Worldcom OOH | Advertising Solutions
Dove inspires us with its commitment to celebrate the beauty of real women, promote diversity, and foster self-esteem.
That's why we've created an OOH strategy that spreads these messages of positivity far and wide across the city of Buenos Aires and the Greater Buenos Aires area through striking large formats, some with special features! 💖✨
Welcome to the team, Eric Marotel! Our new Managing Director for Europe. We are confident that your leadership will strengthen our development.
"Our operations in Europe are an absolute priority in our company's development and expansion plan. [...] We are confident that Eric possesses all the qualities and skills to lead the development of all our plans" said Fernando Vizcaíno, Global General Manager of Worldcom OOH.
For more information, please read the article by Ads of Brands 👇
The world's leading company in global media strategy, planning, and trading, specializing in OOH, DOOH, and Programmatic, strengthens its presence in the European market
The effectiveness of OOH is making headlines with the Coca-Cola case in Chile!
Fernando Vizcaíno, Global General Manager of Worldcom OOH, says, "Strategic implementation and the selection of appropriate tools allowed us to achieve our proposed objectives, standing out for our presence in different markets and the ability to make a lasting impact on the audience".
Thanks to prnoticias.com for the interview!
https://bit.ly/45XAPU0
FERNANDO VIZCAÍNO, GENERAL DIRECTOR OF WORLDCOM OOH, SPEAKS TO PRNOTICIAS
We're accompanying Chedraui in their new challenge! 🌿 From Chedraui Reforma to Selecto Chedraui, a change aimed at sustainability. To communicate this news in an eco-friendly way, we created an OOH strategy with a media mix that included street furniture, medium formats, and stands to offer fresh bread and fruit to supermarket customers. Additionally, bike billboards were used to convey the message of this inspiring change to the community. Alongside Chedraui, building a greener future. 🚲🌱
🎈 Childhood Day at our offices! 🎉
Today, we open our doors to the little ones from our families to celebrate the joy and enchantment of being a child. 🧒👧
Our initiative goes beyond the work routine; it's a reminder of the magic that childhood brings to our lives.
🏢 We want them to know the place where we work day in and day out, so we invite them to explore our facilities and discover what the environment is like.
🤗 Together, we share moments filled with laughter, games, and special activities prepared with lots of love.
💥 Our OOH strategy is just as powerful as CIF Bioactive! 💦
We created a campaign that does not go unnoticed: from huge formats to digital screens, street furniture and digital buses, we take CIF's message of cleanliness and sustainability to every corner.
Ready for a cleaner and more sustainable world? 🌍 Discover the power of CIF Bioactive in every corner of your city. 💚
We join the campaign "Football with Heart, United for El Apache" by the Gestionar Esperanzas Foundation, aiming to raise funds for the improvement of facilities at Club "El Apache," situated in the vulnerable neighborhood of Ejército de los Andes in Argentina. The history of this field is iconic, as it gave rise to notable footballers like Carlos Tévez, Thiago Almada, Lucas Chávez, and Nahuel Rodríguez.
This initiative aims to transform the future of the young talents within the club by providing them a secure space to enjoy their favorite sport. The more time kids spend at the club, the less time they spend on the streets. Your donation has the power to positively change the lives of many children!
By donating, you also enter a draw for two autographed River Plate t-shirts.
How can you participate? You can make a transfer to the alias "gestionaresperanzas" or through www.fundaciongestionar.org
The new ecological soap from Ala brought a burst of color to the streets of Argentina, creating murals that transformed urban spaces into authentic works of art! 🌈🎨
We deployed a strategy with a diverse mix of media to take our message even further. From strategically positioned digital screens to modes of transportation traversing every corner of the city, and in addition to the murals!
The "Q" campaign by Dolce & Gabbana continues to bring us joy... We won the Full Visibility 2023 award for the 3D screen that was part of the campaign in Lima! 🎉 Thank you Alac OohPerú for granting us this recognition, and thanks to Diffupar for trusting in us.
✨ Our Out Of Home & Mobile Out of Home campaign for Coca-Cola Chile was a resounding success, demonstrating the incredible effectiveness of OOH. ✨ With a total of 287,074,357 OTS (Opportunity to See), it achieved an 18% growth in Coca-Cola's Top of Mind, reaching 75% in the beverage category, in just a few weeks!
Additionally, our MOOH 📲 campaign carried out with influencers was also a complete success, achieving an impressive 80% completion rate and strong social media interaction, especially with younger audiences. 👥
Check the article 👇
https://bit.ly/43Wclt3
Tommy Hilfiger the prestigious global apparel brand, chose us to lead their campaigns in Colombia. With excellent coverage in the most exclusive neighborhoods of Bogotá and the selection of large formats on the city's main access roads, the campaign generated a significant impact, achieving excellent results among the target audiences.
