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Video and Graphics Designer for Ethical and Wellness Brands

22/10/2021

𝑯𝒐𝒘 𝑾𝒆 𝑼𝒔𝒆 𝑨𝒈𝒓𝒊𝒄𝒖𝒍𝒕𝒖𝒓𝒆 𝑰𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓𝒔 𝑻𝒐 𝑩𝒓𝒊𝒏𝒈 𝑺𝒐𝒄𝒊𝒂𝒍 𝑴𝒆𝒅𝒊𝒂 𝑺𝒖𝒄𝒄𝒆𝒔𝒔 ✨🌳

One of the biggest advantages of using social media in agriculture (apart from communicating with customers) is the ability to connect with industry leaders locally, nationally, and even globally, which can help farmers feel less isolated. So, what are the primary advantages of networking with agricultural influencers?

1. Ability to gain a wealth of knowledge and ideas
An agriculture professional can gain a wealth of knowledge and ideas in a short period by participating in this chat and other social media discussions, something that would be difficult to do otherwise or would require more time and travel.

It can also provide you the chance to become an influencer yourself if you start delivering your knowledge.

2. Opportunity to establish key partnerships
Connecting with agriculture influencers can be a great way to form key partnerships with influencers themselves and other farmers and agribusinesses. They can help you open doors and connect with other farmers and agribusinesses and start strong relationships that can lead to key partnerships.

3. Opportunity to reach a wider audience
Make sure you provide value in your talks with them by delivering fantastic material and information and demonstrating your expertise for them to assist you in reaching a larger audience. They'll gladly share your material with their friends and even suggest that they follow you.

If you're ready to start networking and interacting with industry influencers, Contact us today and let’s talk about what we can do together.

22/10/2021

𝑳𝒆𝒕 𝑼𝒔 𝑯𝒆𝒍𝒑 𝑻𝒂𝒓𝒈𝒆𝒕 𝒀𝒐𝒖𝒓 𝑬𝒄𝒐-𝑪𝒐𝒏𝒔𝒄𝒊𝒐𝒖𝒔 𝑴𝒂𝒓𝒌𝒆𝒕 🔎🌿

Consider Eco-Conscious for More Clients
Many customers care about the environment, but the price/value ratio isn't always in line; the products are often more expensive than they're used to. However, brands are now aware that they have a responsibility to provide environmentally responsible products.

Be Aware of Trends
Customers are buying more RPET (recycled plastic bottles) and organic cotton, as well as fair-trade cotton. The need is unquestionably increasing. We'll see more eco-friendly options, including recyclable and compostable items.

Know How to Source Properly
Most of the things we create are for special occasions, such as experience events and new store openings. It can be a freebie or a gift with purchase, but it must be consistent with their branding and positioning. On the other hand, distributors need to know what they're sourcing - this is known as a transparent supply chain.

Get Familiar With Product Nuances
The most important thing is that distributors have a thorough understanding of the materials. The term "eco-friendly" is often overused. It has the potential to get you into trouble with your clients. If you sell them something you claim is eco-friendly, and then someone analyzes it and determines it isn't, you'll have people talking about your client's brand on social media. We must double-check and comprehend.
Know-How to Source Properly

Let us help make a few simple ways you can be more sustainable within your marketing. By making small changes you will soon find that you have made a big difference.

21/10/2021

𝑳𝒆𝒕 𝑼𝒔 𝑫𝒐 𝒀𝒐𝒖𝒓 𝑬𝒄𝒐-𝑭𝒓𝒊𝒆𝒏𝒅𝒍𝒚 𝑪𝒐𝒏𝒕𝒆𝒏𝒕 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒚 🆙🗓

Connection to Green Marketing
If you're looking for a green content strategy, it's a good idea to start with the concept of green marketing. "Green marketing refers to the process of selling products and services based on their environmental benefits," according to The Balance.
Supplement Your Content Strategy Research
When you research a brand, you can learn about the meta-language of going green and apply it to your content strategy. Things like the most recent green keywords and phrases can undoubtedly aid your process.

