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SocialSmart

Social Media agency that can assist your business by building your brand, managing your social media platforms and improving your online presence.

01/09/2024

Celebrating 4 years of SocialSmart.

Today marks four years since I started SocialSmart, and what a journey it’s been! Here are some of the most important lessons I've learnt along the way:

1. Balance is everything: Whether it’s between work and rest, creativity and strategy, or growth and stability, maintaining balance is key to sustaining both myself and my business. It’s about knowing when to push forward and when to pause, reflect, and recharge.

2. Build genuine relationships: One of the most rewarding aspects of this journey has been the relationships I’ve built. It’s about connecting with people, understanding their stories, and representing their brands authentically.

3. Celebrate the wins (big or small): It’s easy to get caught up in the hustle and forget to celebrate. But every milestone, every successful campaign, and every small win is worth celebrating. Taking the time to acknowledge these moments keeps me motivated and reminds me of why I started this journey in the first place.

4. Embrace the learning curve: As a young entrepreneur, I’ve learnt that mistakes are inevitable, but they’re also invaluable. Embracing the learning curve means being open to change, learning from every experience, and continually moving forward.

Thank you to all my clients, friends, and family who have been part of SocialSmart’s journey.

Much love, Tia. 🤍

19/08/2024

Some work highlights of the year so far. 🎞️✨

1. Not exactly work-related—but here’s me during a much-needed family holiday in Italy. Being able to work on the go and remotely is one of the things I love most about my job.
2. My go-to treat during the workweek: croissants from . 🥐
3. My office setup featuring my favourite art piece EVER. Dankie liefste 🫶🏼
4. Visiting my dad’s company to shoot some content (and grab some wine, of course).
5. My WFH outfit this winter. If you know, you know. 🧥
6. Tell me you did social media reports without telling me. There’s nothing more satisfying than ticking off that last client report.
7. Ending the night with pizza at after a wine trade show with .
8. And lastly, Sundays are there to unwind and enjoy a glass of bubbly before the new week starts. 🥂

14/08/2024

I’ve put together this carousel to show you exactly how to create an engaging carousel post. 👀

Whether you’re new to carousel posts or just looking to up your game, I’ve got you covered. Swipe through to see my top tips for making your carousels stand out. 📝

Pro tips:
✨ Monitor overall engagement: Check your post’s overall performance metrics to see how well the carousel is connecting with your audience. Look at the total likes, comments, shares, and saves to understand what content your followers engage with the most.
✨ Test different formats: Experiment with different formats and lengths to see what resonates best with your audience.
✨ Stay updated: Keep up with social media trends to incorporate new and engaging elements into your carousels.

Save this post for later or share it with fellow creators who need it! 💌

30/07/2024

AUGUST CONTENT IDEAS 💡

August is packed with opportunities to create engaging content that resonates with your audience. Here are a few ideas that you can work into your social media content plan for this month.

✨ 9 August - National Women’s Day (South Africa)
Let’s celebrate the incredible women of South Africa! Share stories of inspiring women in your community or highlight female leaders in your industry. This is a great opportunity for brands to show support.

🐘 12 August - World Elephant Day
For conservation organisations and wildlife enthusiasts, this is the perfect day to raise awareness about elephant conservation. Field guides can share educational content about elephants, while travel brands can spotlight wildlife safaris.

🍇 18 August - International Pinot Noir Day
Wine lovers, this one’s for you! Share tasting notes of your favourite Pinot Noir, host a virtual wine tasting, or run a special promotion on Pinot Noir. Restaurants can feature Pinot Noir pairings on their menus, and lifestyle brands can share a recipe that pairs perfectly with Pinot Noir.

🍹 25th August - National Whiskey Sour Day (United States)
Food and beverage brands - share your best Whiskey Sour recipes or run a special promotion on whiskey cocktails for the day. Bartenders can go LIVE with a mixology session, while lifestyle brands can share tips on hosting the perfect cocktail party at home.

📝 Here are some EXTRA ideas for this month.

