ETHIC Models (2024)

03/05/2022

Georgia is an artist in more ways than one - through her studies in contemporary dance and achieving an undergrad in Fine Art, Georgia learned to express her talent and creativity through the use of her body, mind and spirit. From lead-climbing and bouldering, to marching in the streets for animal rights, Georgia has a just and adventurous spirit that shines through in her vegan lifestyle of over a decade, as well as her efforts to approach the art medium of printmaking in the most eco-friendly way possible.

20/04/2022

Scientist, business owner and social entrepreneur, Sam explores pathways towards a future society where we can meet the needs of humans whilst respecting our planetary boundaries. Two notable projects Sam is involved in are .melbourne, a co-working laboratory and innovation hub that supports impact-oriented startups, and , a circular STEM education charity that diverts old science equipment from landfill and donates it to schools.
In a past life Sam modelled with some of the biggest mainstream agencies in the industry, had great successes in the digital and social media marketing fields (hint: knows how to make great content 😉) but packed up shop and left it behind to pursue a value aligned work life. With bushels of talent and experience, you’ll now find Sam focusing on regenerative entrepreneurship, bio-design and eco-literacy while working with ethical companies as a model, collaborator, presenter, podcaster… the list goes on!

12/04/2022

Here are some very simple swaps to incorporate in the home 🏠

We’ve designed these slides to make the transition to a more sustainable lifestyle easy for you. Next time you need to replace your sheets or buy toilet paper, making a better choice is effortless when you know where to look 👀

Slides written and created by our girl

05/04/2022

With her friendly smile and electric gaze, Deenie exudes positivity. Holding a strong passion for shared experiences and treating others with love and kindness, Deenie is able to capture the extraordinary in ordinary moments through her skilled photography and writing skills.

Having fallen in love with Australia, Deenie has found herself in Melbourne after living in the bustling Greater New York City area. Her focus now primarily lies in promoting sustainable brands and practises within her own life in order to transition into a more eco-friendly lifestyle.

09/03/2022

Most photogenic medical team you’ll ever meet! Our models playing doctor for 🩺

Creative team supplied by us:

Shot by at with on hair and makeup 💄

11/02/2022

Now that the weather has finally heated up! Australian brands to look out for this Summer, to last you for many more 🌞🌊

What are your go to summer essentials this year? Share below👇🏽

03/02/2022

Not only does Mimi have a striking look with her big green eyes, beautiful freckles and long auburn hair, she is also a serious animal lover! Living in the beautiful Yarra Valley she’s no stranger to Australian wildlife. She enjoys spending time with her rescued goat and pony, and getting out in nature with her sheepdog.

Mimi is available to test, contact us now to book 📸

22/01/2022

With values even stronger than her bone structure, Tahlia’s determination to make the world a kinder place is evident in her activism for both social justice and animal liberation. Whether it's marching in demonstrations for causes she believes in, or using social media to share what she has learned about both animal and human rights, Tahlia is always focused on empowering others.

In addition to her regular fitness regime of swimming, yoga and weight training, Tahlia works as an early childhood educator where she feels the importance of modelling good values to younger generations. Tahlia is comfortable both behind and in front of the camera, enjoying photography and videography in her spare time and showcasing her experience with both acting and presenting.

13/01/2022

Thomas & Henrietta for .shoes

15/12/2021

In 2017, new research from CARE Australia - an international aid agency - found that Australians would use more than 150,000km of wrapping paper over the Christmas holiday period. That’s enough to wrap around the Earth’s equator nearly 4 times!*
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Aside from the fact much of this wrapping paper is almost immediately discarded, the inks used to create the prints often contain chemicals that are harmful to both ourselves and our environment, such as benzene, formaldehyde and acetone.**
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*https://www.care.org.au/media/media-releases/aussies-wrap-world-paper-four-times-christmas/
**https://weareearthcollective.com/6-facts-about-christmas-waste-amp-what-you-can-do-to-help-show-the-planet-some-kindness-this-christmas/
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Writers credit:
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04/12/2021

Meet Afua. With the ability to dance, act and sing, this triple threat is new to modelling, but absolutely shines in front of the camera!
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Body positivity and ethnic diversity are two issues close to her heart and on social media, Afua makes a point of representing that as much as possible by sharing authentic images of herself.
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Contact us now to book Afua, she’s available for test shoots too.

