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Motion Engin Studio We Make Animated Videos

Why Your Boring Old Slides Are Making You Lose Clients 😴📉Let’s face it—those old slide decks might be easy to create, bu...
05/09/2024

Why Your Boring Old Slides Are Making You Lose Clients 😴📉

Let’s face it—those old slide decks might be easy to create, but they’re not doing you any favours in the client department.

Here’s why your trusty slides might be costing you more than you think and how animated videos can save the day!

🚀 Slide Fatigue: The Hidden Client Killer

Remember the last time you sat through a presentation full of bullet points and endless text? Yeah, so does your audience. Your slides might be boring clients to tears, leading to lost opportunities and yawns.

🎬 Animation: The Engagement Game-Changer

Why settle for static slides when animated videos can bring your message to life? With vibrant visuals and dynamic storytelling, animated videos grab attention and keep it—making your pitch memorable and effective.

💥 The Power of Visual Storytelling

Slides can only do so much—animation, on the other hand, weaves your message into a compelling story. From eye-catching graphics to engaging narratives, animated videos make complex ideas easy to understand and hard to forget.

🔄 Stale Slides vs. Fresh Animation

Those old slides might feel like a safe bet, but they’re missing the excitement factor. Animated videos not only refresh your presentation style but also showcase your brand’s creativity and innovation, setting you apart from the competition.

👀 Captivate, Don’t Compete

Stop blending into the background and start standing out! Animated videos are your secret weapon for making a lasting impression and keeping clients engaged. It’s time to ditch the snooze-fest and embrace the future of presentations.

"If you’re tired of hearing ‘next slide, please,’ it’s time for an upgrade. Let’s chat and make your content unforgettable!" 👀🔄

What I think the Future of Animation Holds:Trends to Watch Out for in 2025 🌟🎨Here’s a sneak peek into what trends if fel...
04/09/2024

What I think the Future of Animation Holds:

Trends to Watch Out for in 2025 🌟🎨

Here’s a sneak peek into what trends if fell will shape the future of visual storytelling in 2025.

Let’s dive in!

🚀 Hyper-Realistic Animation

Forget cartoonish vibes—2025 is bringing hyper-realistic animation that’s so lifelike, that you might need to double-check if it’s real!
Expect animations that blur the line between reality and fantasy, creating immersive experiences like never before.

🌀 Interactive and Immersive Experiences

Say goodbye to passive viewing and hello to interactive adventures! Animated content will become more immersive, letting viewers click, swipe, and engage with the story. Think of it as your favourite video game meeting your go-to TV show.

👁️ AI-Powered Personalisation

AI isn’t just for sci-fi anymore—it’s shaping animation too! Personalized animated content tailored to individual preferences will become the norm. Imagine an explainer video that adapts in real time to your specific needs. Cool, right?

🎉 Augmented Reality Integration

Get ready to blend the digital and physical worlds! Augmented Reality (AR) is set to make animated content leap off the screen and into your living room. Picture animations interacting with your environment—now that’s futuristic!

🔮 Sustainable Animation Practices

With a growing focus on sustainability, expect animation studios to adopt eco-friendly practices. From green production methods to reducing digital waste, animation is set to become more environmentally conscious.

Animation is evolving faster than ever, and these trends are just the tip of the iceberg.

Staying ahead of the curve means leveraging these innovations to captivate and engage your audience in ways you never thought possible.

Why Every Business Needs an Animated Explainer Video—Yes, Even Yours! 🎥✨Think animated explainer videos are just for tec...
03/09/2024

Why Every Business Needs an Animated Explainer Video—Yes, Even Yours! 🎥✨

Think animated explainer videos are just for tech startups and quirky brands? Think again! Here’s why every business, big or small, should jump on the animation train:

🚀 Boost Engagement Across the Board

Animation isn’t just eye candy—it's a powerful tool to capture attention! Whether you’re a tech giant or a local bakery, engaging visuals keep your audience hooked and eager to learn more about your business.

🤔 Simplify the Complex

Got a product or service that's hard to explain? Animation can take your complicated concepts and break them down into bite-sized, easy-to-understand nuggets. No more puzzled looks or long-winded explanations—just clear, compelling storytelling.

💡 Stand Out from the Crowd

In a sea of boring brochures and static content, animation helps you stand out! It’s like adding a splash of neon to a black-and-white world. Be memorable and make sure your message is one that sticks.