Learn about current issues, such as going green by purchasing pressure cookers or adequately disposing of chipped dishware. Translate these ideas into your green notion for a serious meta-level plan that elevates the environment to new heights.
Eco-Friendly Content Strategy Example
For a client in the green restaurant/grocery industry, the ideas of a pressure cooker and chipped dishware about an Eco-friendly strategy would look like this:

Create brand demand by emphasizing the pressure cooker's Eco-benefits, such as saving money and time while cooking at home, as well as reducing transportation's reliance on fossil fuels.

Create content that gets the reader's blood boiling and ready to erupt with action, all while increasing traffic to the site with the fewest resources possible, such as blog posts and social media.

Consider alternative methods to take inspiration from an environmentally conscious firm and incorporate it into your content planning.

Contact us at Digital Eco Solutions to discuss how we can further help you to become the thought leader in your industry you want to be.

21/10/2021

𝑮𝒓𝒆𝒆𝒏 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒗𝒔 𝑮𝒓𝒆𝒆𝒏𝒘𝒂𝒔𝒉𝒊𝒏𝒈: 𝑾𝒉𝒂𝒕 𝑪𝒐𝒎𝒑𝒂𝒏𝒊𝒆𝒔 𝑵𝒆𝒆𝒅 𝒕𝒐 𝑲𝒏𝒐𝒘 🍀🆙

The term "greenwashing" comes to mind. In short, it is an attempt by businesses to portray themselves as environmentally friendly when they are not. On the other hand, green marketing refers to organizations' genuine and honest presentations of true eco-friendliness, mainly in their production processes.
Why Green Marketing is Important
Today's consumer expects businesses to be environmentally conscious and to meet these needs in concrete ways. Given the importance of "becoming green" among millennials and Generation Z, businesses must examine their operations and determine what needs to be changed if they want to appeal to these two large consumer groups. These generations want to see recycling, resource replacement, clean manufacturing methods, avoidance of potentially dangerous substances, and a reduction in the usage of non-renewable resources, right down to the quantity of water utilized in industrial processes.
Companies who can legitimately "show" they are environmentally conscious will get significantly more business than those who cannot.
The Difference between Green Marketing vs. Greenwashing

Green marketing ensures that businesses have a moral imperative to be more environmentally and socially responsible. They plan their operations to have as little detrimental influence on the environment as possible.

Green marketing is straightforward and clear, and the products or services of green marketers fit the following criteria:

There are no harmful elements or substances that deplete the ozone layer.
It can be recycled or is made out of recycled materials.
Produced using renewable resources.
Produced in an environmentally friendly manner.
Doesn't utilize a lot of packing.
Instead of being disposable, this item is designed to be reusable and repairable.
Green marketing labels such as "eco-friendly," "organic," "natural," and "green" are widely used today, but many brands fail to back up their claims – a practice known as "greenwashing."

Like and follow us for more content about social media marketing for eco-friendly brands

20/10/2021

𝑺𝒐𝒄𝒊𝒂𝒍 𝑴𝒆𝒅𝒊𝒂 — 𝑻𝒉𝒆 𝑵𝒆𝒘 𝑾𝒂𝒚 𝒕𝒐 𝑴𝒂𝒓𝒌𝒆𝒕 𝑫𝒊𝒈𝒊𝒕𝒂𝒍𝒍𝒚 🌿📱

While sustainability reporting is constantly being updated to make it more interesting and interactive, corporations may also connect with their stakeholders through social media. FrontStream, a nonprofit and corporate philanthropic support platform, predicts significant growth in social media sustainability reporting in 2016. As of 2014, 273 businesses had committed some of their social media efforts to sustainability. Since 2011, the number has continuously risen.

Because they are primarily created for social interaction, social media outlets are increasingly being used for sustainable involvement. Sustainability reporting is more than just environmental performance data, volunteer hours served, and money provided in today's world. With stakeholders who want to connect with companies about sustainability activities, sustainability reporting is becoming more of social dialogue. These types of discussions can have an impact on businesses.

