Upshot Media

22/05/2017

The big announcement from Upshot Media partner and producer of "Brillo Box (3¢ Off)!" (Drum roll, please...)

Very happy to announce our HBO debut is August 7 2017

02/05/2017

This is embarrassingly accurate. Thank you to ToothpasteForDinner.com.

02/03/2017

An example of director/producer Ginger Gentile's outstanding work.

02/03/2017

No surprise - the next step in a studio/network's evolution: unscripted. http://ow.ly/4xSE309wyt9

The streamer already has upended the original series, stand-up and film businesses; now, with a key new hire and a lofty budget, it's taking on unscripted. Warns one producer, "These guys are monsters — they're coming in to play and play hard."

23/02/2017

week reminder: If it ain't on the page, it ain't on the screen. Writing matters. http://ow.ly/1Gvw309iblR

37% of marketers say visual marketing is the most important form. But that doesn't mean writing is dead. Here is why writing still matters for visual content.

07/06/2016

Video works for marketing, but does it work for sales? Aberdeen Group's report on video-supported B2B sales. http://ow.ly/TJcb300YCw3

In the dog-eat-dog world of B2B sales, everyone who carries a quota is naturally in search of opportunities to better engage their buyers, and to...

31/03/2016

Video production: DIY or outsource? Two case studies may hold the clue. http://ow.ly/103qbp

It’s an age-old conundrum: DIY vs. hiring outside experts. Cook at home or eat out? Hire a handyman or try to fix that leaky faucet yourself? The...

30/03/2016

Never write a biz blog or create a marketing video without this one secret ingredient. You got a problem with that? http://ow.ly/103hOp

In content creation, remember the importance of conflict in storytelling. Without conflict, your audience will tune out. Here are ten ways to reel...

23/02/2016

Content -- it's not just for the marketing department any more. These companies are using it in highly creative ways. http://ow.ly/Yuzes

From sales to PR to product, content should work across the enterprise.

19/02/2016

Two-way street: How to converse with your market via online videos. http://ow.ly/YupjW

Kylie Ora Lobell shares some tips on how to get the most out of online video.

09/02/2016

Patrick Osinski is right: Hire content marketers who think like entrepreneurs. They'll share your point of view. http://ow.ly/Y079g

How to Hire Content Marketers Who Think Like Entrepreneurs

05/02/2016

B2B marketers: 3 strategies for your digital ad campaigns. http://ow.ly/XXMbg

In the B2B space, reaching the right buyer at the right time can lead to substantial revenue growth. That’s why it’s critical for brands to pursue...

08/01/2016

The numbers tell the tale: mobile video advertising is now the norm. http://www.mediapost.com/publications/article/266093/mobile-banner-ads-to-drop-in-popularity-native-an.html

07/10/2015

Watch this brilliant Nescafe "Instant Connection" campaign - ambient, experiential, and best of all, video capture for long-tail visibility. Here's how they did it. http://ow.ly/T8rZK

An der Ampel stehen muss nicht einsam, langweilig oder lästig sein. Vor allem, wenn die Ampel-Kaffeemaschine einen Kaffee dafür spendiert, sich sozial zu ver...

06/10/2015

If you upgraded your iPhone, you've got a 4K video camera in your pocket. Here's how to switch on the 4K capability. http://ow.ly/T1Uj3

The new iPhone 6s and 6s Plus come with the ability to film video footage in 4K. We show you how to make 4K the default setting - in three easy steps.

03/10/2015

Are you selling to mommies? Guess what they are looking for. Hint: video. http://ow.ly/SUcWi

02/10/2015

Would you mind explaining that to me? Why explainer videos work for B2B marketing. http://ow.ly/SR8PU

Explainer videos are one of the best marketing tools to use on your website and social media platforms. Their effectiveness is often underestimated...

01/10/2015

Often overlooked, but always effective, the secret emotional hook for your marketing videos: Music. http://ow.ly/SR4dm

Music in marketing strikes a chord with consumers.

30/09/2015

Want to become an industry celebrity? Be your own star spokesman in your company's online videos. No one knows your business better. http://www.reelseo.com/become-online-video-industry-celebrity/

21/09/2015

Congratulations to all the Emmy winners and nominees, and thank you to the hardworking television professionals who entertain us all!

19/09/2015

Healthcare marketers, your MD prospects are online. They're watching videos 6 hours a week. http://ow.ly/RTuCS

Doctors now watch online videos almost as much as they watch TV. According to a Google and Manhattan Research study, they average six hours of...

12/09/2015

How to direct your audience. Framing (video) or cropping (photography), it's all about guiding the eye. http://ow.ly/RTVMh

What is included, excluded or cut from the frame can make the difference between a regular image and an exceptional image. There is a tension...

10/09/2015

B2B marketers: Fear the "turkey" video! Here's the how-to (and it's not a cat video). http://ow.ly/RTsrM

Certain features of this site make use of javascript. For maximum benefit it is strongly advised that you
switch on javascript before...

07/09/2015

Break out your handkerchiefs! Online Ad of the Week speaks to the heart. http://ow.ly/RTwTS

Whirlpool’s latest spot ‘OK’ tells the story of a dad who despite trying his hardest, sometimes loses his patience with...

29/08/2015

Who will buy? How to extract lead-score data from your marketing videos: http://ow.ly/RdvHx

Are you scoring leads to make sure you’re flipping only the best over to the Sales team? Are you using video in your lead-scoring model? Find out how.

28/08/2015

I love it when a plan comes together - a video marketing plan, that is. Tips from the experts at Vidyard http://ow.ly/RdxX8

Do you have a video marketing plan or are you creating random videos and hoping to get noticed? See the 5 steps involved in determining a real...

27/08/2015

All you tech-heads - live-streaming gear recommendations from the experts, via Arch Digital Agency. http://ow.ly/RdwJw

Not sure how to get the most out of live streaming? Check out these experts' favorite live streaming tools, and take your live streaming game to...

26/08/2015

A lot of B2B marketers think video can't work for them. The tips from Jess Ostroff say, "Think again." http://ow.ly/RdyQt

The “play” button is the most compelling action on the web, but creating great video content isn’t easy. These words of advice from some of the...

24/08/2015

Don't step in these video marketing mistakes! Good advice from Adelie Studio. http://ow.ly/RdulO

There are few things worse than a video full of corporate gobbledygook. A day without coffee is worse, but you get the idea. You need to build...

22/08/2015

Video ads in search results: Can Google catch up to Bing and Yahoo's head start? Jay Marwaha's opinion in Search Engine Watch: http://ow.ly/RdrZM

Google is following Bing and Yahoo in testing video ads in its search results. Though it's behind the competition, will its YouTube ownership and...

21/08/2015

In-house or outsource? Wise words from the video production experts at Crews Control. http://ow.ly/R4veU

Most growing businesses will need video production at some point; either to produce their marketing materials or better explain their business model.

20/08/2015

Yet another use for business videos: HR updates and explanations during corporate acquisitions. http://ow.ly/R19ed

By Chris Kennett, Industry Manager, Business Applications Solutions Newspapers love to talk about how poorly our economy is performing but there...