MarTech Podcast

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MarTech Podcast

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth
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22/07/2024

After years of planning, Google gives up on 3rd party cookie deprication.

19/07/2024

Come hear Todd Hines and I cut up and talk about what we accomplished building a Media Production company.

09/09/2022

Depending on the type of company you have, it’s about determining where you have a unique advantage against your competitors. So, you’re matching your content strategy to that edge based on the budget and where your customers are.

Shane Hegde, CEO of Air, discusses how marketing strategies can affect your company's valuation.

https://link.chtbl.com/2ZKO3emL?sid=facebook

24/08/2022

Assess the success of the campaign you’re running with video. Then, think about the role that video is playing in the campaign versus texts, images, etc, and whether people are taking the desired actions because of the video.

Chris Savage, CEO of , discusses human-centric, B2B content that resonates.

https://link.chtbl.com/jCTDursl?sid=facebook

22/08/2022

Test out which content pieces resonate on the different platforms and channels. Then, figure out which content pieces you’ll be able to do consistently.

Chris Savage, CEO of Wistia , discusses why social media's explosion is an opportunity for marketers.

https://link.chtbl.com/5Oox1450?sid=facebook

19/08/2022

Inclusion should be a priority for any business that wants to succeed in today's competitive marketplace. Inclusion is not only the right thing to do, it's also good business.

Aunia Kahn, CEO and Founder of Rise Visible discuss disability visibility in marketing.

https://link.chtbl.com/Op9R-4Fa?sid=facebook

31/05/2022

People need to be given a reason or incentive to sign up for your email list. Incentivize their cooperation by providing access to guides, tips, opportunities, etc.

Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies.

https://link.chtbl.com/z87g8HQj?sid=facebook

30/05/2022

“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”
– Ramsay Leimenstoll

The top three reasons people give for unsubscribing from an email list are too many emails, irrelevant content, and unfamiliarity with a brand.

Personalization is key to creating a great email marketing strategy. And your number one priority should be building a strong email list.

Quality over quantity is the name of the game. Afterall, engaged subscribers want to hear from you and will more likely take the desired actions once there’s a clear call to action.

In today’s conversation, Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. We talk about topics like:

● Advantages of email marketing
● Effective email marketing strategies
● Building a quality email list
● Evaluating email list quality
● How email marketers can improve their newsletter conversions
● Tips to write a great email newsletter

Click the link below to learn more about driving the engagement that you really want with email marketing.

https://link.chtbl.com/4MtsiVkW?sid=facebook

27/05/2022

Marketers need to be creative in their approach to partnerships. If these partnerships help to drive revenue, they’ll be able advance to higher roles.

Patch Baker, CEO of Mobius Media Solutions, discusses how to build your business backwards.

https://link.chtbl.com/Kxes_UC-?sid=facebook

26/05/2022

"Most entrepreneurs build something, spend money building that thing, and then they outgrow that thing very quickly. And they have to go build another one."
Patch Baker, CEO, Mobius Media Solutions

If those entrepreneurs understood the ultimate goals of their businesses, they’d have planned for their growth and subsequent needs.

Backwards planning, a process used by the US Army, starts with identifying the last step, and works backwards from there. Essentially, it reveals what the pathway to success looks like.

And this pathway starts with strategic planning. Afterall, that is the only way to position your business, people, and resources to help you accomplish your goals.

In today’s conversation, Patch Baker, CEO of Mobius Media Solutions, talks about building a business the right way. We talk about topics like:

● Using military experience to build effective teams
● Automation and the scaling of marketing efforts
● Maintaining focus when covering different niches
● Building your business backwards
● Balancing long-term business with planning with day-to-day activities
● Identifying what moves a business forward

Click the link below to learn more about the power of planning your business backwards.

https://link.chtbl.com/iL74kG0d?sid=facebook

25/05/2022

Build campaigns and messaging around reasons to trust and have confidence in your brand. This is only possible when marketers employ marketing mix modeling.

Mark Stouse, CEO of Proof Analytics, discusses marketing mix modeling and marketing attribution.

https://link.chtbl.com/aNIsiPRg?sid=facebook

24/05/2022

The mission of marketing is to help sales sell more products to more customers. However, while sales is linear, the same approach cannot be applied to marketing as it is non-linear.

Mark Stouse, CEO of Proof Analytics, discusses tying marketing to measurable results.

https://link.chtbl.com/SnXKCx5x?sid=facebook

23/05/2022

3 out of every 4 marketing leaders base decisions on data analytics.

In fact, marketing analytics accounts for 16% of annual marketing budgets.

Data-driven marketing looks at past performance to inform future decisions. It finds patterns in data and uses those patterns to optimize your marketing strategy.

However, optimizing your future marketing strategies based on past data isn’t going to yield many positive results.

