Star Media, LLC

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Star Media, LLC

Star Media, LLC is a media house based in the Twin Cities providing a variety of solutions and strat

16/05/2023

Social media management and social media marketing sound like they’re the same things, but they’re actually very different

Social media management is your baseline: it’s the consistent strategy of posting often with high-quality content, getting people to engage with your content, and generally being active on social media.

Social media marketing is the next level up. Once you have a good content strategy and you’ve built up a following that interacts with your posts (and has some level of trust), you can move on to marketing your products/services to them (and other potential customers). This may include running ads and specific campaigns with the goal to get purchases, link clicks, sign-ups, or whatever else your objective is.

The key to good social media marketing is to first have solid social media management!

09/05/2023

It’s that time of the year again! Here’s a badass video we made for Native Resource Preservation on one of their recent prescribed burns. Check out their page to learn all about why prescribed fire is beneficial and how they conduct them throughout the month of May 🔥

03/05/2023

The art and the Florist’s take on it! This last weekend, A Precious Petals Florist set up a gorgeous floral display at the Minneapolis Institute of Art for Art in Bloom 💐 We may be a little biased, but we think this was the easily the best interpretation of the featured piece!

25/04/2023

As someone who does social media for a living, is it bad to pick a favorite platform? Like how if you’re a parent, you *shouldn’t* choose a favorite child (even though you actually might have one 😬)? Luckily, I’m not a parent and social media platforms don’t have feelings!

I love giving tips on how to be successful on Instagram because it’s a platform I’ve personally had the most success in connecting with other people and businesses, it’s visual-based (which is great for a photographer/videographer), and it’s straightforward to use. So with that, here are a couple of tips on how to write a successful caption on Instagram!

18/04/2023

⚫ New business cards! ⚫

When we started Star Media in 2019, we picked a fun template for our business cards, didn’t change much, and printed them. We didn’t put a lot of thought into branding or making sure it was cohesive with the look of our website - it was just about getting the key info on the card. Now that I’ve been running Star Media for nearly 3.5 years, it has been on my to-do list to update my business cards! I did a pretty large overhaul of my website at the end of 2022 (I’m really proud of it now, so you should go check it out!) and I’ve now done a complete overhaul of my business cards to match: with big intentions to focus on branding and presenting Star Media properly to anyone I hand out my card to. What do you think of the final design??

I don’t know if either the business cards or website project would’ve been done in such a timely manner if it wasn’t for my networking group holding me accountable! We meet every other Tuesday at Insight Brewing in Minneapolis. If you’re a business owner or a leader at your company and want to join, make connections, and meet your goals every quarter, send me a message! It’s free and your drink is on me. 😊

11/04/2023

As someone who loves to travel (and has made it a mission to see so much of the world), I love getting to explore the world through the social media posts I create for Veg Jaunts and Journeys. Usually Kim, the owner, sends me photos from their tours that I’ll edit and post, but every once in a while, they’ll take a tour to somewhere I’ve been and photographed myself! This is the case for one stop on their Albuquerque/Santa Fe tour (which they are still accepting books for in October!): Petroglyph National Monument. Here are a couple of photos that I get to repurpose for their social media pages!

04/04/2023

Branding is essentially how you portray your business on your website, across all social media platforms, on your business cards, etc. The key word here is “consistency”. You’ll want to make sure your business comes across the same in all of these different places, so doing things like sticking to your brand colors and fonts is a great way to do that.

A little bit about Star Media’s branding…
On our website, in these infographics, in our logo, and on our business cards, we hardly use any color. We love the look of dark blacks, true whites, and some grays in between. We stick mainly with one font (Proxima Nova in its different forms). You will also see some imagery used repeatedly in different places - for example, the keyboard photo on this infographic is also used on the Contact page of our website and placed on the back of our business cards. These are just a few examples, but you can see how this makes things cohesive. When you look at one of our posts, you can automatically recognize it as a part of our brand.

28/03/2023

If you’re a business on social media, you should be creating content that align with your business goals.

To briefly summarize, you probably fall into one of two categories: new businesses and established businesses.

1. If you’re a new business (or just a new business on social media without a lot of followers), your main focus should be on brand awareness and creating consistent, engaging content. This will allow current and future customers to get a better idea of what your brand is all about and learn about your products/services.

