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Retro post: Whether you’re a student looking for employment or a seasoned IOP, you should be branding yourself digitally.
This past spring I put together an easy as pie online branding deck for to help you get started.
What would you add?
Another retro post from LinkedIn. 10 years ago when I decided IO Psychology was my destiny I was told like many of you “IO Psychology will be the fastest growing field in 10 years!!” Where do I sign up right?!
Well....not quite.
Being on the tail end of the 10 years I’m still puzzled as an IO Psychologist by the statement because the running joke is - no one knows what we do 🤔🤦🏾♀️
But the jokes on us. and are in high demand and are doing the same things IOPs do in the workplace.
1. They do training and development
2. They do job analysis
3. They do organizational development
4. They are trained in analytics
5. They conduct assessments
6. They measure results
We add value and have insight that other career fields don’t. Starting with the #1 asset in any career field - the Psyche.
IOPs it’s brand or bust.
Who cares that you’re an IO Psychologist if you’re not showing a potential client or employer the ROI they can receive when working with you!
It’s so important that YOU understand the value you bring, the impact your perspective can have, and the outcomes that not only increases the bottom line but also the psyche of the employees who are connected to the bottom line!
When sharing IO Psych, share WHY you’re an IO Psych and that is first and foremost your ability to understand and enhance the Psyche in the workplace!
Another ROI Resource I created that you as an IOP can share with potential clients, employers or curious bystanders.
Remember it’s all about the value you can add to the person you’re speaking with. Focus on them, their challenges, and what they need help with. By the end of the conversation IOP will be a toolkit necessity.
An idea on how you can share the ROI of an IO Psychologist.
Always think - Value first.
Throwback to when I decided I was going to change how the world sees IO Psych.
Connect with me on LinkedIn to read the full guide: NaTasha Jordan, PhD
This is the last step in the 5 day marketing strategy!!
If you want to truly bring awareness to the field of IO Psych and PROFITABILITY to your career as an IO Psych you need a strategy to do so.
A good strategy will help you know where you are, where you want to be, how you’ll get there, what you need to get there and how you’ll know if what you’re doing is working!
Don’t just say you’re an IO Psych - BE an IO Psych by sharing your value in the digital space.
If you have any q’s about how to network, brand or market yourself as an IO Psych see me in the dm’s!
Step 4 is Tactics & Action. So far we’ve touched on Where You are Now (Situational Analysis), Where You’re Going (Objectives), and How You’re Going to Get There (Strategy). Today we’re focusing on What You Need to Get There (Tactics & Tools).
Here you should be outlining details about your strategy like the methods you’re going to use to achieve your objectives. Asking yourself questions like:
What data on your target client/employer do you have/need? You can access this by analyzing the pages of those who currently follow you or researching those you’ve done business with (this can be done with your competitors as well).
What methods are you going to use to reach them? Emails, DMs, Content Marketing, Social Media?
What tools/techniques will you use?
Next is Action. You need to determine and be real about what you’re capable of doing and what you need to hire out. Maybe you’re good at reaching the right people but keeping them engaged is very challenging. Maybe you believe you have a great website but you don’t know how to create landing pages to get clients. This is ok! Find the right person that understands your field and understands the nuts and bolts of branding and marketing 😉😉
Tactics and Action are often times an afterthought but please don’t make that mistake! There’s no point in drafting a strategy and tactics only to lay dormant with no action.
See Slide 7 for the things you need to put in your toolkit.
Step 3 is Strategy also known as the plan to get to where you’re trying to go.
Once you have your SMART objectives outlined now you need to map out how you’re going to accomplish those objectives. One strategy that I’ve shared here is:
Attract - how are you going to get draw them in? What content do they want to see? What are their pain points and how can you address them?
Convert - once they’ve bought into what you’re doing what free resources or tools can you provide them to show your unique value and bet that your solution is the one they need?
Close - now that they’ve narrowed their search down to you and a competitor, how can you further provide value to ease their challenges or answer their questions? 30 min consultation? Free workshop? Demo of your service? Phone call with a successful client with a similar problem?
Delight - continue to nurture them and add value so they keep coming back
Which piece of this is a no brained? What part do you need help with? Let me know In the comments.
The sole purpose of this page is to equip, educate, and empower IOPs with THE one thing that will bring active and profitable visibility to the world - Brand and Marketing in the digital space.
For my first 100 followers I called each of you as a huge thank you for adopting this journey early! For reaching 200 I have something special for you too check the stories! It’s going down at 9pm EST😄
Stage 2 of your digital marketing strategy should focus on the objective/s of your strategy.
Stage 1 looked at the situation analysis which provided an overview for your brand, specifically: who you are, what you do, and how you interact online by addressing internal and external factors impacting your brand.
To help create your objectives, I recommend you use two tools to help create both measurable and realistic goals to achieve for your digital marketing strategy, focusing on the 5 S’s and ensuring you make each objective SMART.