Let’s face it, the future of marketing is data-driven and analytic. Afterall, data is more than just an output; it’s also an input… helping marketers make better investments for future growth.

In today’s conversation, Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. We talk about topics like:

● Companies and rev ops maturity
● Balancing marketing channels as a CMO
● Driving business growth by closing deals faster
● Ways to tie marketing efforts to measurable results
● How confidence and trust impact deal velocity
● Influencing confidence and trust metrics

Click the link below to learn more about why today’s most successful marketers are relying on analytics-led investments vs data-driven ones.

https://link.chtbl.com/kMcAQedF?sid=facebook

23/05/2022

Freelancer support and task management can be handled using automation software and processes.

Tom Hunt, Founder and CEO of Fame, discusses leveraging freelancers to scale a bootstrapped business.

https://link.chtbl.com/obPmbsYA?sid=facebook

20/05/2022

Are podcasts effective for B2B marketing?

Over a fifth of B2B marketers think so. And they’ve already started to incorporate podcasting as part of their content marketing efforts.

The move makes perfect sense as 54% of podcast consumers say that they are likely to consider the brands they hear advertised on podcasts.

Plus, getting started isn’t going to require that you hire large numbers of full time employees. Instead, freelancers can help you generate high-quality content faster and more affordably.

In today’s conversation, Tom Hunt, Founder and CEO of Fame, talks about growing and monetizing a podcast. We talk about topics like:

● Podcast growth and monetization strategies
● Getting value from podcast guests and listeners
● B2B businesses and podcast investments
● Scaling a bootstrapped business using external resources
● Building a culture of responsibility with freelancers
● How business leaders can spend less on recruitment

Click the link below to learn more about why podcasts should be part of your B2B content marketing arsenal.

https://link.chtbl.com/TmVJvdiw?sid=facebook

18/05/2022

Handwritten notes can serve as a ‘thank you’ when onboarding new clients. They’re a great way to maintain relationships and show that you care about them.

Rick Elmore, CEO of Simply Noted, talks about integrating direct mail into your marketing efforts.

https://link.chtbl.com/d-4L3eu5?sid=facebook

17/05/2022

Simply Noted provides worksheets for you to fill out with your writing style. Then, the team recreates your handwriting style, programs it, and sends you samples for confirmation.

Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We’ve come a long way in terms of the handwriting technology we have available today.

https://link.chtbl.com/XQdPW6Ue?sid=facebook

16/05/2022

81% of consumers agree that sending thank you notes is an important way to show appreciation. As a result, handwritten letters enjoy a 99% open rate.

Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation.

https://link.chtbl.com/YnTP3x5p?sid=facebook

16/05/2022

Potential customers have an abundance of opportunities to engage. Without a curated environment connecting them to existing customers, opportunities are missed.

Mike Rizzo, Founder of MarketingOps.com, talks about community-led growth.

https://link.chtbl.com/91RFAXDy?sid=facebook

12/05/2022

76% of internet users participate in some form of an online community or forum.

With so many customers to reach and so many competitors to beat, it can be hard to know where to focus your energy as a marketer.

Clearly, just ‘getting your message out there’ isn’t going to cut it. Instead it’s about building relationships with customers in spaces they already frequent.

One thing that stands out when you look at the most successful brands is that they're not just growing their sales. They're investing in the growth of their communities.

In today’s conversation, Mike Rizzo, Founder of MarketingOps.com, discusses why community could be the next big thing in marketing. We talk about topics like:

● How MarketingOps.com and its community got started
● MarketingOps.com’s transition from a networking tool into a community
● The marketing ops function as the path to the CMO role
● What is needed to build a community
● Owning a community vs. participating in a community
● Using the community-led model to drive business outcomes

Click the link below to learn more about harnessing the power of community to grow your business.

https://link.chtbl.com/F5h2UynK?sid=facebook

11/05/2022

51% of B2B businesses are struggling with growth, and data integration is likely their biggest challenge.

The RevOps function promises to align people, processes, and technology across marketing, sales, and customer success.

Typically, these teams operate within their own datasets and silos. Which leads to missing out on critical opportunities for growth across the entire customer lifecycle.

Instead, RevOps allows truly collaborative opportunities by breaking down data barriers between marketing, sales, and customer success teams.

In today’s conversation, Doug Bell, LeanData CMO, discusses the rise of CROs and the importance of Rev Ops to marketers. We talks about topics like:

● The future of the CMO role
● Connection of data across marketing, sales, and CS stacks and CRO enablement
● The potential of RevOps for organizations and marketing
● Leveraging RevOps to increase tech stack ROI
● Why LeanData chose to host and sponsor daily podcasts
● Driving business results from a podcast

Click the link below to learn more about RevOps’ potential for improved tech stack ROI.

https://link.chtbl.com/XHUJWdQE?sid=facebook

10/05/2022

Sales leaders now have access to all the necessary data for success. But, they’ll usually be more likely to prioritize short term growth over long term growth, unlike great marketers.

