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Allsorts Copywriting Allsorts Copywriting is the reliable Australian solution to your small business copywriting needs.
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Copywriting isn't just about pretty words, you know.It's about understanding, connecting and persuading. Need a hand wit...
18/07/2024

Copywriting isn't just about pretty words, you know.
It's about understanding, connecting and persuading.

Need a hand with that? Allsorts is here for it!

Did you know the opening line of your copy is the most important? 🤯It's true! Those first few words are what hook your r...
17/07/2024

Did you know the opening line of your copy is the most important? 🤯

It's true! Those first few words are what hook your reader's attention and make them want to keep going.

Too often, businesses bury the most compelling part of their message by starting with fluff instead of getting straight to the point.

So here's a tip: Lead with the biggest benefit or most surprising fact up front. Don't make people work to find out why they should care.

Just as an example, instead of: "ACME Company offers cleaning products that are great for the environment." Try: "Reduce your carbon footprint everytime you tackle the housewok with our certified eco-friendly product range."

Which one would make you keep reading?

Over to you: Review the opening lines of your latest marketing material. Did you bury the best part? Rewrite those hooks to lead with the most compelling information first.

When you nail that opening line, more readers will get drawn into your message and take the next step with you.

Drop your favourite emoji 💥 below if you're ready to punch up your copy!

What are your audience's concerns?What worries them?What do they fear?Unless you take the time to understand these and a...
16/07/2024

What are your audience's concerns?
What worries them?
What do they fear?

Unless you take the time to understand these and address them in your content, along with showing your ability to provide solutions you're leaving opportunities on the table.

While these 4 tips mightn't be rocket science, they're solid and really should be the drivers behind what you do and how...
15/07/2024

While these 4 tips mightn't be rocket science, they're solid and really should be the drivers behind what you do and how you do it.

So, if you were to sit and reflect, how would you rate your performance in each of these areas? Why not grab a cuppa, an hour and a blank sheet of paper drawn into quadrants to evaluate what you're rocking (so you can do more of that!) and where you've got an opportunity for improvement and growth?

There's no need to overcomplicate things because sometimes the simplest messaging can have the biggest impact. Take this...
14/07/2024

There's no need to overcomplicate things because sometimes the simplest messaging can have the biggest impact. Take this as an example, dead simple, super effective.

Are you an e-comm business with products to sell? Well then, those product descriptions are the blind date between a po...
13/07/2024

Are you an e-comm business with products to sell? Well then, those product descriptions are the blind date between a potential customer and what you're selling.

Allsorts can be the ultimate wingman and whip up some words to make them swoon then hit the buy button faster than a cute cat video goes viral (and that's pretty fast!)

AI has certainly stirred up a storm in the copywriting industry. But, when it comes to connecting with real, living, bre...
12/07/2024

AI has certainly stirred up a storm in the copywriting industry. But, when it comes to connecting with real, living, breathing customers, nothing beats the good old human being with a knack for writing words that can touch hearts.

Yep, ChatGPT might hammer out word salad faster than a caffeinated kangaroo, but a skilled writer can connect with your audience on a deeper, more emotional level.

So don't forget that content marketing is much more than just throwing words out there; it's all about building a genuine bond and relationship with the people you hope will do business with you.

Ready to say cheerio to drab copy and content?Allsorts can help liven it up, head to the website and book a free 20-min ...
11/07/2024

Ready to say cheerio to drab copy and content?

Allsorts can help liven it up, head to the website and book a free 20-min discovery call and let's see what we can do.

This is the look a websiste without a blog will get. Why? Well, there are 3 simple reasons why your business needs to pu...
09/07/2024

This is the look a websiste without a blog will get.

Why? Well, there are 3 simple reasons why your business needs to publish regular blogs:
(1) it's the chance to position yourself as a thought leader and expert in your industry,
(2) the search engines love fresh, optimised content and
(3) it's a great way to nudge potential customers through the buying journey by addressing commonly asked questions and overcoming objections.

So, do you need a winning blog strategy? If so, we need to talk.

"Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling."-Demian...
08/07/2024

"Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling."
-Demian Farnworth

There's a tall tale that content marketing is a luxury, the sort of thing only the big dogs with deep pockets can afford...
07/07/2024

There's a tall tale that content marketing is a luxury, the sort of thing only the big dogs with deep pockets can afford. That's simply not true.

Content marketing is actually a long-term relationship builder and a sales booster that's accessible to all, including small businesses running on a tight budget.

Get in touch with Allsorts to chat about the range of ways we can get your content marketing started without breaking the bank.

