Hey Cheyanne

24/06/2024

Need some last-minute June social post inspo? Let me know ⬇️

24/04/2024

You've been diligently posting to your practice's social pages, sharing engaging posts, and working towards getting as many followers as you can, but you're not seeing any new clients or an increase in appointments...

Does that sound familiar?

When it comes to being a brick-and-mortar, like a veterinary practice, that doesn't do any e-commerce or business online, the ultimate goal is to attract new followers on your social media accounts that are local to your business, as this is the main source of where you will get clients.

By focusing on gaining as many followers as possible, you attract people that have a high likely hood of NOT doing business with you. So those 10k followers you achieved for your practice look great, but overall, it's not going to do anything for your practice, just due to the business model of a veterinary practice.

This method works great for an influencer or YouTuber, but not for us at our vet hospital.

Trust me, I've been there myself. Seeing that follower count grow is instant gratification and so rewarding in the moment. But it's important to keep in mind that the ultimate goal is to gain new leads that are going to convert into actual paying clients.

For more insight on how you can get your local community members to follow your practice on social media, comment LOCAL, and I'll send you the link to my podcast episode, where I dive into what you can start doing today!

23/04/2024

It's time to showcase your team! 🌟

In this week's episode of The Veterinary Social Media Podcast I'm sharing 5 fun and creative post ideas that you can use to create content that will highlight your staff and show off your appreciation for each team member.

Comment TEAM and I'll send you the link to the blog post and podcast episode so you can get all the inspiration for prepping your content ahead of time!

19/04/2024

I’m so excited to see all these amazing new students join us for our upcoming round of my course, Veterinary Social Media Foundations!

We’ve had 9 students join just in the last 24 hours! 🎉

I can’t wait to see how these students transform into confident social media managers!

Doors close on 🔥April 20th (that’s this Saturday )🔥

If you’re just hearing about Veterinary Social Media Foundations, comment JOIN below, and I’ll get you the info! ⬇️

Want help pitching this course to your boss? Comment BOSS, and I’d be glad to provide some resources!

19/04/2024

Word of mouth marketing is one of the best types of marketing for a veterinary clinic or hospital, but social media marketing is of course what is relevant in today's digital-forward world.

Here are 3 simple ways you can start attracting your local clients and community to follow you on social media:

1️⃣ Tell your clients you're on social media

2️⃣ Host a contest or giveaway

3️⃣ Partner with a local business

If you want to get into the nitty-gritty of how you can use these processes to grow your social media following with the right pet owners, comment FOLLOW and I'll send you the link to my podcast episode and blog where I share all the juicy details!

18/04/2024

I'm so excited to see this come to life!!!

Veterinary receptionists are the ultimate problem solvers! From managing schedules to comforting worried pet parents, they do it all with a smile. 😄💡

18/04/2024

As a physical clinic or hospital, you want those who are following you and engaging with you on your social media platforms to be local to you.

Why?

Because they are the ones who are going to be utilizing your services and purchasing your products.

As you start to gain momentum with your social media accounts, I encourage you to ask yourself, "could they do business with us?" - this is a great way to truly determine if your social media following is optimal, or if your follower count is restricted to random people and businesses around the world.

Drop a ⭐ in the comments if this was a helpful reminder!

16/04/2024

If you've been working on your social media engagement but aren't seeing your current clients following your accounts or new local leads finding you, this episode is one you're not going to want to miss.

In Episode 9 I'm sharing about ways we can encourage clients and local pet owners to follow our social media accounts, and why it's important to focus on attracting followers in your local community and how beneficial it is to your veterinary practice vs. keeping your focus on the overall follower count.

Comment PODCAST for the direct link to listen, and be sure to leave me a review or come back here to comment after you tune in.

15/04/2024

Vet Social Media Managers, I have some exciting news for you! ⬇️⬇️

👏I've created an official training program JUST FOR YOU!👏 It's called Veterinary Social Media Foundations👏, and it's a 3-month online course program where I personally guide you through everything you need to know in order to slay in your role as the Social Media Manager for your practice. 🔥

You'll learn the same systems and processes I developed and used as a former Veterinary Assistant and Clinic Marketing Manager to manage and nearly triple my practice's following and directly contribute to the practice's revenue (and proved it!), all while working on the floor as a Vet Assistant.

I'll also teach you how to get engagement, create post ideas, plan out your own posting strategy, and track the ROI you're getting from social media. 🙌

In this program, you'll:

📱Gain access to the Veterinary Social Media Foundations course, where content will be released weekly so that you can learn at your own pace. (You'll have lifetime access to the course.)
📱Gain access to 2 monthly live coaching calls with me to ask your questions or seek further guidance as you implement what you're learning. (Recordings will be available.)
📱Gain access to a students-only private Facebook group to ask questions and connect with other students.
📱Gain access to templates, cheat sheets, tutorials, and more tools to help you implement what you're learning faster!
📱Receive a copy of my eBook, The Veterinary Social Media Manager's Handbook, as a quick reference guide when you need to look up something in a pitch.

