KL Branding & Consulting

01/04/2022

Spring has sprung and with it we welcome new growth 🌷​​​​​​​​
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As we leave March behind we reflect on all the growth KLB had in the first 3 months of 2022 ✨​​​​​​​​
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At the start of the month we introduced our new team members, talked about the need for a website refresh and all the other ways KLB has grown in 2022 alone. Well guess what? We’ve continued with the positive growth all throughout March. Our new team members have been absolutely wonderful and with their help our client work has truly blossomed. Along with helping our new team members settle into their new roles, we were able to give our website a refresh - which we discussed in our previous post! Now our website perfectly reflects the services we are currently able to offer and hope to hear from all of you! We are ready to help your business in any way we can.​​​​​​​​
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Here at KLB we strive to continue learning and improve our skills everyday. We are so proud of the growth our team has experienced and the opportunities we have been given. As we welcome spring with new energy we look forward to keeping our positive momentum.

28/03/2022

It's finally time for us to introduce one of the new members of the KLB Team... Maya Bhikhu! ​​​​​​​​
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Maya is our team’s Junior Graphic Designer; she’s courageously creative and a passionate learner, always thinking outside the box to bring unique ideas to the team.​​​​​​​​
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Maya works with clients on design-related projects, including logos, graphics, posters, proposals and strategy documents. When it comes to building a brand or executing a brand refresh, she provides design support by developing colour palettes and selecting brand typography.

18/03/2022

Another month means another batch of font features - March 2022 Edition! ✨

This month we’ve been loving…
—Argue
—Hey August
—Volkorn Italic
—Santhony
—Breadley Sans

When it comes to choosing fonts don’t be afraid to pick ones that speak to your personality. Whether you’re classy, bold, adventurous, or modern - there is always a font for you! When creating your brand it’s always best to choose elements that best represents your business, your mission and your values. That way people leave with a good impression of what you’re all about - being memorable means you’ll always have returning customers!

When choosing fonts for these monthly features, we always want to include a wide variety and make sure there is something for everyone. Let us know in the comments below which one was your favourite from this months batch of fonts!

16/03/2022

As a small biz, we’ve always felt the need to do it all in order to show up as the experts. But after reflecting on our goals and thinking a lot about what it means to be women in business, we realized our do-it-all-ourselves attitude actually isn't an expert tactic. In fact, sometimes it hinders our passion, and that's just something that doesn't sit right with us.

So in our effort to bring the joy back, we're trying new things and learning that taking a step back actually allows us to show up more authentically. It's a win win.

Anyone else relate? Let us know 💭

14/03/2022

We're celebrating our small wins, while also having real conversations about where we're not exactly killin' it.

We're a digital agency, so we've always felt like in order to be great, we need to put hours into our own social media, content creation, design and website. Because we're the experts, right?

After months of trying to make this work, we've come to understand that sometimes, it just isn't doable. In all scenarios, our clients' needs come first. And through trying to do it all for our own brand too, we ended up sometimes putting KLB on the backburner.

Recently we've made some changes so that this doesn't need to happen. We're working on streamlining and simplifying our processes to be more efficient, figuring out how to maximize our productivity so we can continue to grow.

We're a small team — we wear many hats, and we love it. But we're also happy to find new ways of doing old things to make life easier.

The best part? These are methods that we can implement into client strategies to make their lives easier too.

Stay tuned for more details 💌

08/03/2022

Celebrating International Women’s Day as a team of all women is so uniquely uplifting — it’s our pleasure to share what we’ve learned over the past year and how we’ve evolved as women in business.

Here’s the tea...

— Having experienced a variety of different work environments, we’ve learned that we work best as equals rather than a hierarchy. Allowing ourselves to channel our authenticity and target our strengths has brought natural structure to our working environment.

— We’re working on ditching the gendered workplace terms. We’re guilty of calling ourselves girl bosses, boss babes, and femtrepreneurs. And these terms definitely have their place in highlighting women in the workplace, but we’ve come to realize it works against us. We’re bosses and entrepreneurs. That’s it.

— When you surround yourself with people who genuinely and wholeheartedly care about your well-being, work becomes less about work and more about connecting, collaborating, and creating with really cool, talented people.

— Though we may be known to be notoriously apologetic, we’re learning to take ownership and pride in everything we do. Making mistakes is how we learn, grow and become better.

