Stef Wilson Social Community (2024)

06/04/2022

I’m all for using analytics to get the most bang for your buck when posting, but… that doesn’t mean you can skip providing value for your audience!

Agree or disagree??

02/03/2022

Okay, so technically all three of these would work..

Option A will take a ton of time and you’ll probably burn out before you see any results
Option B will save you time in the long run AND guarantee that you post regularly ✅
Option C will be expensive if you’re just starting out and ballin’ on a budget

Agree or disagree?

28/02/2022

We’re back with more batching tips! This time we’re talking about videos (We have a post on batching photos from a few days ago!). Lesssss go!

❇️Similarly to batching photos - make a list! I’m not going to get into too much detail here because it’s the same as our post from 2/14 - go check er’ out 💕✌️
❇️Use an outline to make sure you hit all of your talking points in a clear and concise manner. Trust me, no one is going to hang around and wait for you to get to your point, especially in our new world of 15 second videos
❇️If your feeling self conscious about your filming set up or production value, just focus on providing AMAZING content! I promise you, it does not matter what you’re filming on or how you edit if your content provides value to your audience.

Did I miss any tips? Let us know!

26/02/2022

Showing up on social media with content to serve your audience requires an abundance mindset. It means that we’re leaving our scarcity thoughts at the door. Scarcity thoughts are things like:

❌if I share this tip for free, they won’t buy my service
❌there’s already too many people doing this
❌what if someone steals my idea
❌It worked for her, but it won’t for me because (INSERT EXCUSES HERE)

Abundance thoughts:

❇️I’m going to share this tip in hopes it helps my audience (gains followers that convert into customers. I mean, if she’s sharing this for free, imagine how great her paid content is!)
❇️I know there’s a market for this bc there’s already people doing it. How can I differentiate myself?
❇️If someone steals my ideas then they’re definitely NOT my competition. They’ve only proved they lack originality and integrity (which will only get you so far..)
❇️If it worked for her, it’ll work for me.

This is fun! Do have any scarcity thoughts you need changed into abundance?! Leave ‘em below!

24/02/2022

If you’ve spent any amount of time on social media, trying to find tips on how to get a better handle on things, you’ve probably seen people talking about Canva. It’s a graphic design platform that is SUPER user friendly (drag and drop) and free to use, with options to upgrade.

If you’ve been curious about this for your business just leave the word “Canva” in the comments below and I’ll DM you links to our sign up guide and video ✌️

22/02/2022

Starting a new profile on any social media platform can be brutal! Especially when all you hear about is how organic growth doesn’t exist anymore and that you have to know all of these tricks to beat the algorithm 🙄😰🥺

So how the heck are we supposed to stay motivated to create content here?!

🚫We’re not going to base our success on traditional analytics. Now just hear me out…

Are analytics important? Yes, absolutely. Why would we want to continue to post content that people aren’t finding helpful if we have the tools to monitor this?

What I’m talking about is not basing your decision to show up for your audience based on glamour metrics (I think that’s what Jasmine Star calls them). Your going to have posts that bomb. You’re going to have people leave nasty comments if they don’t agree with you. You may not gain followers as quickly as you expect. These CANT be your reason to not show up. Instead, define what success is to YOU.

These are a few of my success indicators:

❇️ Did I meet my posting goal for the week, month?
❇️ Did I learn something new that I can apply directly to my business?
❇️ Did I respond to all of my comments and messages?

These are things that are within your control and only YOU can control YOUR success ✌️💥💜

How do you measure success on social media?

20/02/2022

You’re probably overthinking it when it comes to content…

🖼 Let’s reframe this: As a business owner, you’re an expert in your field. You know and have discovered tips and tricks over the years that you probably just assume the rest of us know. As a florist, you take for granted the fact that you know how to make floral arrangements. As a baker you know the difference between baking soda and baking powder. As a physical therapist you know how to stretch certain muscle groups properly. I can go on.

My point is, we don’t know everything about everything. That’s why your business exists. Your service or product provides an answer to a problem that your customer isn’t an “expert” in. So what better way to highlight your expertise then providing some helpful information?

✅ Keep a running list of ideas
✅ Turn frequently asked questions into posts! Example - turn “how can I get my hair to have more volume?” Into things like “Best shampoo for fine hair” or “3 tips for more volume”, “how to give yourself a salon blowout at home”… you get the idea!
✅Take notice of things you do during your work day or while providing your service that make life easier. These subliminal tips and tricks that you probably don’t notice anymore are content GOLD!

18/02/2022

If you’re reading this post, then you have what you need to get started. Periodttt. Don’t believe me? Go ahead and scroll for proof that:

✅ I have TikToks (yes pleural) with over A MILLION views that I made using my IPhone 6 (which is STILL my current phone).
✅ My current filming “set up” includes a Fisher Price box as a tripod and my 4 month old son as my creative director (not pictured)
✅ I have to wait for a sunny day to film and take photos because my ring light is packed away in a box somewhere (did I mention we’re also in the process of moving?)

