MarTech Podcast

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MarTech Podcast The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth

12/09/2024

Matt Pierce from Techsmith shares findings from the Video Viewers Trends Report to share how you can create better content for your brand.

28/08/2024

Angelina Marmorato is Associate Vice President of North America at Lemma, a leading omnichannel Supply-Side Platform (SSP).

21/08/2024

Jennifer Silverberg is CEO at SmartCommerce, which is a martech platform that helps CPG brands drive more conversions.

15/08/2024

Hear from Jeff Culliton, Executive Producer of the CMO Confidential Podcast discuss why B2B Brands have it all wrong when it comes to a modern media strategy.

25/07/2024

Did anyone see how Sam Altman just subtly announced that OpenAI is launching a private beta search product? What does this mean for Google?

Jordan Koene (CEO of Previsible) and I react and discuss.

22/07/2024

After years of planning, Google gives up on 3rd party cookie deprication.

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Videos

What to audiences want from creators?
What to audiences want from creators?

Matt Pierce from Techsmith shares findings from the Video Viewers Trends Report to share how you can create better content for your brand.

Angelina Marmorato on the MarTech Podcast
Angelina Marmorato on the MarTech Podcast

Angelina Marmorato is Associate Vice President of North America at Lemma, a leading omnichannel Supply-Side Platform (SSP).

Leveraging Influencer Commerce with Jennifer Silverberg
Leveraging Influencer Commerce with Jennifer Silverberg

Jennifer Silverberg is CEO at SmartCommerce, which is a martech platform that helps CPG brands drive more conversions.

Is your B2B Brand Dead on Arrival?
Is your B2B Brand Dead on Arrival?

Hear from Jeff Culliton, Executive Producer of the CMO Confidential Podcast discuss why B2B Brands have it all wrong when it comes to a modern media strategy.

OMG... ChatGPT Search in private beta?!?!
OMG... ChatGPT Search in private beta?!?!

Did anyone see how Sam Altman just subtly announced that OpenAI is launching a private beta search product? What does this mean for Google? Jordan Koene (CEO of Previsible) and I react and discuss.

Google gives up on 3rd Party Cookie Deprecation
Google gives up on 3rd Party Cookie Deprecation

After years of planning, Google gives up on 3rd party cookie deprication.

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Welcome to the MarTech Podcast

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast unearths the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

The MarTech Podcast is a benjshap LLC production — a privately held marketing consulting firm, owned and operated by Benjamin Shapiro.

This podcast was launched in March 2018, with the goal of helping life-long learners continue along their path for knowledge.

We hope you enjoy the pod!