2. If you’re an established business that already has a decent social media presence/following, you can start focusing more on conversions (sales, link clicks, etc.). You’re probably already seeing a higher level of engagement on each of your posts - you’ve put in the work, now it’s time to market your business so all of that hard work pays off.

You can follow this same strategy when running ads: start off with more general ads to drum up some interest, and then hone in on your interested audience and run retargeting ads to them directly.

20/03/2023

Behind the scenes of a recent shoot at Potekglass! You can sign up to learn how to make glass beads of your own - classes starting on April 15th at their shop in Minneapolis. These are SO detailed and fun! I had a great time taking these photos.

23/02/2023

We are SO excited to welcome Potekglass as a new client! We’ll be taking over their social media accounts, posting professional photos, videos, and telling you all about the cool things they do at their shop!

Potekglass is a glass shop in NE Minneapolis that sells glass and glass supplies, offers various glass classes (torchwork, fusing, stained glass), helps with repairs, and sells some local art. Their mission is to help bring beauty to the world, inspire people of all ages to work with their hands in a creative way, and also play some great music! Make sure to give their Facebook and Instagram pages a follow!

13/02/2023

Business owners (and those in a leadership role at their company) ~ Join me this Tuesday (tomorrow!) at Insight Brewing in Minneapolis from 3pm-4pm.

I’ve been a part of a fantastic networking group full of supportive people for the last year. We meet every other Tuesday and joining our group is free! No obligations just to come check it out.

This group has helped me get connected with the community, gain new clients, and hold me accountable for achieving my business goals. Send me a DM if you’d like to join tomorrow - drink on me 😊

08/02/2023

When was the last time you updated your headshot? Does your LinkedIn profile look nothing like the “you” of today? Does your website even have photos of yourself and your employees? One of the most important tips I can give business owners is to make their online presence personable - show followers/customers behind the scenes action, allow your posts to read with personality, talk about your hobbies, and show your face! Here are some recent headshots we took for A Precious Petals Florist for their website.

25/01/2023

It may be full-blown winter, but here are a few fall flower photos we took for A Precious Petals Florist’s website catalog! We kept the background the same for each photo to keep attention on the flowers, making sure the full arrangements were well lit and in focus.

18/01/2023

Prescribed burn season is always exciting with Native Resource Preservation ! This fall, NRP sent us a bunch of drone footage to create into a video for their social media pages while they discussed everything about controlled fires (check out their December content!). Choosing music, color grading to match their branding, and cutting clips to match the excitement of the content are a few things we kept in mind while editing this video.

Although we always prefer to be in on the action, getting photos and videos ourselves, it works out well for our clients to send us content if that isn’t possible (or as an aide to the things we capture ourselves - like drone footage). Show NRP some love, learn about ecological restoration, and give them a follow!

11/01/2023

We couldn’t be more excited about welcoming Veg Jaunts and Journeys as a new client! Although we reside states away, this couldn’t be a more perfect fit: travel and veganism.

Myself, Lexie, and business partner/husband, Alex, have been vegan for over 7 years and have traveled to 19 countries together. Being vegan while traveling has been quite an adventure that we’ve had to figure out how to make work over the years, but apparently Kim at Veg Jaunts and Journeys has been doing that work for other vegans for years! They provide both domestic and international tours focused around ethical travel, supporting local (plant based) businesses, and delicious vegan food! Although their tours are completely vegan, they welcome all people on their tours: vegans and non-vegans alike.

We will be helping out Veg Jaunts and Journeys with their social media to inform people of their amazing services, give some tips on travel and being vegan, show the beautiful places around the world they visit, and share photos of some incredible vegan meals and desserts. We will also be running ad campaigns to reach new potential clients. Show some support by giving their Facebook and Instagram pages a follow!

04/01/2023

Now that the holidays are over, it’s the start of a new year, and we have a little time to breathe again, we’ll be reflecting on some end-of-the-year projects we did and posting them on here over the next few weeks! We created this How-To Holiday Centerpiece video with A Precious Petals Florist to promote their holiday arrangement services.

We first worked with Reba, the owner of Precious Petals, to create an outline for the video (and from there, a script) and a shot list for narrative and supporting shots. With Reba’s decorations and the snowy weather outside, we hoped to create a fun Christmas-y mood to get viewers in the holiday spirit! This how-to centerpiece was so fun to make and we can’t wait to share later this month other work we’ve done with Precious Petals!