And so many more bonuses if you join 🔥BEFORE APRIL 20th!🔥 (Like a free Social Media Audit from me...which is a $600 value alone!)

💻Interested in enrolling or learning more? Comment JOIN, and I'll get you the link! ⬇️

🗣️Need help convincing your boss to invest in this course for you? Comment BOSS, and I'd be happy to help you with your pitch! ⬇️

12/04/2024

New Pod Episode Alert 🚨

In this week's episode, I highlighted 3 things you can start doing today to increase your social media engagement with your pet owners and shared something I realized I was doing wrong in my own content marketing.

Comment ENGAGE for the link to tune in, and be sure to leave me a review or share it with a friend!

01/04/2024

I'm happy to announce that I'm partnering with Rhonda Wright Bell and Dog Days Social Media Management to offer a new membership! And NO this isn't an April Fool's joke. 🤡

Rhonda and I have joined forces to provide an affordable and customizable social media solution for veterinary hospitals that want to manage social media in-house but lack the time to create posts or need new post ideas.

We do all the heavy lifting 💪 for you!

Each month, we send a monthly social media strategy with Canva and caption templates, so all you have to do is customize the templates to fit your hospital and schedule your posts! 🤯

If you'd like to learn more about our new membership, Vet Vibes Hub, comment below, and I'll send you the details!

18/03/2024

If you're pressed for time and can't seem to get your social media tasks done? These tips are for you!

I dive deeper into each of these tips in episode 3 of my podcast. 🎧

Want to link? Comment TIPS and I'll send you the link!

15/03/2024

Time is one of the most valuable and limited resources, so we must protect it! But working in a vet clinic, I remember having to fight tooth and nail just to get enough time to get a single post out for the day!

Can you relate?

In episode 3 of my podcast, I share the time-saving tips I used to help me get my social media work done while producing more content with less time and less stress.

Want to hear the tips? Comment TIPS and I'll send the tips 🙌

14/03/2024

This episode is a doozy, but it's oh-so-good! I share why you probably struggle to get pet owners to engage with your social media posts and help you discover what's holding you back from getting more engagement.

If you're ready for some truth bombs and ready to take the next steps to increase your engagement, then I invite you to listen!

Comment EPI 7, and I'll send you the link!

P.S. On the next episode, I teach you HOW to get more engagement, so stay tuned!

07/03/2024

I have a secret, but I can't share it yet 🤐 Is it April yet!?

22/02/2024

There are sooooo many more I could add to this list!

What else would you add?

21/02/2024

March is right around the corner! Use these ideas to get you inspired for your practice's March social media posts.

20/02/2024

Truly, I'm curious to know!

Knowing why your practice is using social media will unlock a wealth of knowledge and guidance for you as the one managing social media for the practice.

If you need help in figuring out your practice's why or perhaps refining the reason why, I invite you to listen to episode number 5 of my podcast.

Comment EP5 and I'll send you the link to listen! 🎧

19/02/2024

Do you know the reason why your veterinary practice is using social media?

I find many practices use social media because someone told them they had to or they see other hospitals have a social presence, so they should too.

Yes, I firmly believe that a veterinary practice should have a social media presence, but that doesn't mean you have to.

Getting down deeper and figuring out what outcomes or results you want to achieve for your vet practice with social media will give you clarity and a clear direction on what actions you need to take and how you need to spend your time with social media.

This alone significantly reduced my confusion and overwhelm with managing social media.

Plus, it helped me communicate better to my management how social media was positively impacting the practice and how it was generating business.

I dive deep into the abovementioned points in episode 5 of my podcast. Want the link to the episode + show notes?

💬Comment EP5, and I'll send you the links!

05/05/2023

Social media can be such a POWERFUL tool for your veterinary clinic.

If you want to learn more about connecting better with your clients on social media, check out my recent NEWStat article by American Animal Hospital Association (AAHA)!

S ocial media is the fastest and easiest way to communicate important information to clients. Like “word-of-mouth on steroids,” i t takes some effo...

27/03/2023

I’m working on something cool for you all and would love to hear from you!

How do you learn best?

A. Self-study
B. Live trainings/workshops
C. Group setting

Drop your answer below ⬇️

20/02/2023

This just in! 🚨

Meta announces a new subscription service that lets you verify your account.

I can’t say I’m surprised after Twitter implemented something similar not that long ago.

Overall, I’m 50/50 on this, but I can see the benefit to opting in for if you reach a global audience or have people impersonating you often but as a local business? The jury is still out for me!

I’m keeping tabs on this as more info comes out and I will share more as I get info, but what are your thoughts?

Would your practice opt in for this?

09/01/2023

I'm excited to share that I have a new social media advice column in American Animal Hospital Association (AAHA)'s NEWStat! Have you read it yet?