🌟 Versatile for Any Industry

From accounting firms to coffee shops, animation adapts to any industry! It’s not just for the tech-savvy or the young and trendy. Whether you’re in finance, health, or retail, animation can be tailored to fit your brand’s unique voice and style.

💸 Cost-Effective Impact

Think high-quality animation is out of your budget? Think again! With technological advancements, you can achieve professional results without breaking the bank. It's an investment that pays off by driving engagement and conversions.

So, whether you’re looking to jazz up your marketing strategy or simply make your complex ideas more digestible, animated explainer videos are the way to go. Don’t let your business miss out on the magic of animation! 🌟🚀

Ready to see how animation can transform your brand? Let’s chat! 📞💬

The Truth About Animation QualityExpensive Doesn’t Always Mean BetterIf you think you need to break the bank for top-not...
02/09/2024

The Truth About Animation Quality

Expensive Doesn’t Always Mean Better

If you think you need to break the bank for top-notch animation?

Think again! 💸✨

🔍 Quality Over Price: What Really Matters

Just because something costs a fortune doesn’t mean it’s the best.

When it comes to animation, storytelling and clarity trump the price tag.

A killer script and clear visual goals can often do more than fancy software or high studio fees.

🎨 Innovation and Creativity Can Outshine High Costs

It’s not about how much you spend but how creatively you spend it!

Clever concepts and innovative designs can make a huge splash without the hefty price.

Sometimes, a touch of creativity can turn a simple idea into a standout piece, leaving high-cost animations in the dust.

👩‍🎨 The Role of Expertise and Experience

Ever heard of the saying, "It’s not the tools but the talent"?

Experienced animators know how to get the most out of their resources.

It’s their skill and understanding of the project that drive quality, not just the software they use.

So, don’t let price tags fool you—experience speaks louder than cost.

So, next time you’re considering animation, remember: it’s not about how much you spend, but how you use it.

Great animation is about creativity, expertise, and storytelling, not just dollars and cents.

Are animated explainer videos worth It?Let’s tackle this million-dollar questionSpoiler alert: the answer is a resoundin...
31/08/2024

Are animated explainer videos worth It?

Let’s tackle this million-dollar question

Spoiler alert: the answer is a resounding “Yes!”— here’s why. 👇

💡 Understanding ROI in Animation: Beyond the Initial Costs

When we talk ROI (Return on Investment), it’s more than just the upfront price tag.

Sure, animated videos might seem like a big expense at first glance, but think of it as investing in a powerful tool that keeps on giving.

🏆 Over time, these videos boost

- Brand awareness
- Customer engagement
- Even make your competition sweat.

It’s all about those long-term gains!

📊 Measuring Effectiveness: Key Metrics to Track

Wondering how to prove your video’s worth?

Keep an eye on these key metrics:

- Conversion Rates: Are viewers taking action after watching?
- Viewer Retention: How many people stick around till the end?
- Engagement Levels: Are viewers liking, sharing, and commenting?

Track these numbers to see how your animated magic is working.

Spoiler: High engagement and conversion rates are great indicators that your investment is paying off. 📈

🚀 How Animation Enhances User Experience and Engagement

Let’s face it—animated videos are not just eye candy.

They make your content interactive, engaging, and memorable.

Think of them as the secret sauce that spices up your user experience and keeps people coming back for more.

🍔 Better engagement often translates to better ROI, and who doesn’t love that?

So, next time someone questions the value of animated explainer videos, just remember: It’s not just about what you spend, but what you get back in the long run.

The Secret Sauce to Turning Complex Ideas into Irresistible Animated Gold 🎥✨🍲 Understanding the Core Message:Begin by di...
30/08/2024

The Secret Sauce to Turning Complex Ideas into Irresistible Animated Gold 🎥✨

🍲 Understanding the Core Message:

Begin by distilling the complex idea into its most essential elements.

What’s the core message you want your audience to grasp?

This helps in crafting a clear and focused animation that effectively communicates the main point without overwhelming viewers.

🎨 Visual Storytelling Magic:

Use visual metaphors and creative storytelling techniques to represent intricate concepts.

Animations can simplify abstract ideas through engaging characters and scenarios, making them easier for your audience to understand and remember.