— We understand the value of each team member and appreciate everything they do. The big things, the little things, and everything in between. Pushing a project to the finish line is so important, but showing compassion, understanding, and appreciation is the key to how our team really thrives.

— Lastly, if you ever feel like you need to settle to land a position, it’s not for you. Keep your head high and know your worth. Easier said than done? Absolutely. But give yourself grace while you shoot for the stars, and you’ll be there before you know it.

04/03/2022

We recently shared some of ways we've grown in the last few months, but haven't yet introduced the most important part - our lovely clients!

Our clients totally fuel our energy - they're creative, charismatic and overall just really great people to work with. Here's a quick glance at two of our wonderful clients and the exciting projects we're working on.

First, .monaco! Faith is a fitness trainer and the owner of Impact Health and Wellness in Leamington, ON. Faith's goal is to brand herself separately from her gym, so together, we're revealing what the “Faith Monaco” brand is all about through a complete brand build.

Secondly, Victoria Baird of . We're working with Victoria to keep up with her digital presence by creating and optimizing weekly newsletters. Our goal? That her clients are never short of amazing style advice! We've also helped to campaign her virtual “Revamp Your Style” crash course which is taking place on March 7th - so if you’re interested, there are still a few tickets left 😉

We love working with these amazing, ambitious women and we're thrilled share these projects with all of you. Make sure to stay tuned to see what else we’ve been up to behind the scenes!

02/03/2022

We’re three months into 2022 and KLB is already hitting milestones! ✨​​​​​​​​
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Today we're introducing three ways KLB has evolved in the last few months.​​​​​​​​
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1. We’ve brought on a new Digital Marketing Specialist - Steph! She’s going to help us to market our social platforms and strategize new ways to connect with all of you. She’s also going to help build social media strategies for our clients - more on that soon!​​​​​​​​
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2. More new friends... please give a warm welcome to our two new Graphic Designers - Maya & Lindsey! Maya has been helping out with day-to-day design work since late December, and she’s wonderful! We've found graphic design is in high demand in a world where digital assets are becoming the face of any brand, so as our design projects become more time-consuming, we thought it would be a great idea to bring in an extra hand... welcome Lindsey! Our newest addition will be helping us develop advanced brand assets for clients.​​​​​​​​
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3. With fresh team members and services, it was time for a website revamp. Our Web Designer + Developer Julia has been redesigning our website and focusing on optimizing web navigation, so if you’ve noticed some new design elements or navigation changes - that’s a good thing! We can’t wait to showcase the final product to all of you in the near future - so keep your eyes open!​​​​​​​​
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We can't wait to formally introduce you to our new team members in the next little while! ​​​​​​​​
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We love sharing our journey with all of you and transparency is core to our model. Small business owners are often left feeling confused and overwhelmed in navigating the unknown. In 2022, we're saying no to gatekeeping. Our DM's are always open!

28/02/2022

Don’t be ashamed to use stock photos! Being a business owner is a lot of work, so we understand that sometimes using stock photos can be much easier, whether it’s temporary or not!​​​​​​​​
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Here at KLB, we strive to help amplify business owners’ voices, especially those who are a part of marginalized communities. We are always continuing to educate ourselves by finding new ways to uplift and shed light on those who are a minority. ​​​​​​​​
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That’s why we wanted to showcase some websites that include stock photography of those who are POC and from the LGBTQ community. Even when choosing photos, it’s important to make sure you’re being inclusive!​​​​​​​​
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Here are some amazing websites that offer diverse stock imagery:​​​​​​​​
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Nappy.co: Provides high-quality, high-res photos of black and brown people. Its mission is to help diversify normal stock photography and make them more realistic while doing so.​​​​​​​​
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Vice: The Gender Spectrum Collection: Features imagery of trans and non-binary models to better represent these communities by focusing on their careers rather than their gender.​​​​​​​​
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AffectTheVerb: This stock library focuses on representing black, Indigenous, and people of colour (BIPOC) that have disabilities.​​​​​​​​
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WOCinTechChat: Includes images of Women of Colour and non-binary people in the tech industry.​​​​​​​​
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Next time you need some stock photos, make sure to check out these websites to help diversify your designs.​​​​​​​​
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24/02/2022

