18/08/2026
The mystery is finally revealed. What started as an unexpected City Bank and Pritom collaboration was actually the first chapter of something bigger.
Introducing the all-new Citytouch, “The Most Powerful Banking App.” First launched in 2012, Citytouch has evolved into a more advanced, seamless and intuitive banking experience, bringing more everyday banking capabilities together in one platform. The campaign took a different route too. Music, choreography, CGI and cinematic visuals came first. The product reveal came later. With Pritom at the centre and an international production team behind the visuals, City Bank has turned a banking app launch into a cultural moment.
From mystery to reveal, Citytouch is changing the way Bangladesh experiences digital banking.