Pink & Gold, Bouta Vaddo (2024)

16/11/2022

Are you struggling to grow your Instagram following?

Then you should try these hacks 👆🏻

✅ Don’t underestimate the power of simple things like making your content more visual, adding a geotag or modifying content for different platforms.

Follow us for awesome social media tips!

09/11/2022

Leads are the individuals or groups of people who have the potential to turn into customers who purchase your product or service. It is important to learn about lead generation in order to keep a steady flow of revenue and sales. Heres are some ways to get more leads.

Targeted Content: To get the best leads it’s best to use content specifically tailored and crafted to appeal to a specific audience that has a high proclivity to buy your product. Tailor your ads based on the demographic you're targeting, such as their age, interest, spending habits, personality etc.
Strong Presence: Creating a strong online presence of your business requires you to have a well-optimised social media channel and website, this should include all the relevant information about your business and products. You should also post consistently and aggressively, engage with your customers, collaborate, and promote your products to propagate brand awareness.

Effective Call To Actions: All your posts or content is for nothing if it does not provoke potential leads to turn into customers. Effective call to actions includes prompts like
“Click here to buy now”, “Dm for a reservation”, “click to share”, etc.

Without a nudge from your side, a potential customer will lose his momentum.

Use Lead magnets: a lead magnet compels your customer to divulge their information to you so that you can turn them into sales leads. The goal of a lead magnet is to provide some free information or service in exchange for the customer's name and email address. This information
Is used later on in funnels that direct the user to make actual relevant purchases that benefit the company.

Lead nurturing strategies: Lead nurturing is about building trust and rapport with your leads that are not yet ready to buy your product so that eventually they will turn into customers.
It involves recognizing where these leads fall into your overall sales funnel state, building intimacy, brand awareness and trust with them, and gradually nudging and priming them till they convert into buying customers.

05/11/2022

Would you like to grow your brand? 💹

Here are some secrets worth learning! ⬇️

Target Demographic: First understand your target demographic so you can make posts that really resonate and appeal to them.
Clearly define your product and the customers you desire. Your posts shouldn’t be too generalised, they should be very fine-tuned to allure your intended audience.
This could either be based on their age, location, spending habits, attitudes, interests, and personality among many things.
For the best ROI dial down on your preferred customer.

Social Media marketing: we’ve covered this in our previous posts but social media marketing involves creating posts on Instagram, Facebook, Twitter, and other platforms and posting regularly.
Use social media to create an optimized profile, post regularly, aim to engage, use advertisements once in a while and track your metrics.

Posting ads : Advertisement is crucial for stable growth. The best part of social media advertising is that most platforms give you psychographic info like gender, age, personality location, education, interests, etc to create a targeted ad campaign. You also get to choose how much budget you allocate towards ads and how you want to be charged - either on a per-click basis or per-view basis. Social media advertising gives you granular control these days.

Video marketing strategy: If you're not using videos in your marketing then you certainly are missing out. Video content improves SEO, retention time, converts more, has a strong influential factor, and is easier to share - which gives it potential for virality.

Blog, website & SEO: Many people still use platforms other than social media for information. Having a blog or website helps you look professional and you can become a source of high-quality information which increases your credibility and help get leads. SE0 Optimization helps rank on search engines which helps your customer find you faster and organically.

Content marketing: involves the creation and sharing of online material to stimulate interest in its products/ services!

26/10/2022

Track - You have to track your metrics to better quantify your growth and see how people are reacting to your marketing - These include checking posts which get the most engagement and comparing them with previous performance statistics.

Growth Strategies and Value - engaging your audience by identifying your target audience and proving high-value content, especially in the form of advice and education is a proven growth strategy

24/10/2022

Here's how you make content that just allures people in!

Firstly, people love posts that make them smile or laugh. Everyone is scrolling on Instagram looking to have a good time, their intention isn’t to read an advertisement. Using viral songs or memes is a great way to capitalize on trend waves, and be more aligned with your audience. If your posts can make someone laugh or smile, they'll remember you for sure.

If you can’t use memes or jokes, then you can bedazzle them!. Spectacular high-quality photos really stand out and make people look at the post longer. Throw in some inspirational facts and people will be compelled to read or share it with their friends.

Talking about facts, people love educational content. Everyone wants to feel smarter and learn something new once in a while. So make bite-sized tutorials that are easily digested, and throw in a few pointers here and there. Its’ great value and people will follow for sure.

Another thing to do is to engage with your audience. Ask for feedback at the end of your captions, or on your stories. Add polls and sliders, and make your people feel like you care about their opinion, as they matter. Reply back to comments and reviews. Interaction matters a lot these days.

Don’t be too professional and stiff, make videos of you making content, and give previews of upcoming products or posts. Show that you're human, show your process once in a while. Create a little suspense or anticipation.

22/10/2022

We live in an ocean of posts online, saturated with content left and right!

This makes marketing all about grabbing your customer's attention!. We need to be conspicuous, and stick out from the rest.

So your content must have some wow! factor. it should invoke emotions, it should make people laugh, smile, or make them feel curiosity or awe! Your content should also evoke people's interest and provide something new to learn.

This is what it takes to stop people from scrolling - and this is how you maximise engagement.

Engagement means retention of your customer's interests, which means they'll stick around to buy your products! - Which then translates into more sales!

Stay tuned for the next tips, and follow us for more marketing insights.

20/10/2022

If you want to be successful in social media, then it’s better to stick with a plan.

Here's something you can try 👇

Step 1 Strategy and Planning: Firstly start by planning your content, like reels, photos, videos etc. Create a nice schedule for your clients for the month. Make sure that you really understand your client's needs as well as your potential customers.

Step 2 Creating a presence: Now it’s time to develop a presence- get your brand out there, network, and put out lots of content. Spread your net, and plant a lot of seeds.

Step 3 Creating engagement and Orm: You really want to create engagement with your potential customers- for your company, and on behalf of your clients. Reputation management is so important today, how people perceive your business is so important.

Roi offers: Once you're confident with what your social media marketing can achieve, try to convince more clients about the return on investment that your marketing agency can provide for their business.

17/10/2022

Branding is who you are - your values, core principles, your uniqueness, your culture and style. Branding creates loyalty and trust between you and your customers. People love good brands that stand for something.

Marketing on the other hand is about getting your brand out there. It’s about delivering the message. Marketing strategies target your specific audience and vary accordingly.

They create a desire for your product through clever tactics which bring you sales and profits. All the while aligning with your core principles.

15/10/2022

Marketing can either break or make your business.

Marketing = sales - you can’t sell anything if your product isn’t well known!.

Marketing takes your brand, and your values and showcases it to potential customers.

It’s a really complex thing which involves strategy, social media, management, and vision.

15/10/2022

Marketing can either break or make your business.

Marketing = sales - you can’t sell anything if your product isn’t well known!.

Marketing takes your brand, and your values and showcases it to potential customers.

It’s a really complex thing which involves strategy, social media, management, and vision.

11/08/2022

Think your business is not getting the reach that it deserves?

Listed below are a few tips that might help you.

Follow us for more such tips😊

08/08/2022

Here is why you need to grow your business through Social Media. 💻

Follow for more such tips. 💡

04/08/2022

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