“Consumers continuously regard social media as a crucial means to learn, voice their thoughts, and speak directly to firms around CSR concerns, especially in developing nations where usage skyrockets,” according to a Cone Communications/Ebiquity Global CSR research. Businesses can benefit from the favorable branding if they participate in the sustainability conversation, which is attracting an expanding number of interested people, businesses, and organizations.

At Digital Eco Solutions, we are helping companies leave the nest when it comes to engagement around sustainability and social media marketing online. If you want to join the conversation, sign up for a free 15-minute consultation with us today!

20/10/2021

𝟏𝟎 𝑰𝒏𝒔𝒕𝒂𝒈𝒓𝒂𝒎 𝑪𝒐𝒏𝒕𝒆𝒏𝒕 𝑰𝒅𝒆𝒂𝒔 𝒇𝒐𝒓 𝒚𝒐𝒖𝒓 𝑬𝒄𝒐-𝒇𝒓𝒊𝒆𝒏𝒅𝒍𝒚 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 🌲🌸

Introduce Yourself & Show the Face Behind the Brand
Give some background information about yourself and include a photo of yourself. It can aid in developing an honest, genuine, and genuine relationship with the eco-friendly community.

What’s Your Why?
Knowing why you do what you do is essential for your business's growth and development and for connecting with your customers and community on a deeper level. Tell them why you're doing it!

How Are Your Products Made?
Whether you make natural and zero waste deodorants in your own home or work with local artists to craft ethical and fair-trade bags, storytelling is a powerful strategy,

What’s Your Story?
You may discuss what you're doing with your audience, show you care about the environmental and social issues you're passionate about, and assist your community in solving problems with your products or services by including tales into your content.

Where Did Your Passion Come From?
Have you ever been on a trip where there was a lot of plastic pollution? Let your followers know what inspired you to start your eco-friendly company, whatever it was!

How Are You Making A Difference?
Inform your community about how you are affecting positive social and environmental impact today and in the future.

What You’ve Learnt So Far on Your Sustainable Living and Business Journey
Being open and honest about your sustainable living and ethical business experiences can help you acquire the trust of your customers. It's not simple to live a life driven by purpose, and it's something that both business owners and conscious consumers can relate to.

What Issue Means the Most to You?
Share your knowledge and ideas on the issues that you care about! Is there a plastic pollution problem? Is There a Climate Change? However, don't forget to keep an eye on current issue trends and upcoming awareness dates.

What Does Impact Mean to You?
Maybe it's about influencing people, increasing awareness, and altering their buying habits, or perhaps it's about developing products or services that help both your consumers and the environment.

If you think this is helpful, double-tap this post and follow us to learn more about how to level up your social media marketing for your sustainability brand.

19/10/2021

𝑯𝒐𝒘 𝒕𝒐 𝑷𝒓𝒐𝒎𝒐𝒕𝒆 𝒀𝒐𝒖𝒓 𝑬𝒄𝒐-𝒇𝒓𝒊𝒆𝒏𝒅𝒍𝒚 𝑰𝒏𝒊𝒕𝒊𝒂𝒕𝒊𝒗𝒆𝒔
𝒐𝒏 𝑺𝒐𝒄𝒊𝒂𝒍 𝑴𝒆𝒅𝒊𝒂 🆙📍

Storytelling is the new billboard printing, and brands that figure out how to leverage it will be relevant in years to come.
Customers have become increasingly environmentally sensitive over time and now prefer to shop at "purpose-driven brands that encourage sustainability."
Taking it to social media networks is comparable to killing two birds with one stone in this case. You're making it easy for your target audience to know what steps you're taking to help the environment while encouraging them to interact with your business.

#1 𝑪𝒓𝒆𝒂𝒕𝒆 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏𝒔 𝒕𝒉𝒂𝒕 𝒓𝒂𝒊𝒔𝒆 𝒂𝒘𝒂𝒓𝒆𝒏𝒆𝒔𝒔 𝒂𝒓𝒐𝒖𝒏𝒅 𝒔𝒖𝒔𝒕𝒂𝒊𝒏𝒂𝒃𝒊𝒍𝒊𝒕𝒚
When considering the marketing strategies that will help you generate high-quality leads, keep sustainability in mind; this means figuring out how to include the hot topics your audience is worried about in social media posts. It's almost always sure to make your fans feel more connected to your brand.

