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more from at
12/11/2022

more from at

almost showtime…
10/11/2022

almost showtime…

it's true, some of the best ideas come out of creative exploration...whatever it is, it all starts with putting pen to p...
07/11/2022

it's true, some of the best ideas come out of creative exploration...whatever it is, it all starts with putting pen to paper and just letting everything else flow (even if it's a ugly first draft)

neon dream📸:
25/10/2022

neon dream
📸:

social media brainstorming session with and
20/10/2022

social media brainstorming session with and

lofi album dropping soon (no, not really), but i do like all the various photo editing apps out now; wasn’t anywhere nea...
17/10/2022

lofi album dropping soon (no, not really), but i do like all the various photo editing apps out now; wasn’t anywhere near this easy to go from concept to canvas literally five years ago
thanks to for the photo

a different side of …we should get a digital billboard 😮
15/10/2022

a different side of …we should get a digital billboard 😮

distorted reality concept, inspired by wandavision
12/10/2022

distorted reality concept, inspired by wandavision

another day in the office…📸: 💰
10/10/2022

another day in the office…
📸:
💰

2010, throwback to summer after junior year ; first full-time position and started picking up more and more contract job...
06/10/2022

2010, throwback to summer after junior year ; first full-time position and started picking up more and more contract jobs…head full of hair 🥲😪
check out the HDV, the steps needed to import miniDV tapes were much more involved than dumping files from memory cards; second pic is me with my , pretty sure it was jailbroken 😂😂😂

from the archives, a concept design for a reimagined fort pitt museum brand identifier; have several others but couldn’t...
02/10/2022

from the archives, a concept design for a reimagined fort pitt museum brand identifier; have several others but couldn’t find the files…must be on one of the many external hard drives in my house or office

easily my favorite place to be in tangen hall, although we need to invest in director’s chairs because these stools are ...
01/10/2022

easily my favorite place to be in tangen hall, although we need to invest in director’s chairs because these stools are not kind to my back 🥲😅
📸:

in keeping the community updated on what we’re doing in the studio, it’s being rewired for easier access to outlets - a...
22/09/2022

in keeping the community updated on what we’re doing in the studio, it’s being rewired for easier access to outlets - and so we don’t short circuit the floor with all the lighting and video equipment ⚡️📹📸

sunny sunday afternoons + iPhone XR camera + color grading + instagram filter
21/09/2022

sunny sunday afternoons + iPhone XR camera + color grading + instagram filter

well, we’ve come a long way from shooting on the floor, here’s a few of the students from shooting their projects ...
18/09/2022

well, we’ve come a long way from shooting on the floor, here’s a few of the students from shooting their projects

earlier this week, we were asked to help create a welcome video from ’s innovation and entrepreneurship group - a repres...
10/09/2022

earlier this week, we were asked to help create a welcome video from ’s innovation and entrepreneurship group - a representative body of programs and departments that support our entrepreneurial ecosystem; looking forward to some of the other projects lined up for this year

the digital design studio team📸:
09/09/2022

the digital design studio team
📸:

a bit of practice with blending modes, clone tool, eraser and text effects to bring out that retro vibe…swipe to see th...
08/09/2022

a bit of practice with blending modes, clone tool, eraser and text effects to bring out that retro vibe…swipe to see the original

strikes again 📸catching up with at during our entrepreneurship expo and kickoff, over 600 students registered to lea...
03/09/2022

strikes again 📸
catching up with at during our entrepreneurship expo and kickoff, over 600 students registered to learn more about entrepreneurship and innovation resources across the university.

Been thinking A LOT about how the industry has a major problem with branding and marketing…Who’s the “Bud Light” of w*...
26/08/2022

Been thinking A LOT about how the industry has a major problem with branding and marketing…
Who’s the “Bud Light” of w**d? Which dispensaries can be viewed as craft connoisseurs? What strains should be starters? Which ones are more elite or premier? How can you turn it into an upscale product offering? Why isn’t there any clear distinction between cannabis brands?
I made my own labeling for my imaginary product in ; with emphasis on PA locations to come up with naming options.

I’ve been working in video for twelve years, my first actual job came in 2010 when I was working at in Pittsburgh under...
14/08/2022

I’ve been working in video for twelve years, my first actual job came in 2010 when I was working at in Pittsburgh under Steetown Entertainment Project working on local documentary films…
Following that, it was the mayor’s office, then , then to Philly as an independent contractor working with small businesses and nonprofits for several years crafting branding and marketing strategies…
Now, at at , I have two studios, another creative mind in onboard, a team of amazing students, and we’re headed into year 2 with a stronger vision and bigger projects on the horizon…

we’re back at it, working on bigger projects with better equipment and a more focused creative vision; getting back into...
13/08/2022

we’re back at it, working on bigger projects with better equipment and a more focused creative vision; getting back into the director’s chair
📸:

this pic could be the cover of my autobiographystudio opens sept. 15th📸:
10/08/2022

this pic could be the cover of my autobiography
studio opens sept. 15th
📸:

experimenting with hue, saturation, luminescence, and curves in .app
30/07/2022

experimenting with hue, saturation, luminescence, and curves in .app

out of office for the week and using the time to reset; there’s some small fun projects that I’ll finally be able to wor...
30/07/2022

out of office for the week and using the time to reset; there’s some small fun projects that I’ll finally be able to work on, they’ve been in my sketchbook since this winter; also started going back to the gym, down 5lbs

deep in design mode 👨🏾‍💻, all day in working on student brand concepts while brainstorming creative assets for ….just a...
28/07/2022

deep in design mode 👨🏾‍💻, all day in working on student brand concepts while brainstorming creative assets for ….just another thursday

eyewear marketing campaign…I feel like i never see any more marketing for eyewear, or am I just hit the target audience ...
22/07/2022

eyewear marketing campaign…I feel like i never see any more marketing for eyewear, or am I just hit the target audience

inside the director’s studio 🎬📸:
22/07/2022

inside the director’s studio 🎬
📸:

pre-pandemic snapshot of a warm fall afternoon, miss walking around the neighborhood after work and discovering shops an...
21/07/2022

pre-pandemic snapshot of a warm fall afternoon, miss walking around the neighborhood after work and discovering shops and restaurants 🌁🚃☕️

