26/07/2022
More gorgeous images to come from this beautiful wedding!
chelseahard.co
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Chelsea Hard | Digital Creator
- Social Media Management
- Branding
- Photography
- Content Creation
05/05/2021
Repurposing content may sound simple, but it can be tricky to achieve without feeling like you are constantly repeating yourself.
Wondering what it actually means, simply put, it's altering old content to use in a new format or on a new platform to appeal to your audience. Example, turning videos into posts, turning posts into blogs, and so much more!
Repurposing content has many benefits:
- Saves time by updating content
- Boosts SEO
- Boosts brand visibility and reputation
- Covers important topics across all platforms
- Allows you to reach more of your target audience by utilising a new way of presenting your content
Ways you can repurpose your content:
- Use your analytics to review popular posts
- Research key words
- Look for areas you can update; missing information, more details, new ways to present the information
Find this post valuable? Save it for later!
04/05/2021
Are you looking for unique branding and marketing for your business? Look no further than here, I provide you with strategised designs and marketing to help you stand out and create a community around your brand.
This secondary logo was design for
If you feel like your business has outgrown your current branding, let’s work together to create designs that truly reflect your brand!
08/04/2021
Brand marks are another beneficial way to showcase your branding
This brand mark was designed for and is one of many unique and hand drawn designs that are created during my branding process
By understanding your target audience, I create unique designs that reflect your brand
02/04/2021
Friday Motivation
01/04/2021
A unique primary logo for
Each project is a unique experience that brings about individual designs that reflect the brand
If you’re ready to level up your branding, book in a discovery call and we can find the best package for you
28/03/2021
Exploring with a little bit of colour for
Excited to be getting back into product photography and relaunching Small Business Fridays after Easter!
26/03/2021
Creating unique designs for small businesses
This logo was designed for a stationary company, however was not the chosen final design
All branding clients receive three unique concepts before finalising the end design
Let me know below what you think of this design and get in touch if you’re looking to brand your business!
24/03/2021
Sun shining again today has me dreaming of the summertime and when I was out shooting content for
12/03/2021
Facebook Ad Do's & Don'ts
Advertising across Facebook and Instagram is very important to your business and connecting with a wider audience, but only if it's done correctly.
These are some simple tips to get the desired results from your Facebook ads
- Don't write too much. This isn't the time to tell a story, get to the point and don't forget to add a Call To Action to get people clicking on the post
- Don't just add an image, utilise the option to add multiple images, and if you're a product based business you can always add a small video
- Don't just boost a suggested Facebook image, make sure to set up your ads in Business Manager and set a lifetime budget instead of a daily budget
- Don't just launch whenever, utilise your insights to know when the best time to post is and allows you to reach new potential customers
Facebook ads look more daunting than they are, don't be afraid to dive in and create some amazing ads!
02/03/2021
Have you got a Social Media Strategy, because you need one!
Creating a social media strategy with content pillars is the best way to:
- Plan and create content in advance
- Ensure you are creating relevant and meaningful content
- Track which content resonates best with your audience
- Keep your feed organised and clear on your product or services
The first step when creating a successful strategy is making sure you completely understand your target audience. This can be done through a polls questionnaire on your stories and allows you to get to know all the finer details about them - don't forget to also check your insights!
Creating a strategy makes it easier to plan your content calendar ahead of time, allowing you to bulk create content and have more time for other aspects of your business
If you're struggling with your social media strategy, or not sure where to start, let's jump on a free discovery call and see how we can work together to up your social media game. My DMs are always open!
28/02/2021
Hey, I haven’t introduced myself in a while, I’m Chelsea the founder and creative of .co It’s been just over a year since I started my own business and have worked with some really amazing people!
I first started in the creative industry as a photographer before going to university and studying Content Creation to further develop my skills.
When I was at university I was working with a few smaller clients on a freelance basis and had so much more to offer that I knew I wanted to create something special
I am very career driven and love having my own small business to grow alongside my clients. There is many exciting things in the works for my business - including a fresh name in the works!
I’m continuing to build this business to help empower other business owners and support small businesses from all areas of the world
Thank you for all your continuous support, working as a sole business owner can be a bit lonely sometimes which is why I love having such an amazing online community!
27/02/2021
Curious to know what a designer is actually talking about when it comes to your colour palette?
If you've worked with a designer before, you would have heard at least one of these three, a good designer will provide you with all three in your final style guide.
If you're looking for branding, I still have space available for March so get in quick o secure your spot!
26/02/2021
New Branding Reveal!
I am very excited to release this gorgeous branding for that we have been working on to perfect for her business!