My point is that things will never be perfect and you’ll never feel like you have all the stuff you need to get started. My advice? START WITH WHAT YOU HAVE 💙 As long as you’re showing up to serve, you have everything you need✌️

16/02/2022

I just recently discovered that there are people who don’t enjoy making social media posts in applications like Canva or PicMonkey🤯 I would actually say that there are MANY people who don’t enjoy making posts because it takes up too much time, they don’t know what to post, they don’t know how or as my good friend and small biz owner put it - she doesn’t care about the creative sh and just wants me to do it for her 😆😅

Welppp, if you’re also someone who feels this way, but don’t want to hire a social media manager, than I would highly recommend using templates. This way all you have to do is plug in your info and branding into an already made post and BAM 💥 you’re done. Using templates will save you time ✅ ensure posting consistency ✅ and is less expensive than a virtual assistant or SM manager ✅

Sound helpful? Leave the word “template” in the comments and I’ll DM you some deets ✌️

14/02/2022

Batching your work is easily one of the most effective time management skills you can learn when it comes to running your socials. But notice how I said LEARN? When I first started to use this technique, I swear it felt like it doubled the amount of time I was spending on these tasks, which was wildly frustrating to say the least… Here are a few things to keep in mind as you batch your photos for the month:

✅Make a detailed list of not only the photos you need to take, but any and all other pertinent details. Things like products needed, production tools (lights etc..), scene set up.. something like “photo of lavender essential oils with diffuser on kitchen table. Products: Essential oil, diffuser, cute mug, flowers in vase. *make sure to wipe table down and change vase water”.

It’s not like we’re shooting photos on an elaborate set, but these little notes help to keep you organized and moving forward.

✅Be realistic about the amount of time you’re going to need. There’s nothing worse than watching the clock tick down and realizing you’re not going to get everything done. (Okay there’s a bunch of things that are worse, but you catch my drift). All of the sudden you’ve gone from feeling organized and productive to frantic and frazzled. 🤯🤬😰 This is also why making a list first helps. So, as your deciding on when your photo shoot will take place, make sure you’re taking scene set up, outfit changes, location changes (even if we’re just going from the kitchen to the living room) etc.. into consideration.

✅Make sure you have your shot BEFORE you break your scene down. It’s really difficult to recreate a scene and it’s just a frustrating time suck to go back. So take advantage of the fact that we all use digital photography and check your photos.

12/02/2022

Batching your work is easily one of the most effective time management skills you can learn when it comes to running your socials. But notice how I said LEARN? When I first started to use this technique, I swear it felt like it doubled the amount of time I was spending on these tasks, which was wildly frustrating to say the least… Here are a few things to keep in mind as you batch your photos for the month:

✅Make a detailed list of not only the photos you need to take, but any and all other pertinent details. Things like products needed, production tools (lights etc..), scene set up.. something like “photo of lavender essential oils with diffuser on kitchen table. Products: Essential oil, diffuser, cute mug, flowers in vase. *make sure to wipe table down and change vase water”.

It’s not like we’re shooting photos on an elaborate set, but these little notes help to keep you organized and moving forward.

✅Be realistic about the amount of time you’re going to need. There’s nothing worse than watching the clock tick down and realizing you’re not going to get everything done. (Okay there’s a bunch of things that are worse, but you catch my drift). All of the sudden you’ve gone from feeling organized and productive to frantic and frazzled. 🤯🤬😰 This is also why making a list first helps. So, as your deciding on when your photo shoot will take place, make sure you’re taking scene set up, outfit changes, location changes (even if we’re just going from the kitchen to the living room) etc.. into consideration.

✅Make sure you have your shot BEFORE you break your scene down. It’s really difficult to recreate a scene and it’s just a frustrating time suck to go back. So take advantage of the fact that we all use digital photography and check your photos.

12/02/2022

I get this question a lot - “What can I do to make my posts better?”. I can tell you that it’s not any of these:

❌Expensive cameras
❌Elaborate photo setups
❌Extensive editing tools
Etc…

The only “thing” you need to make a great post is VALUE ✅✅✅

When I’m scrolling through my feed, liking, saving and sending content, I never even consider the first things I listed.. As long as I find the content valuable (ie. helpful, entertaining, relatable etc.. whatever it is I’m scrolling for at that particular moment) I’m going to interact with it in some way. If you’re just posting to post or if you’re just pushing your product or service - making it solely about you - then it’s not going to matter how amazing the photo or video is or how much time and money you dumped into it. If you’re not showing up FOR your audience, you might as well stay home.

Agree or disagree?

Stef Wilson Social Community

06/04/2022

02/03/2022

28/02/2022

26/02/2022

24/02/2022

22/02/2022

20/02/2022

18/02/2022

16/02/2022

14/02/2022

12/02/2022

12/02/2022

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