Sai Karra

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Sai Karra

10M+ Follower Network | Youngest Writer for Forbes | Founder of Trendify
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30/07/2023

Honeycomb just crushed it on TikTok and Instagram through the help of Trendify.

They are now the #1 private photo sharing app.

Those 2 platforms are their primary acquisition channels now.

They are now the #1 private photo sharing app.

Three things we learned working with them🎯:

1) Content that hits you in the feels works. Bonus points if you can make the content value driven too.

2) People need a reason to come back. If the content was all over the place, audiences would have no incentive to follow the account because they don't know what they are getting every time.

3) Create value driven content. We focused on "mom hacks". This allowed for us to funnel moms to the app instead of random people. The hacks helped moms out so much that they wanted to check out the app.

The right creative squad makes a difference.

Ready to step up your social media game? Let's talk and make magic happen for your brand. 🚀

05/03/2023

How to get rid of procrastination for GOOD using the 1-3-5 rule:

Write down some tasks that need to get done within the next month and rank those tasks in order of importance.

Identify THE MOST important task on that list.

That is your "1"

Identify 3 tasks that are a little less important than the "1" but still very important

That is your "3"

Identify 5 tasks that are not that important.

That is your "5"

Now that you have a list of 1 big task, 3 medium tasks, and 5 smaller tasks, here is what you are going to do.

1) Take a look at the list and figure out what needs to be done asap in order of importance.

2) Do what needs to get done!!!

02/03/2023

You see, in 2019, I was struggling to find success in my business endeavors. I was stuck in a rut, feeling like I was constantly spinning my wheels without making any real progress. I knew that I needed to make a change, but I wasn't sure where to start.

Then, I discovered the gym.

At first, it was just a way to get in better shape and improve my physical health. But as I started to make regular trips to the gym, I began to notice something incredible happening. I was becoming more focused, more disciplined, and more confident in my abilities.

It wasn't long before I started to see the correlation between my success at the gym and my success in business. Both required consistent effort, discipline, and a willingness to push through discomfort and setbacks.

Over the next few years, I made a conscious effort to prioritize my physical health and fitness, and it paid off in spades. Here are the three key changes that helped me transform my life and my business:

1) Making fitness a priority

I started scheduling regular workouts into my calendar, just like I would schedule a meeting or appointment. I treated my physical health as a non-negotiable aspect of my life, and it helped me to stay consistent and make progress.

2) Adopting a growth mindset

Just like in the previous example, I shifted my mindset to view setbacks as opportunities for growth and learning. I embraced challenges and pushed myself to try new things, both in the gym and in my business pursuits.

3) Building a supportive network

I sought out mentors and peers who were also passionate about fitness and entrepreneurship, and I surrounded myself with people who encouraged me to be my best self.

These changes had a profound impact on my life and my business. Here are just a few of the results I experienced:

- I built a little over 10 million followers on social media

- I became the youngest writer for Forbes

- I starting helping Justin Kan, the founder of Twitch, scale his personal brand

- I bulked up

- I developed a sense of discipline and resilience that helped me to push through challenges and setbacks in both my personal and professional life.

So if you're looking to make a change in your life and your business, consider making fitness a priority. It might just be the catalyst you need to transform your life and achieve your wildest dreams.

16/02/2023

Organic Marketing > Paid Marketing... Yes, you heard me right.

Businesses are blowing hundreds of thousands of dollars on ads that barely produce an ROI. The reason? They trust that only money will only get them conversions. This is completely false.

Here are 3 things every business should do in order to create organic content that converts:

1) Create content as an influencer, not as a brand. - People hate seeing promotional content that is simply pitching products to them. If you want to pitch your product, make sure you do so in an engaging way.

2) Content that is related to your brand - If you are selling software solutions to companies, you don't want to be creating content about sports; it doesn't correlate. Make sure you are creating content that is related to what you are selling. This will get you a number of leads for your business.