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The butterfly included in the logo represents the importance of how impactful social media can be once incorporated into your overall strategy. It also symbolises how Silika can transform your business through effective social media content and strategy
The illustrated elements within my designs are hand-drawn to be authentic and unique to each brand
Thank you Silika for your patience and working with me to create this gorgeous branding for your business!
17/02/2021
Let’s break the myths around branding!⠀
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Many people don’t realise until after we talk through these myths just how much time and energy brand designers put into their work. These are the main ones clients and I talk through before we sign together⠀
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LOGO = BRAND⠀
Your logo is one of the visual tools to connect with your audience, however it’s not your whole brand⠀
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BRANDING IS PURELY VISUAL⠀
Branding covers a wide range of aspects from your design aspects to the marketing strategy⠀
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BRANDING IS PERSONAL TASTE⠀
Branding should not be your personal preference. Decisions should be based on strategy as well as research on your target audience and market landscape⠀
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SET IT AND FORGET IT⠀
Branding requires maintenance, tweaks and adjustments overtime. Growing a brand requires attention and energy, and when done right will flourish⠀
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If you’re looking for branding for your business, or even a brand refresh, check out my website link in my bio to view my full range of services. I am excited to connect and find the best solution for your business⠀⠀
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13/02/2021
When building your business on social media, it is your goal to turn followers into customers and there is no better way of doing that than getting your followers to Know, Like & Trust you. But how can you achieve this?⠀
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- Share valuable and engaging content across your feed, stories, website, TikTok and any other social platforms you are on!⠀
- Show up consistently…this does not mean you have to be posting everyday!⠀
- Share what you do and how you do it through your content, especially behind the scenes footage⠀
- Engage with your audience through likes, comments & DM’s to show that you are a real person. People buy from people⠀
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Simple and effective!⠀
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If you’re in need of updating your social media strategy, DM me to book in a free discovery call to see how we can work together on your business
11/02/2021
There is no question that your business needs a social media presence. Whether you are a small business or major company, social media is an essential aspect of your marketing strategy.⠀
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Builds Awareness - When people come across your business page and become a follower, they then become a potential customer. Social media boosts your visibility amongst potential customers and reach a wider audience. It’s also free to create an account and start building the awareness around your brand.⠀
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Show Authenticity - Let your brands personality show through your social media and create a community that connects with your target audience. Be true to who you are and who your brand is, your followers want to see the face behind the brand and will engage with the content they resonate with.⠀
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Grow Affordably - Marketing costs add up, however you don’t have to constantly be running huge campaigns. Social media advertising comes in many forms and allows every business the opportunity to grow by still staying within your budget⠀
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Provide Support - Break down the barriers between you and your customers by fostering a community on social media and interacting directly with your audience through comments and DM’s. ⠀
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Social media platforms help you connect with your customers, increase brand awareness and help boost your sales and leads. Social media is not just a trend anymore, it is an essential to your business⠀
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08/02/2021
It’s time to start really utilising your insights!⠀
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The above insights are from a recent clients campaign, and is all organic! Taking on previous posts insights and working with the audience has allowed us to run such a successful campaign. ⠀
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These free statistics are amazing for your business, from telling you which days and times you get higher engagement on your posts, to showing where your audience is based, what percentage of each gender follow your account, the age range and how many accounts you have reached organically and with promotions.⠀
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It may look daunting to begin with, however once you start utilising them, they are super easy to understand. Feed this information into your Instagram marketing strategy and begin to see the difference!⠀
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Looking to update your Instagram strategy, or gain more clarity on how you can up your social media presence, send me a DM so we can work together to get your business seen online⠀
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07/02/2021
Many people don’t realise the importance of hiring a social media manager and creating a professional online presence for their brand/business.
When you decide to hire a social media manager, they become an investment in your business and an asset to you.
If you resonate with this post, let’s talk about how we can work together to create the perfect package for you and your business.