For a social media marketing strategy, a video is an excellent option. A well-produced video demonstrating how your product or service may assist clients in reducing their carbon footprint can go a long way. It can persuade them to not only buy what you're selling but also to share the video with their friends. It's a win-win situation.

#2 𝑮𝒊𝒗𝒆 𝒚𝒐𝒖𝒓 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝒕𝒉𝒆 𝒃𝒂𝒅𝒈𝒆 𝒐𝒇 𝒂 𝒉𝒆𝒓𝒐
Everyone likes to believe that they are making a positive impact on the world. So why not give them the option to help save the environment by supporting your company?
Show, not just tell, how much of a difference they can make by buying from you. It may be that a portion of their purchase benefits a wildlife preservation organization or that by purchasing a plastic-free product, they reduce the amount of waste that ends up in landfills.
The goal is to show how vital their contributions are to the collective battle against climate change via community-based platforms like social media.

#3 𝑺𝒉𝒐𝒘 𝒃𝒆𝒉𝒊𝒏𝒅-𝒕𝒉𝒆-𝒔𝒄𝒆𝒏𝒆𝒔 𝒐𝒇 𝒚𝒐𝒖𝒓 𝒔𝒖𝒔𝒕𝒂𝒊𝒏𝒂𝒃𝒍𝒆 𝒂𝒄𝒕𝒊𝒐𝒏𝒔
Do your fans know who the person behind your brand is? And if they do, are you reminding them of your "why" regularly and following it up with actions?

Disclosing your motivations for running a sustainable business can do wonders for your brand's image. And, thanks to social media, it's simple to become closer to your customers while still maintaining the idea of a corporation with a clear focus and actionable strategies.

Start by demonstrating the efforts taken by your team to guarantee that every business decision they make improves the environment in some way. For this, use Instagram and Facebook stories, as they're the best platforms for behind-the-scenes content.

#4 𝑷𝒖𝒃𝒍𝒊𝒔𝒉 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒕𝒉𝒂𝒕 𝒆𝒅𝒖𝒄𝒂𝒕𝒆𝒔 𝒚𝒐𝒖𝒓 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆
Your customers already know you're trying to sell them something. That's why you don't have to keep emphasizing how much they need what you have to offer all the time. Instead, concentrate on providing food for thought to your social media followers so that they might become more ecologically conscious.

The 80/20 rule applies here: make sure that 80% of the material you provide informs, entertains, and inspires, while the other 20% actively promotes your business. In this manner, you'll be able to show that your eco-friendly activities are part of a more significant cause than your company.

Begin by demonstrating the efforts taken by your team to guarantee that every business decision they make improves the environment in some way. For this, use Instagram and Facebook stories, as they're the best platforms for behind-the-scenes content.
#5 Build partnerships with influencers and brands that share your values
Influencer marketing combining with brand collaborations can have a significant impact on how your customers perceive your organization. They can help you advertise your business without losing the brand's long-term messaging if you choose them carefully.

Make sure the values that influencers and brands hold align with yours (i.e., your company) to avoid getting stuck in a situation where money pays but results aren't delivered. They may resolve to only shop from sustainable products or donate to a charity that supports, for example, marine life or carbon-neutral energy sources.

If you stick to your company's values and collaborate with like-minded groups, there's a reasonable probability that both parties will gain.

The demand for sustainable products is growing, as is the number of people shopping on social media. Users are getting savvier, and they increasingly want businesses to respond to their specific requirements.

Like and follow us for more content about social media marketing for eco-friendly brands

19/10/2021

𝑳𝒂𝒖𝒏𝒄𝒉𝒊𝒏𝒈 𝒂 𝑺𝒖𝒔𝒕𝒂𝒊𝒏𝒂𝒃𝒊𝒍𝒊𝒕𝒚 𝑺𝒐𝒄𝒊𝒂𝒍 𝑴𝒆𝒅𝒊𝒂 𝑪𝒂𝒎𝒑𝒂𝒊𝒈𝒏 📣💚

Social media campaigns inform readers and inspire conversation about environmental concerns and potential without mainstream news coverage (or outright misleading claims about it).