🔍 Audience-Centric Design:

Tailor your animation to your audience’s needs and preferences.

Consider what aspects of the idea resonate most with them and design your animation to address those specific interests.

Customising content ensures it’s relevant and impactful.

💡 Keep It Simple and Fun:

Don’t let complexity overshadow creativity.

Break down information into digestible parts and use humor or playful elements to make the content engaging.

A touch of fun keeps viewers entertained and more likely to absorb the information.

🔄 Iterate and Refine:

Animation is an iterative process.

Test different approaches, gather feedback, and refine your content.

Continuous improvement ensures the final animation is polished, effective, and aligns perfectly with your message.

Think Your Brand Can’t Be Animated? Think Again—Here’s Why! 🎬✨Animation isn’t just for kids or quirky tech startups—it's...
29/08/2024

Think Your Brand Can’t Be Animated? Think Again—Here’s Why! 🎬✨

Animation isn’t just for kids or quirky tech startups—it's a dynamic tool that can elevate any brand

No matter the industry.

Here’s why animation is a game-changer:

🌟 Versatility of Animation:

Animation can adapt to any brand’s style—whether you’re aiming for a playful, whimsical vibe or a sleek, professional look.

From transforming a tech product into an engaging character or presenting complex data with eye-catching visuals, animation brings your unique voice to life.

It’s not just for fun; it’s for every brand wanting to make a memorable impact!

🎯 Breaking the Mold:

Tired of blending into the sea of traditional marketing?

Animation helps your brand break away from the norm and grab attention.

In a crowded marketplace, standing out is key.

Animation captures interest and keeps viewers engaged longer, making sure your brand is the one they remember!

💡 Cost-Effective Creativity:

Think high-quality animation is out of your budget?

Think again! Animation delivers big impact without breaking the bank

It’s a cost-effective way to produce captivating content that resonates with your audience.

Why settle for ordinary when you can have extraordinary at a manageable price?

Why stick to the same old methods when you can make a splash with animation?

Want to see how animation can transform your brand?

Let’s chat!

Ever notice yourself getting sucked into the doom scroll? It’s not just you—there’s a method to the madness!🎬 **Visual A...
28/08/2024

Ever notice yourself getting sucked into the doom scroll?

It’s not just you—there’s a method to the madness!

🎬 **Visual Appeal:** We all crave that burst of visual excitement. Animation’s vibrant colours and quirky designs aren’t just eye candy; they’re a feast that keeps us glued to the screen longer. It’s like having a party for your eyes!

❤️ **Emotional Connection:** Ever get teary-eyed at a cartoon? Yep, animation has a way of tugging at those heartstrings and making us care more. It’s not just storytelling; it’s emotional wizardry that helps you remember every detail.

🧩 **Complex to Simple:** Let’s face it, nobody likes a brain workout when there’s an easier way. Animation turns those head-scratching ideas into fun, bite-sized pieces that even your grandma can understand. It’s like turning a dense textbook into a comic book.

So, if you want to captivate your audience, make them feel all the feels, and simplify the complex, maybe it’s time to get animated. After all, who wouldn’t want their content to be the life of the party? 🎉

Hello to all my new connections Let me tell you a little bit about Motion Engin Studio 📹 We make custom explainer videos...
27/08/2024

Hello to all my new connections

Let me tell you a little bit about Motion Engin Studio

📹 We make custom explainer videos for clients worldwide
👭 We work collaboratively with every client
👌 We have an ultra handsome CEO
❓We make both Promo edits and animated explainers
🎤We have the best talent when it comes to videos

Don't be shy and say hello happy to ask any questions.

Think your software is too complex to explain?  Challenge accepted!We make custom animated explainers for businesses in ...
26/08/2024

Think your software is too complex to explain? Challenge accepted!

We make custom animated explainers for businesses in the software space that..

🔪 - Cut Through the Jargon

🪄 - Visualise the Magic

📖 - Tell a Story

💍 - Engage with Ease

💯 - Boost Your Bottom Line

If you're looking for a killer explainer video shoot me a message I’d love to help.

Explainer videos are perfect for...🎯 Boosting SEO – Because who doesn’t love a little extra Google love?📈 Engaging Viewe...
25/08/2024

Explainer videos are perfect for...

🎯 Boosting SEO – Because who doesn’t love a little extra Google love?

