Aravinth Rajagopalan

19/12/2023

The Strategy?

In July, we tackled our SEO game head-on!

We dove deep into the technicalities, conducted a thorough content audit, and guess what?

The results were mind-blowing!

We revamped our blog posts using the content gap strategy, and without even reaching out for backlinks, we witnessed a sweet surge in traffic. 📈

But we didn't stop there—oh no!

We strategically planned and created 20 new blog post topics for each page, crafting detailed 2000-3000 word articles linking to our main pillar page.

July - October we published around 45 articles, setting the stage for an epic November!

We ventured into the world of eye-catching infographics with backlinks, proving that guest posts aren't just about text.

It's time to unleash your creative spirit!

Let infographics do the talking, captivate your audience, and sprinkle those backlinks generously.

The result?

Increased visibility, improved SEO, and a traffic boost that left us grinning ear to ear!

Patience was the key, and our domain traffic blossomed, paving the way for better search engine rankings.

18/12/2023

Ready to Unlock the Power of Facebook Ads? 🌟

Are you tired of aimlessly scrolling through your Facebook feed, while missing out on the incredible potential it holds for your business? 📈 Don't worry, because we've got the solution you've been searching for!

Introducing our Facebook Ads Course – Your Gateway to Digital Marketing Success! 💥

🔥 Imagine having the skills to supercharge your business growth, engage with your ideal audience, and boost your sales like never before. With our program, you'll gain the expertise to transform your business into a marketing powerhouse! 💪

Here's a sneak peek at what you'll learn:
📌 Introduction to Facebook Marketing – Lay the foundation for success.
📌 Understanding Facebook – Master the art of the world's biggest social network.
📌 Facebook Ads & Detailed Targeting – Reach the right people at the right time.
📌 Crafting Compelling Landing Pages & Ad Copy – Make your audience click and convert.
📌 Navigating Facebook Business Manager & Pixel – Seamlessly manage your advertising.
📌 Facebook Tracking & Reporting – Analyze and optimize your campaigns for stellar results.
📌 Messenger Marketing – Tap into the potential of direct communication.
📌 Handling Negative Comments – Turn criticism into opportunity.
📌 Getting Clients – Attract potential customers like a magnet.
📌 Common Ads FAQ's – Get answers to your burning questions.
📌 Bonus Topics – Uncover extra tips and tricks to amplify your success.

Don't miss out on this opportunity to take your business to the next level!

🚀 Enroll in our Facebook Ads Course today, and let's start your journey towards digital marketing mastery. 💼

Ready to transform your business?

Click the link in our bio to get started now! 💻📊📲

17/12/2023

"How do I find people who need SEO?"

The answer lies in understanding your potential clients' whereabouts and how to reach them.

Businesses with an online presence hungry for visibility and reach are your sweet spot.

Embark on a journey to discover the secrets of landing SEO clients that go beyond the ordinary.

Standing out is the key in a world filled with digital marketing agencies.

Generating SEO leads becomes a breeze when you've not only worked with clients but delivered tangible results.

Your success echoes through referrals, creating a ripple effect in the digital marketing realm.

It's not just about offering generic SEO services.

Niche down!

Specialize in areas like E-commerce SEO, Content Optimization, and Local SEO for small businesses, or focus on specific industries.

Tailor your services to meet the unique needs of your target audience.

Timing is everything!

Join Blackhatworld.com and contribute 100 posts in 60 days. After this period, elevate to Jr.VIP premium membership for enhanced opportunities.

60 days is your transformative period.

Leverage the upgraded membership to offer a free SEO service, creating a bridge to potential clients.

Think it's counterintuitive?

Offering a free SEO proposal sparks interest and trust.

Provide a glimpse into improvement areas without revealing the entire strategy.

Now, launch your SEO services on this marketplace.

From Monthly SEO Services to Content Writing, set sail in the vast sea of possibilities.

Navigate the tricky waters of pricing.