As more than half of American adults now get their news from platforms like Facebook, Reddit, and Twitter, joining the social media momentum for sustainability can also help your organization gain widespread awareness. These public forums encourage people to take an active role in organizing environmental concerns and communicating with influencers by sharing their ideas and commentary.

However, not all social media platforms serve the same function or target the same demographic. Twitter's 280-character limit (up from 140) emphasizes statistics and quotes, and hashtags simplify finding out who is talking about specific campaigns. LinkedIn allows you to post blogs and connect with millions of professionals, while Facebook allows longer-form postings with plenty of areas for readers to remark.

Kindly inform us of your needs so we can schedule a call to discuss how Digital Eco Solutions can help you improve your brand and communicate your company's most important messages.

18/10/2021

𝑯𝒐𝒘 𝒕𝒐 𝑬𝒏𝒈𝒂𝒈𝒆 𝑬𝒄𝒐-𝑭𝒓𝒊𝒆𝒏𝒅𝒍𝒚 𝑪𝒖𝒔𝒕𝒐𝒎𝒆𝒓𝒔 𝒐𝒏 𝑰𝒏𝒔𝒕𝒂𝒈𝒓𝒂𝒎 🍃💟

Companies have been forcing to reconsider their social media tactics in response to the growing demand for greener business practices. Because the old techniques no longer work, it's become evident that listening to what eco-conscious customers have to say is the first step toward successfully achieving today's sustainability standards for businesses. The next step is to put what you've learned into practice.

𝑩𝒆 𝑻𝒓𝒂𝒏𝒔𝒑𝒂𝒓𝒆𝒏𝒕 𝑨𝒃𝒐𝒖𝒕 𝒀𝒐𝒖𝒓 𝑮𝒓𝒆𝒆𝒏 𝑰𝒏𝒊𝒕𝒊𝒂𝒕𝒊𝒗𝒆𝒔
Customers nowadays are knowledgeable enough to recognize greenwashing, and if they do, your brand's reputation as a company committed to sustainability will likely be tarnished.

Consider being honest with your followers to avoid this. Don't be hesitant about writing about it if all you did this year was assist the local community in raising donations for an elephant orphanage in Sri Lanka. Transparency about your efforts goes a long way toward building a genuine relationship with your audience.

𝑺𝒉𝒐𝒘, 𝑫𝒐𝒏’𝒕 𝑻𝒆𝒍𝒍, 𝑯𝒐𝒘 𝒀𝒐𝒖𝒓 𝑪𝒐𝒎𝒑𝒂𝒏𝒚 𝑴𝒊𝒏𝒊𝒎𝒊𝒛𝒆𝒔 𝒊𝒕𝒔 𝑪𝒂𝒓𝒃𝒐𝒏 𝑭𝒐𝒐𝒕𝒑𝒓𝒊𝒏𝒕
You may be shipping items through the land in ecologically friendly packaging or using recycled materials that your competitors don't have. It's also likely that you've shifted your focus from print to digital marketing.
Whatever it is, making a list of actions that reflect your commitment to environmental preservation is the right thing to do.

𝑰𝒏𝒗𝒐𝒍𝒗𝒆 𝒀𝒐𝒖𝒓 𝑪𝒖𝒔𝒕𝒐𝒎𝒆𝒓𝒔 𝒊𝒏 𝑹𝒆𝒂𝒄𝒉𝒊𝒏𝒈 𝑺𝒖𝒔𝒕𝒂𝒊𝒏𝒂𝒃𝒊𝒍𝒊𝒕𝒚 𝑮𝒐𝒂𝒍𝒔
You don't have to go it alone; your Instagram followers can help you achieve your sustainability goals, and together you'll be able to move mountains. Teamwork is essential to making the dream (and a clean environment) a reality.