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from the marketing archives, I made this several years ago with @biteable when I was trying to find new ways to boost audience engagement across our channels…remember, video always has a positive ROI with the proper investment of capital and time . #animation #animatedvideo #animatedvideos #creative #creator #creators #contentcreator #digitalcontent #digitalmarketing #digitalcreative #digitalcreator #marketing #socialmediamarketing #socialmedia #video #videography #videoproduction

here’s an example of an ad hitting its target audience. i was 12/13 years old when this ad first aired and i was blown away. for the next several years (up until college) i told myself my first car would be a @mitsubishimotors eclipse (it wasn’t). also, one of the most memorable songs from back in the day. . i wanted that car really really badly, so much so that I still think about this from time to time. this commercial will always define my brand experience with mitsubishi, it’s one of the few that has such a profound impact it made me start thinking about a career in media and design. . what commercial had this kind of impact on you? . #ad #ads #advertising #advertisingagency #brand #branding #brandawareness #brandimpact #brandstrategy #creative #content #contentmarketing #contentstrategy #customerexperience #customerinsights #custombehaviour #buyerpersona #buyerpersonas #commercial #video #videoadvertising #videoads #tvads #2000s

at one point in time, i wanted to be animator, i used to draw all the time. i lost my apple pencil at the airport this summer and just picked up a new one last week. not sure where I’m going with this yet but the concept has been on my mind for some time…could be a character for a future project. . #art #artwork #artist #create #creative #creativity #creator #creators #contentcreator #contentcreation #conceptart #digitalart #digitalartwork #graphicdesign #graphicart #procreate #procreateart #procreatedrawing

#tbt to when @pennbelabs decided to produce a small video reel about @weareventurelab for social media, I’m definitely getting a drone in 2022…any recommendations? . #behindthescenes #creative #creator #creativeprocess #creativeprojects #drone #dronephotography #dronevideo #dronestagram #contentcreator #contentmarketing #video #video

following up on my earlier posts about identifying your target audience, you can do so more effectively with buyer personas. these are fictional customers that mirror the demographics of your desired target audience. they help to streamline marketing strategies without wasted efforts. . #brandawareness #brandidentity #audienceawareness #audience #consumer #consumerinsights #consumermarketing #branding #buyerpersona #digitalmarketing #contentcreation #contentmarketing #marketing #engagement #targetaudience #sociallistening

one of the “secret items” that I have in my video production arsenal is six @insta360 one x2 cameras which will elevate the level and type of content we’ll be producing in 2022. . the camera subject tracking effect is native to the device but once i figure it out, I’m definitely recreating that iconic sequence from @kendricklamar’s humble video. . #contentcreator #contentcreation #contentmarketing #camera #cameratechniques #cameragear #cameratech #digitalvideo #digitalconcerthall #digitalcontentcreator #video #videoproduction #insta360 #insta360onex2

behind-the-scenes at the studio with @samaya.s working on the @ideate.labs UI/UX designer workshop series. still somewhat surreal that I have a studio, this is just the beginning 🎥📸 . #contentcreation #contentcreator #contentdevelopment #creative #digitalmedia #digitalmarketing #digitaleducation #education #edtech #design #uidesign #uxdesign #onlineclasses #onlinelearning #video #videoproduction #videography #studio #studiovibes #smallbusiness #smallbusinessmarketing #smallbizphilly

creating animated titles for one of our continuing education series at @weareventurelab, all designed within premiere pro, thanks to @envato for creating @mixkit_co it’s such an incredible resource for video content . #contentcreator #contentcreation #contentmarketing #content #contentstrategy #contentdesign #contentdesigner #contentcreationtips #digitalcontent #digitalvideo #digitaldesign #education #highered #entrepreneurship #video #videocontent #videoproduction #videoedits #videotips #viral

@instagram is now allowing all of us, as in all of its users, to add links to our stories. . This is a definite game changer for entrepreneurs, marketers, and small businesses as audiences can now be provided with direct links to articles, blogs, forms, videos, etc. natively through IG stories. . The change goes into effect on August 30th. . #contentcreator #contentcreators #contentmarketing #contentcreation #contentstrategy #contentstrategytips #contentdesign #digitalmarketing #digitalmarketingtips #digitalmarketer #ecommerce #ecommercebusiness #ecommercemarketing #entrepreneurship #instagram #instagramstories #instagrammarketing #marketing #marketer #marketers #marketingstrategy #marketingstrategies #socialmediamarketing #socialmedia #socialmediatips #smallbusiness #smallbusinessphilly #smallbusinessmarketing

*deep ancestral sigh* yep...all my communications managers, marketers, social media managers know exactly what I mean and how I feel... . #work #workfromhome #workvibes #weekendwork #workfire #customermanagement #contentcreation #contentmarketing #contentmanagement #contentstrategy #contentmarketer #contentwriter #socialmedia #socialmediamanager #socialmediamarketing #emailmarketing

spotted this on @reddit (credit to @barnardco) and it’s a great breakdown of how even what can be perceived as “simple” logos are actually complex in design . #branding #brandingdesign #contentcreation #contentcreator #design #designinspo #designinspiration #graphicdesign #graphic #logo #logos #logodesigns #logoinspiration #logotype #visual #visualdesign

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