Stand out by offering flexible and affordable packages.

Consider performance-based models to align incentives with results.

Getting SEO leads is just the start.

Nurture your client relationships.

Retain and upsell to existing clients—less expensive, more effective.

Your success is not just in finding but in keeping, satisfying, and growing.

16/12/2023

Okay, let me share some behind-the-scenes insights into a recent project that turned into pure success! 💡

So, I am completely into the world of a Direct-to-Consumer (DTC) brand desperately in need of a digital glow-up.

No page, no ad account—just a bunch of potential waiting to be unleashed.

🛠 The Challenge: Boost app installations and sales without a solid Facebook presence.

First things first,

I took on the role of a digital architect and built a brand-new page and ad account from scratch.

Then, we initiate Page likes and awareness campaigns. But hold up the hurdle?

Creatives. Clients were too tied up for video content.

So, I took the reins and produced engaging videos for Facebook ads.

Why videos, you ask?

Low fees and killer retargeting opportunities.

Yet, sales weren't skyrocketing as expected.

💡 Influencers to the rescue!

Hired an influencer from a Tier 2 city, slapped their video into our ads, and BAM—sales soared by 20%! 🚀

💸 Client gave the green light to ramp up influencer marketing spending to 2 Lakhs monthly.

🔄 Influencer Marketing + Facebook Ads = Our Winning Formula! 🏆

📈 Sales shot up by a staggering 200%+, and our client's DTC brand is now the talk of the digital town.

Our Secret Sauce: Crafting a unique script for each influencer, tapping into the audience's pain points, and turning them into compelling videos every single month. We hire, New 10 influencers every month to join our success party.

That's how we roll, and it's been a game-changer.

28/11/2023

Join the revolution,
where every script,
every video, and every influencer

converge to create a symphony of triumph for our client's DTC brand! 🌐🚀

👋 Ready to witness the transformation of a DTC brand from obscurity to triumph?

Brace yourself for a journey that redefines digital marketing strategies and unlocks unparalleled success!

📈 The Genesis: Crafting a Facebook & IG Presence
🎥 The Creative Conundrum: Unveiling the Power of Video Ads
💡 The Turning Point: Influencers to the Rescue
🚀 Scaling Heights: The Influencer Marketing Blitz
🔄 Sustaining Momentum: The Winning Formula
📱 Mastering the Mix: App Installation & Retargeting Brilliance
🎬 Epilogue: A Saga of Unprecedented Growth

Our success story stands tall—an amalgamation of strategic Facebook ads, influencer brilliance, and unwavering commitment.

16/11/2023

Ready to be inspired, informed, and equipped for success? 🌟

Ready for the next chapter in your influencer journey? 🌟

Get set for a thrilling ride as we unravel the secrets of success with the phenomenal Ajith Kumar! 🎥✨

🚀 In our 4th episode, we're delving deep into the Art of Influencer Marketing, and trust us, you won't want to miss a second of it! 🚀

Meet Ajith Kumar, the Instagram influencer who turned the game around.

🌟 I've personally witnessed his journey, and let me tell you, it's nothing short of extraordinary. Working wonders for my client, his videos became an instant sensation!

But here's the twist! 🛑✨

Ajith's trajectory took an unexpected turn when he ventured into the world of reels and content creation. 🔄🔥

And spoiler alert: the results were mind-blowing! 🚀💼

Hold onto your seats as we unveil the magic behind Ajith Kumar's transformation from a struggle to striking gold, attracting freelance offers at lightning speed! 💰🎉

And this isn't just a story; it's a roadmap, a guide for anyone aspiring to turn their creative content on Instagram or YouTube into a success story. 🗺️🚀

Tomorrow's episode is not just about inspiration; it's about providing you with valuable insights and arming you for your influencer journey. 🌟👩‍💻

15/11/2023

You're not alone!

Many advertisers have faced this challenge.