22/11/2021

Lockdown has lifted in Victoria and we are back baby! 🥳 Introducing one of our newest recruits - Elesha.
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Elesha uses her connection to her culture and nature to pursue goals that give back to the community and help heal the planet. She owns a slow fashion label that focuses on using sustainable fabrics and producing ethically. Elesha is a big advocate for the idea of “less is more” by promoting waste reduction, minimalism, buying well, going plastic free and making simple lifestyle swaps. She’s also a qualified personal trainer and promotes health and wellness in all aspects of her life.

25/08/2021

Fresh headshots of our very sought after Lorie 🤍 This woman is so beautiful - and not just in appearance... she has a big heart and a warm personality that brightens any room she's in. She has been a massive supporter of ETHIC right from the start and we could not be more honoured to have such a special person on our books.

Contact us today to book Lorie and see what all the fuss is about! [email protected]

19/08/2021

Dreamy stills by 🕊✨ Our girls picked out their favourite fragrance from sustainable perfume brand , then shared with us what they love about them and how the scent makes them feel. Check out our previous post to watch the full video 🫖📖🎞

12/08/2021

It’s finally here! We are so excited to share this video. A very special moment sharing our first ever ETHIC production… A big thank you to the whole team for giving it their all and making this happen 🤍

Film by &
Models:
MU&H: .by.inez
1st AD:
Assistant Creative Director:
Brand:

04/08/2021

What should you expect from ETHIC models? Professionalism… check ✔️
Easy to work with… check ✔️
Inner beauty and a positive attitude… check ✔️

In the words of our client, “Shamita was great - professional, efficient and friendly.”

New images of Shamita for .shoes // shot by produced by

Email us today to make a booking with our friendly team! 😊 [email protected]

02/08/2021

We are expanding to sunny Queensland! 🌞✨ Now scouting for models in Brisbane, Gold Coast, Sunshine Coast and Byron Bay areas. If you’re vegan or plant based and want to work with like-minded brands, we would love to hear from you. And if you know anyone who you think fits the bill, share this post with them or tag them in the comments below!

We’re looking for individuals who think it’s cool to care. We believe it’s important to educate ourselves on the social and environmental impacts of the fashion and beauty industries.

Beauty is diverse and we’re looking to represent a wide range of body types, ages, abilities, genders and ethnicities. ETHIC is a safe space where integrity and individuality are celebrated.
If you think you’ve got what it takes to become an ETHIC model, head to the “APPLY” page on our website.

13/07/2021

When your fit matches the sunset 💜💫🦋 we love these dreamy new shots of Kiara 😍

10/07/2021

Happy birthday 🎂🥳

A few of our favourite shots from the birthday girl’s test shoot with

07/07/2021

Some of our favourite shots of for 💕

01/07/2021

Meet this absolute blonde bombshell! With piercing green eyes that draw you in, once you meet Kim and witness the glamorous, vintage aura she emanates you will see how heavily influenced she is by style icons like Anna Nicole Smith, Marilyn Monroe and Dolly Parton.

A qualified MUA and hairdresser, this beauty queen is as adventurous and curious as she is creative, which has led her to learn many unique skills. Currently Kim is learning to play mandolin, roller skate and kick box.

Contact as today to shoot with Kim! [email protected]

16/06/2021

Modelling has been a longstanding passion for Jane and it’s working in the arts and being a part of peoples’ ideas that really inspires her. Through modelling she has grown to love supporting locals, friends, and strangers, and she’s hooked on working for brands that she 100% believes in!

When Jane’s not working, you can find her on the farm, at the beach, playing with her dog and eating homemade sweets! Or you might spot her at the gym lifting weights and probably taking a selfie (or two).

02/06/2021

Our resident Jack of all trades! Tegan is super down to earth and bubbly. She’s a model, a photographer, a published author, a dancer, a yoga instructor, and a health and wellness coach teaching people how to look after and heal their bodies with plant-based food.

Tegan uses her social media following to inspire others to live a life that is ethical and sustainable.

28/05/2021

Kiara lives and breathes fashion. She has her own slow fashion label and is very passionate about fair trade production. Kiara’s dream is to work in haute couture in Paris, so when she’s not hard at work completing her Bachelor of Fashion Design you’ll find her practising her French, creating beautiful illustrations or upcycling pre-loved pieces.

