06/05/2023
4 Essentials for Successful Twitter Marketing
With well over 100 million users, Twitter is the 2nd most popular social media network on the Internet. Twitter has become a favored marketing tool to stay in close communication with a network of followers by "tweeting" short messages on a regular basis. Building a dedicated following is a goal for any Twitter marketing campaign. Here a 4 essentials for successful twitter marketing.
Twitter Marketing Essential #1 - Be Timely
Twitter is all about quick, short, messages. It is essential to be timely. Respond to new follower, direct messages, and tweets within 24 hours. When someone mentions you, or re-tweets your tweet, let them know you appreciate it. But be timely. Waiting too long can hurt the relationship. Your goal is to have your message go viral and you need a good network of followers to achieve this goal.
There are quite a few twitter applications that will let track your mentions, re-tweets, keywords, and even schedule your outgoing tweets. I'm not here to promote any in particular, and each has subtle advantages, so do a little research. Here's a few to start with: Tweetbeep, Twitter Alerts, TweetLater, Tweetdeck, and SocialOomph. You won't need to make any financial commitments and you won't need to spend your time watching the Twitter feed to see what's going on out there in Twitter-land.
Twitter Marketing Essential #2 - Make it Personal
Never forget, business is personal. If you're an entrepreneur growing a small business, it is essential to use your twitter marketing campaign to promote yourself and your product or service, at a personal level. It's ok, and even advisable to tweet general, promotional information. It's even OK to tweet positive messages. But in the end, your goal is to make a personal connection with you followers, and hopefully they promote you by re-tweeting and mentioning you their followers. To achieve this goal you'll need to make your twitter marketing personal. Message, or tweet, followers directly when you have something unique that they can benefit from. Develop your relationship with your followers by thanking anyone who mentions or re-tweets you. Also, send a direct message to new followers, thanking them for doing so. Keep in mind that not every tweet needs to be a pitch. Build personal relationships.
Twitter Marketing Essential #3 - Be Informative
It's tough to squeeze a lot into just 140 characters. With twitter marketing campaigns it is essential to keep it brief, and keep it informative. Think of your tweet as a newspaper headline. You need to capture your audience, get them interested in reading your post for more information, and convince them there is value in reading on. All this in only 140 characters. You need to position yourself as the "go to" source in your niche. In doing so, you'll want to turn conversations public so others can see that you are a respected resource. Include all your followers (when appropriate) in your thank you when someone re-tweets or mentions you. This will help you promote yourself as a leader in your niche. But, don't just say thanks. No one will know what you're thanking them for and no one will have the time or interest to research the thread of communication. Instead, thank them for mentioning your product or brand. This will create a natural and casual mention of your product or brand and let all your followers know that you are the right resource to turn to.
Twitter Marketing Essential #4 - Be Social
Twitter is a social network, so be sociable. Don't constantly send promotional or spam tweets. Use tweets to create a relationship and build a loyal following. Leverage your network by mentioning others. Follow other Twitter users outside your niche. When you like something they say, re-tweet it. By doing this, you will not necessarily be promoting your direct competitors, and you will have the opportunity to expand your market reach well beyond your group of followers. Smart users will reciprocate this and mention or re-tweet you as well. Remember, twitter marketing is a tool to develop relationships with the context of a social network.
Twitter Marketing Essentials
Many internet and social marketers rush out to join Twitter, and then wonder what to do with it. Twitter marketing takes time, but can be an effective tool in your marketing campaign. You'll need to build a following which, in the beginning, will require you to follow others in the same niche. Soon you'll begin to expand your reach and in time you'll attract a large pool of people interested in your product or brand. Remember, Twitter is just a tool. You'll need to support your twitter marketing efforts through other means, such as Facebook and blogging, to name two.
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