Introducing website developed by our in-house web designer and developer, Julia! ​​​​​​​​
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This was one of the first websites we designed together as a team back in the summer of 2021 and we loved how it turned out! So we're taking the time to showcase not only the website but what Simpers Fishing Charters and Guided Hunts is all about 👏🏻​​​​​​​​
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They are an Indigenous-owned and operated fishing charter and hunt tour business operating in Leamington, Ontario. They teach people traditional techniques for both hunting and fishing! They also share their knowledge about the land and the lakes surrounding Point Pelee and Lake Erie.​​​​​​​​
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So if you’re in the Windsor-Essex area we highly suggest checking out ! They’ve got such a welcoming team and you’ll leave with a day of fresh food + new knowledge about the area! ​​​​​​​​
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22/02/2022

Let's talk services!​​​​​​​​
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Do any other business owners find it difficult to compile your services into a single, neat list? Our ultimate goal is to help small business owners succeed, so it's hard to know where to draw the line. Nonetheless, we do our best to layout our services in a way that makes the most sense. Here's a quick recap.​​​​​​​​
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Our most central services include:​​​​​​​​
—Business Consulting​​​​​​​​
—Business Strategies​​​​​​​​
—Brand Design​​​​​​​​
—Web Design/Development​​​​​​​​
—Branding Photography​​​​​​​​
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Our multidisciplinary team allows us to help businesses in a variety of unique ways. Whether you need help finding new opportunities for your business, you want to level up your branding, or need help creating a website - we’re here to support you in the best way we can.​​​​​​​​
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If any of these services pique your interest, we'd love for you to visit our website and fill out our digital services form so we can hear all about your dreams for your business. Our DM's are also always open if you prefer that method! We can’t wait to work with you 💗​​​​​​​​
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Website link in bio! ​​​​​​​​
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22/02/2022

Let's talk services!

Do any other business owners find it difficult to compile your services into a single, neat list? Our ultimate goal is to help small business owners succeed, so it's hard to know where to draw the line. Nonetheless, we do our best to lay out our services in a way that makes the most sense. Here's a quick recap.

Our most central services include:
—Business Consulting
—Business Strategies
—Brand Design
—Web Design/Development
—Branding Photography

Our multidisciplinary team allows us to help businesses in a variety of unique ways. Whether you need help finding new opportunities for your business, you want to level up your branding, or need help creating a website - we’re here to support you in the best way we can.

If any of these services pique your interest, we'd love for you to visit our website and fill out our digital services form so we can hear all about your dreams for your business. Our DM's are also always open if you prefer that method! We can’t wait to work with you 💞

Website link in bio!

18/02/2022

This week we have been loving sharing all our design tips and tricks with all of you, so we wanted to end the week off with another round of font features - February 2022 Edition ✨

This month we’ve been loving…
—Aubrey
—Florence
—Tan Angleton
—Adolphus
—Meiland Gorgeous

When developing your brand, many designers might say you should stick to three fonts, but we think otherwise!

Fonts help set a tone for your designs, so why limit yourself to three when there are thousands to choose from to help convey your message. We believe it’s okay to switch things up from time to time, as long as your designs are still on brand and fit your messaging - so stop limiting yourself and find new fonts to spice up your designs 👏🏻

What fonts from this month’s selection do you love the most?

08/02/2022

In order for your business to flourish online, people need to trust your business. The easiest way to do this is to establish a strong social media presence. 👏🏻​​​​​​​​
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Nowadays, most people tend to research before they commit to buying anything. One of the first places people tend to look before checking out your website is your socials. People want to know what you're all about and how you interact with your customers. That's why your social media presence should showcase that you are a trustworthy business - if you do that, you'll convert those visitors into paying customers!​​​​​​​​
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People like businesses that are personable, relatable, and honest. We suggest doing the following:​​​​​​​​
— Sharing content that gives potential customers insights into your products/services​​​​​​​​
— Sharing your business’s mission and values​​​​​​​​
— Making sure to put a face to the business​​​​​​​​
All these items combined will help build trust between you and your customers as well as gear them towards making a purchase. ​​​​​​​​
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Here at KLB, we offer help by creating personalized social media strategies. These strategies will help you understand new ways to utilize social media platforms as well as give you the tools to improve them. Work with us and your social media presence will be better than ever. Head on over to our website for more information, the link is in our bio! ✨​​​​​​​​
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📷: Featuring the beautiful from ​​​​​​​​
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25/01/2022

Working on Google Chrome? We highly suggest downloading these amazing extensions - they are game-changers when it comes to speeding up the design process. 👏🏻

Whether you're a professional designer or just a small business owner in need of making your design process simpler, here is our list of favourite Google Chrome Extensions:

ColorPicker: Ever seen a colour and want to use it for your own designs but don't know how to get the information for it? By using this extension you can hover and click over a colour to get its information! With ColorPicker, you'll have an endless amount of colour options! 🌈

WhatFont: There are hundreds of fonts out there and it can be tricky to figure out what is what. Rather than searching for the closest font, we suggest using this extension to help identify the exact font you want from any web page.

