Emma Is Social (2025)

20/01/2025

Wow, it’s only January 20th, and already 2025 is coming in hot 🔥—TikTok went down (we almost had to touch grass), Meta changed their ad sizing (again 🙃), and your inbox is probably still full of ‘new year, new me’ emails. LinkedIn is the only stable thing around and I am loving it- find me there btw 😉

But here’s the thing—your social media doesn’t have to feel chaotic.

We’ve opened up new client slots for the first time in 7 months!!! I can’t believe we get to finally introduce some new clients to the rotation and I’m excited.

Slide into our DMs or hit the link in bio to chat! 💬

09/01/2025

In 2025, wellness has taken on a whole new meaning for me, both personally and professionally. It’s no longer just about sticking to routines or ticking off habits—it’s about truly redefining what it means to feel balanced, fulfilled, and inspired in every part of my life.

As someone running a social media studio, I know how easy it is to get caught up in the hustle. The deadlines, the endless creative cycles, the constant push to keep up with trends—it can feel like there’s no room to pause. But this year, I’m making wellness a priority, not just as a personal goal but as a core part of how I approach my work.

For me, wellness now means:
🌿 Slowing down when I need to, without guilt.
🌿 Setting boundaries that protect my energy and creativity.
🌿 Allowing space for inspiration to flow—because the best ideas don’t come from burnout. Learned my lesson.
🌿 Building connections that feel genuine and uplifting, both with clients and my team.

What I’ve learned is that when I take care of myself, it’s not just me who benefits. My work thrives. My creativity expands. I’m able to show up for my clients with clarity and purpose, and that makes a difference in the stories we tell together.

Wellness in 2025 isn’t a luxury—it’s a necessity. It’s about finding ways to blend mindfulness with the chaos of modern life and remembering that the best ideas and results come from a place of balance.

If you’re also in the thick of the hustle, I’d love to know—how are you approaching wellness this year? Let’s start a conversation about making this journey sustainable for all of us. 💬

28/11/2024

A brand is only as strong as the strategy behind it. It’s not just about flashy visuals or catchy slogans—it’s about the foundation that drives every decision, every campaign, and every interaction. A well-thought-out strategy turns ideas into action, creates consistency across platforms, and ensures your message reaches the right people in the right way.

Without strategy, even the most creative concepts can get lost in the noise. But with a clear plan, a brand becomes more than a name—it becomes a story, an experience, and a trusted connection with its audience.

Are you building your brand on a solid strategy, or just winging it? The difference always shows. ‼️

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13/11/2024

Reality of an agency during festive season...

Every year, like clockwork, the ‘silly season’ rolls around, and suddenly, it feels like we’re sprinting uphill with weights on our ankles. As a social media agency, this time of year can be equal parts exhilarating and exhausting. Clients need campaigns polished, ads perfected, and posts scheduled yesterday. And sure, we’ve signed up for it — but that doesn’t mean it’s a walk in the park.

The truth is, there’s a fine line between festive cheer and burnout. We’re out here trying to capture holiday magic in a way that actually converts, while also making sure we don’t lose our minds (or our sleep).There’s something uniquely challenging about balancing the creative energy that clients expect with the pressure to deliver results — all while juggling our own year-end goals. It’s like being on stage at a concert where the crowd never stops cheering, but you’ve got to keep playing without missing a beat.

But at the end of the day, it’s the love for what we do that pulls us through. We thrive on the hustle, the strategy sessions, the “Eureka!” moments, and yes, even the chaos.

Because when the dust settles, and the campaigns are live, there’s that undeniable rush of seeing it all pay off.

To everyone in the thick of it right now — from agency teams to solo hustlers — here’s to keeping your head above water, your coffee strong, and your boundaries intact. 💅

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05/11/2024

Happy Tuesday 😅💅

23/10/2024

For brands looking to refine their strategies, these tailored packages offer focused insights and strategic guidance. From a high-level audit to in-depth workshops and ongoing support, each package is designed to help your internal team align with your brand’s vision and execute effectively. Whether you need comprehensive analysis or flexible on-demand advice, there’s a clear path forward to strengthen your digital presence and impact. ‼️🤍

17/10/2024

Growing up and NOW, was and is my “ ” icon, and here’s why:

- Built From Nothing: She took Nasty Gal from an eBay store to a multi-million dollar brand—proof that you can start with zero and create something huge.