The movie "Transformers: The Awakening of the Beasts" was filmed in the beautiful Peruvian locations of Cusco and Tarapoto. 🎥✨
🌎 To celebrate this epic premiere, we teamed up with PromPerú Oficial for an incredible OOH communication strategy! 📲 We deployed massive digital screens in the heart of New York, Los Angeles, and Mexico City, capturing the attention of thousands. These screens showcased the breathtaking landscapes, cultural wonders, and diversity of experiences that make Peru a truly privileged destination in the world. 🤩🗺️🏔️
From Worldcom, we accompanied PROCOLOMBIA in the ex*****on of an interactive campaign in New York and London to promote the charm of Colombia. We used large digital formats in strategic locations such as Times Square and Piccadilly, capturing the attention of thousands of people 🌆📱
The campaign included a QR code, providing access to a premium series of 6 episodes that explored the fascinating regions, culture, and delicious cuisine of Colombia 🎥🍲 The results were astonishing, reaching over 356,000 views 🎉👏 At Latcom, we are experts in harnessing new technologies to create meaningful interactions with the audience.
New Music Festivals are coming up and your brand must sound stronger than ever! 🎶
Upcoming festivals promise to bring crowds across the globe, and our Out Of Home experience is the perfect strategy to capture them. Save the dates and start communicating right now:
🗓 July:
🗓 August:
🗓 September:
Would you like to know more about how we can increase your visibility with our Out Of Home advertising strategies? Contact us at: [email protected]
Nos alegra formar parte del Congreso Anual de la World Out Of Home Organization para dialogar con otros profesionales y expertos de la industria del OOH sobre tendencias e innovaciones en publicidad exterior (OOH), las ventajas competitivas del medio, el uso de datos en la medición de audiencias, automatización e impacto de la compra programática. Además, abordaremos el desafío de sostenibilidad que enfrenta el sector.
El Congreso Anual de World Out Of Home Organization, que se lleva adelante desde hoy hasta el 9 de junio, es el encuentro más importante de la industria a nivel mundial.
¡Estamos 😄 de participar de este valioso intercambio con colegas de la industria y aportar a la conversación nuestra experiencia de más de 15 años en campañas Out Of Home!
Si tienes la oportunidad de participar de este evento, envíanos tus comentarios.
El Congreso CEAPI es el mayor encuentro empresarial iberoamericano en el que se dan cita los principales líderes institucionales y presidentes de compañías y familias empresarias de Iberoamérica. Nuestro CEO Valentín Bueno se encuentra construyendo y desarrollando vínculos en este puente Iberoamericano.
The Sub-20 World Cup is about to begin in ! ⚽️🇦🇷
Experience the excitement in real-time with Dynamic Ads. Our Out of Home media strategy keep your audience informed with the latest news and results as they go about their day. Don't miss this opportunity to communicate!
Write to us at [email protected] and discover how we can help you.
Get ready to live the Rugby Worldcup alongside .
We create strategic innovative and campaigns to bring information about the games in real time connecting with audiences on the move. All while you move around town!
Contact our powerful commercial team at [email protected] and let your brand be the main player.
Read more on the following link 👇🏻
https://adsofbrands.net/en/news/worldcom-ooh-unveils-combined-geofencing-and-mooh-strategy-to-impact-audiences/4509
The company specialized in OOH, DOOH and programmatic, boosts Geofencing with a combined strategy with Mobile Out of Home
Welcome Divilo and thank you for trusting us with your new campaign in Madrid, Spain.
OOH allows fintech companies to get to new clients and stand out in such a competitive market.
In fact, 66% of the queried consumers recalled having seen an OOH advertisement from a fintech company, according to a study by the Interactive Advertising Bureau (IAB) of USA.
This is why the investment of fintech companies in OOH has grown so much in the past few years.
Contact us and find out how to make your brand to stand out:
www.worldcomooh.com
¡Espectacular campaña para AILIMPO!
AILIMPO impactó sobre una audiencia multitudinaria con un conjunto de 12 pantallas LED en pleno corazón de Times Square.
Una visibilidad inmejorable en el centro turístico y comercial de Nueva York y el mundo.
Contáctanos e infórmate cómo lograr un impacto inolvidable en tu audiencia:
www.worldcomooh.com
--
Spectacular campaign for AILIMPO!