Post ideas:
〰️ Showcase your product/service: Share high-quality images or videos demonstrating how your product or service benefits your audience.
〰️ Share customer stories: Feature testimonials or success stories from your customers to build trust.

Reel ideas:
〰️ Day in your life: Create engaging reels that show what a day in your life looks like.
〰️ New product sneak peek: Create excitement by teasing upcoming products or launches.

Story ideas:
〰️ Time-lapse: Post a time-lapse video of your work process or daily routine.
〰️ Answer FAQs: Address frequently asked questions with Q&A sessions.

Save this post to refer back to for August content inspiration! 📌

16/07/2024

Folders I have for every client. 📁✨

These folders have improved my workflow and help me stay on top of all my projects. Swipe to see how I keep everything organised as a social media manager. 👀

Extra tips for keeping your client folders organised and efficient:
〰️ Create subfolders: Within each main folder, set up subfolders to organise by month, campaign, or project for easier access.
〰️ Backup regularly: Always back up your folders to a cloud service to prevent any data loss - it’s a lifesaver!
〰️ Use templates: Create templates for documents you use frequently to save time and maintain consistency across your work.
〰️ Colour coding: Use colour coding (if possible) for quick visual identification of different types of folders - makes finding things a breeze.

24/05/2024

2024 so far.

This year has been incredibly productive, and I’m so grateful for all the opportunities to do what I love. I’ve settled in beautiful Wellington and am loving every moment of it. I’ve been fortunate to work with incredible clients and welcome new ones, all with the goal of improving their online presence.

Thank you all for your continued support. 🤍

10/04/2024

Your call-to-actions cheat sheet! 📝💡

Ever heard of CTAs? They’re the secret to boosting interaction on your posts! A call-to-action prompts your followers to take a specific action, like visiting your website, signing up for a newsletter, or even making a purchase.

⚡️ Why are they important? Well, they give your audience clear direction and encourage them to engage with your content. CTAs drive action, boost engagement, increase conversion, guide your audience, and enhance visibility.

Tips for effective CTAs:
〰️ Be clear and direct: Use concise language that clearly communicates the action you want your audience to take.
〰️ Create urgency: Instill a sense of urgency to prompt immediate action, such as limited-time offers or exclusive deals.
〰️ Offer value: Provide a compelling reason for your audience to engage, whether it’s exclusive content, discounts, or insider tips.
〰️ Tailor to platform: Customise your CTAs to suit your platform and audience preferences, optimising for maximum impact.

Save this post to refer back to when you need to add a call-to-action in your caption. (Yes, it’s that easy. 😉)

08/03/2024

Let’s talk about ✨cleaning up✨ your Canva.

Canva is the ultimate platform to create eye-catching visuals for social media. Whether you’re a seasoned designer or just getting started, Canva offers a user-friendly platform packed with powerful tools to bring your ideas to life.

Let’s chat about some essential tips to tidy up your Canva workspace and make designing as easy as possible.

💡 Clean up your Canva:
- Start by decluttering your design space: Delete any old or unused designs to free up valuable storage.
- Periodically review and archive old projects to keep your workspace neat and efficient.

💡 Organise your content:
- Create templates for your regular content types, such as quotes, promotions, or blog graphics. Save them as presets for quick and consistent designs.
- Use Canva’s brand kit feature to save your brand colours, fonts, and logos. This ensures brand consistency across all your designs.
- Use folders to categorise your designs. Organise them by project, client, or content type for easy access.

💡 Make Canva effortless:
- Take advantage of Canva’s search feature to find templates, elements, and photos quickly. Use keywords to narrow down your search and find exactly what you need.
- Customise your workspace layout to suit your workflow. Arrange tools and panels for optimal efficiency.
- Explore Canva’s shortcuts to speed up your design process. Memorise common shortcuts for tasks like copy, paste, and group elements.

💡 Use Canva’s collaboration tools:
- Invite team members or clients to collaborate on designs in real-time. Share access to specific folders or designs to streamline communication and feedback.
- Use Canva’s comment feature to provide feedback and suggestions directly on designs.