📈 Engaging Viewers – Keeps people watching instead of scrolling past (we’ve all been there).

😀 Simplifying Complex Concepts – Turning tech jargon into everyday language

📊 Increasing Conversion Rates – Turning casual browsers into loyal customers faster

🚀 Enhancing Brand Recall – Making your brand stick in their minds

Looking to get a video for your business?

Shoot me a DM if this is you.

You need to automate everything to be productiveThis is something I’ve found to be complete BS I’ve tried a library of a...
24/08/2024

You need to automate everything to be productive

This is something I’ve found to be complete BS

I’ve tried a library of automation tools

And the one thing I’ve learnt is…

I spent more time figuring out why it went wrong than the time it saved me

Automation is great, sure for some things and it is handy

But this world of AI is heading in a direction where our AI automation is just going to talk to other AI automation and no one's going to be actually talking to anyone

- Personalised messaging
- Personalised Emails
- Dynamic Content

I feel people are looking for real connection in the infinite world of the internet

This is where custom videos come in

What I do there isn’t any automation involved

To truly understand and build an emotional story for an end user it needs heart put into it and your server room in the desert running your GPT doesn't have that.

Sure, AI is great for creating ideas but it takes a human to take that idea and make it something beautiful.

Why do Businesses opt for an explainer video?They Help us melon heads to understand easier 🚫 NO  - Technical explanation...
23/08/2024

Why do Businesses opt for an explainer video?

They Help us melon heads to understand easier

🚫 NO - Technical explanations that sound like they were written by a robot, for a robot.

✅ YES - Creative story that connects emotionally with your audience.

🚫 NO - Static images that fail to showcase the capabilities of your software.

✅ YES - Vibrant, moving graphics that bring your software to life.

🚫 NO - Pages of dense, text-heavy paragraphs that are better suited for bedtime reading.

✅ YES ****- Engaging and concise visual guides that make learning about your product a breeze.

🚫 NO - Complex industry jargon where your client is left lost
✅ YES - Simple and easy-to-understand explanation leaving a client informed

🚫 NO - Over-the-top data analytics that proves your point
✅ YES - Story-driven narrative that puts you as Superman and the client as Lois Lane begging to be saved

People want to understand, not to be flooded with information

And an explainer video does this perfectly

I achieved superior animation quality without...relying on overly expensive software tools.What’s the saying - ”A good w...
22/08/2024

I achieved superior animation quality without..
.relying on overly expensive software tools.

What’s the saying - ”A good workman doesn’t blame his tools”

I found my time better spent

🧱 Building my skills to produce work faster and better
🗣️ Talking with clients to understand their needs
💯 Working with top-quality talent
✅ Being the best with what I have available
🦾 Leveraging Industry Insights to stay ahead of trends

these are the priorities of Making Explainer videos

The shiny new software is a distraction

Time is valuable

Spend it on actions that improve your service.

Shout out to all the people who grew up in the 90sI’ve been working online no “Officially” for 4 years now And what a jo...
21/08/2024

Shout out to all the people who grew up in the 90s

I’ve been working online no “Officially” for 4 years now

And what a journey it's been.

The one thing I’ve found that really stands out for me making explainers for clients is….

Being able to work online these days is something I feel we take so much for granted.

I grew up in an age where the internet was born

I was in both worlds of technology

📸 Photos had to be developed in a shop and a week later you realised you had cut someone's head off

🛜 If you were on the internet no one could use the landline

☎️ Talking of landlines we had a phone that had a wire attached to it and you could slam it down it was awesome at the end of a heated phone call

🔌 At the beginning there was no broadband you didn’t have constant internet, you had to dial into it and it would make a horrible sound
(can you hear it - Keeeeyyy errrrr beeeep ong dee ong waaahhh urrrrrr)

It's very easy to take for granted the way we are able to work online these days with very little ease

I think Imagine making an explainer video for someone back in the 80s/90s drawing out every scene and making stop-motion graphics and then it would only really be able to be viewed on TV

Could you do the job you do now back in the 80s/90?

