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The Professional Services Marketing Show

The Podcast for AEC Marketers.

23/05/2025

On this episode of The PSM Show, we sit down with Jennifer Haferbecker, CPSM, founder of On Your Market Set Go, for a candid look at how AEC marketers grow into strategic leaders. Drawing from her experience as a CMO, Jennifer shares what it takes to shift from managing tasks to influencing outcomes.

Deirdre Booth, FSMPS, CPSM and Damion Morris, CPSM talk about how the role of marketing is expanding as firms navigate mergers, changing procurement models, and rising client expectations. Jennifer also explains why curiosity is essential, how internal relationships drive progress, and what it means to think like a business leader—no matter your current title.

This episode is a practical conversation for marketers who want more than a checklist. If you’re looking to grow your impact and contribute at a higher level, this one’s worth a listen.

Listen Here! - https://psm.show/mindset-shifts-from-marketing-manager-to-cmo/?et_fb=1&PageSpeed=off

09/05/2025

If you’ve ever felt stuck, misunderstood, or unsure how to make your work visible, this episode is worth your time. Joanna Kozlowski of Resolute Consulting joins us on The PSM Show to talk about what it means to be an anthropologist in your own career. She brings a sharp, grounded perspective on culture, leadership, and how marketers can show their value without over-explaining every detail.

Damion Morris, CPSM and Deirdre Booth, FSMPS, CPSM get into career storytelling, invisible work, feedback loops, and how to connect your development to real business needs. Whether you’re just getting started or leading a team, this conversation offers clear tools for navigating the AEC world with more confidence and purpose.

Listen now! - https://psm.show/career-anthropology-and-the-stories-we-tell-ourselves/

28/03/2025

🎙️ NEW EPISODE: Bold, Scrappy & On Point

Nicole Posten launched her architecture firm while on maternity leave—and built a bold, badass brand that breaks every bland industry mold.

In this episode of The PSM Show, Nicole joins Deirdre Booth to talk about:
• Naming a firm that reflects your values (and
personality)
• Building a brand voice that attracts the right clients
• Turning a newsletter into a business development
powerhouse
• Why authenticity isn’t just a buzzword—it’s a business
strategy

This one’s for anyone ready to stop playing small and start marketing like they mean it.

🔗 Listen now: https://psm.show/bold-scrappy-and-on-point-featuring-nicole-posten/

14/03/2025

Success in AEC isn’t just about working hard—it’s about working smart. In the latest episode of the PSM Show, Deirdre Booth sits down with Rachel Charlton, founder of Sticky Communications, to share seven lessons she wished she had learned sooner in her career.

🔹 How to take initiative and create your own opportunities
🔹 Why leading with purpose builds stronger relationships
🔹 The key to balancing expectations and avoiding burnout
🔹 How to use data-driven insights to gain influence
🔹 Why rejection is just redirection toward better opportunities

They also dig into the mindset shifts that help young professionals advocate for themselves, step outside their comfort zones, and move their careers forward with confidence.

🎧 Listen now and take control of your career: https://psm.show/7-career-lessons-to-fast-track-your-growth/

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