Save this post for later! 🤳

27/02/2024

CANVA FONT PAIRINGS

In today’s digital world, every little detail counts when it comes to making your brand stand out. Font pairing might seem like a small thing, but it can make a big difference in how your audience perceives your brand.

By selecting fonts that complement each other, you can:
〰️ enhance readability
〰️ add visual interest
〰️ give your brand a distinct personality

But how do you know which fonts to pair together? 🤷‍♀️
It’s all about finding the right balance between different styles and personalities.

Here are a few simple font pairings to get you started:
1. Cormorant + Montserrat
2. Black Mango + Roboto
3. Josefin Sans + Nunito
4. Cinzel + Muli
5. Playfair Display + Source Sans Pro
6. Marcellus + Lato

Experiment with different combinations until you find the perfect match for your brand’s style and personality.

Remember, the goal is to create a cohesive and harmonious look that resonates with your audience and helps your brand stand out in a sea of competition. ✨

30/01/2024

Let’s talk about Profile Optimisation 👇✨

Social Media Profile Optimisation is the art of making your social media profiles work smarter and harder for you. It’s about improving your bio, profile image, and the content you share, ensuring they reflect your brand’s identity and appeal to your audience.

Why is it important?

1. First impressions matter: Your profile is often the first thing people see. Make sure it reflects your brand, your values, and what you’re all about.
2. Boost discoverability: Optimised profiles are more likely to appear in searches and recommendations, increasing your visibility.
3. Trust and credibility: A well-organised, professional-looking profile builds trust with your audience.
4. Engagement: Optimised profiles can lead to higher engagement and interaction with your content.

⚡️ Tips to optimise your social profiles:

〰️ Your profile picture should be clear, friendly, and professional.
〰️ Craft a compelling 160-character bio that introduces your essence, outlines your expertise, and leaves an irresistible impression.
〰️ Include relevant contact information. Whether it’s a business email, a link to your website, or a call to action, make sure people can reach out easily.
〰️ Share some personal touches. A hobby, a fun fact, or a beloved pet can add warmth and relatability to your profile.
〰️ Keep your content consitent and align your posts with your profile’s theme.
〰️ Use that precious link strategically - direct it to your latest content, product, or portfolio.
〰️ Given that most users access social media on mobile, ensure your content looks good on all screen sizes.

Implement these small and easy changes for significant results. Whether you’re a brand, influencer, or just here for fun, remember - your profile is a powerful tool. 💡

05/12/2023

Reflecting on 2023.

It’s been a year of big moves – into a new apartment, saying ‘yes’ to forever, and moving to Paarl. As a passionate social media manager, I absolutely loved working alongside incredible clients and working with them on their dreams and visions.

Grateful doesn’t even begin to describe the support of family and friends who’ve been there every step of the way.

Much love,
Tia 🤍

01/09/2023

Celebrating 3 years of SocialSmart.

As I take a moment to reflect on the past year, I want to share with you some of the most heartwarming and impactful moments that have made this journey even more special. ✨

Swipe left to join me down memory lane, and let's celebrate the wins and the collaborations that have filled this past year with joy.

1. A glass of bubbly in one hand, a phone in the other – the secret to managing social media successfully! 🥂
2. Embracing a new chapter in a new apartment. Luckily as a social media manager, my workspace isn't limited to four walls; it's wherever I can plug in my laptop and connect to wifi.
3. Grateful for the flexibility to work from anywhere in the world! (This is me on a train in France, busy working while trying not to mess my shawarma sandwich 😅)
4. It's not just about managing social media; it's about enjoying life's exciting adventures too. This year, I leaped into another exciting chapter by saying "Yes!" to my best friend. 💍
5. Grateful to work with my dad, who's been my mentor throughout this entrepreneurial journey. From business management to the art of balancing work and life, I've learned it all from him. (And yes, we always wrap up those business talks with a glass of wine)
6. This Lotus Biscoff Vida drink (Add 2 espresso shots – trust me, it's a game-changer, and you'll be thanking me later)
7. Absolutely love Willoughby's! 🍣 It's my go-to spot for celebrating any win, whether it's landing a new client or simply completing a social media content plan.
8. Remembering my beloved Lexi, my faithful four-legged coworker. Her joyful presence made the long hours at the desk a little brighter, and for that, I'll be forever grateful. 🐾
9. Just me absolutely LOVING what I do. It's been an incredible journey, and I'm beyond grateful for the trust and support shown to me.

