The first rule of content... First, do no harm.
Don't create content that pleases the algorithm but leaves your audience more confused. You're cheating your audience, which doesn't strike me as a great way to build trust and make sales.
You can't, of course, answer every question in one post. But try not to leave people in a spin.
There's a fine line between useless content and coaching for free...
Keeping your video short to please the algorithms could mean your post contains ZERO value.
But make it too detailed, and you're coaching for free, which isn't a marketing strategy.
Think about your content as a way for your ideal clients to take baby steps towards their goals. If you shift their beliefs or provide a lightbulb moment, your post has done its job.
You don't need to cram everything you know into every post.
You can save more of that for your lead magnets... Like the one you'll get when you head over to thisislazymarketing.com.
If you want to be an online coach... creating a lot of content is in your future.
Watch and listen to the full interview with Paul_standell in the latest episode of the Social Mavericks Podcast.
We discussed...
- Why not everyone will be successful in building an online business… and what you can do to find success.
- Finding your voice and expressing opinions to stand out and connect with your audience.
- Using humour as a powerful marketing tool while creating authentic content.
- How to make memorable content to turn your audience into paying clients.
- The importance of dedicating time to writing every day and how to repurpose your content for different formats.
- Why you should probably talk more on camera even if it doesn't generate likes and views.
It was a fun episode to record, with lots of stories, anecdotes, and laughs.
Search for Social Mavericks on Apple, Spotify, and YouTube.
The problem with "get results"...
It's too vague.
It's bordering on meaningless.
People don't want results. They want to build glutes so pert they stress-test the seams of their Lululemon workout pants.
People don't want results. They want people to stop asking, "Do you lift?" and start saying, "Holy sh*t! You're strong AF."
Okay, your clients might not want those "results," but you need to be far more specific. Otherwise, your audience will always think, "Meh" to your offers.
Another way to get people to stop ignoring your offers is to use Direct Response marketing principles. Marketers have used them for over 100 years, and they still work.
You'll need to update them for social media, but there's good news.
Head over to thisislazymarketing.com, and you can grab a FREE 32-page guide that'll help you start generating more leads, even if you have a tiny following.
You can learn a lot from a grifter.
Because even though they lie through their teeth, they make sales because of a strong promise.
Your job is to make a truthful, compelling promise.
Hint... "Lose weight, build muscle, and boost confidence" won't cut it. You need to be MORE specific.
For example,
Head over to thisislazymarketing.com to access a FREE 32-page guide teaching you how to use Direct Response Marketing principles to get leads from almost every post... even if you have a small following.
You'll get all this:
🟢 The Ten Social Media Commandments thou shalt follow for more leads and sales from the ‘gram.
🟢 How to install a simple tracking system so you know precisely how many leads each post generates.
🟢 The mindset shift you need to ditch metrics that don’t measure success.
🟢 My formula for getting leads from almost every post.
🟢 The three-step process for crafting CTAs that people can’t refuse.
🟢 My top 3 caption-writing tips to boost conversions.
🟢 Why the simplest content often generates the most leads.
🟢 How to master the Text-Over-Video Reel format for more reach, views, and leads.
🟢 Bye-bye, bland bullet points. The little-known resource I use to ignite the selling power of social media captions.
🟢 Supercharging your segues. The simple exercise to create compelling segues that connect content to sales pitches.
🟢 Sixteen of the best tried-and-tested segue starters you can plug into your captions … TODAY!
I've been experimenting with this AI video tool...
Videoleap has launched a bunch of features for editing short-form videos.
(I'm not an affiliate, by the way).
Try it out if you want a simple way to create helpful content without worrying about fancy edits and trending audio. The app does everything for you.
So, all you need to focus on is trying to help your audience.
Here's the process for creating a video like the one you just watched:
1. Write an intriguing question or statement that focuses on a pain point of your ideal client.
2. Reveal a simple tip/insight.
3. Provide more detail and value in the caption.
4. Include a CTA if they need more help.
Speaking of which...
If you need more help getting consistent leads from social media and don't fancy spending hours on the platforms to get there...
You can start learning about how to use Direct Response Marketing principles in your social media content.
If you want it, head over to thisislazymarketing.com to grab it.
Giving clients too many options overwhelms them.
Instead, deeply understand their problems and craft a single, high-value solution.
Clarity trumps choice.
Head over to thisislazymarketing.com to get my free guide about using Direct Response marketing principles to get more leads from social media.
The guide gives you insights into all this:
🟢 The Ten Social Media Commandments thou shalt follow for more leads and sales from the ‘gram.
🟢 How to install a simple tracking system so you know precisely how many leads each post generates.
🟢 The mindset shift you need to ditch metrics that don’t measure success.
🟢 My formula for getting leads from almost every post.
🟢 The three-step process for crafting CTAs that people can’t refuse.
🟢 My top 3 caption-writing tips to boost conversions.
🟢 Why the simplest content often generates the most leads.
🟢 How to master the Text-Over-Video Reel format for more reach, views, and leads.
🟢 Bye-bye, bland bullet points. The little-known resource I use to ignite the selling power of social media captions.
🟢 Supercharging your segues. The simple exercise to create compelling segues that connect content to sales pitches.
🟢 Sixteen of the best tried-and-tested segue starters you can plug into your captions … TODAY!
News Flash! You don't need to shout 📣 and scream 😱
You don't need to dance, point, or gesticulate like a clown to grab attention.
It might seem that only extroverts get noticed on social media, but there's room for people who want to take a calmer, more chilled approach.
Unless you're raising a fire alarm, grabbing attention isn't about who shouts the loudest.
There are better ways to get your ideal clients to engage with your content and message.
Find out more in the latest episode of the Social Mavericks podcast with @emiliathompsonphd (@etphd_mentoring). Out now on Apple, Spotify, and YouTube.
#marketingpodcast
Why your efforts to stand out may NEVER work...
If you're struggling to stand out on social media, the WORST thing you can do is copy everyone else.
If your video looks and sounds the same as thousands of others, you'll always struggle to make your voice heard.
Instead, bring new insights and thoughts to your niche, look outside your niche for fresh ideas you can make your own, and above all...
Don't be scared to try random ideas. You never know what will work on these unpredictable platforms.
Get detailed insights into what you should do differently to generate more leads and sales in the latest episode of the Social Mavericks podcast.
@emiliathompsonphd (etphd_mentoring) and I discussed everything from Imposter Syndrome to creating authentic content, staying true to your values, and more.
#socialmediamarketing
Breaking News! You don't have to copy everyone else.
Strange as it seems, it might be better to lean into YOUR strengths, YOUR style, and YOUR personality. Because it's this that will make you stand out more than copying every trend.
Listen to the full interview with @emiliathompsonphd (@etphd_mentoring) on the Social Mavericks podcast.
Out now on Apple, Spotify, and YouTube.
Click the link in my bio for all the direct links to the show.
#marketingpodcast
How I deleted EVERY social media app and STILL run a social media marketing business...
It turns out you don't need ANY of these apps to get leads and make sales from social media.
There are ways and means to do everything required without being controlled by algorithms.
I'm revealing all in June's issue of Flight Plan AND the results of my 6-week experiment of not saying a single word on social media.
But you've got to be a subscriber to get the insider info.
You can get a FREE copy of the 32-page newsletter when you go to thisislazymarketing.com and join my mailing list.
Check it out, and if it's for you, sign up before the May deadline.
#socialmediamarketing
Listen to the full, hour-long interview with Emilia (@etphd_mentoring) on the Social Mavericks podcast. Live now on Apple, Spotify, and YouTube. Click the link 🔗 in my bio for all the links.