3) The compound effect - Create new content every single day, with 0 expectations. As you build a following you will start to see leads for your brand, even if you never promoted your product. Create at least 3 pieces of organic content across various platforms every single day.

If you can master these 3 things while creating organic content, you will never have to put a single dollar towards marketing.

15/02/2023

"We tend to question all of our beliefs, except for the ones that we really believe in, and those we never think to question."

Remember 2 years ago when you would make fun of people who used TikTok?

Don't worry, I did the same. And yes, I deeply regret it. Now all you see people talking about is TikTok. About 2 years ago, I finally decided to start using the app (thanks to my older brother). And to my surprise, I was hooked. I knew that the app had potential far beyond anything I had ever seen. So I started to post content, everyday, without fail.

Fast forward 1 year and I had amassed 10 Million followers across all of my accounts. I was able to build multiple revenue streams and finally knew what I wanted to do with my life.

From being a broke high school student, to now (still in high school) being able to live life on my own terms, has been one of the greatest blessings ever.

Sometimes in life, we think we know it all; we are reluctant to consider others opinions. If you are reading this right now, I challenge you to put your beliefs aside and stay open to new things. You may never know where it will lead you 🙃

14/02/2023

3 Tips that have helped me build 10 Million followers on TikTok in less than a year.

Tip #1: Stick to a niche.

One of the most important aspects of growing your TikTok following is to stick to a niche and make your content accessible to your audience. Focus on creating content that’s interesting and accessible to your audience. It should be relatable, engaging and enjoyable to the specific TikTok audience.

Tip #2: Create content that is relevant to your audience’s interests.

One of the most important ways to create an engaged following on TikTok is to make sure that your content is relevant to your audience’s interests. In order to do this, you have to take time to get to know your audience and their interests. You can do this by interacting with your audience and asking them what they want to see more of. It’s important to make sure that your content is relevant to your audience because it makes the content more interesting and relatable to them. Your audience’s interests will change periodically, so it’s important that you interact with them to make sure you stay up to date with your content.

Tip #3: Consistency

I would like to believe that the most important lesson I learned was not to give up. In order to grow a following on TikTok, you’ll likely deal with negative comments, hateful messages and people who doubt you. Every day when I posted my content I received negative comments from people who were upset because they did not like my content and wanted me to stop posting. When you encounter these people, don’t pay attention to them—they are not a part of your audience. To grow your following, you’ll have to deal with negative comments and haters, but that does not mean that you should give up. You need to continue creating content that is interesting and accessible to your audience.

If you implement these 3 tips, you will see results in no time. 🚀

07/02/2023

How I went from a broke 15 year old to growing over 10 Million Followers on social media and helping 50+ clients increase their reach through short form content (all in less than 2 years):

You see in 2020...
* Had terrible grades and had no idea what I would do after high school
* Extremely skinny with zero motivation to change the way I looked
* Jealous of my friends who had it all figured out
* Angry at the reflection in my mirror

Over the next 20 months I focused on these 3 VERY simple things and they changed my life:

1. Spending more time on the process than the visualization of the end result. I was always worried about how things would turn out that I was reluctant to take into consideration the enjoyment of the process. Focusing more on the input severely helped me with the success of the output.

2. Sticking to one thing. Instead of jumping all around, I decided to choose one thing that I was really passionate about. I stuck to content creation and never looked back since. All it takes is consistency.

3. Stop blaming your circumstances. One I stopped doing this, my life changed tremendously. No one is going to feel sorry for you - so stop feeling sorry for yourself. Do what needs to be done and stop constantly blaming everything around you.

In January 2022 - these 3 principles resulted in me gaining a following of over 10 Million on social media. Fast forward a few months and I have now helped 50+ businesses and individuals increase their reach and generate qualified leads - all through short form content.

I don't care if you are a 15 year old high school student like I was, OR if you are 65 looking for a breakthrough. ANYONE can make it.

Stick to the plan and stop whining. Even if you fail a million times, always get back up with your head held high, ready to conquer.