The Why Behind the Ban: Unveiling the Common Culprits

Now, let's unravel the mystery behind the ban. Counting the stars might be easier, but we'll focus on the most common reasons for your Facebook ad account facing restrictions.

Policy Violations Galore!

While not exactly account restrictions, rejected ads for policy violations are a major player in this game. Facebook's rulebook is stringent, and here are some red flags:

🔞 Sexually Explicit Content: Keep it clean; anything sexual is a big no-no.

🚫 Prohibited Categories: Drugs, to***co, supplements, weapons, and financial products have their own VIP section—no entry!

🚷 Misinformation: Spread truth, not false news.

⚡ Sensational Content: No click-bait or sensationalist tales here.

📉 Low-Quality or Deceptive Content: Cropped images or misleading information? Facebook's not a fan.

📣 Unacceptable Business Practices: Scams and deceptive practices? Facebook is watching.

🤬 Inflammatory Content: Hate speech? That's a hard pass.

📉 Bad Grammar or Punctuation: Keep it classy; bad grammar is a turn-off.

🕵️‍♂️ Personal Attributes: Don't assume! Keep details about your audience to yourself.

The Fix: Turn Adversity into Opportunity

If you find yourself in this predicament, don't despair. Our guide will walk you through the steps to modify your ads and comply with Facebook's policies. And if it's a mistake, fear not! Request a manual review to set things right.

Ready to reclaim your advertising throne?

Let's dive in!

13/11/2023

Ready to save time and supercharge your SEO game?

Ever feel like you're stuck in an endless loop of the same old SEO tasks?

The good news is, there's a game-changer in town—SEO automation! 🌐✨

More time on your hands to focus on strategy and ex*****on, while the repetitive stuff takes care of itself. Intrigued?

Let's dive into the world of SEO automation and unveil 6 tasks that will revolutionize your approach to digital success.

👉 Creating SEO reports
👉 Getting alerts on traffic dips and spikes
👉 Monitoring SEO issues
👉 Getting regular keyword ranking updates
👉 Keeping track of backlinks you’ve won or lost
👉 Getting recommendations for content updates

🚀 Your Time to Soar: Take Action Now!

11/11/2023

Embarking on a journey into the realm of Facebook advertising?

Feeling a bit overwhelmed by the labyrinth of options in the Ads Manager?

You're not alone! 🌐✨

🎓 Dive into the world of targeted advertising with confidence as we unravel the secrets of Facebook Ads Manager. Navigating this powerful tool can be a challenge, especially for beginners, but fear not—we've got the map to guide you through the maze of options, settings, and features! 🗺️💡

🔍 Targeting the Right Audience: Uncover the potential pitfalls and triumph over the challenges of reaching the perfect audience.

Don't let your ads get lost in the digital noise—learn the art of precision targeting to make every click count! 🚀🎯

💡 Master the Settings: From budgeting to scheduling, we'll demystify the settings that make or break your ad campaigns.

No more guessing games—just expert insights to elevate your social media strategy! ⚙️📈

🤔 Confused by Features?

No More!

Whether it's carousel ads, video campaigns, or dynamic content, we'll break down each feature, showing you how to use them to your advantage. Turn confusion into creativity and captivate your audience like never before! 🎬🌈

Ready to turn your Facebook ads into a powerhouse of engagement and conversions?

Join us on this adventure—where learning meets impact! 🚀👩‍💻

Unlock the potential of Facebook Ads Manager, and let your brand shine in the crowded digital landscape.

Your success story begins here! 🌟🚀

09/11/2023

Ever felt like your ads were playing hide-and-seek with your target audience? 🕵️‍♂️

Welcome to the world of "Targeting Challenges," where hitting the bullseye can be as elusive as finding a needle in a digital haystack.

🔍Understanding and effectively targeting the right audience. 🚀 No more wasted impressions on the wrong crowd— it's time to make every click count!

🎯Join the ranks of savvy advertisers who have cracked the code to reaching the RIGHT people, at the RIGHT time, with the RIGHT message.

