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LN Consulting LN Consulting Est. 2022
-Business Development
-Customer Relationship Management

What to customize in your Facebook advertisement campaigns?Campaign-Campaign goal (Traffic, Engagement, Brand Awareness,...
04/01/2023

What to customize in your Facebook advertisement campaigns?

Campaign

-Campaign goal (Traffic, Engagement, Brand Awareness, Conversions, etc.)

-Budget optimization (allows Facebook to optimize your campaign budget)

-Optimization strategy (Impressions, Clicks, Reach, Website visits, etc.)

Audience

-Location (Country, City, Region)

-Age

-Gender

-Language

-Interests

Creative

-Ad placements (Facebook, Instagram, Display network, and different placement options)

-Ad format (Single image ads, video ads, carousel ads, collection ads)

-Ad media (Different variations of your images and videos)

-Ad texts, titles, and call-to-actions

-Landing page

Micro-target your exact audiencesSocial media advertising for most platforms means giving advertisers the ability to foc...
04/01/2023

Micro-target your exact audiences
Social media advertising for most platforms means giving advertisers the ability to focus ads towards their own target audiences using data from users – and Facebook is no different. In fact one of the main benefits of advertising on Facebook is that the platform is very data rich. You can micro-target the audiences that are best for your business.

Facebook has a meticulous level of detail that lets you narrow down the demographic for every ad you run. Businesses can create ads to narrow down their target audiences for segments under:

Gender
Age
Location
Spoken languages
Interests (expressed interests, likes, and hobbies from their Facebook profile)
Education level or history
Job title
Income
Political affiliation
Interests
Behaviours and recent purchases
Major life events

CRM stands for Customer Relationship Management. It's a technology used to manage interactions with customers and potent...
27/12/2022

CRM stands for Customer Relationship Management. It's a technology used to manage interactions with customers and potential customers. A CRM system helps organisations build customer relationships and streamline processes so they can increase sales, improve customer service, and increase profitability.

Business development is the process of implementing strategies and opportunities across your organization to promote gro...
27/12/2022

Business development is the process of implementing strategies and opportunities across your organization to promote growth and boost revenue.

A good business plan guides you through each stage of starting and managing your business. You'll use your business plan...
27/12/2022

A good business plan guides you through each stage of starting and managing your business. You'll use your business plan like a GPS for how to structure, run, and grow your new business. It's a way to think through and detail all the key elements of how your business will run.

Enhance Your TargetingPaid advertising on social media gives you complete control over who sees your ad.
13/12/2022

Enhance Your Targeting

Paid advertising on social media gives you complete control over who sees your ad.

Paid social media advertising tailored to your budgetPaid social media advertising is a cost-effective way to promote yo...
13/12/2022

Paid social media advertising tailored to your budget
Paid social media advertising is a cost-effective way to promote your business.
Each platform uses the pay-per-click (PPC) payment model. This means that you pay only if the user takes the action you want.
Unlike conventional advertising, this lets you engage with niche markets at a discount. After a few ad cycles, you can refine your targeting to drive greater results and ROI.

Leverage your exposure!When you're running paid advertising campaigns, you're able to reach a very targeted audience. Co...
13/12/2022

Leverage your exposure!

When you're running paid advertising campaigns, you're able to reach a very targeted audience. Costs related to paid advertising are dependent on the objective or type of ad you are running.

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