AILIMPO impacted on a massive audience with a set of 12 LED screens in the heart of Times Square.
An unbeatable visibility in the touristic and commercial center of New York and the world.
Contact us and find out how to generate an unforgettable impact on your audience:
www.worldcomooh.com
Set trend at Fashion Week!
Turn the streets into a runway for your brand with an OOH campaign designed for the occasion.
Paris, Berlin, New York, London and Milan are ready to receive over 500.000 people. Only your brand is missing.
Contact us and be a part of this exclusive event:
[email protected]
¡Estamos de regreso en !
Nos alegra volver a acompañar a nuestros anunciantes en la Feria Internacional de Turismo en , para informarnos de las tendencias de la industria, sus nuevos desafíos y seguir innovando en futuras campañas.
Don't miss Valentín Bueno's full presentation at the !
Our CEO explained how Dynamic Ads make messages more relevant to audiences and also make them more effective. Learn about the success stories of Canary Islands and DIRECTV in the following link:
http://worldcomooh.com/en/valentin-bueno-en-el-foro-dooh/
Valentín Bueno en el Foro DOOH: Existe un compromiso que tiene que ver con desarrollar un vínculo con la audiencia
¡El equipo de Worldcom OOH les desea Felices Fiestas y un próspero año nuevo!
Que este 2023 alcancen todas sus metas y lo anunciemos con una gran campaña OOH.
Estuvimos en Enamorando al Consumidor, el evento de Marketing Directo que reúne a los anunciantes y agencias más importantes de España.
Participamos de la mesa redonda “Publicidad Exterior y Nuevos Negocios”, donde dialogamos sobre tecnología, innovación y tendencias aplicadas al OOH y a la industria publicitaria.
¡Un vistazo al futuro del Programmatic!
Fuimos sponsor del VIII Foro de Publicidad Programática y Mónica Nicieza, nuestra Directora Comercial para Europa, participó de la plenaria donde expuso tres de nuestros casos de éxito.
En la campaña de McDonald’s, el uso de clusters digitales llevó tráfico a los restaurantes con contenidos segmentados según la hora del día. En las campañas de Turismo Canarias y DIRECTV, los anuncios dinámicos con datos externos como el clima o los resultados deportivos, produjeron un mayor interés e identificación de las audiencias.
Contáctanos e infórmate cómo potenciar el alcance de tu marca:
www.worldcomooh.com
“Queremos llevar Qatar al mundo”.
En el , Valentín Bueno presentó nuestra propuesta de anuncios dinámicos para la próxima Copa del Mundo.
“Será una excelente oportunidad para que las marcas acompañen a las audiencias con información que los consumidores valoran porque se adaptan para proporcionar mensajes en tiempo real”, afirmó.
Contáctanos y solicita tu plan comercial:
www.worldcomooh.com
También puedes ver la presentación completa en este link:
https://youtu.be/ZFmgtcoweUA
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The new ecological soap from Ala brought a burst of color to the streets of Argentina, creating murals that transformed urban spaces into authentic works of art! 🌈🎨 We deployed a strategy with a diverse mix of media to take our message even further. From strategically positioned digital screens to modes of transportation traversing every corner of the city, and in addition to the murals! #Worldcom #weareglobal #OOH #Unilever #ALA #Ecologicalsoap
✨ Our Out Of Home & Mobile Out of Home campaign for Coca-Cola Chile was a resounding success, demonstrating the incredible effectiveness of OOH. ✨ With a total of 287,074,357 OTS (Opportunity to See), it achieved an 18% growth in Coca-Cola's Top of Mind, reaching 75% in the beverage category, in just a few weeks! Additionally, our MOOH 📲 campaign carried out with influencers was also a complete success, achieving an impressive 80% completion rate and strong social media interaction, especially with younger audiences. 👥 Check the article 👇 https://bit.ly/43Wclt3 #ooh #Mooh #cocacolachile #effectiveness #oohadvertising
Welcome Divilo and thank you for trusting us with your new campaign in Madrid, Spain. OOH allows fintech companies to get to new clients and stand out in such a competitive market. In fact, 66% of the queried consumers recalled having seen an OOH advertisement from a fintech company, according to a study by the Interactive Advertising Bureau (IAB) of USA. This is why the investment of fintech companies in OOH has grown so much in the past few years. Contact us and find out how to make your brand to stand out: www.worldcomooh.com #OOH #DOOH #advertising #fintech #spain #madrid
