Muhammad Arjumand

13/02/2023

10/02/2023

Worth reading

24/12/2022

Best Paid plugins for image optimization in WordPress

💥 ShortPixel:
This plugin offers a range of features for optimizing images, including lossless and lossy compression, WebP conversion, and automatic resizing. It also provides a bulk optimization tool for optimizing multiple images at once.

💥 Imagify:
This plugin offers lossless and lossy image compression, as well as automatic resizing and WebP conversion. It also includes a bulk optimization tool and allows you to compare the original and optimized versions of your images.

💥 EWWW Image Optimizer:
This plugin offers lossless and lossy compression, automatic resizing, and WebP conversion. It also includes a bulk optimization tool and allows you to optimize images on upload or in bulk.

💥 Kraken.io:
This plugin offers lossless and lossy image optimization, as well as automatic resizing and WebP conversion. It also includes a bulk optimization tool and allows you to optimize images on upload or in bulk.

It's important to note that while these paid plugins may offer more advanced features and faster processing times than free alternatives, there are also several free WordPress plugins that can help you optimize your images, such as WP Smush and Compress JPEG & PNG images.

Let me know 👀 which one is your favorite.

20/12/2022

What will happen if you change the link of a URL that is already indexed in Google, it can potentially have an impact on your website's search engine rankings and traffic.

Here are a few things to consider from an SEO perspective:

💥 Redirects:
It's important to set up a redirect from the old URL to the new URL, so that users and search engines are directed to the correct page. This helps to preserve any value or authority that the old URL had, and ensures that users don't encounter 404 errors when trying to access the page.

💥 Link equity:
If the old URL has inbound links pointing to it from other websites, those links will be lost if you change the URL without setting up a redirect. This can potentially affect your website's search engine rankings, as link equity is one of the factors that Google uses to determine the relevance and authority of a page.

💥 User experience:
If users try to access the old URL and encounter a 404 error, it can be frustrating and lead to a poor user experience. This can potentially hurt your website's reputation and cause users to leave your site.

To avoid these issues, it's important to carefully plan and execute any changes to your website's URLs, and to use redirects to preserve link equity and ensure a good user experience.

#404

19/12/2022

Important SEO Tip About Website Speed!

Website speed is an important factor in search engine optimization (SEO) because it can affect both user experience and search engine rankings. A slow-loading website can drive users away and lead to a higher bounce rate, which can negatively impact a website's ranking in search results.

There are several ways to improve website speed, including optimizing images, minifying CSS and JavaScript, and using a content delivery network (CDN).

It's also important to regularly test and monitor website speed to ensure it remains fast and efficient.

While it's important to check the speed of a website's home page, it's also important to check the speed of other pages and post pages on the website.

This is because search engines take into account the overall speed of a website, not just the home page. If other pages on the website are slow, it can negatively impact the website's overall speed and search rankings.

To ensure a website is fast and efficient, it's important to regularly test the speed of all pages and post pages, not just the home page. This will help identify any issues and allow for timely optimization to improve website speed and user experience.

18/12/2022

How SEO is better than PCC?

There are several ways in which SEO can be better than PPC for some businesses:

💥 Cost:
SEO can be a more cost-effective option than PPC, especially in the long run. While PPC requires businesses to pay a fee each time someone clicks on their ad, SEO does not have any direct costs. Instead, the time and resources invested in SEO efforts can pay off in the form of higher organic search rankings and increased traffic to the website.

💥 Credibility:
Users are generally more likely to trust organic search results over paid ads. A website that ranks well in organic search results is perceived as more authoritative and credible than a website that appears in paid search results.

💥 Long-term results:
SEO efforts can have a longer-lasting impact on a website's traffic and search rankings than PPC. While PPC campaigns can drive traffic to a website in the short term, they stop as soon as the campaign ends. In contrast, the effects of SEO can continue to benefit a website long after the initial efforts have been made.

💥 Targeting:
SEO allows businesses to target specific keywords and groups of users more effectively. By optimizing their website's content and structure for specific keywords, businesses can attract users who are actively searching for the products or services they offer. With PPC, businesses can only target users based on the keywords they have bid on, which may not always be relevant to their business.

It's important to note that SEO and PPC each have their own strengths and limitations, and the right approach for a business will depend on its specific goals and needs. Some businesses may find that a combination of both SEO and PPC is the most effective approach.

17/12/2022

Here are some steps to follow for image SEO: 😎

Use descriptive and relevant file names: When saving your images, use descriptive and relevant file names that include your target keywords. For example, instead of "IMG001.jpg," use "red-flowers-garden.jpg."

💥 Optimize alt tags:
Alt tags, or "alternative text," provide a text description of an image for screen readers and search engines. Make sure to include your target keywords in your alt tags, but keep them concise and avoid keyword stuffing.

💥 Resize and compress images:
Large image files can slow down your website's loading speed, which can negatively impact your search engine rankings. Use an image editing tool to resize and compress your images before uploading them to your website.

💥 Use appropriate image formats:
Different image formats have different uses. JPEGs are best for photographs, PNGs are best for graphics with transparent backgrounds, and GIFs are best for short, animated images. Using the appropriate format can help reduce file size and improve loading speed.

💥 Convert your images to next-gen format:
Nextgen formats, also known as modern image formats, are newer image file types that offer improved compression and performance compared to older formats like JPEG and PNG.
These formats include WebP, JPEG 2000, and JPEG XR. There are online Format converters available for free just search on google "jpg to webp converter"

💥 Use captions and descriptions:
In addition to alt tags, you can also use captions and descriptions to provide more context for your images. This can help improve the user experience and may also help with your search engine rankings.

Let me know if I miss something!🤔

16/12/2022

Still confused about how to write an email copy?
Let ChatGPT do the work for you

Chat GPT is a powerful tool that can help you write engaging emails and email subjects quickly and easily.