I heard this quote from Jim Rohn and it holds true to me so I'm thankful for the people that surround me because they all contribute to my growth. ❤️
So choose your company wisely and be part of the right community, your future self will thank you.
#communitymanagerthoughts #communitymanager #communitymarketing
Even in the online world, we all want to belong.
This is important to clients and customers alike.
Most of the purchase decisions being made today are due to the sense of trust, loyalty, and support an individual feels toward the person who is the face of the brand or company.
It is further maximized when acceptance and belongingness are experienced within a community.
If you're a Business Coach or a Course Creator, building and managing a community should be one of your priorities.
Because not only will it help you increase your social proof but the people that you gather together will also be able to help and support one another, increasing their success.
In turn, this will help you grow your client's loyalty and satisfaction.
Want to invest in your community?
Send me a message.
#communitymanagement #CommunityMarketing
3 Things to keep in mind when forming a Facebook group strategy
1. Focus on providing value
Yes, the objective is to increase Facebook engagement, but your goal should be to provide value first.
When you provide value to your group members, they will feel a sense of belonging and would come back to your community. They might also even share about it with their friends and family, helping it grow.
There’s nothing sweeter than members thanking you for making a difference in their lives.
2. Listen to your Facebook group members
Because that’s where you get the most valuable insights.
Understand what interests your members and what problems they are facing, and formulate your Facebook group content strategy around it.
When members will get solutions to their problems, or they get to participate in discussions that entice them, they’d definitely engage.
3. Consistency is the key
Be consistent in your efforts.
Initially, you will have to start conversations to get members to participate. It’s only after a while that members feel comfortable and start posting in the community.
Always keep these 3 things in mind when you create any plan for your community. Give value, listen and be consistent!
Want more community-building tips?
Let me know by liking this post. :)
𝟓 𝐒𝐭𝐚𝐠𝐞𝐬 𝐨𝐟 𝐚 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐌𝐞𝐦𝐛𝐞𝐫
👀 Lurkers
All communities have lurkers. They are those who are curious but not engaged. They should be able to see some of the activity between members, so they can understand if this is the right place for them.
You don’t always have to push lurkers to engage. Sometimes lurking is exactly where these members should be, until they see the right kind of engagement and activity for them.
👋 New members
New members are learning the group culture and should get extra care and support from the community builders and the leaders in your community. You may need to nurture these members before they'll start participating in the group.
💬 Engaged members
Once a member feels comfortable, they'll start engaging. This beginning engagement might look like RSVPing to events, reacting, and/or commenting on posts.
This member is starting to feel comfortable with the group, and looking for signals that they belong. If these members are inspired, motivated, and feel accepted, they'll start to contribute to the community's mission or purpose.
🛠️ Contributors
The members who start conversations, share resources, collaborate with other members and help out new members are called contributors. They'll keep the heart of your community beating!
Be sure to continually recognize and reward these members and, on occasion, show them the path to leadership.
👷 Leaders
Once an engaged member steps up to help other members in a structured way, we'll call them leaders. Communities cannot scale in size, or more importantly impact, without members stepping into leadership roles. Sometimes a leader will show up as a moderator, an expert, or a coach.
Some groups have a healthy balance of members in these different stages while others mainly have lurkers and new members.
Do you have a favorite community?
At what member stage are you in that group?
Why did you start enga
Monday Reminder:
There will be days na mpapakanta ka nlang ng "nobody said it was easy" kasi you're dragging yourself to do what you're supposed to do.
There will be days when you're super motivated and days when you just want to curl up in bed and stare at your ceiling.
But you've got dreams to follow and purpose to fulfill, kaya persevere, and don't forget to enjoy your journey.
Wherever you're headed make it a good one.
Fighting! <3
Does your business have a community?
Overwhelmingly, companies are buying into community building.
According to the 2021 CMX Community Industry Report, 85% agree that an online community has had a positive impact on their business objectives in the past year.
If you don't have a community yet, read on to know how you can use it to help your business build strong relationships with your clients.
There are 3 main types of online communities and each has a unique purpose:
1. Discussion Communities
Discussion communities are a place where people share experiences and thoughts on a specific interest.
For example, the popular TV show The Office still has several strong online discussion communities even though the show ended in 2013.
Discussion communities are a great way to increase engagement with your target audience.
2. Support Communities
Support communities are a resource for people in need of help. People usually seek out these communities to find information and get advice from other enthusiasts or people with more experience.
3. Action Communities
Action communities typically strive to create change in the world by spreading awareness on a range of issues and encouraging users to work together in pursuit of a common goal.
Regardless of industry and business size, online communities can help you connect with your audience.
Discussion groups drive engagement, support groups provide care, and action groups foster advocacy.
Consider what type of community would be most beneficial to your audience, or if you should incorporate all three into your digital strategy.
What do you think?
Want to improve your digital presence with an online community today?
Send me a message.