Feeling like you're just one of many trying to sell the same thing as others, to the same audience as others, in the sam...
06/07/2024

Feeling like you're just one of many trying to sell the same thing as others, to the same audience as others, in the same way as others?

Well that doesn't sound much fun. I've a blog post on that, and it dishes out five nifty tricks to make your product or service stand tall in a crowded market.

Swing by and give it a read - your business will thank you for it! https://allsortscopywriting.com.au/5ways-to-differentiate-your-product-or-service/

Ever wondered why some businesses seem to attract customers like bees to honey? The secret is in their words.It's conver...
05/07/2024

Ever wondered why some businesses seem to attract customers like bees to honey? The secret is in their words.

It's conversion copywriting, those words that are the silent salesperson who does most of the heavy lifting. They're always on shift, tirelessly promoting your products and services without the usual overheads. No breaks, no sleep, no salary negotiations. You've gotta love them.... and use them.

Wanna know a secret? Despite all the convenience of automation and the mind-blown superpowers of AI, there always needs ...
04/07/2024

Wanna know a secret? Despite all the convenience of automation and the mind-blown superpowers of AI, there always needs to be a human touch, that critical eye overseeing things.

Yes for sure, ChatGPT can generate content, BUT it can't fully understand or replicate the emotional depth and the intuitive creativity that professional writers bring to the table! '

Think of your website as the initial handshake or the first cup of coffee with a potential client. It sets the tone for ...
03/07/2024

Think of your website as the initial handshake or the first cup of coffee with a potential client. It sets the tone for the relationship and begins a dialogue. Good website copy will engage readers by speaking to their needs, desires, and pain points in a way that feels personal and direct, as if you're talking to them one-on-one.

By delivering a message they relate to, you lay the foundation for trust. And trust is the cornerstone of any lasting business relationship. When your words reflect an understanding of your customers, they're more likely to believe in your offer and take the next step to do business with you.

Here's a question: If your brand was a book, what genre would it be? Adventure? Romance? Mystery? Tell us in the comment...
02/07/2024

Here's a question: If your brand was a book, what genre would it be? Adventure? Romance? Mystery? Tell us in the comments.

Whether you’re an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your st...
01/07/2024

Whether you’re an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That’s a constant. What’s always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.
–Gary Vaynerchuk

A stale and stagnant website can be likened to a store with dusty shelves and outdated products; it simply doesn't attra...
30/06/2024

A stale and stagnant website can be likened to a store with dusty shelves and outdated products; it simply doesn't attract customers.

So, if you think your website could use a wake up call and spruce up, get in touch and let's make it happen for you!

Here's a few things you already know: (1) we're smack bang in the digital age; (2) it's getting harder than ever for sma...
29/06/2024

Here's a few things you already know: (1) we're smack bang in the digital age; (2) it's getting harder than ever for small businesses to stand out in crowded marketplaces, and (3) consistent content is key to being found online and building relationships to take your audience through the customer journey.

But here's a couple of things you might not know: (1) where to start with this content 'thingy' and (2) then how you get your content ideas planned and organised.

Well, here's Allsorts caped-up and to the rescue with the 12-month Content Clarity workbook. Follow the process and you'll plan yourself an entire year's worth of content for your business's digital presence. If you want to have 12 months of "yeah, I got this", instead of "oh crap, what will I publish" here's the place to go:
https://allsortscopywriting.com.au/shop/content-clarity-year-long-content-plan

Imagine being able to sell your product or service to a customer not just once, but over and over again without any extr...
28/06/2024

Imagine being able to sell your product or service to a customer not just once, but over and over again without any extra work.

Sounds like magic, right? No, it's not magic - it's the power of digital products!

Let's have a chat about what digital products you could create for your business that would (1) add massive value to your audience and (2) bring you in an additional income stream.

Know your homies: never let your content just yap at people.Know who's in your crowd and how they like to be spoken to. ...
27/06/2024

Know your homies: never let your content just yap at people.

Know who's in your crowd and how they like to be spoken to. Then, do that.

Quality content - it's the gold that creates connections. When you're genuine and original in your messaging, it resonat...
26/06/2024

Quality content - it's the gold that creates connections. When you're genuine and original in your messaging, it resonates, it gets shared, it sparks discussions, it educates and entertains. What an all-rounder, don't you agree?

So, in a world that's chockablock with noise and mediocre content, yours needs to be top quality to set you apart, amplify your voice and etch your brand in people's minds. Call out when you're ready to talk epic content for your business.

Your customers aren't shopping for "things".They're looking to buy ease or time or peace of mind or comfort or whatever ...
25/06/2024

Your customers aren't shopping for "things".