Through ups and downs, every moment has shaped this journey. Thank you for being part of my story, and here's to many more chapters of growth, connection, and celebration. 🤍

14/08/2023

Looking to make a strong impact in the digital world and connect deeply with your audience? 📲✨

As a passionate social media enthusiast, I understand the power of a strong online presence. Whether you're a budding entrepreneur, a small business owner, or an established brand, I have the perfect strategies to level up your social media game.

Want to take your social media success to the next level? Just send me a DM or email, and we can talk about my different plans and how they can fit your needs.

18/07/2023

Can you believe we're already more than halfway through this year? It's been a whirlwind of productive meetings, taking care of tax admin, managing socials, and wedding planning. Once again, I'm incredibly grateful for the flexibility in my schedule that allows me to handle it all.

Also, today marks the 4-month countdown to my wedding day! Thanks for all the love and support. 🤍

📷 (The absolute best)

07/07/2023

Let's talk about the magic ingredient for your online presence: Emojis! ✨

As a social media manager, I can't emphasise enough how emojis transform your content and captivate your audience like no other.

Here's why they're a game-changer:
⚡️ Instant connection: Emojis transcend language barriers, forging an emotional bond with your audience. They add personality, making your posts relatable and engaging.
⚡️ Visual storytelling: Emojis enhance your storytelling with visual cues. They convey emotions, experiences, and ideas in a concise and fun way.
⚡️ Stand out in the feed: Among a sea of text, emojis grab attention and make your content pop. They add colour and visual interest, standing out as users scroll through their feeds.
⚡️ Expressive and engaging: Emojis amplify your expressions, spark conversations, and encourage interaction with your audience.

So, why limit yourself to words? Embrace these tiny icons and watch your social media presence come alive with creativity and connection! 😉

21/06/2023

CONTENT IDEAS. 📝✨

Are you looking for captivating and attention-grabbing content that will leave your audience wanting more? As a social media manager, I understand the importance of keeping your content fresh, engaging, and tailored to your specific industry. That's why I've curated a collection of exciting ideas that are sure to elevate your social media game to new heights.

Remember, authenticity, consistency, and relevance are key to building a strong presence on social media. Tailor these content ideas to your unique brand and audience preferences. 💡

30/05/2023

Planning your content is the secret ingredient for online success. Let's explore the steps to create a content plan that connects with your audience and achieves your goals! 📝👇

1. Define your goals: Identify what you want to achieve with your content. Is it brand awareness, increased website traffic or engaging your audience? Your goals shape your content strategy.

2. Plan content themes: Brainstorm and identify key themes relevant to your audience and brand. These themes ensure a cohesive and consistent message throughout your content creation process.

3. Create a content calendar: Organise your content using a calendar. Include dates, content themes, content types, social media platforms and notes/ideas. This helps you stay organised and ensures a consistent flow of content.

4. Monitor performance: Regularly review and analyze the performance of your content by using analytics tools to measure metrics such as engagement, reach and conversions. Learn from your insights and make adjustments to your strategy as needed.

5. Stay flexible: Be open to adapting your plan based on feedback, emerging trends and audience preferences. Flexibility allows you to optimize your strategy and keep your content fresh and engaging.

Remember, consistency is key in content creation. Stick to your content plan, but also be open to creativity and spontaneity to keep your audience engaged. 🤳✨

18/05/2023

HOW TO WRITE AN ENGAGE-WORTHY CAPTION. 🤳⚡️

What makes a caption good, compelling, and worth tapping “more”?

