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Hisham Sarwar a Creative head and Patriot Pakistani born in the seventies in the Rawalpindi City of Pakistan. He is a Yo...
31/03/2023

Hisham Sarwar a Creative head and Patriot Pakistani born in the seventies in the Rawalpindi City of Pakistan. He is a YouTube Instructor who teaches how to be a Freelancer and make money online with in-demand skills like Web development, Graphic Designing, Social Media Marketing, Blogging, so on and so forth.

Hisham Sarwar started his journey with a regular job at a US-based company, but he left early in the persuasion of workspace freedom. So, he started his freelancing career in 2001 by providing Web designing services for clients at freelance marketplaces like Elance, Fiverr, Upwork, Freelancer.com and beingguru.com. Later on, he made his own company with the name Infomist.
He started his journey as a Freelance Graphic designer two decades back when this concept was completely non-existent in Pakistan. Putting his blood and soul to work, Hisham managed to build the trust of his clients and dragged on more projects leading him to create employment opportunities for the jobless generation.
In just five years, he earned more than $1 million and made beingguru.com paste his photograph on the face of this webpage that remained for more than three years. His company Infomist is one of the top 10 service providers at beingguru.com.

He likes teaching and making the young hopeless generation self-sustained by communicating through his several social platforms.
After marking his success on the freelancing leaderboard, Hisham Sarwar started his teaching career by serving free for national platform DigiSkills Pakistan and started teaching freelancing to young boys and girls.
Hisham Sarwar always wanted to do something for Pakistan and his community by communicating through his social platforms like Facebook, Instagram, Twitter and his blog BeingGuru. His YouTube Channel is having 10.5 Million views and 261K subscribers as of today which he started to spread digital knowledge amongst youth. He always motivates and encourages Asian people to learn digital skills. On his YouTube channel, he invites students and encourages them to learn digital skills and play their role in strengthening the economy of Pakistan.

REFERENCES.

https://www.infomist.com/about/
https://www.youtube.com/c/HishamSarwar/featured
https://twitter.com/beinggurudotcom
https://www.beingguru.com/
https://www.linkedin.com/in/hishamsarwar/

28/03/2023

SEO (Search Engine Optimization) history starts in the early 1990s with the first search engines like Archie, Gopher, and Veronika, which were simple directory websites. In 1993, the first crawler-based search engine, called Jumpstation was released.

In the late 1990s, the importance of search engines grew, and businesses started paying attention to SEO strategies. In 1997, search engines started using algorithms to rank search results based on various factors. SEO professionals began focusing on factors such as keyword density, meta tags, and link building to improve page rankings.

In 2005, Google introduced the "nofollow" attribute, which prevented link spamming, and in 2008 it introduced personalized search, which meant search results varied based on individual browsing history. In 2011, Google launched the "Panda" algorithm update, targeting low-quality content, and in 2012, it introduced "Penguin" focusing on spammy backlinks.

In the current era, search engines are continually improving their algorithms to provide a better search experience for users. Techniques like content marketing, voice search optimization, artificial intelligence, and machine learning are at the forefront of modern SEO.

SEO (Search Engine Optimization) is a process of optimizing a website or a particular page in order to rank higher in the search engine results page (SERP). It involves optimizing the content, structure, and other factors of a website or page to improve its visibility and relevance in the eyes of search engines like Google, Bing, and Yahoo.

The goal of SEO is to attract organic traffic to the website or page, which in turn can lead to higher conversions and sales. There are two types of SEO: on-page SEO and off-page SEO.

On-page SEO
On-page SEO involves optimizing the website or individual pages for search engines. This includes optimizing the content, title tags, meta descriptions, URL structure, and internal linking. It also involves improving the website's structure and user experience.

Off-page SEO
Off-page SEO involves optimizing a website or a particular page through external factors such as backlinks, social media presence, and other online mentions. Backlinks from other reputable websites are the most important factor in off-page SEO. A high-quality backlink from a relevant, authoritative website can significantly boost a website's rankings.

The SEO process typically consists of the following steps:

Keyword Research: Conducting research to identify the keywords and phrases that your target audience is searching for.

On-Page Optimization: Optimizing your website content and structure including titles, descriptions, headings, images, and text to improve search engine visibility.

Technical SEO: Improving the technical aspects of your website, including crawlability, site speed, mobile responsiveness, and security.

Content Development: Creating high-quality, relevant, and useful content that engages and informs your audience.

Link Building: Building high-quality backlinks from other websites to improve your website authority and ranking.

Monitoring and Reporting: Regularly monitoring your website’s performance and reporting on your SEO results to ensure ongoing success and optimization.

Adjustments and Improvements: Making adjustments and improvements based on SEO performance, competitor analysis, and user feedback to continually improve your website’s ranking and visibility.

However, here are some general steps you can take to become an SEO expert:

Learn the basics of SEO: Start by understanding the foundational elements of SEO, such as keyword research, on-page optimization, link building, and analytics. Read articles, attend conferences or workshops, take online courses or certifications, and follow industry blogs to stay up-to-date with the latest trends, tools, and tactics.

Practice your skills: Apply what you learn by working on your website, blog, or a friend's website. Analyze and track your progress using tools like Google Analytics. Experiment with different strategies and techniques to see what works and what doesn't.

Network and collaborate: Connect with other SEO professionals, attend meetups or conferences, participate in online communities, and share your knowledge and insights with others. Collaborating with others can help you learn new things, get feedback, and find new opportunities.

Stay updated: SEO is a constantly changing field, so keep up with the latest news and updates. Subscribe to industry newsletters, follow influencers on social media, and read blogs and publications regularly.

Get certified: Consider obtaining certifications from reputable organization.

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