29/04/2022
The TikTok spur
Apple also saw its growth slow over the period from January to March, as expected. Its quarterly revenue reached $97.2 billion, up 9% year-on-year. This is the first time since the summer of 2020 that Apple has posted single-digit growth. The Cupertino group has so far managed to limit the supply problems affecting the entire electronics sector, particularly in the semiconductor industry.
But the disruption caused by the resurgence of coronavirus cases should deprive it of 4 to 8 billion dollars of income for the current quarter, announced Thursday the leaders of the group. For Alphabet (Google, YouTube) and Meta (Facebook, Instagram), the two leaders in online advertising, the unfavorable economic context means that advertisers are managing their budgets more carefully.
And many of them are attracted by the star TikTok, the application of short, musical and funny videos, ultra popular with young people. The two Californian companies have assured that their short video formats, copied from TikTok, are progressing well in terms of audience, and that they are actively working on their monetization.
The "YouTube Shorts" now generate "more than 30 billion daily views, four times more than a year ago", welcomed Sundar Pichai, the boss of Alphabet. “Our transition to short formats is not yet generating substantial revenue at this time, but we are optimistic,” assured Mark Zuckerberg, the founder of Meta. "It will take several years," said Sheryl Sandberg, its director of operations.