The best caption will stop a scroller in their tracks — and the longer someone spends reading your caption and engaging with your post, the more your post will be favoured by the algorithm.

People are scrolling super fast and will quickly glance at the first few words in your caption. If the first few words catch their attention, they will stop scrolling to read the rest. “Caption starters” are phrases that you can use at the beginning of your caption to catch people’s attention.

Some examples of caption starters:

✨ Tired of (insert problem)? Here's what you can do about it

✨ Three key (things/tools/steps) you need to (insert something your audience wants to do, achieve or improve)

✨ The simplest way to (insert something your audience wants to do, achieve, or improve)

Remember to experiment with different styles and approaches to see what resonates best with your audience.

*Extra tip: Before posting, take a moment to proofread your caption for any spelling or grammatical errors. A well-written and error-free caption reflects professionalism and attention to detail.

Double tap this post if you’ve learned something new or if you are already doing these. (This is my CTA 😉)

20/04/2023

Such a blessing to be able to work remotely, but an even bigger blessing is when a mid-week getaway ends in an engagement with my best friend. 💍

24/03/2023

Just a small reminder to take a break once in a while and to appreciate the little things in life.

So far, this year has been filled with moving into a new apartment, celebrating 26 years around the sun, trying to be present in the moment with friends and family, and learning how to really take time off, all while working remotely.

I recently also travelled through Vietnam with my sister and best friend for two weeks, where we explored Northern Vietnam on motorcycles, backpacked through central Vietnam and learnt a lot about the country’s culture and food.

With this, I’m sharing a few photos from the past few months where I have come to the realisation that sometimes we need to unplug in order to recharge and to always remain grateful for what we have. 🤍

26/01/2023

4 Ways to increase your reach on social media 📲✨

Reach refers to the number of unique users who saw your post. Reach can be increased when your followers view and interact with your content and this will generate leads and increase your brand awareness.

Three common types of reach:
⚡️ Organic reach: This is the amount of users that see your content from your original and non-sponsored posts.
⚡️ Paid reach: This is the amount of users that see your paid content, like ads or promoted posts.
⚡️ Viral reach: This is the amount of users that see your content, because other users have interacted with it, by liking or sharing it.

Reach is one of the most important metrics that will help you draw conclusions about your social media marketing strategy. Use these tips to increase your reach on social media and to keep users interested and engaged!

20/01/2023

REPURPOSE YOUR CONTENT 💡✨

When it comes to creating new content for your socials, it pays to “work smarter, not harder.” Instead of constantly coming up with new ideas, take a look at the content you already have and repurpose your top-performing posts.

I know… content repurposing may seem like a way to cheat the system, but it’s not. You’re simply using your existing content and presenting it in a new way to expand its reach and exposure.

You’re probably wondering: Why should I repurpose my content?
👉 It saves you time and effort and therefore improves your productivity.
👉 Your content may reach newer audiences that it previously didn’t.
👉 It eliminates the stress of producing new content daily.

5 ways to repurpose your content:
〰 Turn a static post into a reel. Use the caption as text in your reel.
〰 Create a static post from a reel that you shared. Create a new caption to go with it.
〰 Turn a carousel post into an infographic. Use the caption to go into detail about the new post.
〰 Update a previous post and refresh the design and caption.
〰 Turn a long caption into a carousel post. Keep the caption short when posting the carousel post.

⚡️ BONUS TIP: Go to your Instagram insights and check your top-performing content. You can sort and filter all types of content and different metrics, like reach, saves, shares, likes, profile visits, etc. This is so helpful to view your top-performing posts and to use them as inspiration for new (and recycled) content.

06/01/2023

With a new year comes new ideas, new products, new branding, and other exciting developments for your small business and it’s the perfect opportunity to refresh your social profiles! 📱✨

1. Update your bio/about section: Write a short summary to describe who you are, what you do and how you can help your potential client. Keep it clear and concise.

