€™s a food product without having to say ...
19/01/2022

I love this simple ad from . Very clear focus on the attributes, evident that itโ€™s a food product without having to say so, and as copy is a personal story vs the brand touting its F&Bโ€™s.

Iโ€™d have had it put on a background in a pop color that really stands out in the feed. What changes would you have made?
Join me on Friday as I analyze more digital marketing, this time diving into . Link in bio to get the Zoom deets.

A couple weeks ago I made a post on LinkedIn about what is going to drive eComm revenue for mission-driven & lifestyle b...
18/01/2022

A couple weeks ago I made a post on LinkedIn about what is going to drive eComm revenue for mission-driven & lifestyle brands this year. It was 7 things, each one very simple in theory but can be tough to execute in practice.
On Friday, I'm going live on Zoom to analyze Cotopaxi, an amazing mission-driven outdoor apparel brand with a strong sustainability backbone. I'll be analyzing, in real-time, how their digital marketing, site and eComm tactics stack up against the 7 foundations for strong eComm revenue. Super informal "office hours" format, but super fun, informative and hopefully a little entertaining. Register for the Zoom at link in bio.

And sometimes being relevant is truly so simple. From my friends .
13/01/2022

And sometimes being relevant is truly so simple. From my friends .

Isn't creative nearly every brand's nemesis?  Photoshoots are expensive, the post production costs make even more so, ge...
10/01/2022

Isn't creative nearly every brand's nemesis?
Photoshoots are expensive,
the post production costs make even more so,
getting all internal teams to agree on hero images,
sizing it down for website and digital marketing,
all just to do it again for the next season/launch/re-brand/year.

On top of that, rarely does this type of creative actually work for social media.
If your creative looks too polished, it sticks out (not in a good way) in the feed and screams "hey, I'm an ad!"
You'll know this because you're not getting many comments, shares and saves (arguably the most important metrics for paid social), your CPCs or CPAs are higher than you'd like, and your CTRs are pretty dismal.

So what to do instead?
Rock it with the iPhone footage, the BTS raw cuts, the filter-less 15s face-to-camera tiktoks and reels, the videos your customers submit, the unpolished action shot, the stuff a friend would share on their feed. Still use your polished assets once in a while, that's fine. But the grass-roots, ragtag, native-to-the-feed should be the majority.

Interested in having me take a look over your brand's DTC channel? Shoot me a note and see if I can help with a one-time audit.

I've seen these holiday Cheetos at the grocery store checkout in more than one store. I can't not put my digital hat on ...
19/11/2021

I've seen these holiday Cheetos at the grocery store checkout in more than one store. I can't not put my digital hat on when I see this...
When you think of the holidays, do you think of Cheetos? No? Neither do I.
Put here's the genius thing Cheetos is doing... by simply putting a green bow on their package, they're associating their product with the holidays and the open wallets, lax diets, and comfort (foods) that come along with it.
Putting a digital spin on this, they are increasing their conversion rates. Simple because of the green bow on the package, the rate of consumers who see this package and add it to their carts shoots up, resulting in more revenue for Cheetos.

So what's the takeaway here? If you sell a product that doesn't traditionally go under the tree, does this mean you slap a ribbon on your eCommerce products to increase conversion rates? Maybe. Maybe it also means finding other ways to associate your product for the holidays. Can you create a new bundle of existing products that are holiday focused? Can you add a "Top Gift" badge to your top seller product image? Can you put a holiday treatment on your top performing social creative?
If your product doesn't go under the tree, does it have a place in the cooking, entertaining, family, party, travel and other aspects of the holiday season?

eComm friends, it's no secret that the holiday season is so transformational for a brand's DTC business. But... what if ...
28/09/2021

eComm friends, it's no secret that the holiday season is so transformational for a brand's DTC business. But... what if your product isn't one that goes under the tree? What do you do then? Do you still go big BFCM weekend? Do Cyber Monday and Green Monday still matter?Join me next week as I walk through the exact holiday strategies we're implementing for non-gifting lifestyle, CPG and natural product brands. Register here: https://us02web.zoom.us/meeting/register/tZwsd-uorTwjGNE_cW1ftjDud-4vTFcBeY9W

For most brands with a DTC website, the BFCM weekend is a huge revenue weekend. Except... not so much for CPG food brands, as these arenโ€™t typically gifts to give or receive. But food brands have a unique advantage that gifting brands donโ€™t - an opportunity to play in the entertaining, cooking, ...

Celebrate with me, yeah?This year has tested our agility as marketers, as business leaders, as entrepreneurial hearts.Le...
31/12/2020

Celebrate with me, yeah?

