Is your small business struggling? Watch the video for tips drawing from my nearly 2 decades of doing digital marketing with household brands. DMs are open for questions.
#smallbusinessowner #SMB #digitalmarketing #SEO #socialmediamarketing
๐ Unveiling the DTC Secrets ๐
The journey isn't all smooth sailing for e-commerce and DTC brands! ๐๐ป
Here are the top revenue drivers and how to tackle pain points head-on! ๐ฏ๐ช
The three key ingredients power your revenue engine:
1๏ธโฃ ๐ง๐ฟ๐ฎ๐ณ๐ณ๐ถ๐ฐ: The lifeblood of your online store! ๐๐ฅ We get it - attracting visitors can be tough. Great traffic is a byproduct of positioning your brand the correct way in the consumer's mind. ๐
2๏ธโฃ ๐๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป ๐ฅ๐ฎ๐๐ฒ: Ever wondered why your visitors aren't hitting that 'Buy Now' button? ๐ค Do they understand what's really in it for them by purchasing your product? Or do you just talk about how great you are? ๐ผโจ
3๏ธโฃ ๐๐๐ฒ๐ฟ๐ฎ๐ด๐ฒ ๐ข๐ฟ๐ฑ๐ฒ๐ฟ ๐ฉ๐ฎ๐น๐๐ฒ: Bigger baskets, bigger profits! ๐๏ธ๐ฐ Say goodbye to small purchases! ๐ณ๐ฅ
Here's the thing - these ingredients are just the byproduct of something larger...๐
โจ ๐ง๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ: Your customers want more than just products โ they want a transformation, even small ones. How does the customer's life change by having your product? Are you communicating that clearly? Which takes us to...
๐ฃ๏ธ ๐๐น๐ฒ๐ฎ๐ฟ ๐๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป: It's not about you, it never was, it never will be. Stop telling customers about your features and benefits, and instead tell them what they get as a result of your F&Bs. ๐ข๐ฏ
Want a free consultation to break down your eCommerce formula? Link in bio to schedule.๐ป๐
Powerful Ad Copy - The Connector Between Brand Mission + Commerce: A Live Break-Down of Ad Copy for a 7 Figure Brand
Live Site Review & SEO Audit
Join me 7/3 at 9am PT as I review and audit a small business owner's site in real-time, live. You'll learn a couple actionable tips that will help your business grow with digital marketing.
Friday Office Hours - LIVE Site Reviews
Join on this Friday on Facebook LIVE at 9am PT to as I review 4-5 websites live and analyze these small businesses for improved SEO, email marketing and digital marketing.
5/22/20 Office Hours/Site Reviews
Holy smokes did we get into some fun stuff in today's office hours! We talked through:
- the 90% stuff that really matters, but nobody is talking about when it comes to digital marketing for small businesses
- an example in real-time of how to shift the language on your site to focus on the transformation clients/customers experience with you
- got hands-on with SEO using a tool to find great keywords for your business and where the most important place to stick them is
- some examples of how to build an email list for a service-based business, an ecommerce site, and a hybrid site
and lots of other "nuggets". Huge shoutout to today's participates.
Every Friday I'll be doing "office hours" just like these. To have your site reviewed, visit: https://www.coachkatherinedigital.com/free-seo-audit-for-local-businesses
To get on the "Let Me Know" list for the upcoming mentorship experience, visit: https://www.coachkatherinedigital.com/letmeknow
Friday Office Hours - Live Site Review 5/15/20
Facebook Live bonked on me for today's session, but here is a recording of the 5 over-the-shoulder site reviews and digital marketing feedback. We covered some exciting ground in the reviews, including:
- How focusing on the transformation you provide your customers/clients makes selling not feel like selling
- The #1 most important thing to change to get more free Google traffic
- How friction is so easy to introduce into your site and not even realize it
- Some easy wins for mobile customers
- How to build that email list!
Registration is officially open for my 6-week LIVE Google Bootcamp course for small business owners
IT'S A BIG DAY, Y'ALL! The doors are now open for my 6-week LIVE Google Bootcamp Course for small business owners. This is a literal dream come true for me and I can't wait!
Class kicks off the week of January 13th. In these 6 weeks, I'm going to personally equip you with:
โญ The toolset I've used to build, launch and scale over 35 of the world's most well known global brands.
โ
Not the 240 individual things that matter to Google, but instead I'm going to teach you in-depth the 7-8 factors that are life or death for small business owners' free traffic
โค Knowledge that empowers. I'm not interested in doing this for you, point blank. Bold statement for an agency owner, huh? I'm much more interested in you being able to do those handful of things that matter really well yourself, for years, so that you can be more profitable
๐ a ton of fun. I'm the world's biggest introvert, but get me in front of some people ready to geek out with me about Google and SEO (search engine optimization) and something magical happens.
๐๐๐ BUT... we have very litle time for you to sit on the fence. Registration closes Jan 10th and we're off the races the following week.
Learn more and register at: https://katherine-romero-digital.teachable.com/p/the-6-week-live-google-bootcamp-course-for-helpers-healers
When you go to this page, you'll notice it's specifically for Helpers & Healers. I've designed this course for impact-driven business owners - those in the healing, helping and coaching professions, but also any small business owner looking to have more impact on the world.
https://katherine-romero-digital.teachable.com/p/the-6-week-live-google-bootcamp-course-for-helpers-healers
6-week Google Bootcamp for small biz owners - Q&A
Google is not your friend, friend
I'm days away from publicly "opening the doors" to the world for my 6-week LIVE Google bootcamp course, designed specifically for small business owners wanting a stronger level of empowerment and control over their digital presence. I want YOU to be sure you havea seat saved. This. Will. Sell. Out. This isn't a fit for every small business owner and I can only take on 15 folks. Watch the video.
Iโm having a baby!
Not a human baby. But *my baby*... something Iโve poured months of love, labor, and tears into. Watch the video for more. Come along with me?