Asking your clients for a brief feedback image or video that you can post on your Instagram profile is one approach to get them involved. This user-generated content (UGC) will undoubtedly draw attention to your company and inspire others to contribute to sustainability goals as well. Individuals trust other people more than they trust brands, after all.

𝑷𝒂𝒓𝒕𝒏𝒆𝒓 𝒘𝒊𝒕𝒉 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔𝒆𝒔 𝒂𝒏𝒅 𝑰𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓𝒔 𝑺𝒉𝒂𝒓𝒊𝒏𝒈 𝒀𝒐𝒖𝒓 𝑬𝒄𝒐-𝑭𝒓𝒊𝒆𝒏𝒅𝒍𝒚 𝑽𝒂𝒍𝒖𝒆𝒔
It helps to get others on board, in addition to staying on top of the sustainability game yourself. This type of social evidence, obtained through influencer marketing or brand collaborations, gives you a significant advantage over competitors who choose to go solo.

Furthermore, existing followers of an influencer will be more likely to trust and buy from your brand if they recognize that your values are like those of that individual or company.
Feel free to announce these collaborations on social media once they've been finalizing. Request that the other party does the same for increased visibility.

If you think this is helpful, double-tap this post and follow us to learn more about how to level up your social media marketing for your sustainability brand.

18/10/2021

𝑺𝒖𝒔𝒕𝒂𝒊𝒏𝒂𝒃𝒍𝒆 𝒅𝒆𝒔𝒊𝒈𝒏: 𝑾𝒉𝒂𝒕 𝒊𝒕 𝒊𝒔 𝒂𝒏𝒅 𝒘𝒉𝒚 𝒊𝒕 𝒎𝒂𝒕𝒕𝒆𝒓𝒔 📦💠

𝑾𝒉𝒂𝒕 𝒊𝒔 𝒔𝒖𝒔𝒕𝒂𝒊𝒏𝒂𝒃𝒍𝒆 𝒅𝒆𝒔𝒊𝒈𝒏?
Sustainable design is the process of thoughtfully designing physical objects—whether that’s products, buildings, or something else tangible—to reduce negative impacts on the environment.

For small firms, sustainability is more than just "going green." It's less about making minor changes to existing processes or products and more about thoroughly re-evaluating and redesigning them to make them more environmentally friendly from the start (thus the word "design").

As you might guess, sustainable design is a significant focus in architecture for boosting efficiency and lowering the negative environmental impact of buildings (by using sustainable building materials, alternative sources of energy, and more).

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Sustainability in your products
Keeping your items' overall quality and durability high not only keeps your consumers happy but also means they won't be abandoned or replaced as frequently.

Sustainability in your marketing materials
Because so much of your business marketing is now done online using social media, it is naturally more eco-friendly (though you should not overlook the need to find an eco-conscious hosting provider for your website).
When it comes to printed marketing materials, only order or manufacture what you need—the last thing you want to do is waste a lot of paper.

Sustainability in your packaging
It would be best to keep your packaging as slim and straightforward as possible—as you might expect, putting a small item in a large package isn't exactly environmentally friendly.

Even if you're using more ecologically friendly materials, it's worth thinking about how to reuse or recycle your product packaging to get the most out of it.

If you think this is helpful, double-tap this post and follow us to learn more about how to level up your social media marketing for your sustainability brand.

17/10/2021

𝑩𝒆 𝑴𝒐𝒓𝒆 𝑺𝒖𝒔𝒕𝒂𝒊𝒏𝒂𝒃𝒍𝒆 𝒘𝒊𝒕𝒉 𝒀𝒐𝒖𝒓 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒘𝒊𝒕𝒉 𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝑬𝒄𝒐 𝑺𝒐𝒍𝒖𝒕𝒊𝒐𝒏𝒔 🌳🌟

Our earth is approaching a point of no return, and we must care for it while we still have the chance, saving it for future generations. It's only natural that you'd want to incorporate sustainability into your company strategy. After all, it's not only good for you and the environment, but it may also assist in attracting customers and urge them to buy from you.