🔗If you would like to read the first article, the link to the article will be in the comments 💬⬇️

06/01/2023

Hey Hey! 👋 If we haven't met yet, I'm Cheyanne, a social media coach using this account to teach veterinary professionals how to use social media marketing to generate better results for their hospitals and business more confidently, effectively, and efficiently!

Where did my passion for social media marketing begin? 🤷‍♀️

My journey began in 2015 when I was freshly hired as a Veterinary Assistant at my local GP veterinary hospital. I was asked to help manage the clinic's Facebook account on my first day. Without hesitation and eagerness to please my new boss, I said YES.

The thing was, I had NO experience with social media before this and NO marketing training or knowledge whatsoever, but I was willing to learn and give it my best shot. I spent HOURS of my own time scouring the internet, looking for resources, and searching for others to help mentor me, like Snout School. I began to teach myself how to use social media and apply what I was learning to my new role at the clinic. 👩‍🎓

I want to save you the time and energy it takes to learn and keep up with social media and share what I've learned (and still learning!) about social media marketing and provide you with the info you need to know, and show you how to implement it through my podcast, YouTube channel, courses, membership, custom social strategies, and consulting work.

I quickly became OBSESSED with using social media as a marketing tool for my clinic and turned my new study topic into my main focus. Fast forward a few years, and I made a career out of managing social media for other veterinary hospitals, businesses, and consultants and built a social media agency.

How do I use this knowledge and experience to help you? 🤷‍♀️💚

I want to save you the time and energy it takes to learn and keep up with social media and share what I've learned (and still learning!) about social media marketing and provide you with the info you need to know, and show you how to implement it through my podcast, YouTube channel, courses, membership, custom social strategies, and consulting work.

If you are in charge of your vet clinic's social media or running your own vet-focused business and looking to expand your social media marketing knowledge or presence, I would be honored to support you in your journey. 💚

🔥YOUR TURN!🔥What do you do, and how do you want to use social media for your career or business? 💬

01/01/2023

I feel like 2022 just flew by! Does anyone else feel the same?

I spent New Year's Eve at home snuggling with my firework-phobic Basset Hounds and my flock of chickens (yes, they all got snuggles, too🐓), resting and reflecting on 2022.

I ended up welcoming in the new year by plotting all the exciting things I will accomplish in 2023 and stayed up way too late doing so 😂 My soul is filled with all the excitement and possibilities this year will bring, but I need a nap now! 😴

How did you welcome 2023?

📸: This is me with my rooster, Rooger 💚

06/12/2022

Looking to get more of your existing clients to follow you on your social media accounts?

Try these tips out!

What are some ways you get clients to follow you?

06/12/2022

I had a great conversation with Katie Berlin on American Animal Hospital Association (AAHA)'s podcast, Central Line! Take a moment to listen to this quick episode!

17/11/2022

"How do I get more engagement on my posts?"

It's a great question and one I get asked often. In response, I always ask, "What does engagement look like to you?"

Generally, people are referring to the comments, reactions, and possibly shares, but there are several forms of engagement that we can utilize and measure the success of a post!

Engagement could also be:

➡️link clicks
➡️website visits
➡️profile visits
➡️comments
➡️shares
➡️saves
➡️reactions

Not all engagement will get people reacting or getting attention in the way you envision it. However, your posts can generate traffic and revenue and not even get a like or a comment and still be considered successful and engaging. 🤯

My next question that usually follows is, "What are you looking to achieve with your social media accounts?" This is where the conversation can turn into crickets as people's minds die slowly inside as they aren't sure how to answer, and that's ok!

🧠 KNOW THIS🧠: establishing your goal for your social media pages and each post helps you determine what type of engagement you want and dictates what you see as success or not.

🔥TRY THIS🔥: Before you make a post, I encourage you to ask yourself, "What do I ultimately want to come as a result of publishing this post?" Then gear your post to accomplish that very goal! Once you try it, come back and tell me how it worked for you!

If you are struggling with getting your posts to get more engagement and convert followers to do more business with you, I invite you to join me in my new course, The Fundamentals of Veterinary Social Media Marketing, when it launches!

In my course, I give you all the foundational knowledge you need to not only manage social media & create engaging content for a vet clinic, I also show you my methods and systems on how to maximize your time, energy, and results. If you want the details on my new course, comment below, "I want more info!" and I'll send you the details in a DM.

14/11/2022

Do you struggle with getting the time you need to manage social media? ⏰My time-gaining tips will be in the comments ⬇️

09/08/2022

Got plans this Saturday?!

I hope you’d consider on joining me and my fellow colleagues at VetCE Virtual as we discuss all things Veterinary Marketing!

I’ll be giving you all the goods on Instagram and how you can start or relaunch your clinic’s Instagram easily and quickly. 🙌

Comment below for the link to sign up or if you have questions! I can’t wait to see you there 💚