13/06/2020
How McDonald’s came up with the I’M LOVIN’ IT slogan?
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▫️ 14 international ad agencies joined McDonald’s competition
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▫️ The winning firm was a small studio called Heye & Partner in Germany
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▫️ The idea was “ich liebe es,” which translates to “I love it”
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▫️ Justin Timberlake helped launch the marketing campaign in 2003
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▫️ The campaign started in Germany in recognition of the agency’s role and then rolled out an english version in the US, UK and Australia
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▫️ The slogan continues to appear on most of McDonald’s products
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