This year has tested our agility as marketers, as business leaders, as entrepreneurial hearts.
Let's take a moment to celebrate. First by breathing.
Take a slow, deep breath in - all the way in.
Hold it 5 seconds
Breathe it out 5 seconds.
Another one... in for 5
Hold for 5
Out for 5

You are here, still standing, still breathing. You more than survived a hell of a year. You grew, you learned, you stayed flexible. And what a gift that is.

Now, what can we celebrate for you? Post in the comments and let my team and I cheer you on.

I used to dread this week. This week in between Christmas and New Yearโ€™s.  I loved the downtime with my family, of cours...
29/12/2020

I used to dread this week. This week in between Christmas and New Yearโ€™s.
I loved the downtime with my family, of course.
But work wise, this week gave me lots of time to stewโ€ฆ

Stew in how I had no idea how we were going to beat the incredible year in the eComm channel we just hadโ€ฆ

Stew in just how much Google and Facebook continued to change the game and what just worked wasnโ€™t going to keep working yet I wasnโ€™t sure what else would insteadโ€ฆ

Stew in just how much the company was depending on the eCommerce channel for bottom-line profits and therefore, next yearโ€™s bonuses.

In short? Stew in the knowledge that I didnโ€™t know the path forward to keep hitting the insanely aggressive goals we had.

But then I began to notice the pattern. The patternโ€ฆ the processโ€ฆ the things we had to do to grow eCommerce revenues from 7 figures to 8 figures. And then 8 figures to 9 figures.
Next week, Iโ€™m lifting the hood and sharing with you the nuts and bolts that have made eCommerce engines grow consistently and aggressively. This is the process thatโ€™s taken me almost 17 years to learn. And next week itโ€™s all yours when you join my newsletter at https://www.coachkatherinedigital.com/dtc-tips

21/12/2020

2020 was an unprecedented year for lifestyle brands with an eComm/DTC channel. First, for obvious reasons - pandemic etc etc. But also, your eCommerce channel likely had a revenue boom like no other this year. Consumers shopped online like crazy and what a year it was for you for new customer acquisition, hopefully.

But now you've got some tough numbers to anniversary if you don't want to have to discount products, lay teams off, or cut marketing budgets.

You need "profit accelerators" in 2021. Things that can boost profits without increasing costs. How can you maximize those new customers you just acquired this year and how you can make the most of your current traffic?
Thought-starters:
Do you make it easy for your customers to spend a few more bucks with you on their first purchase? Are you putting a compelling upsell in their path? Can you bundle together lower priced products? What else?
What easy wins can you implement to boost the rate of purchasing (i.e. your conversion rate)? Can you call out popular products with badging? Can you offer a DTC exclusive? What about your email channel - are you making the most of it? Email converts at least 8x the rate of all other traffic.
What profit accelerators are you planning for? Let me know in the comments!

---
At the beginning of the new year, I'll be kicking off a 5-day series to share the top 2021 trends, strategies and tactics that are must-know for digital success. Sign up: https://www.coachkatherinedigital.com/dtc-tips

I have so many things to say, share and help you with as we head into 2021 and the juiciest, most helpful of them all will be shared with my VIP email list. If youโ€™re in charge of digital marketing for a lifestyle brand, letโ€™s get you signed up and keep an eye on your inbox for the first big tip...

We can all agree that shopping Amazon - and most eCommerce sites for that matter - is a pretty 2D experience, right? By ...
18/12/2020

We can all agree that shopping Amazon - and most eCommerce sites for that matter - is a pretty 2D experience, right? By 2D, I mean itโ€™s just a site full of images (and yes, some video) and not much of a rich shopping experience that you get in-store.

But the thing Iโ€™m really loving that they do well? On their IG handles like and , theyโ€™re creating richer shopping experiences simply by putting together a set of product images on IG stories that tell some curated collection story. Beautiful lifestyle imagery over a series of 6-8 IG stories that showcases product that tells a story.

So simple, so effective.

And thatโ€™s the takeaway for us all - facing a year ahead where itโ€™s all about beating the strong eComm and DTC numbers we just posted, it sometimes isnโ€™t about new technology, new channels, new tools. Itโ€™s simple wins executed well that can be profit accelerators.

This morning was all about Leviโ€™s premium collection. Guess who has new jeans on the way now. ๐Ÿคท๐Ÿปโ€โ™€๏ธ

Join me on the livestream tomorrow (link below) as I dish out SEO growth tips for entrepreneurs. Free for all attendees!
08/12/2020

Join me on the livestream tomorrow (link below) as I dish out SEO growth tips for entrepreneurs. Free for all attendees!

Here's a heads up on tomorrow's Moonshot Makers & Shakers Week line-up for December 8. Mark your calendars!

In the morning, we're thrilled to share Katherine Romero's (Coach Katherine Digital) workshop featuring SEO (Search Engine Optimization) tips and tricks as well as Stephanie LaBorde Pierotti's workshop on the ins and outs of licensing. Starting at 8:30am MST.