Get more digital
Create a QR code that directs people to your website and social media business profiles. It saves paper and ensures that they are directly on the brand or page you want them to be, rather than entering everything in manually.

Don't waste money on promotional things that will be thrown away.
Whether it's a pen, a novelty stress ball, or a memory stick with a single press release on it, most of the time, these are items we'll never look at again and will most likely discard. Instead, give out goods like a reusable coffee cup, h**p tote bags, soap, or candles that are practical and non-harmful.

Recycle where you can
If you must use paper items, recycle them instead of throwing them away once you've finished using them. Although this appears to be a straightforward task, many organizations fail to do it as frequently as they should.

Get certified
This accreditation will demonstrate your devotion to the environment and how seriously you take it. Customers may actively seek out specific credentials, which can help produce more business and revenue.

Let us help make a few simple ways you can be more sustainable within your marketing. By making small changes you will soon find that you have made a big difference.

17/10/2021

𝑯𝒐𝒘 𝒕𝒐 𝒃𝒖𝒊𝒍𝒅 𝒂 𝒃𝒓𝒂𝒏𝒅 𝒂𝒓𝒐𝒖𝒏𝒅 𝑺𝒖𝒔𝒕𝒂𝒊𝒏𝒂𝒃𝒊𝒍𝒊𝒕𝒚 👜🌳

How to build a sustainable brand
Building a long-term brand takes a different approach than running a conventional firm. The best way to ensure a smooth transition is to plan. If you're starting from scratch, the planning phase is critical for putting in place necessary safeguards.

1. What you offer
You must first understand how your business fits within the area of sustainability and what it offers. You may use this knowledge as leverage when appealing to investors and customers once you've figured out why your brand is sustainable.

2. Working with customers
Pay attention to what your customers are saying. Responding to their issues is an effective method to increase brand loyalty and engagement. Customers should be involved in the pursuit of this goal. It's crucial to identify whom you're selling to at this point. Once you've identified your target audience, go to the places where they hang out to see what they're worried about.

3. Identify key areas
Determine a few core sectors for your company and devise tactics to make them fully sustainable. A step further would be to design all of the brand's stores with a zero-carbon footprint.

4. Content strategy
Make the most of your creative energy by devising genuine marketing strategies that effectively communicate your mission statement and environmental sustainability programs to your target audience. Your target audience will consume material in their unique way, and you must reach out to them through those channels.

5. Measure results
To understand how well your approach is working:
Make sure you have the correct metrics in place.
As the plan progresses, pay attention to the data and fine-tune your processes.
Allow space in your planning for results and their impact.
Even minor adjustments, such as the use of a new image, can significantly impact the outcome.

If you think this is helpful, double-tap this post and follow us to learn more about how to level up your social media marketing for your sustainability brand.

16/10/2021

𝑩𝒓𝒂𝒏𝒅 𝑪𝒐𝒎𝒎𝒖𝒏𝒊𝒕𝒊𝒆𝒔 𝑨𝒓𝒆 𝒕𝒉𝒆 𝑶𝒏𝒍𝒚 𝑾𝒂𝒚 𝒕𝒐 𝑮𝒓𝒐𝒘 𝑺𝒖𝒔𝒕𝒂𝒊𝒏𝒂𝒃𝒍𝒚 𝒊𝒏 𝟐𝟎𝟐𝟏 🌱👫

It’s not just building emotional relationships with their customers, but also creating brand communities that encourage shoppers to stay involved over time, by broadening their approach to include retention marketing to social media.

𝑴𝒆𝒅𝒊𝒐𝒄𝒓𝒆 𝒂𝒅𝒔 𝒏𝒐 𝒍𝒐𝒏𝒈𝒆𝒓 𝒄𝒐𝒏𝒗𝒊𝒏𝒄𝒆 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓𝒔 𝒕𝒐 𝒃𝒖𝒚
Because of the fierce competition, most ads will go unnoticed, let alone generate clicks or income as they once did. Applying the same approaches that worked in 2014 would only result in high acquisition costs that will quickly outweigh a customer's worth to your company.