Screen Recorder: There are times when you may want to save an entire web page or have the option to screenshot certain parts of a page. With this extension, you'll be able to save web pages at a click of a button!

Wappalyzer: When figuring out what platform to use for your own website, sometimes it's helpful to know what others are using. This extension makes it easy to know who's using what and will also help narrow down your options!

We hope this batch of favourite tools is helpful and makes your design process easier - make sure to save this post for later! ✨

What Google Chrome Extensions do you use? List them for us in the comments below! 😊️

21/01/2022

Brand storytelling is your key to success ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Ideally, your brand should speak for all that makes up your business - your purpose, what you offer, your values, your mission, and more. When pieced together, you'll find a beautifully crafted brand story! 👏🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In today's competitive markets, it's really all about being unique. If people remember you, they'll come back and share their experiences with their friends and family. By capturing people's attention with your visual imagery and communication, you'll be well on your way.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Our key takeaways: A carefully crafted brand will put you in the right direction for online growth!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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KLB offers a fully customizable branding package that will help you discover your image and voice - from discovering what your values and missions are to picking the right colour palette and typography! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Interested in working with us? Fill out our Digital Services form on our website or send us a DM! We can't wait to work with you and help tell your business' story. 💞⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📸: Featuring the wonderfully talented ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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19/01/2022

Ever find yourself in a creative rut? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Us too! Let's be real, the January blues can sometimes crush our creative spirit. When this happens, it helps to get down to the basics and keep things simple, yet aligned. Whether you're a small business owner or someone who's well versed in content creation, keeping these key questions in mind can help keep your content on track.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Keep in mind, you might not always check every box, but using this as a guideline will bring ease to your creative process. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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At KLB, we help small businesses find their voice and style. If you're feeling overwhelmed or out of touch with your business, we'd love to work with you! Visit our website or send us a DM if you'd love to feel connected and aligned with your business but you aren't sure where to start.

17/01/2022

Introducing our monthly font features - January 2022 Edition ✨

This month we’ve been loving…
—Saudagar
—Sandford Book
—Silk Serif
—Queensila

When it comes to telling your brand’s story, one easy way you can do so is by picking fonts that best reflect your brand’s voice, mood, and aesthetic.

This month we’ve chosen fonts that we are planning to use more often in our social media content. They have a more sophisticated and classy feel to them which we love 🤍 We want to make sure our content is easy to read and understand. That’s why we always lean towards fonts that are classy but still have a little edge to help make sure our content stands out!

We hope that these font features will help inspire you to get more creative with font choices!

What’s your favourite font at the moment? Let us know!

13/01/2022

Working from home is both amazing and stressful. That's why we wanted to share some of the best ways to stay motivated when working at home 👏🏻

1. Establish a Dedicated Workspace: The most important thing you can do when working from home is separate your work from your personal life. We suggest dedicating a space in your home that’s strictly for getting your work done.

2. Organize & Manage Your Workload: One of the reasons going into an office is preferred is because you have a routine in place. So why not create a schedule for yourself when working from home?! By doing so you’ll be able to organize what you need to get done, focus on work + have some downtime when you need it!

3. Limit Distractions & Interruptions: Whilst you are working from home you should always put away the items that distract you. We suggest putting away your phone, turning off the TV, and going to an established workspace!

4. Check-in With Your Coworkers: Keeping in contact with your team members is very important, if not more important, when working from home. It'll help you stay on track but most importantly, it’ll make you feel less alone when working remotely.

5. Reward Yourself & Take Breaks: When you feel overwhelmed or have been staring at your screen for far too long, take a break! Go have a snack, maybe even take some time to do some housework, or simply go for a walk. The best thing about working from home is you have the opportunity to work in ways that best for your lifestyle!

We hope that you can apply some of these tips & tricks to your work ethic and make working from home stress-free ✨

06/10/2021

06/10/2021