2. Update your profile picture: Your profile picture is associated with every post you publish. Choose a high-quality photo or logo to ensure that your brand awareness on social media platforms is strong.

3. Update your cover photo: Update your cover photo on Facebook, Twitter, Youtube, or Linkedin to a holiday message, a sale announcement, or directing users to a call-to-action.

4. Review analytics: Review your analytics and insights from the previous year to determine what type of content works best for your audience.

5. Plan for the year ahead: Plan your content, promotions and sales for the year ahead.

Save this post for later or share it with someone who will find it helpful.

24/12/2022

Out of office.

Thank you for the love and support in 2022! I hope you all have a lovely Christmas & well deserved holiday.

All DM’s, emails and enquiries will be replied to by the 4th of January.

See you soon,
Tia. 🤍

28/11/2022

Prepare for the FESTIVE SEASON ahead.🎄

1. CHOOSE YOUR HOLIDAY PERIOD: You can notify your clients by posting your seasonal hours on your socials, having a pop-up message on your website and/or having an out-of-office automated email response.

2. PLAN YOUR CONTENT: To ensure a stress-free holiday, plan your holiday marketing and promotions strategically and schedule your content in advance.

3. CHECK YOUR TECH: It's important to check whether your website is functioning as it should and be sure to have all the necessary tools, integrations and plugins installed to be able to handle new customers in addition to your existing client base.

4. TAKE TIME OFF: After all the planning and preparation for the festive season, you deserve to spend time with your friends and family. If you can, really try to log out and take time off.

Goodluck with the preparations! 🫶🏼

03/11/2022

November is HERE! Check out the key dates for this month below. 👇✨

〰️ 25 November - Black Friday
This refers to one of the busiest shopping days of the year. Launch promotions and work on sales strategies for your business during the week leading up to Black Friday.

〰️ 26 November - Small Business Saturday
This day is intended to encourage consumers to shop at small and locally owned businesses.

〰️ 28 November - Cyber Monday
This day is intended to encourage people to do their shopping online and is now often regarded as an extension of the Black Friday sales.

12/10/2022

Tools I use as a social media manager 👩🏼‍💻

Here is a list of my favourite tools that I use every single day for creating, editing, and planning content! These tools help me to be more effective, organised, and creative. ✨

04/10/2022

Content types cheatsheet.💡✨

Use this cheatsheet to create a social media strategy that will keep your audience engaged and wanting more! Remember to use all of Instagram’s features, including carousel posts, reels and stories to achieve optimal results.

Save this post for when the content creator’s block hits. 📌

01/10/2022

Hello October! ✨

I can’t believe we’re entering the last 3 months of 2022. Let’s make them count! Here are some content ideas for your social media this month. 👇

Key dates in October:
• 4 October: World Animal Day
• 7 October: World Smile Day
• 10 October: World Mental Health Day
• 16 October: World Food Day
• October is Breast Cancer Awareness month.

Post ideas:
• Show your product/service
• Answer your most FAQ’s
• Share the benefits of your product/service

Reel ideas:
• Show a day in your life
• Show a new product launching soon
• Share niche-related tips

Story ideas:
• Share a time-lapse of you working
• Share a client testimonial/review
• Show a sneak peek of a new product

Save this post to refer back to. 📌

21/09/2022

Hooks to use on your next post. 📲✨

Hook your audience by presenting your information in an attention-grabbing and easy to read way.

• Struggling with __? Try __
• 3 __ you need to achieve __
• 5 mistakes you’re making with/on __
• Top 3 __ I use to save time on/in __
• The secret to __
• Why is no one talking about __?
• Tap the link in my bio for more info on __
• If you want to __, you NEED to try this!
• Try this next time you __
• How my client went from __ to __
• 3 reasons why you need __
• Wondering how to achieve __?
• 10 best tips for __
• You have to try __ if you’re looking to __
• A step by step guide to __

Save this post!

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Celebrating 2 years of SocialSmart. 👩🏼‍💻✨

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