Later on in the day (during happy hour), Kiersten Parsons Hathcock, Founder & CEO of Mod Mom Furniture, self-taught carpenter and furniture designer, Shark Tank winner, and TEDx Speaker talks about how to survive the rollercoaster of entrepreneurship, and how her mistakes and her intuition led her to where she is today. There will also be a LIVE Q&A with Moonshot CEO, Scott Hathcock, Kiersten Hathcock, and Stephanie Pierotti following Kiersten's keynote.

LINKS AND TIMES BELOW:
Katherine Romero's SEO Workshop
Stephanie Pierotti's Licensing Workshop
12/8 Starting at 8:30AM MST
https://www.youtube.com/watch?v=Xko6AgmmE58&feature=youtu.be

Kiersten's Keynote & LIVE Q&A
12/8 5pm MST
https://www.youtube.com/watch?v=eURyaH1Z_6U&feature=youtu.be

Full event details at https://www.moonshotaz.com/makers-shakers.html and moonshotaz.com.

It was so much fun recording this 3-Step SEO Jumpstart session for startups and entrepreneurs! Love what Moonshot at NAC...
17/11/2020

It was so much fun recording this 3-Step SEO Jumpstart session for startups and entrepreneurs! Love what Moonshot at NACET is doing for the startup community and honored to be a part of it.

Special thanks to Coach Katherine Digital for coming by the video studio Friday! Don't miss Moonshot's Makers & Shakers Week, December 7 - 11, a week-long event of morning and cocktail hour online workshops and keynotes that educate and celebrate Flagstaff's startup community. For more information, please visit - https://www.moonshotaz.com/makers-shakers.html

Did you miss the news? We're down to the final hours for you to snag your seat in the Foot Traffic Collective, a 4-week ...
21/08/2020

Did you miss the news? We're down to the final hours for you to snag your seat in the Foot Traffic Collective, a 4-week program where you work 1:1 with me to create reliable, consistent, predictable revenue for your business. Not the flash-in-the-pan revenue you sometimes get with social media, but the the stuff you can forecast off of, make hiring plans from, and helps you get back your time.

Over 4 weeks together, I will be coaching you the whole way in live work sessions so that you know & put into action:
- Exactly what keywords your customer is using to find a business like yours
- What to do with those keywords for maximum marketing impact
- How to let Google know your business is the best in your market
- The little-known strategy of using citations to increase your search ranking
- How you may be underutilizing Google My Business, stopping you from getting more free site traffic

This program is based on my signature 5-step process that has taken businesses from page 8 of Google to the top of page 1, has allowed business owners to hire staff so they can step out of the day to day, has doubled a shop owner's business in just 60 days, and has also worked for some of the world's best known global brands to drive revenue in excess of $300 million annually.

Let's do the same for your business friend:

DOORS CLOSE AT MIDNIGHT TONIGHT! http://bit.ly/foot-traffic-collective

Let me guess - you're spending so much time marketing on social media for your small & local business... but you're seei...
13/08/2020

Let me guess - you're spending so much time marketing on social media for your small & local business... but you're seeing VERY LITTLE pay-off, right?
(Unlike the ziplining I did earlier this week - one small motion and I'm flying down the line at 55 MPH... talk about a huge pay-off!)

You're pouring hours into posts and great images to see a handful of likes and maybe a comment or two, yeah?

And I get it - social is so easy to turn to because we all use it personally and understand how it works, so it makes it easier to figure it out.

But let me ask you this - are you getting to the revenue level you desire by banking 1 or 2 comments at a time? NO, right?!

Don't get me wrong - social media is important for some specific instances. But you're craving predictable, consistent, reliable revenue.

There's a whole other strategy out there that reaches your ideal customer at the exact moment they need you - not a fleeting moment on a news feed while in the drive-thru at the coffee shop.

Let me show you exactly how to reach these customers in 5 simple SEO steps in my upcoming masterclass. And the best part? I'll ask you to be brave and volunteer your business website to get real-time help!

Join me Tuesday, Aug 18th at 9:30am PT for the last masterclass I'll be hosting for awhile: https://bit.ly/get-reviewed-live

03/07/2020

Join me 7/3 at 9am PT as I review and audit a small business owner's site in real-time, live. You'll learn a couple actionable tips that will help your business grow with digital marketing.

26/06/2020

Join on this Friday on Facebook LIVE at 9am PT to as I review 4-5 websites live and analyze these small businesses for improved SEO, email marketing and digital marketing.

19/06/2020

Zoom must have taken a 3-day weekend and bombed out this morning when trying to Live Steam to Facebook. We will post the recording and recap later today of today's Office Hours!

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