07/01/2021
5 Things branding can do for your business, and the benefits of having professional branding⠀
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- Branding builds trust amongst your audience through consistent and high quality content⠀
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- Branding makes an impression, so make sure it's a lasting first impression⠀
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- Branding creates credibility and shows that your business is professional and serious⠀
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- Branding helps communicate your business message⠀
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- Branding helps attract your dream clients so you can complete the work you love⠀
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05/01/2021
A social media manager will help you create a clear and customised strategy and help curate content that best speaks to your target market. ⠀
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This allows you, as the business owner, to focus on other areas of your business whilst your smm takes care of scheduling posts and engaging with your audience.⠀
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For many small businesses, it can be a challenge to navigate your brands social media presence on your own. That’s why a social media manager (me) can truly help make a difference to your social media presence. ⠀
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From curating content to implementing your content strategy, and engaging with your audience, I am here to help you through the process of maintaining a professional social media presence. ⠀
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Let’s start 2021 strong with a social media strategy to set up a successful year! DM me to secure your spot ⠀
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19/11/2020
The most important aspect of branding is defining your ideal client, dream client and target audience. When you know who you are targeting, your branding and content will reflect that⠀
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So how do you define your ideal client?⠀
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- Brainstorm who you want to work with, who will benefit from your services and think about who is currently engaging with your content⠀
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- Identify the basics; age, gender, location, interests, hobbies⠀
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- Create a profile to get to know them on a deeper level. What are their pain points, goals, dreams, desires and needs⠀
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- Look at the content you’ve previously posted, and identify which content is bringing in the most engagement. This will give you an understanding of what your audience enjoys ⠀
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Knowing your ideal client will help you decide if you need a rebrand and allow you to tailor your branding and content to the right audience!⠀
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06/11/2020
SMALL BUSINESS FRIDAYS
Today’s feature is .s who make and sell gorgeous scrunchies & face masks, they also won my Product Photoshoot giveaway
I am loving the yellow collection they have, it’s giving me serious summer vibes🌞
If you’re looking for scrunchie sets & matching scrunchie and face masks sets, make sure to check out .s They also have their Christmas collection available now!
04/11/2020
Do you have a small business that needs the complete branding package? Primary logo, alternate logo, colour palette, business cards and more!?⠀
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Branding is more than just a logo, branding gets your business seen. Investing in branding for your business helps to connect you to your target audience and spreads awareness about your brand.⠀
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I still have November & December spots available for branding, and am excited to be taking on social media management services for next year⠀
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Head over to www.chelseahard.com to view my full range of services, where you will also find my Branding Packages and the solution to all your social media needs⠀
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30/10/2020
SMALL BUSINESS FRIDAYS⠀
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is the perfect small business for all your dogs accessories! You can also get yourself ~ matching ~ scrunchies and face masks!⠀
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I couldn’t help myself, and had to order everything to match! This colour looks so amazing with Zoe’s fur, and she loves wearing it! ⠀
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The quality of these products is amazing, and the embroidered name is the perfect addition to the bandana. I highly recommend checking out to order your furry friend the wry best accessories, and don’t forget yours to match!⠀
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27/10/2020
Are you checking your insights? Why not!?⠀
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Ever wanted to know more about your audience, like when they’re most active, their age range and what content they like the most - your insights can tell you all that and more! ⠀
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Checking your insights regularly will help determine the best time of day to post, which in turn will help you navigate when you should also be active⠀
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Looking for extra help with your social media, that’s what I’m here for! November & December bookings still available, DM me to secure your spot! ⠀
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23/10/2020
SMALL BUSINESS FRIDAYS⠀
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has one of the biggest and best range of scents, I was so excited to try them all that I almost brought one of every scent in melts! ⠀
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I absolutely love the wood wick candle, and the simplicity of the labels has them looking perfect in all areas of the home. Because I purchased so many melts, I had to get two melt burners, one for the office and one for the lounge room. ⠀
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These will definitely last me a while, however that’s not stopping me from ordering more scents and gifts for the family! I highly recommend you check them out, swipe for all the details! ⠀
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21/10/2020
I design branding that resonates with your audience and creates impact⠀
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Starting a new business, and marketing online can feel overwhelming⠀
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It can also feel overwhelming to stand out and I definitely understand this⠀
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I am here to help create a brand personality that reflects you and your business to help you stand out on social media⠀
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20/10/2020
As a small business owner, it can be challenging to step away in the evenings because it feels like there is always something more to be done
This could be the case of being busy, but not productive. It’s important to understand when you have the most energy in the day and utilise that time block your daily tasks
Daily tasks are also an important way of becoming more productive. Each morning start by writing out your daily tasks and prioritising when they need to be completed
Being productive allows you to ‘leave’ work at the end of the day and still feel accomplished
19/10/2020
Let's talk about engagement, one of the most important aspects of running your business social media accounts.⠀
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Reply to ALL comments & DM's, if someone is genuinely commenting on your work, don't be afraid to keep the conversation going and make strong connections.⠀
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Leave meaningful comments on posts that you love and inspire/educate you. It's crucial to be authentic and genuine when engaging with your audience and other accounts you follow.⠀
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Create valuable content. This comes from planning and curating content based around a strategy. Once you have set strategy in place, you will begin to notice the difference in your content and how easier it is to engage with your community.⠀
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Use all the features available on each platform, such as tagging, locations, hashtags, etc. It helps with discoverability and being seen online.⠀
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Set aside time each day for social media. This does not have to be a long period of time, however should be enough to engage with your audience, and check off your daily tasks.⠀
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If you’re struggling with engagement or social media management, check out my packages online and fill out my contact form www.chelseahard.com⠀
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