They're looking to buy ease or time or peace of mind or comfort or whatever it is your product or service will bring them.

"Content marketing is like a first date. If you only talk about yourself, there won’t be a second one."–David Beebe ...
24/06/2024

"Content marketing is like a first date. If you only talk about yourself, there won’t be a second one."
–David Beebe

Q: How long should a blog post be? A: Because blogs and articles are the bread and butter of content marketing, you real...
22/06/2024

Q: How long should a blog post be?
A: Because blogs and articles are the bread and butter of content marketing, you really want to make those words count. Of course, there's no hard and fast rule.... but..... always look to publish a minimum of 500 words.

Of course, if you've got a meaty topic you want to explore in depth. go hard and knock yourself out! Blog posts of 2500 words or more make great pillar content as long as they're formatted to be easily read and it's valuable content that's not been strung out for the sake of it.

How many words do you typically write?

Professional Copywriting (aka The Suit and Tie Stuff):These are the words you use when shaking hands around the board ta...
21/06/2024

Professional Copywriting (aka The Suit and Tie Stuff):

These are the words you use when shaking hands around the board table, wanting to strut your stuff and show off your KPIs.

This tone is clear, credible, and formal (and probably not the place for your dad jokes).

The ideal tone for corporations, professional service industries and matters where lightheartedness isn't appropriate or appreciated.

Hello world! It’s been a little while hasn’t it? Not because I’ve been in hiding, but because I inadvertently lost acces...
20/06/2024

Hello world! It’s been a little while hasn’t it?
Not because I’ve been in hiding, but because I inadvertently lost access to this page and have spent 4 long weeks trying to regain admin rights to post here again.

A long and frustrating story (as could be told through at least 30 frazzled emails to the FB support team) but let’s look forward not back.

Feels good to be in control again! Happy Friday from this morning’s office!

Is your website gathering digital dust? Get into some fresh website content to shake off the cobwebs and get the place h...
20/06/2024

Is your website gathering digital dust? Get into some fresh website content to shake off the cobwebs and get the place humming again.

Whether you want to spruce up your home and about pages, or show off your industry knowledge with a blog post or two, Allsorts is here for it. Reach out and let's chat about resuscitating your site.

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Sick of spending hour after hour thinking of content ideas? And then even longer sitting at the keyboard trying to put those thoughts into words? I'm here to take that pressure away and handle your business content - from web copy and emails to social captions and newsletters, I'll get the words written. #content #contentmarketing #contentcreator #contentcreation #contentplanning #businessstrategy #contentplan #copywriter #entrepreneur #copywriterlife

Sick of spending hour after hour thinking of content ideas? And then even longer sitting at the keyboard trying to put those thoughts into words? I'm here to take that pressure away and handle your business content - from web copy and emails to social captions and newsletters, I'll get the words written. #content #contentmarketing #contentcreator #contentcreation #contentplanning #businessstrategy #contentplan #copywriter #entrepreneur #copywriterlife

Hahaha!! Have a great Friday and weekend! #content #contentmarketing #contentcreator #contentcreation #contentplanning #businessstrategy #contentplan #copywriter #entrepreneur #copywriterlife

Hahaha!! Have a great Friday and weekend! #content #contentmarketing #contentcreator #contentcreation #contentplanning #businessstrategy #contentplan #copywriter #entrepreneur #copywriterlife

Happy Friday.... and have a great weekend! #content #contentmarketing #contentcreator #contentcreation #contentplanning #businessstrategy #contentplan #copywriter #entrepreneur #copywriterlife

Happy Friday.... and have a great weekend! #content #contentmarketing #contentcreator #contentcreation #contentplanning #businessstrategy #contentplan #copywriter #entrepreneur #copywriterlife

We can't all be good at everything.... and so if words aren't your jam... hand over your content writing to me and get back to doing what you're best at! #content #contentmarketing #contentcreator #contentcreation #contentplanning #businessstrategy #contentplan #copywriter #entrepreneur #copywriterlife

When your website copy could hold its own at a '70s party, it's time to refresh it! Book a discovery call, and let's chat about some new and engaging website content to bring your online home into the now. #content #contentmarketing #contentcreator #contentcreation #contentplanning #businessstrategy #contentplan #copywriter #entrepreneur #copywriterlife

Nothing funnier than a play on words. Happy Friday!!!

Is it time we had a chat about nudging your small business forward?

Love love love storms. So took a break from the keyboard to enjoy this cracker…… and then felt sad that my car isn’t under cover 🤦‍♀️😳🤬

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