- Rebel with a Purpose: Sophia made it cool to be unconventional. She showed me that breaking the rules and doing things your own way can lead to success.

- Own Your Quirks: Her unapologetic style and personality taught me that embracing what makes you different is your superpower.

- The Power of Grit: No shortcuts, no handouts—just pure hustle. She proved that resilience and hard work really do pay off.

- Champion for Women: Sophia created a movement, empowering women to build their own empires and define success on their terms. AND STILL IS.

Sophia wasn’t just a businesswoman; she was a trailblazer who redefined what it meant to be a boss. She made me believe that with passion, grit, and a dash of rebellion, anything is possible. IN FACT, she was a massive inspiration for my slogan: “A studio of gentle rebellions.” WHICH we wear proudly at Emma Is Social. 👏💫

PS I tried to channel my inner Sophia in my latest shoot, did I do any good at all? 😂👀

14/10/2024

Exciting News from EIS! 🚀

I’m thrilled to announce a brand-new offering at Emma Is Social: 5 exclusive slots are now open for businesses looking to partner with a Marketing Director and Strategist who can not only oversee their marketing campaigns but also bring out the best in their team. 👏

This service is designed for businesses ready to elevate their marketing efforts with hands-on guidance from a seasoned professional. I’ll work closely with your team, helping to structure and empower them by identifying each member’s unique strengths. Together, we’ll build a marketing machine that is both effective and dynamic.

💼 Here’s what I bring to the table:
- Strategic Oversight and Team Structuring: I will provide comprehensive leadership, organizing your marketing team around their strengths to maximize productivity and creativity. By understanding each team member’s capabilities, I can help shape a more cohesive and effective team dynamic.

- Tailored Campaign Development: We’ll create campaigns that not only reflect your brand but also leverage your team’s talents. Our work together will result in marketing that resonates with your audience and stands out in a crowded marketplace.

- Data-Driven Insights: I believe in making decisions based on data. By diving into analytics, I’ll ensure that our campaigns are not only innovative but also backed by metrics, so every step we take is strategically sound.

- Creative Collaboration: I’ll be with you every step of the way, collaborating with your team to develop powerful content and bring fresh ideas to life. Your brand has a unique story, and I’m here to help tell it in a way that’s authentic and engaging.

With only 5 spots available, this is a unique opportunity to partner with someone who’s dedicated not just to the success of your marketing campaigns but also to the growth of your team. Together, we’ll build a marketing strategy that’s as strong as it is sustainable.🤍

Email me using at [email protected] or DM me and let’s get started 💫

12/10/2024

HAPPY SATURDAY 😉

01/10/2024

👏 Burnout Isn’t a Badge 👏

It’s a serious medical condition – one I’ve come to know deeply this year.

I see too many posts saying “I’m burnt out,” but the reality is much more. According to the , burnout is “a syndrome from chronic workplace stress,” marked by exhaustion, detachment, and reduced effectiveness.

As a small business owner, I’ve felt its impact. It’s more than tiredness – it’s mental, emotional, and physical paralysis that traps you in a cycle of overthinking, anxiety, loss of relationships, and MUCH more. For 6+ months, even getting out of bed felt impossible for me this year.

👋 It Impacts Everything
Burnout doesn’t stop at work. It affects relationships, your ability to connect, health, and how you see yourself. I’ve often woken up dreading the business I love.

👋 It’s Not Just Hard Work
Burnout isn’t about not handling hard work; it’s often about high-pressure, low-support environments. EIS was created to avoid what I deemed as ‘the usual toxic agency’ life, yet I didn’t grant myself the same privileges I gave my team.

👋 The “Freeze State”
Burnout leaves you paralysed, feeling stuck, and repeating the same day. It’s not something a weekend off can fix; it requires addressing root issues, setting boundaries, and real changes.

👋 Let’s Take It Seriously
Burnout isn’t a rough patch; it’s a condition needing serious attention. WE NEED TO STOP GLORIFYING THE HUSTLE!

