07/11/2024
“There definitely has to be a balance because those are two opposites that we’re trying to achieve. If you want to go where the money is, then you have to make clothes that are cheaper and easier to make. Basically, it’s just like a t-shirt with a logo slapped on it. I feel like a lot of people would buy it.
But we wanted to move towards making designs that gain respect from industry folks in and outside of Malaysia. So we have to balance both of them.
What we usually do now is for each collection, we’ll create some standout pieces. Stuff that we make out of passion and not really thinking whether it will sell. Sometimes they don’t even end up going for sale. And then there are designs that we believe will do well and will help us make more sales.”
Model and garment designer on balancing creativity and commercial success.
Read the full interview in Process Magazine Volume Three - out now! Tap the link in bio to get a copy. 🧵 🪡