28/12/2022

If you’ve ever browsed your Insights page or looked at the performing numbers on a post and were left feeling more confused than before you started, here’s a breakdown of key numbers you’ll see written across every social media platform: Reach, Impressions, and Engagement.

14/12/2022

It's time to start thinking about your holiday centerpiece!! Let us know what you have in mind for your table this year and we will do our best to make it happen!

14/12/2022

Celebrating 3 whole years with Star Media! I’m Lexie - the person you’ll work with directly on all photo, video, social media, and website projects! I can’t say enough how grateful I am to have been able to work creatively, get to know other entrepreneurs in my community, and do something I am passionate about while supporting other local businesses for the last 3 years. It has been a great year of growth and I can’t wait to see what the next year holds! I can’t take all the credit though - I wouldn’t have been able to do this without the support of my husband (and business partner), Alex too!

07/12/2022

Hashtag ‘science’ is always changing and the “right way” to use them or how many to use can be highly debated, but this is a good general rule for how to structure the content of your hashtags!

Make sure to switch them up often. As a good rule of thumb, switch up the first 2 groups every month or so, and switch up the third group for every post to make sure they are relevant to the content you’re posting!

Check out our last post for more hashtag tips.

30/11/2022

If you are only using big hashtags that are used millions, or even billions, of times, your post will easily get lost in that hashtag’s feed. By using smaller hashtags, your post will be on the Recent tab on Instagram for a longer amount of time and will likely rank higher on the Top tab. Make sure you don’t niche down TOO much that no one is looking at your tags, though - you still want to use hashtags that other people are using and searching!

23/11/2022

Behind the scenes at A Precious Petals Florist! This is what it looks like taking photos of some of their fall flowers for their website catalog.

-White backdrop
-Flash (to bounce light off the left side to make up for the natural light coming from the glass door on the right)
-Tripod (to take long exposure photos for bright lighting without jarring shadows)
-a7iii camera with 24-105mm lens
-Rustic table base provided by Precious Petals to stay consistent with their branding
-Post-processing to brighten up the images and get rid of distractions

16/11/2022

Facebook ads can seem overwhelming, especially since there are so many options just for the TYPE of ad to run. Here’s a brief breakdown of each campaign objective to help you choose the right ad for your business:

Awareness:
Show your ad to the people most likely to remember them

Traffic:
Send people to a destination, like your website, app, or Facebook event

Engagement:
Get more interactions (messages, video views, post engagement, page likes, event responses)

Leads:
Collect leads for your business (messages, conversions, calls)

App promotion:
Get new app installs and users

Sales:
Find people likely to purchase your product/service (conversions, catalog sales)

08/11/2022

Small business shoutout: Roseline’s Candles! We are big supporters of other small, local businesses - especially when they focus on sustainability. Roseline has a gift shop in NE Minneapolis where she sells handmade candles and offers candle-making classes! They are vegan, soy wax candles in containers made from recycled glass (and they smell AMAZING - I am thoroughly enjoying the coziness this candle has brought me). If you aren’t local, consider getting a candle from her website! Roselinescandles.com 🕯️

02/11/2022

Welcoming a new client, Liz Johnson Real Estate! Back in March, we filmed a video for Liz to get an important message out to people selling their homes. We are excited that we are now working with Liz to manage her social media accounts! Facebook, Instagram, LinkedIn, and Google Business - using different strategies on each platform to get the most success. Give Liz a follow on Facebook and Instagram to show your support!

05/10/2022

Outsourcing your social media management/marketing can be a great investment, bring new eyes to your business, and help you focus on the important aspects of being a business owner - aka growing your business!

1. You can avoid hiring, training, benefits, and high turnover when you outsource your social media. It’s a low-risk scenario that can really pay off!

2. Marketers do this for a living - you can trust in them to come up with a social media strategy that actually works so you aren’t wasting time doing things that won’t benefit your business

3. We’ve heard over and over again from business owners that they just don’t have the time to spend on learning the ins and outs on social media, much less sitting down to schedule posts or engage with their followers. They may try different things but they often aren’t sure why something was/was not successful and how to repeat the success.

4. Consistency is key but it can be hard to stay consistent when your role as a business owner is to wear a million different hats and enjoy the occasional time off.

5. Looking at numbers can be very daunting. Detailed insights pages are available, but they might make no sense to the average person. Professional social media marketers can take that info, relay it to you in a way that makes sense, and use that information to continue being successful.