👋 The Reality Behind My IG
I’ve shared funny trending reels about burnout, but behind them was real pain. TRUST me. Here is to speaking openly about it from here onwards and then throwing a laugh in instead of the other way around ‼️

👋 Educate Yourself
If you’ve claimed burnout, ask yourself: “Do I understand it?” Learn what it truly means to avoid diminishing the experience of those diagnosed and struggling.

If you’re struggling, get help, set boundaries, and reclaim your life.

Comment “👏” if you relate!

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27/09/2024

Don’t feel like New Zealand 👀✔️

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18/09/2024

SAY IT AGAIN 😉💅

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13/09/2024

Thinking about hiring a social media agency but can’t resist the urge to micromanage? You might want to think twice. 📌

Hiring a social media agency means trusting experts to handle the art and strategy of growing your brand online. But if you’re constantly second-guessing their work, rewriting every caption, or questioning every post, you’re not getting the most out of them – or your investment. ‼️‼️‼️‼️

Micromanaging not only stifles creativity but also slows down progress. Agencies bring fresh perspectives, data-driven strategies, and years of experience. They understand the algorithms, trends, and quirks of different platforms. If you’re too involved in the day-to-day, you could be missing out on their full potential to really level up your brand.

Instead, focus on collaboration. Set clear goals, give feedback, but let your agency take the lead in ex*****on. Trust is key to a successful partnership, and that’s where the magic happens. It’s not about going viral. It’s about ROI.

So, if you’re going to micromanage, save your money. But if you’re ready to hand over the reins to the right agency and let them do their thing, that’s when you’ll see real growth. 💅

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13/06/2024

It’s been a YEAR and it’s ONLY been 6 months ‼️

One of these is actually exceptionally accurate to me. Which one do you think was my reality multiple times this year already? 😂 👇 We can make light of it, I can take a punch.

The rest——TRUTH to us too.

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16/02/2024

AND TO ADD TO THAT above very important statement…

It’s all about finding your people, right? Following the crowd to where they’re hanging out. Finding out the omni-channel approach that your organic and paid media is going to cohesively work together for the perfect combination.

If it’s one channel, GREAT. i.e. IF you sell products, are you on Meta (IG and FB-yes, i know Facebook, right? But actually, it’s the best sales place 😉 ) then alongside organically being on Meta, are you using Google ads inclusive of shopping, display, search? Then are you retargeting to Meta? Maybe you should be.

Don’t hear the newer platforms like Threads, TikTok Shop and decide that’s where you belong. HONE IN. There isn’t enough data for the wider audience and places like TikTok (TikTok Shop particularly) and LinkedIn are expensive.

Don’t follow the crowd, follow yours.

So instead of driving yourself crazy, maybe it’s just about chilling where your tribe likes to chill.

What’s your take? Where does your brand belong?

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07/02/2024

P.S. Repurposing content is not “cheating”. It’s good strategy.

Your audience needs to hear your message. Over and over and over again. Just find new ways of saying the same thing and get ✨ creative ✨ 😂💅

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01/02/2024

Dear Clients, we prioritize going to your content shoots on time🤣

Even if we nearly crash trying to not miss the exit, it’s because we love you.

Sincerely,
Your OVERLY committed Social Media Strategists. 💅

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29/01/2024

How can I NOT REPEAT my mistakes from 2023 this new year… Anyone else relate? 😅 (P.S we posted it twice in the carousel to emphasize it—- if we weren’t clear)

I wish I could grab workaholic Emma from a year ago, and powerpoint this vision board to her. It’s one thing to run a marketing studio; It’s another to not get burnt out or overwhelmed with imposter syndrome while running an agency.

SO HERE IS THE STRATEGY TO PREVENT BURNOUT:

1. Stop working 12 hour days. No client should have you on call. Your mental health matters.
2. Scheduling tools are a gift from heaven to FREE UP TIME. Utilize your hours to get ahead or… log off. (reference point #1) OR hire a comms manager (we clearly are doing this…)
3. Original reels > trending reels.
4. Enforcing your brand values/tone sets you apart. This isn’t your average social media business. This is a studio 😉
5. Invest in a new brand photoshoot bi-annually. Keeps things spicy and creativity flowing.
6. Quality > Quantity. People pay attention to the time you invest in your content. Not how often you post.

Let’s see how this year plays out. What lessons are you taking with you?

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Emma Is Social