Hope this post gives you some motivation. Let's all make this week a stellar one,

Sai

06/02/2023

Another one of my clients hitting 100k followers on TikTok organically and making back his investment within the first 3 weeks of the program.

One of the reasons why my clients get such good results is because of my algorithm winning formula.

After organically growing over 10 Million followers myself, i've figured out how to disrupt the TikTok algorithm. Helping my clients along the way is the most fulfilling work there is!

01/02/2023

In his earth-shattering TED Talk, What I Learned from 100 Days of Rejection, Jia Jiang crossed into a territory that I feared most: rejection and disapproval.

In his speech, Jiang talked about his one-hundred-day experiment in which he asserted himself, asking people for things with the implicit understanding that he would likely be rejected.

He asked a stranger to borrow a hundred dollars and even asked for a "burger refill" at a restaurant. A burger refill? That's not a thing. Of course it isn't. But he asked for it anyway.

And a funny thing happened. Not only did he become desensitized to the fear of being rejected, he also found that you can get things you never imagined simply by asking.

Listening to Jiang's TED talk helped me realize that my fear of rejection was a weakness, one that was hampering my ability to get off the ground with any of my ideas.

So I did what he did. I too did a “one hundred days of rejection” challenge. Just like with Jiang, I put myself in situations where I was likely to be told no, and it helped me shake off the paralysis I had been suffering. “What if they say no?” was no longer a thought that stopped me in my tracks.

Every day, I did a new thing that would likely result in me being rejected, maybe something that would make a person think I was brash or weird. But I did it anyway. And doing these things—hearing the chorus of no's—helped me to build confidence and not to be scared of it anymore.

I challenge you to do the same. Step out of your comfort zone and see how your life changes!

31/01/2023

3 Things Every Should AVOID Doing on TikTok ⬇️

1) Posting only promotional content - No one wants to see you pitch your product to them with no context.

𝐈𝐧𝐬𝐭𝐞𝐚𝐝: 𝐓𝐡𝐞 𝐫𝐮𝐥𝐞 𝐨𝐟 𝐭𝐡𝐮𝐦𝐛 𝐢𝐬 𝐩𝐮𝐭𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐬𝐡𝐨𝐞𝐬. 𝐘𝐨𝐮 𝐩𝐫𝐨𝐛𝐚𝐛𝐥𝐲 𝐰𝐨𝐮𝐥𝐝 𝐧𝐨𝐭 𝐛𝐮𝐲 𝐚 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐲𝐨𝐮 𝐬𝐞𝐞 𝐨𝐧 𝐓𝐢𝐤𝐓𝐨𝐤 𝐮𝐧𝐥𝐞𝐬𝐬 𝐭𝐡𝐞𝐫𝐞 𝐢𝐬 𝐚 𝐮𝐧𝐢𝐪𝐮𝐞 𝐬𝐭𝐨𝐫𝐲/𝐯𝐚𝐥𝐮𝐞-𝐚𝐝𝐝 𝐛𝐞𝐡𝐢𝐧𝐝 𝐢𝐭. 𝐊𝐞𝐞𝐩 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐚𝐧𝐝 𝐦𝐚𝐤𝐞 𝐬𝐮𝐫𝐞 𝐢𝐭 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐬 𝐯𝐚𝐥𝐮𝐞.

2) Bouncing around niches - Many business owners make the mistake of posting content that is all over the place. This leads to 0 account traction.

𝐈𝐧𝐬𝐭𝐞𝐚𝐝: 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐚 𝐧𝐢𝐜𝐡𝐞 𝐭𝐨 𝐬𝐭𝐢𝐜𝐤 𝐭𝐨 𝐚𝐧𝐝 𝐬𝐭𝐚𝐫𝐭 𝐩𝐨𝐬𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐎𝐍𝐋𝐘 𝐟𝐚𝐥𝐥𝐬 𝐮𝐧𝐝𝐞𝐫 𝐭𝐡𝐚𝐭 𝐧𝐢𝐜𝐡𝐞. 𝐄𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐧𝐢𝐜𝐡𝐞 𝐟𝐨𝐫 𝟑𝟎 𝐝𝐚𝐲𝐬, 𝐚𝐧𝐝 𝐨𝐧𝐥𝐲 𝐜𝐡𝐚𝐧𝐠𝐞 𝐲𝐨𝐮𝐫 𝐧𝐢𝐜𝐡𝐞 𝐢𝐟 𝐲𝐨𝐮 𝐝𝐨𝐧'𝐭 𝐬𝐞𝐞 𝐚𝐧𝐲 𝐫𝐞𝐬𝐮𝐥𝐭𝐬.