BONUS: Getting an outside opinion is always a good idea. It can be hard to see the full picture when you’re very close to something. Social media managers will bring innovative ideas and the excitement that comes with a fresh perspective.

28/09/2022

Use depth of field to create dynamic photos for social media. ‘Depth of field’ refers to the nearest and furthest distance of elements in a photo. By placing some elements right in front of the lens, having a background way in the distance, and your subject somewhere in the middle, it makes the photo more dynamic and interesting to look at. ‘Portrait mode’ on your cell phone can help you achieve a more dramatic blur and focus, otherwise if you’re using a camera, use a lower aperture to get the blurring effect (but neither is required, you can still have an interesting photo with lots of depth without the blur!).

Photo we shot for Native Resource Preservation ’s social media pages for reference

21/09/2022

We’ve been working hard the last few weeks to do a revamp of our website and we’re excited to share that it’s finally done!
Updated, clear services
SEO-friendly
Lots of awesome photos, graphics, and videos that we’ve created
Hyperlinks for easy navigation
Check it out and let us know what you think 😊 starmediahouse.com

14/09/2022

Real estate photography is a little bit different from our normal projects, but one that we definitely want to do more of! Jake, of Pure Life Glass, turned his basement into a newly remodeled, furnished unit for mid-term rentals on Airbnb and Furnished Finders. The unit features a murphey bed, full kitchen, fire place, private bathroom, and lots of storage. Despite it being a basement unit, it's filled with lots of natural light. Through wide shots and detail photos, we aimed to capture the charm of all of the small details of this space. We showed how bright this unit is and made sure to focus on clean lines, take photos from all angles, and give a true representation of this beautiful space! Having done this for our own properties on multiple occasions, we helped Jake set up his listings. Check it out! airbnb.com/h/the-minnesota-home

07/09/2022

Vandalia Glassworks offers a unique service for wedding ceremonies! Instead of the traditional sand ceremony, they offer glass unity ceremonies! They’ll work with you to choose colors that fit your wedding theme or home decor, send you glass frit that you can mix during the wedding, and then use the mixed glass to create a variety of beautiful glass pieces. We filmed this process from start to finish and the bride and groom got a pair of custom wine glasses and a vase! To learn more about this service and see our video on their website, check out vandaliaglassworks.com/pages/unity-glass-ceremony

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Videos

Promo Video: NRP Prescribed Burn

New Business Cards!

⚫ New business cards! ⚫ When we started Star Media in 2019, we picked a fun template for our business cards, didn’t change much, and printed them. We didn’t put a lot of thought into branding or making sure it was cohesive with the look of our website - it was just about getting the key info on the card. Now that I’ve been running Star Media for nearly 3.5 years, it has been on my to-do list to update my business cards! I did a pretty large overhaul of my website at the end of 2022 (I’m really proud of it now, so you should go check it out!) and I’ve now done a complete overhaul of my business cards to match: with big intentions to focus on branding and presenting Star Media properly to anyone I hand out my card to. What do you think of the final design?? I don’t know if either the business cards or website project would’ve been done in such a timely manner if it wasn’t for my networking group holding me accountable! We meet every other Tuesday at Insight Brewing in Minneapolis. If you’re a business owner or a leader at your company and want to join, make connections, and meet your goals every quarter, send me a message! It’s free and your drink is on me. 😊

Behind The Scenes: Potekglass Beads

NRP Prescribed Burn - Drone Footage

Prescribed burn season is always exciting with Native Resource Preservation ! This fall, NRP sent us a bunch of drone footage to create into a video for their social media pages while they discussed everything about controlled fires (check out their December content!). Choosing music, color grading to match their branding, and cutting clips to match the excitement of the content are a few things we kept in mind while editing this video. Although we always prefer to be in on the action, getting photos and videos ourselves, it works out well for our clients to send us content if that isn’t possible (or as an aide to the things we capture ourselves - like drone footage). Show NRP some love, learn about ecological restoration, and give them a follow!

How-To Holiday Centerpiece - A Precious Petals Florist

Now that the holidays are over, it’s the start of a new year, and we have a little time to breathe again, we’ll be reflecting on some end-of-the-year projects we did and posting them on here over the next few weeks! We created this How-To Holiday Centerpiece video with A Precious Petals Florist to promote their holiday arrangement services. We first worked with Reba, the owner of Precious Petals, to create an outline for the video (and from there, a script) and a shot list for narrative and supporting shots. With Reba’s decorations and the snowy weather outside, we hoped to create a fun Christmas-y mood to get viewers in the holiday spirit! This how-to centerpiece was so fun to make and we can’t wait to share later this month other work we’ve done with Precious Petals!