🚀Unparalleled engagement, skyrocketing conversion rates, and a return on investment that will make your competitors green with envy! 📈

Say goodbye to ad fatigue and hello to a world where every ad feels tailor-made for your audience.

Ready to transform your advertising game?

But wait, there's more! 🌟

"If you are looking to learn Facebook ads from ZERO to HERO, then enroll now." 🚀

Join Facebook Course in Tamil: (Link in Bio or DM me)

Don't miss this opportunity to crack the code of targeted advertising and skyrocket your campaigns to success.

Your audience is waiting—let's make sure they see your message loud and clear! 🚀👁️‍🗨️

07/11/2023

Look no further! 🧐

Unlock the power of your ad campaigns with these expert tips on selecting the right ad objective for your business. 🎯

Your ad objective sets the stage for success. It's like choosing the perfect outfit for a special occasion - it needs to be just right.

Choosing the right ad objective is your key to unlocking a world of opportunities in Meta Ads Manager. It's not just an option; it's your roadmap to advertising success. So, go ahead, choose wisely, and watch your business thrive! 💪💼

06/11/2023

Look no further!

Here are four powerful strategies that will help you connect with your customers over the phone and supercharge your marketing efforts:

1️⃣ Use call assets: Make your phone number a star player in your ads. Give potential customers the easiest path to call you.

2️⃣ Call Ads: Craft attention-grabbing ads designed to make your audience pick up the phone and dial your number. We'll show you how!

3️⃣ Optimize your ads to drive calls: Maximize your ROI by tailoring your ads for phone conversions. Get the most out of your advertising budget.

4️⃣ Fine-tune your landing page (and add a call button): Create a seamless experience for users, leading them to call you with confidence.

Curious to learn more? 🤓 We'll walk through what these strategies are and even provide some guidance on setting them up. Watch this space!

03/11/2023

It's time to put your detective hat on and uncover the secrets to an engaging and successful page! 🕵️‍♂️🔦

Analyze key metrics like reach, engagement, and conversion rates. Identify what's working and what needs improvement. Data is your friend! 📊💼

Ready to supercharge your page? 🔥 Follow these 5 steps and watch your page flourish! 🌱

02/11/2023

⏬ THESE HABITS CHANGED MY WAY OF APPROACH. And I didn't even have to join the 5 am club or journal 3 pages every day 🤣 🙌🏻⁠
⁠
These are all super practical *and* sustainable habits that I've implemented over the past 13 years...⁠
⁠
Some I do daily. Some I do quarterly. ⁠
⁠
And I'll be honest...⁠
⁠
Trust me, you are gonna want to save this one... 🚩

1️⃣ Daily Learning: I'm committed to staying updated with the latest trends and changes on the platform. Facebook is constantly evolving, and so am I!

2️⃣ Data Obsession: I dive deep into the analytics, meticulously tracking every metric. This data-driven approach helps me fine-tune my ad campaigns for maximum ROI.

3️⃣ A/B Testing Guru: Testing is my mantra! I regularly split test ad elements, from headlines to visuals, to discover what resonates best with my audience.

4️⃣ Customer-Centric Mindset: I put myself in the shoes of my target audience. What problems are they facing? How can my ads provide solutions? This empathy is key to success.

5️⃣ Creative Thinking: I think outside the box to create attention-grabbing ad creatives. It's not just about what you say, but how you say it!

6️⃣ Budget Management: I'm vigilant with budget allocation. Knowing when to scale up or down is crucial for optimizing ad spend.

7️⃣ Networking Power: Building connections with fellow experts and staying active in relevant Facebook groups has expanded my knowledge and resources.

👉🏻 Which habit are YOU gonna implement first? Comment below!⁠

31/10/2023

Want to see real results? Check out these impressive case studies of businesses that skyrocketed their leads and conversions using Call Ads!

👩‍💻 It's your turn to take action. Create your first Call Ad today, and start reaping the benefits of instant, personal customer connections!