The 5 Ss (which were created by PR Smith) goals are:
Sell - Do you want to grow sales/clients or your network/new business opportunities
Serve - How are you doing to add value to potential clients or employers? How can you help them?
Speak - Communicate with your potential clients or employers. Learn what their pain points are and what they’re looking for.
Save - How can you save the client time, energy, and money?
Sizzle - How can you use social media to share the value you want to add to your potential clients/employers
From defining your objectives relating to the 5 S’s to make it measurable, it is important to turn each objective into SMART objectives:
Specific – Are you focusing enough on a specific issue or
challenge for your brand?
Measurable – How do you plan to assess your brand performance? Will it be monitored through social media and website metrics or comments, client reviews, or performance reviews?
Actionable – Will it assist in improving your brand if achieved?
Relevant – Is the issue you’re addressing relevant to your brand and the problems your potential clients are facing?
Time-related – Have you set a specific time period to achieve these objectives by?
# iopsychologystudent
Step 1 of implementing this digital marketing plan is setting out the situational analysis.
The situation should provide an overview of your organization – who you are, what you do, and how you interact and network online by addressing internal and external factors impacting your brand.
Consider answering some of the following questions to bring this section to life:
1. Who is your digital client or potential employer (how do they interact with you and your brand, the platforms used, demographic breakdown). Create a client persona sheet to have a better understanding of who you’re targeting.
2. SWOT analysis – what are the strengths, weaknesses, opportunities, and threats to your brand. Are you strong in assessments but weak in reporting? Are there opportunities in partnering with someone who excels at reporting? Would a threat include customized phone apps to administer assessments?
3. Competitor analysis – who are your competitors? How do they compete? e.g. experience, price, network, reputation, what are their key differentiators? How will you differentiate yourself?
4. Digital channels landscape. List out all the various digital channels used and the success of each for your organization – what’s performing well or not?
If you haven’t noticed we’re digital now. Literally the whole world. But is your IOP brand digital?
If it’s not and you’d like it to be you’ve come to the right page.
Marketing levels the playing field for everyone. Whether you’ve been in business for 30 years or just graduated with your Masters, if you win the marketing game you win the business. Period.
Over this next week I’m going to show you each step to build your own marketing plan for the now and the future.
If you’re going to commit to the next five days share your favorite emoji. If not, like this post to support your fellow IOPs!
I'm on a mission to equip every IO Psychologist with the tools they need to brand and market themselves.
If I could share only one thing to help you get started it is CONTENT, CONTENT, CONTENT.
But not content for the sake of content. Content that is relevant to your target audience or potential employer.
If the majority of what you share on social media is your newest promotion or your colleagues latest research (unless that's your niche) then you've already lost.
I've put together 4 tips that can help you create relevant content. Let's talk about it in the comments!
Hi y’all! I’m The Branded Psychologist and my mission is to bring the power of branding, marketing & biz dev to...
A huge thanks to the 100 of you who adopted this journey early on with me!
My page and business, Plank Speck, is dedicated to empowering and equipping IO Psychs with the tools and resources you need to brand yourself as an IO Psych in this new world!
Let me know in the comments in questions you may have about branding, marketing or biz dev!
Dr. J - The Branded Psychologist.
Why is it that IO Psychs are popular amongst other IO Psychs?
IO Psychs aren’t your potential clients but entrepreneurs, CEOs, and HR surely fit your client persona.
Having a good content strategy will help you to position yourself not only as an expert but as an IO Psych. Someone that organizations can’t do without!
But they can only know that if you show them.
Let me know in the comments if this content marketing plan hit the spot or missed the mark for you.
It’s no secret the field of IO Psych has struggled with an identity crisis. Now that more clinical psychs are coming into the workplace to practice it’s becoming even more ambiguous!
It’s important to remember history in reference to where we are today. And this one word that can change the IO Psych field proves why.
What are your thoughts? How does what you believe about yourself effect how you brand yourself?
If you’re an do me a favor.
Stop talking about what you do.
Instead - share how you can help.
Do this & build a strong brand.
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Hi y’all! I’m The Branded Psychologist and my mission is to bring the power of branding, marketing & biz dev to... #iopsychs A huge thanks to the 100 of you who adopted this journey early on with me! My page and business, Plank Speck, is dedicated to empowering and equipping IO Psychs with the tools and resources you need to brand yourself as an IO Psych in this new world! Let me know in the comments in questions you may have about branding, marketing or biz dev! Dr. J - The Branded Psychologist. #workplacepsychology #businesspsychology #psychologist #thebrandedpsychologist #iopsychology #iopsychologist #iopsych #humanresources #executivecoach #therapistsofinstagram #orgdevelopment #consultingpsychology #blackbusinesswomen #blackpsychology #blackpsychologist
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