BTS - Fall Product Photos at Precious Petals

Behind the scenes at A Precious Petals Florist! This is what it looks like taking photos of some of their fall flowers for their website catalog. -White backdrop -Flash (to bounce light off the left side to make up for the natural light coming from the glass door on the right) -Tripod (to take long exposure photos for bright lighting without jarring shadows) -a7iii camera with 24-105mm lens -Rustic table base provided by Precious Petals to stay consistent with their branding -Post-processing to brighten up the images and get rid of distractions

Liz Johnson Real Estate - Listing vs. Off-Market Deals

We’ve seen some of the biggest successes posting glass blowing reels of creating memorial orbs on Pure Life Glass’s Instagram! We can’t say we’re surprised, though, because how amazing is this process?!

Walking through our editing process for Quality Auto Care Center ! To stay consistent, we apply a preset that we’ve created specifically for Quality Auto (based on the lighting, colors, and subject matter of the photos we shoot for their social media accounts each month). While the preset is a good starting point, photos always require a little extra tweaking to make them perfect!

We are so excited to share Native Resource Preservation’s spring prescribed burn video! Every spring and fall, conditions are right for prescribed burns, and every spring and fall, we have a blast photographing and filming one of those prescribed burns. In this video, we’re showing what a prescribed burn looks like from the prep, to dropping fire, to the post-burn. I have a background in environmental science, so working with Native Resource is always so much fun. Writing content for them and making ecological videos feels like going back to my roots. For the whole month of May on NRP’s social media pages, we discussed why prescribed burns are a great ecological restoration method and how NRP conducts them. Check it out and let us know if you learned something!

Vandalia Glassworks is having their second Color Me Crazy event this Saturday, April 9th at 5pm! Due to covid cases last year, we decided to film an entire gallery walk-through of each artist’s glass in case people didn’t feel comfortable coming in-person. This year, we’re in much better shape, so you’ll have to stop in and see all of the artist's work in person (and some live glass blowing demonstrations)! 😍

Happy Valentine’s Day! 💗 We are super excited to share the finished ‘About Us’ video for A Precious Petals Florist! We’ll let the video speak for itself, but we had so much fun getting to know Reba and learning more about the cozy flower shop located just a few minutes away from us. If you need to pick up some last minute flowers for the special person in your life today, head over to Precious Petals in West Saint Paul! 🥰

We’ve had the pleasure of working with A Precious Petals Florist this year to create an updated ‘About Us’ video for their website! A Precious Petals Florist is a local flower shop located just down the road from us in West Saint Paul. They’ve been established on Robert St. since 1988 and the current owner, Reba, has been in charge for the last 14 years! They pride themselves in being an active part of the community and specialize in everything from weddings, sympathy arrangements, birthdays, and other events. We are so excited to share the finished ‘About Us’ video which is coming out soon, but in the meantime, here is a little behind the scenes video that shows some of the process the day of filming. Lighting, audio, video composition, b-roll, and interview questions are just a few of the things we have to think about before we actually start recording.

A little ✨ Behind The Scenes ✨ video of shooting some photos for Pure Life Glass! Check out their social media to see the creative ways we show off their orbs! Taking photos of clear, glass orbs can be really tricky since we have to navigate reflections, fingerprints, and proper lighting - but we love a challenge 😊

We are getting SO excited for Vandalia Glassworks annual pumpkin patch next Saturday!! If you’re in the Twin Cities, this is an event you won’t want to miss! This is the second pumpkin patch event we have been doing marketing for - making this video, getting the event set up, running ads, and doing a giveaway (which is live now on their page so go check it out!). Hopefully we’ll see you there next weekend 😊

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16/05/2023

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Address

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Contact The Business

Videos

Promo Video: NRP Prescribed Burn

New Business Cards!

Behind The Scenes: Potekglass Beads

NRP Prescribed Burn - Drone Footage

How-To Holiday Centerpiece - A Precious Petals Florist

BTS - Fall Product Photos at Precious Petals

Liz Johnson Real Estate - Listing vs. Off-Market Deals

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