I’ve posted on Linked In for quite a while nowand wanted to say hello to all my new connections What you need to know ab...
20/08/2024

I’ve posted on Linked In for quite a while now

and wanted to say hello to all my new connections

What you need to know about me:

🤿 I Like to hold my breath and go deep underwater
💻 I love tech and have a buying problem when it comes to gadgets
🪑 I love to build things with my hands
📹 I make kick-ass animated explainer videos
🍝 I make the most amazing lasagna

Please shoot me a hello

I don’t bite……….unless you have food

How I Unlock Complex Concepts with Animated Explainer VideosIn today’s fast-paced digital world, where software solution...
19/08/2024

How I Unlock Complex Concepts with Animated Explainer Videos

In today’s fast-paced digital world, where software solutions are increasingly sophisticated, conveying complex functionalities clearly and engagingly can be challenging.

That's where my team and I come in with our expertly crafted animated explainer videos.

🧩Step 1: Breaking Down Complexities

- Deconstruct the complex Functions
- Understand the features and benefits
- Deep dive into key functionalities
- What’s the goal

📓Step 2: Crafting a Relatable Story

- Craft the narrative
- Tell a great story
- How is your avatar struggling
- Position your software as the hero

🖼️Step 3: Visual Simplification

- Dynamic yet straightforward animations
- clean graphics
- brand colour match
- making abstract functionalities tangible and easy to understand

📃Step 4: Iterative Feedback and Refinement

- Collaborate effectively
- Regular checks with your team to gather feedback
- Refine and tweak animations
- Voice-over alignment

ℹ️Step 5: Engaging and Educational Delivery

- Make sure we are educating
- Make sure viewers feel like they understand
- Make sure they understand why they need you
- Optimise for the platform

Why This Matters

By turning complex software functionalities into engaging and easy-to-understand animations.

We help bridge the gap between high-tech software capabilities and everyday usability.

Our explainer videos empower your potential customers to see the value of your software without getting overwhelmed by the technical details.

In the last 5 years, I've lived and worked in 6 different countries 🇦🇺Australia 🇳🇿New Zealand   🇪🇬Egypt 🇮🇹Italy 🇬🇧Back t...
18/08/2024

In the last 5 years, I've lived and worked in 6 different countries

🇦🇺Australia
🇳🇿New Zealand
🇪🇬Egypt
🇮🇹Italy
🇬🇧Back to rainy England
🇮🇩Indonesia

The one thing I’ve learnt is your environment defiantly dictates your performance

I’ve worked for hours a day in an office and after changing my environment and being able to have control over my day not only my mood but performance has drastically improved.

It took me 5 years to build the life I have and keep on pushing for what you want.

This is what a day running an animation studio looks like. Wake up Breathe and stretch Coffee & shake Start work:- Check...
17/08/2024

This is what a day running an animation studio looks like.

Wake up
Breathe and stretch
Coffee & shake

Start work:
- Check the tasks list and get the deep work tasks done first video work.
- Emails
- Outreach
- Reply to client messages and inquiries

Lunch, gym, swim, walk, play guitar, build a table etc

Back to work:
- Client calls
- Sales calls
- Staff Catch Up
- Review tasks for tomorrow

Dinner with the Mrs

Discuss points of the day

Wind down and sleep

Having loads of money is hardBeing broke is also hardIt is always hard whether you are crushing it or on the side of the...
16/08/2024

Having loads of money is hard

Being broke is also hard

It is always hard whether you are crushing it or on the side of the road

I’ve been broke busking on the streets for change

And

I’ve now got regular cash flow coming in while working in Indonesia making explainer videos and life isn’t too bad… All things considered

And guess what……

It's still hard, just the perspective changes

There are still bills to pay, you still have stress, you still have problems

Just the problems and issues change.

My problems back then were am I going to make enough cash for beers and food tonight

My problems now are am I going to get that video edit done on time to send through to the client so we don’t miss a deadline.

Choose your hard

As much as I love making videos and managing a team of people it's still very much difficult and stressful so you must choose your hard.

If you're looking for a video book a call or shoot me a DM

This was my schedule when I worked in a call centre 4  years ago.⏰ 6AM - Wake up hungover ☕️ 7AM - 3x coffee and 4 cigs ...
15/08/2024

This was my schedule when I worked in a call centre

4 years ago.

⏰ 6AM - Wake up hungover

☕️ 7AM - 3x coffee and 4 cigs

🚬 9AM - Get into work for another coffee and cigs

📞 10AM - start the cold call marathon

☕️ 2PM - More coffee and cigs

🏃‍♂️ 6PM - Finnish work

🍻 7PM Pub for a few beers

🏡 10PM get home drunk

💤 11PM pass out

This is my schedule now.