🌐 Stay connected with me for more marketing tips and updates.

Let's conquer the advertising world together! 🚀📲

--
PS: Learn Facebook Ads: courses.growthscholar.in

30/10/2023

🧐 What's branding, you ask?

It's more than just a logo and a catchy slogan.

It's about creating a memorable and meaningful identity for your business or personal brand.

💡 Branding is like your fingerprint in the business world – it's what makes you stand out and tells your story. From the colors you choose to the way you communicate, every aspect is part of your unique brand.

🌈 Embrace the colors that represent your spirit, choose the fonts that speak your language, and create a logo that's as unique as you are.

Your branding is the key to leaving a lasting impression on your audience.

💪 Ready to take your brand to the next level?

Let's explore the exciting world of branding together!

Share your thoughts and experiences in the comments below. 🚀

28/10/2023

Ready to skyrocket your Facebook Ads game? 💥

These hacks will transform your ad campaigns and maximize your ROI! 🚀💰

Are you ready to supercharge your Facebook Ads and outperform the competition? 🔥💪

Put these hacks into action today and watch your ad campaigns reach new heights! 🚀💼



PS: Are you interested to learn about Facebook ads? Check our website: courses.growthscholar.in

22/02/2022

Want to write AWESOME headlines? Try these free tools! But remember...⁠
⁠
These are TOOLS. ⁠
⁠
They're great to use when you're stuck in a creative rut when you're having a hard time deciding which Headline you want to go with, or when you just need a spark of inspiration to get your creative juices flowing...⁠
⁠
🚩 Make sure you SAVE this post so you have it handy when you need it most!

21/02/2022

Use caution when someone says the word 𝑨𝑳𝑾𝑨𝒀𝑺 unless the phrase is 𝑨𝑳𝑾𝑨𝒀𝑺 𝑩𝑬 𝑻𝑬𝑺𝑻𝑰𝑵𝑮. Agree?⁣⁣
⁣⁣
My friend 👬 told me emojis always increase open rates in email subject lines. Maybe for him, but what works for one person’s audience may not work for yours.⁣⁣ Plus, there are so many other factors involved!
⁣⁣
ABT - Always Be Testing⁣⁣ And yes, this isn’t a perrrrfect split test, but that’s not the point. The point is to watch out when you get recommended an ALWAYS strategy.
⁣⁣
Convertkit for making it easy for me to split test subject lines. They send 15% of your target subscribers one subject line (A) and 15% of your target subscribers another subject line (B).

After 4 hours, they send the remaining 70% with the winner subject line automatically for you. Make sure you give yourself that time if you’re looking to send a majority of your emails by a specific time of the day, but yeah.

Split testing is awesome. 😍👑

30/01/2022

We talked about:
This is a complete tip for copywriting in 2022.

So if you’re looking for:
👉 More traffic.
👉 More leads.
👉 More sales.

Then you’ll love the actionable techniques in this new pocast.
Let’s get started.

Loads of love 🤩 & see you soon.

Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me … p.s. It would mean the world to me if you hit the subscribe button ;)

29/01/2022

We talked about:
Why you should be using Instagram
What is Instagram advertising?
How much does Instagram advertising cost?

Loads of love 🤩 & see you soon.

Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me … p.s. It would mean the world to me if you hit the subscribe button ;)

28/01/2022

Local SEO (Search Engine Optimization) is the process of improving search engine visibility for local businesses, primarily those with brick-and-mortar locations. By following local SEO best practices, businesses can improve organic traffic from searches performed by customers in nearby areas.

We talked about:
Perform a local SEO audit.
Optimize online directories and citations.
Optimize for Google My Business.
Engage on social media and add posts to Google My Business.
Ensure your name, address, and phone number are consistently online.
Create local content.

Loads of love 🤩 & see you soon.