Doug Bell, LeanData CMO, discusses the rise of CROs and the importance of rev ops to marketers.

https://link.chtbl.com/q0G37dej?sid=facebook

08/05/2022

When you're aware of your technical debt, you can figure out the impact and the effort required to solve it.

Lindsay Rothlisberger, Sr. Manager of Marketing Operations & Email at Zapier, talks about how automation can help you solve for technical debt.

https://link.chtbl.com/pYQPs1BZ?sid=facebook

06/05/2022

In the past, automation was typically reserved for enterprise level companies with large budgets. Zapier empowers marketers to set up, manage, and maintain their own automations.

Lindsay Rothlisberger, Sr. Manager of Marketing Operations & Email at Zapier talks about the reasons technical debt is hindering your marketing team.

https://link.chtbl.com/5_Fr58ia?sid=facebook

04/05/2022

92% of companies continue to host virtual events despite the resumption of face-to-face events.

With 60% of people planning to attend more virtual events in 2022 for professional purposes, there’s no better time than now to get into the events landscape.

It’s no wonder 65% of B2B marketers plan to reallocate most of their live event budgets to online events, such as webinars.

However, it isn’t enough to just fill the seats at your event. Adequate time must be dedicated to Q & A sessions, discussions, and networking to make it worth attendees’ while.

In today’s conversation, Daniel Moss, Co-Founder & Lead Strategist at We & Goliath, discusses strategies with innovative technology to create virtual experiences. We talk about topics like:

● Getting started in virtual event production
● Picking the right platform for virtual event production
● How to do virtual event promotion
● How to execute a virtual event
● Driving engagement with virtual events
● Virtual events and effective networking

Click the link below to learn more about achieving success in virtual event production.

https://link.chtbl.com/B3OBcuU_?sid=facebook

02/05/2022

When doing workshops and other interactive content, you should go live directly into the platform. Invest in proper audio, video, lighting, and internet, to upgrade production value.

Daniel Moss, Co-Founder & Lead Strategist at We and Goliath talks about next level virtual event production.

https://link.chtbl.com/Sx6jcEur?sid=facebook

02/05/2022

Open solutions that easily integrate are required by growing companies. Cloud-based solutions scale at pace with businesses. And AI infused platforms provide automation needed to scale.

Adriana Gil Miner, Iterable CMO, talks about infusing storytelling into your marketing.

https://link.chtbl.com/JHtJfaNE?sid=facebook

01/05/2022

“Focusing on the customer makes a company more resilient.”
–Jeff Bezos

The last two years pushed many marketers to adopt agile practices in their approach to customer journeys.

And they’re demanding similar performance from their tech stacks. It isn’t enough to just have a great website provider or a great email provider.

Ultimately, marketers are looking for technologies that scale their efforts, integrate cross-functional partners stacks, and allow them to map out the entire customer journey.

In today’s conversation, Adriana Gil Miner, Iterable CMO, discusses storytelling’s impact on marketing and technology. Adriana and I talk about topics like:

● Infusing storytelling into marketing
● Lowering acquisition costs via story-driven marketing
● Leveraging technology to optimize the customer journey
● Technology best in class businesses are using
● Identifying adoption and engagement challenges
● Integrating martech and cross-functional partners stacks
● Built-in feedback loops in organizations and platforms

Click the link below to learn more about the impact of data storytelling and technology in marketing.

https://link.chtbl.com/IDi3C6my?sid=facebook

01/05/2022

Short form content can be machine generated. Long form content is better supported by tools like Grammarly, MarketMuse, Searchmetrics, to optimize it for the SERPs.

Erica Salm Rench, COO at rasa.io, talks about AI-led content creation.

https://link.chtbl.com/0x3M0sBi?sid=facebook

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Videos

Google gives up on 3rd Party Cookie Deprecation

After years of planning, Google gives up on 3rd party cookie deprication.

MarTech Podcast Week in Review

Come hear Todd Hines and I cut up and talk about what we accomplished building a Media Production company.