⏰ 5AM - Wake up, Breathe and stretch

☕️ 6AM - Coffee

💪 7AM - Start work

🌮 11PM - Lunch, Gym and go for a nice swim

💻 3PM - Back to work

🍱 7PM - Dinner with the Mrs

🛌 9PM - In bed to wind down and sleep.

I’ve learnt work is NOT everything

But, Instead is just a tool to do the things you love.

Don’t work yourself to death.

Enjoy your life.

Calling all nerds.These setups were 4 years apart!💻 I love technology and gadgets ✨But you don’t need all the shiny obje...
14/08/2024

Calling all nerds.

These setups were 4 years apart!

💻 I love technology and gadgets
✨But you don’t need all the shiny objects to produce fantastic work

And these are the things I’ve learnt:

- When you don’t have it you make it work
- Your environment isn’t the be-all and end-all, get up and do your job
- Sometimes you need to sit on the floor selling to appreciate the Ultra wide screen and wireless mouse and keyboard.

What's the best thing you’ve added to your set-up?

3 expensive mistakes I made When working online (+ How I fixed them to make the business run smoother)1. Work when I fel...
13/08/2024

3 expensive mistakes I made When working online

(+ How I fixed them to make the business run smoother)

1. Work when I felt like it:
I used to work all odd hours of the day when I was in the mood which made me very unproductive as my day had no structure.

Now I have normal work hours that are set by me and I stick to them whether I want to work or not to give myself some structure in the day.

2. Doing multiple tasks at once:

I'm not good at multi-tasking, in fact, I don’t think anyone is, when I started I would try and do everything all at once and everything was getting 30% of my attention instead of focusing on one thing at a time.

Now I block out my day for certain tasks so I can give it my full attention and not make mistakes, this not only increased productivity but I got more work done in a shorter time.

3. Working with anyone:

In the beginning, I would work with whoever would need a video and this led me down some frustrating jobs, being pulled in multiple directions by very demanding clients wanting the world and wanting it as cheap as possible not valuing my time or effort.

I now select the people I want to work with based on certain criteria, this enables me to set boundaries and sustain an efficient workflow.

What's your lesson with working online?

12/08/2024

How I helped my client target Boost their website conversions

This is how 👇

- They came to me wanting to explainer the speed and efficiency of their service in white goods cover

Step 1

😌 Identify the problem

- Slow repair times
- Frustration when your appliance breaks unexpectedly
- The problems of searching for an engineer when these things happen.

Step 2

✅ The Solution

- Streamline process for repairs
- Being able to handle any repair quickly
- Simplicity of services with just one call

Step 3

📹 Outcome

Create a killer animated explainer video to make it easily

2019 - Sitting in an office for 10 hours a day making someone else rich 2024 - Running my animation Business from Bali g...
10/08/2024

2019 - Sitting in an office for 10 hours a day making someone else rich
2024 - Running my animation Business from Bali going for a free dive at lunch

When I met my partner she was fascinated by the sea, I swear she’s part mermaid 🧜‍♀️

She brought me into the world of the ocean and I’ve fallen in love with it

If you haven’t been introduced to the world of 🤿 free-diving 🤿 is a lot of fun

What a great way to spend your day fighting the urge to breathe and pushing yourself deeper

In what can only be described as high levels of discomfort and physical stress 🤣

Jokes aside there are many different elements to free-diving

- The line (How deep can I go)
- Static breath holds (How long can I stay face down floating on the surface)
- Dynamic (How far can I swim underwater)

All with different gear requirements Fins, no fins, weighted, no weight, mask, no mask etc

One of the greatest feelings I have when I do this is you are alone

It's like someone turns off all the lights for a moment and there's a great level of peace and calm almost like a meditation.

The entire goal really from my perspective is to stay as calm, slow and relaxed as you possibly can to use the least amount of oxygen possible and that's literally it, most of it is in the mind.

I feel this discipline can be used in business, being able to stay calm and collected even when in a very uncomfortable situation (Like holding your breath)

(Photo - Poor Nights Island Reserve NZ)

Thanks for reading

I have 5 spots left for the month for videos, if you're in the market for one shoot me a DM or book a call above.

