29/08/2021
A rookie idol? We know it is a digital human.
Advanced technology attack investment in the gaming industry
Game character, transformed into a virtual human being.
Promotion of Metabus and Enterprise, etc. Target new businesses with ‘mirror world’ at the forefront.
The game industry is trying to differentiate itself in the metaverse market by using the graphic technology it has accumulated over the years to create a ‘digital human’ that is close to a ‘real person’.
A digital human is a virtual human created by combining artificial intelligence (AI) chatbots and computer graphics technology. Major game industries are pushing for advancement into the metaverse and entertainment business by adding aggressive investment to advanced technology in the digital human field.
As it has accumulated development know-how by creating sophisticated virtual characters in the game for a long time, it is a strategy to share a new business with a ‘mirror world’ that goes beyond the graphic level of the existing metaverse.
According to the industry on the 29th, Smilegate recently unveiled a digital human 'Han Yoo-Ah'. Han Yoo-Ah is the female protagonist of the virtual reality (VR) game 'Focus On You', which was released in 2019. In the game, it was the appearance of a 3D animation character, but her appearance revealed this time is indistinguishable from a real person. This is the result of Smilegate's collaboration with Giant Step, which produced the artificial intelligence (AI) avatar of SM Entertainment's girl group 'aespa' and the virtual human 'Vincent'. By applying Giant Step's AI-based virtual human solution and real-time content solution, Han Yoo-ah was transformed into a virtual human. Smilegate plans to put Han Yoo-Ah, who has been transformed into a digital human, into the entertainment industry. A company official said, “We plan to develop Han Yoo-Ah as a virtual idol in the future.
Neptune, which acquired Onmind, the producer of digital human 'Sua' lasfuture. Recently took over the virtual idol producers ‘Deep Studio’ and ‘Pulse Nine’ to strengthen its technology. Deep Studio started as a company that develops deepfake technology and has recently expanded its business to digital idol development. Pulse9 is a company that created a digital girl group called ‘Eternity’ based on Deep Real AI technology. Deep Real is a technology that creates a virtual face and then synthesizes it with an image. Compared to deepfake technology that overlays the face of a real person, it has an advantage in being free from ethical issues. A Neptune official said, "First, we plan to enter the entertainment business, and in the long term, we plan to implement it as a character within the Metaverse platform."
Although interest in digital human has increased recently as the metaverse has been in the spotlight, in fact, it is an ‘old future’ that the game industry has been trying for several years. NCsoft (NC) established a motion capture studio early in 2016 to develop ‘digital actors’. In the same year, Nexon also implemented the character ‘Miya’ in Sudden Attack 2 like a real person, and introduced it as a Kolon Sports rash guard model.
Since the game industry has a solid fan base as well as an appearance production technology similar to the live-action film, it is advantageous for nurturing digital humans as influencers in the entertainment field. In fact, most of the digital human beings attempted by the game industry, such as Han Yoo-Ah and Miya, are characters in the game. Jung-hyeon Wi, professor of business administration at Chung-Ang University, said, “The engine used for game development, such as Unreal and Unity, is mainly used for digital human production. It’s a trend we’re trying to get into,” he said.
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sc sedaily.com
translated by nixon.
if there is a mistranslate, I apologize.