𝑷𝒓𝒐𝒅𝒖𝒄𝒕 𝒊𝒏𝒗𝒐𝒍𝒗𝒆𝒎𝒆𝒏𝒕 𝒑𝒓𝒐𝒎𝒑𝒕𝒔 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓𝒔 𝒕𝒐 𝒎𝒂𝒌𝒆 𝒎𝒐𝒓𝒆 𝒑𝒖𝒓𝒄𝒉𝒂𝒔𝒆𝒔
One of the biggest problems with online ads (awful ones) is creating transactional relationships with customers. In other words, they reinforce buying habits surrounding promotions, deals, and price instead of how customers feel about your brand

Instead of always looking for new customers, engaging with your existing ones in ways that complement your products goes a long way in strengthening the relationships they have with your brand. It goes further than simple ads ever will

𝑼𝒏𝒊𝒒𝒖𝒆 𝒂𝒅𝒔 𝒐𝒏𝒍𝒚 𝒘𝒐𝒓𝒌 𝒇𝒐𝒓 𝒂 𝒔𝒉𝒐𝒓𝒕 𝒕𝒊𝒎𝒆.
The brands that made it big five years ago wouldn't get great results if they started using the same ad channels today because they face the same competition, high costs, and increasing use of adblockers as the brands running mediocre ads.

𝑽𝒂𝒍𝒖𝒆-𝒂𝒅𝒅 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒒𝒖𝒊𝒄𝒌𝒍𝒚 𝒎𝒂𝒌𝒆𝒔 𝒚𝒐𝒖𝒓 𝒃𝒓𝒂𝒏𝒅 𝒘𝒐𝒓𝒕𝒉 𝒘𝒂𝒕𝒄𝒉𝒊𝒏𝒈
Creating engaging and beneficial material for their current customers keeps them top of mind and strengthens their bonds with the brand community.

𝑾𝒊𝒏 𝒐𝒏 𝒅𝒊𝒇𝒇𝒆𝒓𝒆𝒏𝒕 𝒕𝒆𝒓𝒎𝒔 𝒘𝒊𝒕𝒉 𝒂 𝒃𝒓𝒂𝒏𝒅 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒕𝒚
A strong brand community is critical to building a successful brand. Tools like value-add social media marketing and reward programs are only a few of the essential strategies being leveraged by successful brands to achieve this.

If you think this is helpful, double-tap this post and follow us to learn more about how to level up your social media marketing for your sustainability brand.

16/10/2021

𝑪𝒓𝒆𝒂𝒕𝒊𝒏𝒈 𝒂 𝑺𝒖𝒄𝒄𝒆𝒔𝒔𝒇𝒖𝒍 𝑺𝒖𝒔𝒕𝒂𝒊𝒏𝒂𝒃𝒊𝒍𝒊𝒕𝒚
𝑺𝒐𝒄𝒊𝒂𝒍 𝑴𝒆𝒅𝒊𝒂 𝑪𝒂𝒎𝒑𝒂𝒊𝒈𝒏 🗣🌟

Twitter activism
Using a hashtag (such as or ) makes it easier for users to find your message when searching. Creating a climate-related Twitter list or a curated group of Twitter accounts establishes a timeline of influencer tweets that keeps you up to date on relevant news and campaigns.
The ideal length for an original tweet is 120-140 characters or 20-40 characters for an image-based post. (According to Buffer, tweets with images receive 150 percent more engagement.) What should I write? Consider including a link to a blog post or article, posing a question, or quoting a fact or inspirational quote.

LinkedIn leadership

Consider starting a conversation or becoming a climate spokesperson for your industry. Choose a topic about which you are passionate and educated, just as you would for any other blog. You can also tag persons you want to inform (using @) or topics (using #) that your target audience is searching for, much like you can on Twitter.
To accommodate busy professionals, keep long posts between 300 and 1000 words and focus on a topic that advances your company while allowing your voice to show.

Contact us at Digital Eco Solutions to discuss how we can further help you to become the thought leader in the industry you want to be.

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