¡Espectacular campaña #DOOH para AILIMPO! AILIMPO impactó sobre una audiencia multitudinaria con un conjunto de 12 pantallas LED en pleno corazón de Times Square. Una visibilidad inmejorable en el centro turístico y comercial de Nueva York y el mundo. Contáctanos e infórmate cómo lograr un impacto inolvidable en tu audiencia: www.worldcomooh.com -- Spectacular #DOOH campaign for AILIMPO! AILIMPO impacted on a massive audience with a set of 12 LED screens in the heart of Times Square. An unbeatable visibility in the touristic and commercial center of New York and the world. Contact us and find out how to generate an unforgettable impact on your audience: www.worldcomooh.com #OOH #publicidad #advertising #ailimpo #nyc #newyork #nuevayork
Estuvimos en Enamorando al Consumidor, el evento de Marketing Directo que reúne a los anunciantes y agencias más importantes de España. Participamos de la mesa redonda “Publicidad Exterior y Nuevos Negocios”, donde dialogamos sobre tecnología, innovación y tendencias aplicadas al OOH y a la industria publicitaria. #Enamorando22 #OOH #DOOH #publicidad #advertising
“Queremos llevar Qatar al mundo”. En el #ForoDOOH, Valentín Bueno presentó nuestra propuesta de anuncios dinámicos para la próxima Copa del Mundo. “Será una excelente oportunidad para que las marcas acompañen a las audiencias con información que los consumidores valoran porque se adaptan para proporcionar mensajes en tiempo real”, afirmó. Contáctanos y solicita tu plan comercial: www.worldcomooh.com También puedes ver la presentación completa en este link: https://youtu.be/ZFmgtcoweUA #OOH #DOOH #publicidad #advertising #AnunciosDinámicos
En su ponencia en el #ForoDOOH, nuestro CEO Valentín Bueno presentó nuestros casos más exitosos de campañas de anuncios dinámicos. En la campaña de Turismo Canarias, los mensajes se adaptaron al clima en tiempo real para reforzar así la idea de que en las Islas siempre hay un buen clima para vacacionar. En la campaña de DIRECTV durante la Copa América 2021, los soportes mostraron los resultados en vivo, además de informar de los próximos partidos con una cuenta regresiva. En ambos casos, la comunicación en real time fue clave para lograr una mayor interactividad con la audiencia. Podrás ver la presentación completa en este link: https://youtu.be/ZFmgtcoweUA #OOH #DOOH #publicidad #advertising #anunciosdinámicos
En el #ForoDOOH, evento del que fuimos sponsor, Valentín Bueno, CEO de Worldcom OOH, expuso sobre los anuncios dinámicos. Afirmó que “es un gesto de compromiso que tiene que ver con desarrollar un vínculo con las audiencias”. También, que es necesario entenderlas profundamente y, por sobre todo, qué piensan en todo momento. “Cuando hablamos de anuncios dinámicos hablamos de adaptar esos mensajes a según datos del entorno, como la hora, el clima, el tráfico, la contaminación, los resultados deportivos o informaciones en redes sociales. Todo eso hace que esos mensajes se vuelvan más relevantes y efectivos en tanto están cerca de los consumidores en una correcta distribución”, explicó. También aseguró que los mensajes “son fundamentales para que el entendimiento de lo que pasa en la cabeza de los consumidores lo podamos afectar de manera relevante” para lograr una respuesta emocional que genere una mejora en la oportunidad de venta. Podrás ver la presentación completa en el siguiente link: https://youtu.be/ZFmgtcoweUA #OOH #DOOH #publicidad #advertising #anunciosdinámicos
En la campaña de Turismo de Islas Canarias usamos contenido en real-time para lograr una mayor interactividad con la audiencia. En Reino Unido, Irlanda, Francia, Italia, Países Bajos, Bélgica, Alemania, Suiza, Dinamarca, Suecia, Noruega, Finlandia y Polonia instalamos circuitos de mobiliario urbano digital para alcanzarla en sus recorridos diarios. En cada soporte se mostró el clima actual de acuerdo a su ubicación para reforzar el mensaje de que en las Islas siempre hay un buen clima para vacacionar. Contáctanos e infórmate cómo potenciar el alcance de tu marca: www.worldcomooh.com #OOH #DOOH #publicidad #advertising #realtime
WORLDCOM OOH | We are specialised in global Out of Home solutions Worldcom OOH provides a 360° OOH media solutions on a worldwide basis across all outdoor activities such as: roadside, large format, public transport, underground, train stations, shopping malls, airports, digital screens, as well as cinema and mobile advertising. #OOH #dooh #advertising #solutions #outdoor #indoor #digital #digitalads #publictransport #mobileadvertising #malls #airports #media #cinema #global
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