3) Portraying yourself as a business - Influencers gain followings through being influencers. They post content that people like. If an influencer tells their audience to buy a product, they most likely will. You need to STOP portraying yourself as a business.

𝐈𝐧𝐬𝐭𝐞𝐚𝐝: 𝐃𝐨 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 𝐚𝐫𝐞 𝐝𝐨𝐢𝐧𝐠 𝐚𝐧𝐝 𝐬𝐭𝐚𝐫𝐭 𝐩𝐨𝐬𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐠𝐞𝐭𝐬 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭. 𝐎𝐧𝐜𝐞 𝐲𝐨𝐮 𝐠𝐚𝐢𝐧 𝐚 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠, 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚𝐛𝐥𝐞 𝐭𝐨 𝐩𝐫𝐨𝐦𝐨𝐭𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭/𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐬𝐞𝐚𝐦𝐥𝐞𝐬𝐬𝐥𝐲.

31/01/2023

If you put as much focus on your Product KPI's as you do your Marketing KPI's, your business will grow to the next level.

Here are some Product KPI's that every business should be tracking:

1) Customer satisfaction score (CSAT)
2) Net Promoter Score (NPS)
3) Daily Active User/Monthly Active User ratio
4) Churn rate

Tracking these will help you understand what needs to be changed in terms of your product. If you start tracking these for your business, you will start to see unprecedented growth.

30/01/2023

If you are struggling to break past a certain point in your business, 9 times out of 10 it isn't about the marketing.

Your product needs to be better.

If you can create a better product, your company will thrive.

26/01/2023

Stop thinking like a brand if you want to build a for your business on social platforms.

The reason influencers KILL it on social media is because they produce entertaining content. They are able to rack up consistent views every time they post.

That is the reason why is killing it. Brands are ITCHING to find an influencer who is ready to market their products.

But what if you did it yourself? What if you posted content like an influencer? You could replicate results EVERY SINGLE TIME. All you need to focus on is building up consistent views and followers.

Try it out - you will thank me later :)

26/01/2023

Fear has killed more dreams than failure ever has.

2023 is your year - do the thing you have always wanted to do :)

25/01/2023

I still think about this on a daily basis.

About a year ago, I applied to be a social media manager for a person that I really looked up to.

During the interview I went over some of my skillsets and past accolades. His team had really liked me and the work I had done. They told me that they were committed to bringing me onboard.

That was until one of the people on call (who didn't talk until then) said "You look really young, how old are you?"

I responded "I am 16 years old".

Two of the people on call had gone on mute a few moments later and told me that they would get back to me shortly.

Many days had gone by and I assumed they were getting paperwork ready for me to join their company - I was yet to hear from them. So I emailed them, asking if there was any update on my interview.

I had then gotten this exact response from them... "Hey Saivibhu, we really like you and think you have more expertise than anyone who applied for the position. But we have to make decisions as a business and can't have someone this young running our social media, hope you understand :)"

This is something that still bothers me to this day. Not because I didn't get the position, but because I was discriminated, solely because on my age.

Nowhere on the application had they stated that you had to be a certain age to get the position. Or else I would not have applied.

Race, gender, and age are still put on a pedestal in the corporate world. It is time that businesses start to value skill-sets and character more than appearance and age.

There are millions of brilliant people who don’t get the opportunity to do something solely based on their age. It’s time we put that aside and focus on the things that really matter 🙂

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