Last week I was researching 10 of the biggest brands in the worldAnd I noticed 1 thing they all have in common🍏1. Apple ...
09/08/2024

Last week I was researching 10 of the biggest brands in the world

And I noticed 1 thing they all have in common

🍏1. Apple - Is known for its sleek product launch videos and promotional campaigns.
✔️2. Nike - Famous for multiple inspirational and high-energy ads featuring athletes.
🍹3. Coca-Cola - Uses videos for storytelling and emotional connections in its campaigns.
📱4. Samsung - Promotes its latest technology and innovations with engaging sexy product videos.
🔎5. Google - Showcases new features and products through informative videos.
💻6. Microsoft - Uses video to demonstrate software capabilities and tech solutions.
📦7. Amazon - Utilises videos for product showcases and advertisements.
🏎️8. BMW - Features high-quality videos to highlight vehicle performance and design.
🎧9. Sony - Promotes electronics and entertainment content through cinematic videos.
🥤10. Pepsi- Creates dynamic and often celebrity-driven videos for marketing campaigns.

These are some of the biggest names in the industry all using video to explain their service better.

Why?

Because it works!

Yep I said it

I don’t think people understand how much work goes into making an explainer video There are 5 main areas 📜 The Script 🏞️...
08/08/2024

I don’t think people understand how much work goes into making an explainer video

There are 5 main areas

📜 The Script
🏞️ The Storyboard
🎤The Voiceover
👾The Animation/ Edit
🎶The Backing track

Each of these steps has to be followed carefully and is spread across multiple departments from copywriters, voice-over artists and video editors.

All communicate with each other to piece together each section of the video to produce the final product.

They are done in this order so each person can build on the last person's work.

1. The script is the start as this builds the story of what we are wanting to produce.

2. The storyboard is run alongside the script visually placing each section of the script side by side to visualise the video scene by scene

3. The voiceover will usually be recorded alongside the storyboard this is key to delivering the correct cadence and tone with the video's ideal outcome, so it's important to pick the right artists as it can be recorded many different ways to deliver different outcomes.

4. The edit itself has to fit all the pieces together fitting the voiceover and script with each scene on the story board, this isn't and easy task and requires a lot of effort to get the timing perfect.

5. The final piece, the music, with everything now in line the perfect backing music can make or break a video, so it's important to not over do it but have something that adds depth to the overall style and message.

If you're looking for some help creating a video book a call and let's discuss further.

07/08/2024

I started my business 3 years ago and I wish someone would have told me these 3 things.

⏰ 1. You don’t get to just work whenever you want

- You are always on the clock
- When things go wrong you have to fix it
- Clients will message at all hours of the day
- It requires sacrifice and dedication to keep going

💸 2. it's not simple and easy to just make a ton of cash
- It is hard work
- A lot of outreach
- Trialling and error
- A lot of rejection

🏃‍♂️‍➡️ 3. It's not as simple as set up and it will just run itself.

- It requires constant nurture and attention
- Just when you think you’ve nailed it everything changes
- It is a non-stop learning process
- There are good days and bad days ALWAYS!

What I’ve learned along the way

- You need to be willing to learn and be a problem solver
- You don’t get to where you want to go if you only travel on sunny days get ready for a lot of rain
- Find enjoyment in the boring
- Protect your health it's your number 1 asset
- Enjoy your time off ( # swimming with manta rays)

𓀁 We’ve used Visual Communication Since 30,000BC𓀌 From Cave painting and symbols to modern digital emojis and memes.👾-  ...
06/08/2024

𓀁 We’ve used Visual Communication Since 30,000BC

𓀌 From Cave painting and symbols to modern digital emojis and memes.👾

- In 100,000 BCE Human speech was created

- In 30,000BC - the Imperfections of speech birthed the invention of key concept symbols for communications

- In 3500 BC communication was carried out through paintings of Indigenous tribes

- In 3100BC - the first hieroglyphics scripts were made

- 1947 - Full-scale commercial television is the first broadcast

- In 1989 the Internet was born

- In 2005 Youtube the video-sharing site was launched

- 2007 - the iPhone was launched

We now live in a world full of

📺 Video ads
🏞️ Memes
😆 Emojis
🎞️ Short from content

As the digital age has grown we have adapted back to Masses of visual communication

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