How AI & ML Are Changing Consumer Research -- Dr. Duane Varan // MediaScience

Dr. Duane Varan, founder and CEO of MediaScience, talks about the science of machine learning in marketing. How we track marketing success has evolved throughout the years. And we can now collect more accurate data through technological advancements. Today, Dr. Duane explains how machine learning and AI are changing consumer research. Show Notes Connect With:Dr. Duane Varan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How To Outsourcing Design -- Johnathan Grzybowski // Penji

Jonathan Grzybowksi, CMO of Penji explains how design impacts your growth strategies. How do you think about design in your business? While design plays a very important role when it comes to your finished website, it’s definitely not the primary factor. Today, Johnathan discusses how to outsource your design process. Show Notes Connect With:Johnathan Grzybowski: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is Data Driven Marketing is really BS? -- Edward Nevraumont // Marketing BS

Our discussion continues around a controversial topic in marketing: that it's all just bullsh*t. Joining us again is Edward Nevraumont, Author of Marketing BSand Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm sale to Adecco in 2018. In part 1 of our conversation, Edward talked us through the problems that advertising faces and why it's all bullsh*t, and today, he'll tell us why data-driven marketing is basically BS. Show Notes Connect With:Edward Nevraumont: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitte See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3 Eras of Marketing: Revenue Era -- Tricia Gellman // Drift

Tricia Gellman, the CMO of Drift continues the conversation about how marketing has changed throughout the last four decades. Drift is a conversation marketing platform that helps businesses to communicate effectively with their customers. The role of marketers continues to change as we move away from the internet age. Today, Tricia talks about the revenue era of today. Show Notes Connect With:Tricia Gellman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3 Eras of Marketing: Pre-Digital Era -- Tricia Gellman // Drift

Tricia Gellman, the CMO of Drift discusses the past, future, and present of marketing. From the pre-digital age to where we are today, marketing has undergone many changes. Without things like Google Analytics, how did past marketers analyze their results? Today, Tricia talks in detail about the pre-digital era of marketing. Show Notes Connect With:Tricia Gellman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The 3 P's Of Hosting A Marketing Conference -- Rich Brooks // Flyte New Media

Today we discuss the marketing value of hosting a conference. Joining us today is Rich Brooks, President of Flyte New Media, which is a web design and internet marketing company that helps small businesses and entrepreneurs. Yesterday, Rich described the value his company gives and gets by putting on the Agents of Change Conference, and in part 2 of our conversation, Rich walks us through what goes into promoting and hosting a conference. Show Notes Connect With: Rich Brooks: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The ROI Of Hosting A Marketing Conference -- Rich Brooks // Flyte New Media

Today we discuss the marketing value of hosting a conference. Joining us today is Rich Brooks, President of Flyte New Media, which is a web design and internet marketing company that helps small businesses and entrepreneurs. In part 1 of our conversation, Rich describes the value his company gives and gets by putting on the Agents of Change Conference. Show Notes Connect With: Rich Brooks: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Managing CPAs with deadlines -- Jack Born // Deadline Funnels

Founder of Deadline Funnel, Jack Born, closes Creator Automation Week talking about the value of urgency and trust in your content marketing strategy as a creator. How do you create a course that people will want to buy? Start at the bottom of the funnel and work your way up. Today, Jack discusses the process for launching and automating a creator business. Show Notes Connect With:Jack Born: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Courses And Passive Income Generation -- Jack Born // Deadline Funnels

Jack Born is the founder of Deadline Funnel. Deadline funnel is dedicated to help marketers monetize their evergreen content. How can you build an effective content marketing strategy based on urgency and trust? Today, Jack focuses on how you should approach courses and passive income generation. Show Notes Connect With:Jack Born: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Welcome to the MarTech Podcast

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast unearths the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

The MarTech Podcast is a benjshap LLC production — a privately held marketing consulting firm, owned and operated by Benjamin Shapiro.

This podcast was launched in March 2018, with the goal of helping life-long learners continue along their path for knowledge.

We hope you enjoy the pod!

22/07/2024

19/07/2024

09/09/2022

24/08/2022

22/08/2022

19/08/2022

31/05/2022

30/05/2022

27/05/2022

26/05/2022

25/05/2022

24/05/2022

23/05/2022

23/05/2022

20/05/2022

18/05/2022

17/05/2022

16/05/2022

16/05/2022

12/05/2022

11/05/2022

10/05/2022

08/05/2022

06/05/2022

04/05/2022

02/05/2022

02/05/2022

01/05/2022

01/05/2022

Address

Website

Alerts

Contact The Business

Videos

Google gives up on 3rd Party Cookie Deprecation

MarTech Podcast Week in Review

How AI & ML Are Changing Consumer Research -- Dr. Duane Varan // MediaScience

How To Outsourcing Design -- Johnathan Grzybowski // Penji

Is Data Driven Marketing is really BS? -- Edward Nevraumont // Marketing BS

3 Eras of Marketing: Revenue Era -- Tricia Gellman // Drift

3 Eras of Marketing: Pre-Digital Era -- Tricia Gellman // Drift

The 3 P's Of Hosting A Marketing Conference -- Rich Brooks // Flyte New Media

The ROI Of Hosting A Marketing Conference -- Rich Brooks // Flyte New Media

Managing CPAs with deadlines -- Jack Born // Deadline Funnels

Courses And Passive Income Generation -- Jack Born // Deadline Funnels

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Welcome to the MarTech Podcast