27/01/2022

We talked about:
What is Amazon and Flipkart Seller Account?
How to Become an online seller on Amazon and Flipkart?
Boost Your sales on Amazon and Flipkart

Loads of love 🤩 & see you soon.

Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me … p.s. It would mean the world to me if you hit the subscribe button ;)

26/01/2022

Talks about Bing Search Engine - How Works?

Loads of love 🤩 & see you soon.

Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me … p.s. It would mean the world to me if you hit the subscribe button ;)

—

25/01/2022

We talked about:
What is Pinterest?
Power of Pinterest Marketing for Business
How to Create Successful Pins for Your Brand
Ways to Increase Traffic on Pinterest

Loads of love 🤩 & see you soon.

Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me … p.s. It would mean the world to me if you hit the subscribe button ;)

24/01/2022

🥳 Read in detail below 👇

The latest platform experimenting with connected NFT profile images is Reddit, with app researcher Nima Owji spotting this alert in testing.

Which is probably little surprise – cryptocurrency was the most discussed topic on Reddit in 2021 and the platform has been testing the waters on digital currencies and transactions for some time, so it makes sense that it would also look to lean into NFTs.

But then again, much of those discussions of crypto, including NFTs, haven’t exactly been positive, with many Redditors highly critical of the space, and the perceived potential of the NFT market.

Still, it also makes sense for social platforms to lean into the popularity of NFTs, and provide the option for users, and with Instagram also experimenting with its own NFT display tools, you can expect to see more of them coming in future.

Whether you like it or not.

24/01/2022

Talk's about Your Instagram Followers Convert Into Leads.

Loads of love 🤩 & see you soon.

Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me … p.s. It would mean the world to me if you hit the subscribe button ;)

24/01/2022

21/01/2022

Are you fan of NFT?

Now, Twitter Launches New NFT Profile Image Display Option to Twitter Blue Subscribers.

It’s been in testing for the last few months, and now, Twitter is launching its NFT profile display option, though only to Twitter Blue subscribers in iOS in the initial phase.

20/01/2022

I think.. I think... Yes, you are right.

Another Unconfirmed Google Search Ranking Update (January 19th & 20th)

Google Boys are back from holidays.

It seems we are seeing again signs of another Google search ranking algorithm update occurring yesterday and today, January 19th and 20th. And no, these updates are unrelated to crawl spike activity.

On my side, I see drops in the last two days and today the drop is getting even bigger.

Note:
and Cognitive SEO datas attached.

Have you face any drops? Share with me comments below.

20/01/2022

Are you ready to play with Linkedin audio rooms?

LinkedIn’s also using the format of its audio rooms as a template of sorts for its other live meeting features, including video events.

And single user live-streams.

LinkedIn says that its new events options will be tested by “a few thousand creators who will host events across different topics and themes”.

Future is Audio Content.

19/01/2022

Another feature from the Pinterest team.

Pinterest is looking to improve creator discovery with the addition of a new ‘Profiles’ tab within Pin search, which will highlight relevant creators related to any search term.

As you can see here, the new ‘Profiles’ tab will help users locate specific creators, be it in searches specific to user names, or within topic and product categories.

19/01/2022

Are you ready to play with Linkedin audio rooms?

LinkedIn’s also using the format of its audio rooms as a template of sorts for its other live meeting features, including video events.

And single user live-streams.

LinkedIn says that its new events options will be tested by “a few thousand creators who will host events across different topics and themes”.

Future is Audio Content.

18/01/2022

Are you TweetDeck user? Good news for you!

Twitter is testing out some more new improvements for TweetDeck, designed to make it easier to create columns for various purpose.

18/01/2022

Thaipusam is a significant day on the spiritual path. May this Thaipusam lead you to ultimate wellbeing.

18/01/2022

How are YOU putting yourself first in 2022? 👇🏻

17/01/2022

It is not enough to know what you want from life; you need to design a roadmap to get to your destination.

You need positive energy to consistently make progress in the direction of your goals. 👑

Consistency is the Key. 💫❤️