Originally a Queensland girl, Kiara has embraced the cooler climate of Melbourne and is now an avid explorer of the city. She can be spotted at museums and galleries, or picnicking in her local botanical gardens.

28/04/2021

and for recent campaign 🪴

13/04/2021

It feels good working with businesses we believe in 🤍 The team at Bhumi Organic Cotton are doing incredible things and we’re so proud to have ETHIC models represent their brand.
for featuring & newbie .ma - this was her first shoot and she knocked it out of the park!

18/03/2021

Once you see Shamita move her body to strike a pose, it’s obvious she’s a professional dancer and natural performer. Shamita is hardworking and very artistic. As a POC and q***r creative she strives to be the representation in the industry that she didn’t have growing up, whether that be through her drag and cabaret performances, or writing and directing.

Her style is eclectic, jumping between dark, asymmetrical, Japanese fashion, to bright neons and metallic tones – when it comes to Shamita, there’s always an element of “extra” involved.

For enquiries please email [email protected]

10/03/2021

Forest is an American-born fitness professional, model, and 2x champion physique athlete 💪🏼 Forest runs his own fitness and nutrition coaching business and enjoys smashing stereotypes through leading by example as a fit vegan role model. He loves playing with his burmese cat Asha and enjoys a cheeky spot of video gaming.

25/02/2021

Bridget is always exploring ways she can do better than yesterday and has an Instagram account dedicated to sharing her findings. On .bridge you’ll see her making more conscious fashion choices, growing her own vegetables, reducing waste in the home and creating wholesome vegan recipes. Yum! As a seasoned hostess she is also a superstar when it comes to events.

Outside of work she was volunteering with Orange Sky Australia prior to COVID, operating shower and laundry services for those in need.

09/02/2021

The best way to describe Jans is “happy.” High energy, good mood 😁 He’s a creative magician in the kitchen, and when he’s not cooking up a plant-based storm, you’ll find him pushing his fitness limits by training for iron man competitions, or doing an absurd amount of handstand push-ups 💪🏼

Jans’ purpose in life is to help people, and when you meet him, you’ll quickly realise that’s something he absolutely lives by.

Jans is located in beautiful, sunny QLD ☀️

04/02/2021

Filming in the fairy garden 🪴🧚🏼 The Potterage Tasha Lancaster Taylah Langley

03/02/2021

This Monday was a huge day for us at ETHIC. We shot our first ever production with a team of beautiful people and it felt so good to see months of hard work coming to fruition. We can’t thank the team enough! for the concept ideas, filming and now the big job of editing. .by.inez for her cruelty free beauty skills, our models and for doing an incredible job, for running the show like a pro, for your styling and assistance, for trusting us with your delicious new fragrances and of course Linda from for letting us use the good champagne glasses! 🥂🎉

Stay tuned for some more BTS action we’ll be sharing tomorrow! 🤍

27/01/2021

✨MIMI✨ Now available for test shoots.

Mimi is currently in development but with her big green eyes, beautiful freckles and long auburn hair, we know she’ll go far.
Mimi is a serious animal lover! Living in the beautiful Yarra Valley she’s no stranger to Australian wildlife. She enjoys spending time with her rescued goat and pony, and getting out in nature with her sheepdog.

Email us today to enquire about a test shoot - [email protected]

19/01/2021

We’re very excited to introduce to you, our beautiful Lorie 😊

Naturally creative, Lorie is an artist, actress & model extraordinaire! It was her love of colour, pattern and hunting down fabulous pre-loved fashion that led her to complete a course in personal styling. Her approach to fashion is “buy smarter”, she educates others on how to optimise their wardrobe and reduce their impact.

That’s just the tip of the iceberg. Lorie is also a long time yogi and very passionate about eating a whole food, plant-based diet which keeps her feeling stronger and more energetic than ever.

13/01/2021

Meet Natasha!

Natasha is an absolute whiz in the kitchen (her lemon shortbread cookies make us drool!) and has even helped create menus for vegan restaurants. Luckily for us, instead of becoming a chef, Natasha has focused on modelling and she usually spends half the year working in Seoul.

She’s got a face for beauty and knows how to turn it “ON” in front of the camera. Among the many notable jobs she’s worked on, her favourite was shooting with two huge Dobermans for a brand that makes matching activewear for pups and their people. How cute is that!?